De Broodfabriek
De Broodfabriek is a privately held Dutch expo and event center operating from a 17,500 m² converted former bakery in Rijswijk. It rents venue space to corporate, government, and third-party organizer clients while also producing 30+ proprietary consumer fairs annually across the Randstad region.
- Company typePrivate
- Founded2012
- HeadquartersRijswijk, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What De Broodfabriek does
De Broodfabriek is a privately held Dutch expo and event center operating from a converted former HUS industrial bakery at Volmerlaan 12 in Rijswijk, Netherlands. The venue spans over 17,500 m² and comprises two large carpeted exhibition halls (Bakkerij 1 at 5,733 m² and Bakkerij 2 at 5,000 m²), three multifunctional rooms (Horeca Plaza 861 m², Hus zaal 787 m², Patria zaal 598 m²), and flexible inflatable breakout units (Inflates), enabling events for 100 to 10,000 guests. In-house infrastructure includes professional AV systems (LED lighting, XXL projection screens, line array sound), catering, technical support, free WiFi, and 350+ parking spaces; the site benefits from direct A4 motorway access and adjacent public transport connections. The building reopened under the De Broodfabriek brand in 2012, replacing the bakery that had operated on the site from 1971 to 1987.
The company generates revenue through two streams: (1) B2B venue rental to corporate clients, government organizations, and third-party fair organizers on a quote-based pricing model, with dedicated teams for own event production (Team Beursorganisatie, 6 persons), external organizer servicing (Team Event Professionals, 3 persons), and marketing (2 persons); and (2) B2C production of nine proprietary themed consumer fairs (Eigen Beurstitels) including Crea Weekend, Fantasy Fest, Internationale Mineralenbeurs, Pasar Malam Rijswijk, Neuzelbeurs, and Paranormaal Alternatief, with 30+ fairs annually and revenue from exhibitor booth fees and visitor tickets. It also offers the All-in Zakelijk Arrangement, a bundled business package combining venue, catering, parking, cloakroom, technical support, and AV.
Founded in 2012 in its current form (with the underlying building dating to a 1971 HUS bakery and an original 1895 HUS first store), De Broodfabriek is privately held with no disclosed parent entity, external investors, or funding rounds. It operates under a horizontal segmentation model targeting corporate events, fair/exhibition organizers, consumer fair attendees/exhibitors, and government organizations, with a geographic focus on the Randstad and Haaglanden regions. The team consists of approximately 50 permanent and flexible staff.
De Broodfabriek firmographics
Firmographics- Name
- De Broodfabriek
- Legal name
- De Broodfabriek
- Website
- https://de-broodfabriek.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Broodfabriek is a privately held Dutch expo and event center operating from a 17,500 m² converted former bakery in Rijswijk. It rents venue space to corporate, government, and third-party organizer clients while also producing 30+ proprietary consumer fairs annually across the Randstad region.
- Ownership category
- akta.pro rank
De Broodfabriek industry classification
Industry- Product category
- Event Venue & Exhibition Services
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Event Rentals & Catering Equipment Services (Linen, Tableware, Kitchen, Furniture) (THAHAKAM)
- akta.pro secondary industries
- Exhibition & Trade Show Catering (Show Floor Concessions, Exhibitor Hospitality) (THAHAKAH), Event Culinary Staffing & Back-of-House Services (Chefs, Servers, Bartenders) (THAHAKAN)
Keywords
Where De Broodfabriek is headquartered
LocationHeadquarters
- HQ city
- Rijswijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Broodfabriek business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Venue Rental: Renting out event spaces (zalen, halls) for corporate events, congresses, seminars, exhibitions, festivals, parties, and exams. Pricing is quote-based, dependent on the nature and setup of the event.
- Own Event Productions: Organizing and operating own branded consumer fairs including Crea Weekend, Fantasy Fest, Internationale Mineralenbeurs, Pasar Malam Rijswijk, Neuzelbeurs, and others. Revenue from exhibitor booth fees and visitor tickets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Venue rental - price on request |
| Unit Pricing | Pay-as-you-go | Parking P2 - €10/day |
| Unit Pricing | Pay-as-you-go | Parking garage at the Park - €2/hour max €8/day |
| Unit Pricing | Pay-as-you-go | Public parking - €2.15/hour |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
De Broodfabriek product offering
Product offeringCore offering
De Broodfabriek rents out a 17,500 m² multifunctional expo and event venue in Rijswijk, Netherlands, providing halls, meeting rooms, AV equipment, catering, and technical support for corporate events, congresses, exhibitions, festivals, parties, and exams. In parallel, the company organizes and operates its own branded consumer fairs (e.g., Crea Weekend, Fantasy Fest, Internationale Mineralenbeurs, Pasar Malam Rijswijk) for which it sells exhibitor booth space and visitor tickets.
Product overview
De Broodfabriek is a single-location multifunctional expo and event venue operating from a converted former bakery building. The company offers venue rental across six distinct spaces: three multifunctional halls (Horeca Plaza 861 m², Hus zaal 787 m², Patria zaal 598 m²) and two large exhibition halls (Bakkerij 1 at 5,733 m² and Bakkerij 2 at 5,000 m²), plus flexible Inflates breakout spaces. Services include the All-in Zakelijk Arrangement (inclusive business package) covering venue, catering, AV, and technical support. The company also operates nine proprietary themed fairs (eigen beurstitels) including Crea Weekend, Fantasy Fest, and Internationale Mineralenbeurs, while also hosting externally organized congresses, exhibitions, festivals, and corporate events for 100 to 10,000 guests.
Differentiator
Problem solved
Functional benefit
Products and services
- De Broodfabriek Expo & Eventcenter (Venue Rental) Multifunctional expo and event venue of over 17,500 m² available for rental for congresses, exhibitions, festivals, parties, exams, and corporate events. Hosts events for 100 to 10,000 guests, with bundled AV, lighting, catering, and technical support.
- All-in Zakelijk Arrangement
Quantifiable outcome
- Capable of hosting events for 100 to 10,000 guests
- +2 more outcomes
Companies that use De Broodfabriek
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
De Broodfabriek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Broodfabriek partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
De Broodfabriek competitors and assessment
Company assessmentRegional players
- NH Conference Centre Leeuwenhorst: Large Dutch conference hotel near Noordwijkerhout combining accommodation with meeting and event facilities. Competes with De Broodfabriek for mid-size corporate meetings and conferences in the Randstad.
- MECC Maastricht: Regional convention and exhibition center in Maastricht serving corporate, association, and consumer events. Similar business model and event types to De Broodfabriek, with comparable capacity range.
- MartiniPlaza Groningen: Multi-purpose venue in Groningen hosting conferences, exhibitions, concerts, and sporting events. Comparable hybrid venue-plus-events model to De Broodfabriek, but serving the northern Netherlands market.
- 1931 Congrescentrum Brabanthallen: Regional convention and event venue in 's-Hertogenbosch hosting congresses, fairs, and consumer events. Comparable in scale and use cases to De Broodfabriek, but serving a different Dutch region (Brabant).
Broad incumbents
- Jaarbeurs Utrecht: Major Dutch convention and exhibition venue in Utrecht, also organizing its own branded trade and consumer fairs. Overlaps with De Broodfabriek's own-fair production and venue rental model, but at significantly larger scale.
- RAI Amsterdam: The Netherlands' largest convention center, hosting international trade shows, congresses, and consumer events. Overlaps with De Broodfabriek across most segments but operates at a national/international scale rather than a regional specialization.
- Ahoy Rotterdam: Rotterdam-based multi-purpose venue for concerts, exhibitions, conferences, and consumer events. Similar hybrid venue-plus-events model to De Broodfabriek, but with a larger footprint and broader entertainment programming.
Direct peers
- NBC Congrescentrum: Dedicated Dutch congress center in Nieuwegein focused on mid-to-large corporate and association conferences. Directly comparable to De Broodfabriek's congress and meeting business, with similar mid-size capacity and corporate target market.
- World Forum The Hague: Convention and event center located in The Hague, directly competing with De Broodfabriek in the Haaglanden region for corporate, government, and association conferences. Both venues target similar corporate and public-sector customers in the same metropolitan area.
- Evenementenhal Gorinchem: Regional Dutch exhibition venue and fair organizer hosting consumer and trade fairs. Closely comparable to De Broodfabriek in terms of regional fair organization and venue rental for exhibitions of similar scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
De Broodfabriek social profiles
Digital presenceDe Broodfabriek financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Broodfabriek leadership team
Management profileNumber of profiles
De Broodfabriek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Broodfabriek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Broodfabriek
What does De Broodfabriek do?
De Broodfabriek rents out a 17,500 m² multifunctional expo and event venue in Rijswijk, Netherlands, providing halls, meeting rooms, AV equipment, catering, and technical support for corporate events, congresses, exhibitions, festivals, parties, and exams. In parallel, the company organizes and operates its own branded consumer fairs (e.g., Crea Weekend, Fantasy Fest, Internationale Mineralenbeurs, Pasar Malam Rijswijk) for which it sells exhibitor booth space and visitor tickets.
Is De Broodfabriek a public or private company?
De Broodfabriek is a private company. It is classified as unknown and is currently operating.
When was De Broodfabriek founded?
De Broodfabriek was founded in 2012. It employs 11 to 50 people.
Where is De Broodfabriek based?
De Broodfabriek is headquartered in Rijswijk, Netherlands, in the Europe region.
How does De Broodfabriek make money?
Two revenue lines are on record. Venue Rental is the primary driver. The others are own Event Productions.
Who are De Broodfabriek's main competitors?
Regional players on record are NH Conference Centre Leeuwenhorst, MECC Maastricht, MartiniPlaza Groningen and 1931 Congrescentrum Brabanthallen. Broad incumbents are Jaarbeurs Utrecht, RAI Amsterdam and Ahoy Rotterdam. Direct peers are NBC Congrescentrum, World Forum The Hague and Evenementenhal Gorinchem.
Does De Broodfabriek have an API?
No public API is recorded for De Broodfabriek.
What industry is De Broodfabriek in?
De Broodfabriek's product category is Event Venue & Exhibition Services. Its primary akta.pro industry code is THAHAKAM, Event Rentals & Catering Equipment Services (Linen, Tableware, Kitchen, Furniture), with a secondary code of THAHAKAH, Exhibition & Trade Show Catering (Show Floor Concessions, Exhibitor Hospitality). Its NAICS code is 56192.