What 1931 Congrescentrum Brabanthallen does

1931 Congrescentrum Brabanthallen operates one of the largest historic event venues in the Netherlands, housed in a national monument building in 's-Hertogenbosch that was originally constructed in 1931 as the Bossche Livestock Market and reopened as a conference centre in 2010 after a major renovation. The venue offers 31 flexible rooms accommodating events from 2 to 6,000 guests, including three Limousin rooms (up to 4,000 persons), soundproof Dexters breakout spaces, the historic Van Lanschotzaal, and the Galloway Zaal with authentic stained glass. It is directly connected to the MAINSTAGE plenary space (550 persons) and Brabanthallen (55,000 m² across 8 halls), enabling combined events of substantial scale, supported by 4,000 on-site parking spaces including EV charging.

The core technology platform supports hybrid and fully online events via Studio 1931 — 12 dedicated streaming studios configured for live conferences with interactive tools (polls, chat) — and a bespoke online event platform built in each client's house style. AV and streaming delivery is provided through preferred partner Stagelight. The venue holds the Golden Green Key certification, uses 100% green electricity, sources fair trade and regional catering through PURO Coffee and Eerlijk & Heerlijk, and partners with WeForest to plant five trees per event. Sustainability and accessibility (wheelchair-accessible throughout, public transport within 10 minutes walking distance) are positioning pillars alongside the venue's heritage character.

1931 generates revenue through three quote-based streams: venue rental of conference rooms, exhibition halls, and plenary spaces; bundled on-site catering via the Het Genot label (breakfasts through luxury dinners); and technical/AV services delivered with Stagelight. Go-to-market is direct sales driven by online quotation requests, a phone-based sales team (088-9000 333), personal site tours, and referral partnerships with Convention Bureau Brabant and VVV 's-Hertogenbosch. The customer base spans conference organizers, trade fair organizers, corporate event planners, educational institutions, and healthcare and government organizations, with recurring multi-year relationships across multiple verticals. The venue is wholly owned by B.V. Brabanthallen Exploitatie Maatschappij, a subsidiary of Libéma Exploitatie B.V., one of the Netherlands' largest leisure operators with 20+ locations and 5+ million annual visitors.

Name

1931 Congrescentrum Brabanthallen

Legal name

B.V. Brabanthallen Exploitatie Maatschappij

Website

https://1931.nl

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

1931 Congrescentrum Brabanthallen operates a historic national-monument event venue in 's-Hertogenbosch, Netherlands, offering 31 flexible rooms for conferences, trade fairs, and corporate events of 2 to 6,000 guests, with bundled catering, hybrid streaming services, and direct connection to the Brabanthallen complex.

Ownership category

akta.pro rank

Product category

Event Venue and Conference Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

akta.pro secondary industries

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

Keywords

• Conference venue rental
• Event hosting services
• Trade fair facilities
• Corporate event spaces
• Hybrid event production

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Venue Rental: 1931 generates revenue primarily through renting its event spaces (conference rooms, exhibition halls, plenary spaces, and combination packages with Brabanthallen/MAINSTAGE) to organizers of conferences, trade fairs, company parties, and other events. Pricing is quote-based per event.
2. Catering Services: On-site catering for events including breakfast, coffee breaks, lunches, dinners, and culinary experiences featuring regional and fair trade products. Catering is provided as a bundled service with venue rental.
3. Technical Services: AV and technical equipment rental and services through preferred partner Stagelight, including camera direction, sound, lighting, and streaming for hybrid events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

1931 Congrescentrum 's-Hertogenbosch operates a historic event venue (housed in a 1931 national monument former livestock market) offering conference, trade fair, and company party facilities. The venue provides 31 flexible rooms with capacity ranging from 2 to 6,000 guests, complemented by on-site catering under the 'Het Genot' label, AV/technical services via partner Stagelight, and hybrid event streaming through Studio 1931. Direct physical connection to the adjacent Brabanthallen and MAINSTAGE extends the combined footprint to 55,000 m².

Product overview

1931 Congrescentrum 's-Hertogenbosch is a historic event venue (formerly a livestock market from 1931, now a national monument) offering conference, trade fair, and company party facilities. The venue provides 31 flexible rooms including Foyers, Limousins (up to 4,000 persons), Dexters, Lakenvelder meeting rooms, Van Lanschotzaal, and Galloway Zaal. For larger events, it connects to MAINSTAGE and Brabanthallen (55,000m2). Core services include on-site catering via 'Het Genot' and hybrid event solutions combining in-person attendance with online streaming through custom-branded platforms and Studio 1931. The venue accommodates events from 2 to 6,000 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• 1931 Congrescentrum Venue Rental Historic event venue in 's-Hertogenbosch providing 31 flexible rooms for conferences, trade fairs, and company parties, accommodating 2 to 6,000 guests. Used by professional conference organizers, associations, corporate meeting planners, and government entities.
• Limousins Rooms Three large theater-style rooms adjoining the Foyer, accommodating up to 4,000 persons combined. Each room is equipped with standard AV installation including beamer, screen, stage, front and backlighting, sound system, mixing table, and two microphones. Suitable for large plenary sessions.
• Dexters Rooms Soundproof sub-rooms with double doors opening to the Foyer, featuring skylights and blackout blinds. Equipped with beamer and LCD screen, suitable for workshops, breakout sessions, or parallel presentations.
• Lakenvelder Vergaderruimtes Meeting rooms located on the first floor, fitted with beamer and LCD screen, suitable for smaller gatherings and breakout meetings.
• Van Lanschotzaal Historic room preserved in its original 1931 style, reflecting the national monument's heritage character and used for smaller exclusive events.
• Galloway Zaal Smaller meeting room featuring authentic stained glass windows that showcase the historical character of the national monument building.
• MAINSTAGE Plenary Space Extra plenary room connected to the venue, suitable for groups up to 550 persons with fixed technology setup. Also used for theatrical performances during Theater aan de Parade renovation periods.
• Brabanthallen Trade Fair Hall Adjacent 55,000 m² exhibition complex with 8 halls, directly connected to 1931 for larger events requiring up to 4,500 m² trade fair space. Combination enables events for groups over 1,500 people.
• Het Genot Catering On-site catering label providing culinary experiences including breakfast, coffee breaks, Bossche Bol, lunches, and dinners, using fair trade and regional products such as PURO coffee and Eerlijk & Heerlijk sustainable ingredients. Catering is provided as a bundled service with venue rental.
• Studio 1931 Streaming Dedicated streaming studio space with 12 individual studios, professional lighting, and AV setup enabling fully live-streamed conferences and online events. Configurable with interactive tools such as polls and chat functions, supporting hybrid events with both live and online audiences.
• Hybrid Event Services Services combining live attendance with online streaming, including custom-branded online event platforms in client house style, interactive tools (polls, chat), camera direction, and AV production for virtual participants. Provided via preferred partner Stagelight.
• AV and Technical Services (via Stagelight) AV and technical equipment rental and services provided through preferred partner Stagelight, including camera direction, sound, lighting, and streaming for hybrid and fully online events.

Quantifiable outcome

• 1931 serves as the parent venue for Libéma's event segment, which welcomes 5+ million guests annually across 20+ locations
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Libéma Exploitatie B.V.coreOthers1931 Congrescentrum 's-Hertogenbosch is a subsidiary of Libéma Exploitatie B.V., headquartered at Graafsebaan 133, 5248 NL Rosmalen. Libéma operates more than 20 leisure locations including theme parks (Efteling, Beekse Bergen), holiday parks, and exhibition/event venues. Every year, more than 5 million guests visit Libéma's diverse products and brands. Libéma provides corporate infrastructure, brand backing, and cross-selling opportunities for 1931.
• StagelightcoreTechnology or IntegrationStagelight is the preferred AV and technology partner of 1931 Congrescentrum. Together they provide tailor-made audio-visual solutions for events, including camera direction, streaming for hybrid events, lighting, and sound. Stagelight helped set up the MAINSTAGE as a plenary space for 550 people and configured Studio 1931 for online conferences.
• WeForestminorStrategic or Co-development Partner1931 collaborates with WeForest, an international non-profit organization dedicated to restoring threatened forest areas in tropical countries. For every event organized at 1931, five trees are planted through this partnership as part of the venue's sustainability and CSR commitments.
• Stichting AAPminorStrategic or Co-development Partner1931 collects used ink cartridges for the AAP Foundation (Stichting AAP), which uses the contribution to improve living conditions for monkeys and other exotic mammals. This is part of the venue's broader CSR and social responsibility program.
• MVO NederlandminorStrategic or Co-development Partner1931 is a partner of MVO Nederland (Corporate Social Responsibility Netherlands), demonstrating the venue's commitment to sustainable and responsible business practices. This partnership aligns with the venue's Golden Green Key certification and broader sustainability initiatives.
• Convention Bureau BrabantminorGTM or Marketing Partner1931 works closely with Convention Bureau Brabant to attract conferences and business events to the Brabant region. The convention bureau provides referrals and marketing support for destination-based event planning.
• VVV 's-HertogenboschminorGTM or Marketing Partner1931 collaborates with VVV 's-Hertogenbosch, the local tourist information office, which provides information about cultural and culinary attractions in the city for event attendees. The VVV offers complete overviews of what 's-Hertogenbosch has to offer, from theatres and museums to nature and architecture.
• BrabanthallencoreStrategic or Co-development Partner1931 Congrescentrum is directly connected to the Brabanthallen, one of the largest event locations in the Netherlands with 55,000 m² across 8 halls. Events at 1931 can be easily extended into the Brabanthallen or MAINSTAGE, creating the largest combined event footprint in the region. This combination enables 1931 to host events for groups of over 1,500 people.
• PURO CoffeeminorOthers1931 serves fair trade coffee from PURO as part of its sustainable and ethical catering approach. This aligns with the venue's commitment to fair trade and regional products in its catering offerings.
• Eerlijk & HeerlijkminorOthers1931 sources sustainable food and non-food products from Eerlijk & Heerlijk as part of its sustainable catering program, which prioritizes organic, fair trade, and regional ingredients.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Jaarbeurs Utrecht: Major Dutch convention and exhibition venue in Utrecht with multiple halls and conference rooms. Directly comparable to 1931 in offering conference, trade fair, and event spaces, and competes for the same Dutch and Benelux association event market.
• Amsterdam RAI: The Netherlands' largest convention and exhibition complex, hosting major trade fairs, conferences, and corporate events. Competes directly with 1931 for Dutch association and corporate event bookings, though at a larger international scale and centrally located in Amsterdam near Schiphol.
• World Forum The Hague: International convention center in The Hague hosting conferences, summits, and exhibitions. Direct competitor in the Dutch MICE market, particularly for international association events, with similar full-service venue rental and catering capabilities.
• MECC Maastricht: Convention and exhibition center in Maastricht, the southernmost major Dutch venue. Competes for Benelux and DACH-region events, offering comparable conference and trade fair infrastructure with a regional specialty similar to 1931's Brabant positioning.
• Beurs van Berlage: Historic former stock exchange building in Amsterdam now operating as a conference and event venue. Shares the 'historic national monument turned event venue' heritage positioning with 1931, and competes for high-end corporate events and association conferences.
• Ahoy Rotterdam: Multi-purpose event complex in Rotterdam hosting conferences, concerts, and trade fairs. Comparable to 1931 in scale (multiple halls, thousands of visitors) and serves a similar customer base of corporate event organizers and trade associations in the Netherlands.
• Evoluon Eindhoven: Iconic futuristic dome-shaped building in Eindhoven now operating as a conference and event venue. Highly comparable to 1931 as a distinctive Dutch heritage-architecture venue repurposed for modern events, and located in the same Brabant province.

Regional players

• Flanders Expo Ghent: Major Belgian exhibition and conference venue in Ghent. Comparable as a large-scale trade fair and conference venue in the Benelux region, but operates primarily in Belgium rather than the Netherlands, competing for the same cross-border corporate event market.
• Martiniplaza Groningen: Multi-purpose event venue in the north of the Netherlands hosting conferences, trade fairs, and concerts. Comparable in offering conference and event space, but serves a different geographic region — northern Netherlands rather than southern Brabant.

Broad incumbents

• NH Conference Centre: Hotel chain with dedicated conference and meeting facilities across the Netherlands and Europe. Competes for the same corporate event and meeting business with built-in lodging, offering an alternative bundled proposition that 1931 (lacking on-site hotel) cannot match.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/1931denbosch
• YouTubeyoutube.com/channel/UC6ZM76COYYYQYtZTq8rriuQ
• Facebookfacebook.com/1931Congrescentrum
• LinkedInlinkedin.com/company/1931-congrescentrum-brabanthallen
• Instagramlinkedin.com/company/congrescentrum1931

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about 1931 Congrescentrum Brabanthallen