Sound and Vision
Sound and Vision is an India-based B2B distributor (founded 1999, Pune) that supplies premium international home cinema brands — speakers, projectors, processors, screens, and seating — to professional installers and custom integration companies across India.
- Company typePrivate
- Founded1999
- HeadquartersPune, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sound and Vision does
Sound and Vision is an India-based B2B distributor specializing in premium residential audio, video, and seating products for the home cinema and custom installation market. Founded in 1999 and headquartered in Pune, the company operates as the Indian channel partner for a portfolio of international specialty brands spanning the full cinema stack: loudspeakers (Artcoustic, California Audio Technology, RBH), projectors (SIM2), projection screens (Screen Research), processors and amplifiers (StormAudio, Lumagen), seating (Fortress Seating), and signal management (HDFury). The company's customer base consists of professional home cinema installers and custom integration companies building high-end residential theaters across India.
The core offering is not a proprietary technology platform but rather a curated, complete-ecosystem product line sold through specialized dealers. By assembling complementary categories under one distributor, Sound and Vision reduces the integration friction for installers who would otherwise need to source each cinema component from multiple regional and international suppliers. The portfolio spans display technologies (including niche offerings such as SIM2's xTV concealed ultra-short-throw projector), immersive-audio processing with Audio-over-IP and HDMI 2.1 capability, subwoofer reinforcement, cinema seating, and screen engineering, which together support reference-grade private theater installations.
The business model is project-based B2B hardware distribution: revenue is generated through wholesale/quote-based pricing to installer firms on a per-project basis rather than subscription or recurring contracts. Go-to-market relies on industry events (CEDIA Expo, ISE), trade press, and direct engagement with India's luxury residential CI channel. With a headcount in the 11-50 range and no disclosed funding events, the company operates as a focused niche distributor rather than a scaled platform, monetizing primarily on hardware margin across premium ticket sizes.
Sound and Vision firmographics
Firmographics- Name
- Sound and Vision
- Legal name
- Sound & Vision
- Website
- https://soundandvision.in
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sound and Vision is an India-based B2B distributor (founded 1999, Pune) that supplies premium international home cinema brands — speakers, projectors, processors, screens, and seating — to professional installers and custom integration companies across India.
- Ownership category
- akta.pro rank
Sound and Vision industry classification
Industry- Product category
- Home Cinema Equipment Distribution
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)
- akta.pro secondary industries
- AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE), Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH)
Keywords
Where Sound and Vision is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Sound and Vision business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution: Revenue generated through distributing premium home cinema products to professional installers and dealers across India. The company serves as the exclusive/named distributor for multiple international brands in the Indian market.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Sound and Vision product offering
Product offeringCore offering
Sound and Vision is a professional B2B distributor of premium international home cinema and custom installation products in India. The company represents Artcoustic, California Audio Technology, SIM2, Screen Research, Lumagen, Fortress Seating, StormAudio, HDFury, and RBH, serving professional home cinema installers and high-end residential customers across India with curated world-class brands and expert advisory support.
Product overview
Sound and Vision is a professional home cinema distributor in India representing a carefully curated portfolio of premium world-class cinema brands. The company distributes Artcoustic (speakers and subwoofers), California Audio Technology (audio equipment), SIM2 (projectors), Screen Research (projection screens), Lumagen (video processors), and Fortress Seating (cinema seating). The portfolio is designed to serve the complete home cinema ecosystem from audio reproduction to visual projection and room aesthetics, serving professional home cinema installers throughout India.
Differentiator
Problem solved
Functional benefit
Products and services
- Artcoustic Speakers and Subwoofers Danish high-performance speaker and subwoofer line with customizable colors and finishes, distributed in India for custom home cinema installations.
- California Audio Technology Speakers and Components Premium high-end audio speakers and components for home cinema installations, distributed in India as part of the curated brand portfolio.
- SIM2 Home Cinema Projectors Italian luxury projectors including laser and lamp-based 4K models such as Nero 4S, Crystal 4 SH, and xTV, distributed in India for high-end home cinema.
- Screen Research Projection Screens Premium fixed frame and motorized projection screens, including the DecorMask range that hides the projection surface with custom artwork, distributed in India.
- Lumagen Radiance Pro Video Processors State-of-the-art video processors with advanced scaling and calibration for high-performance home cinemas, distributed in India with 4K60 capabilities.
- Fortress Seating Home Cinema Chairs Premium home cinema seating with an extensive range of configurations and finishes, distributed in India for high-end residential cinema rooms.
- StormAudio Processors and Amplifiers Premium AV processors and amplifiers including the ISP.24 Mk2, ISP.32 Mk2, and PA16 MkII, distributed in India with native Roon support and integration with Dirac Live room correction.
- HDFury Video Processors Affordable 18Gb/s video processors including the Vertex2 supporting 4K HDR10+, Dolby Atmos, and DTS:X, distributed in India.
- RBH Speakers Built-in architectural speakers including the SI-831R LCR speaker and SI-615 in-ceiling Atmos speakers, distributed in India for home cinema installations.
- Home Cinema Distribution Services Professional distribution of world-class home cinema products across India, serving as the first-call partner for professional home cinema installers with expert advisory and post-sales support.
Companies that use Sound and Vision
Customer profileSegments2 records
Ideal customer profiles2 records
Sound and Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Sound and Vision partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ArtcousticcoreArtcoustic is a premium subwoofer and speaker brand distributed by Sound and Vision in India. The new Sub Z subwoofer brings a smaller footprint option to Artcoustic's product line.
- California Audio TechnologycoreCalifornia Audio Technology products are distributed by Sound and Vision in India as part of their premium brand portfolio.
- SIM2coreItalian projector manufacturer SIM2 products including Nero 4S, Crystal 4 SH, and xTV are distributed in India by Sound and Vision.
- Screen ResearchcoreScreen Research's premium projection screens including the new DecorMask range are distributed by Sound and Vision in India.
- LumagencoreLumagen Radiance Pro video processors are distributed by Sound and Vision in India, with 4K60 upgrade capabilities for the 4000 series.
- Fortress SeatingcorePremium home cinema seating manufacturer Fortress Seating is represented by Sound and Vision in India, known for exceptional quality and range.
- StormAudiocoreStormAudio processors and amplifiers including ISP.24 Mk2, ISP.32 Mk2, and PA16 MkII are distributed by Sound and Vision. StormAudio products have won multiple industry awards.
- HDFuryminorHDFury video processors including the new Vertex2 18Gb/s processor are distributed by Sound and Vision in India.
- RBHminorRBH speakers including the SI-831R built-in LCR speaker and SI-615 in-ceiling Atmos speakers are distributed by Sound and Vision in India.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Sound and Vision competitors and assessment
Company assessmentBroad incumbents
- Crestron Electronics: Established global smart home and AV control incumbent whose dealer network overlaps Sound and Vision's installer base — products distributed by Sound and Vision are explicitly Crestron-compatible, positioning them as ecosystem partners with shared channel.
- Control4 (SnapAV): Leading smart home automation platform with deep integration into premium home cinema installations — comparable because Sound and Vision's distributed products (StormAudio, Lumagen) are specifically positioned for Control4-controlled environments, making it a complementary incumbent rather than direct competitor.
- Harman International: Broad audio and AV equipment manufacturer (JBL, Lexicon, Mark Levinson, Revel) with global distribution including India — competes in adjacent premium AV segments and offers a vertically-integrated alternative that installers sometimes choose over a multi-brand distributor like Sound and Vision.
- Bose India: Global premium audio brand with direct presence in India through own retail and installer channel — competes with portions of Sound and Vision's portfolio in the consumer and light-commercial home audio space.
Direct peers
- Acoustic Arts (India): India-based importer and distributor of premium European and US audio brands for the home cinema and hi-fi channel — directly comparable role to Sound and Vision in the Indian custom installation supply chain.
- Definitive Audio (India): Indian high-end audio and home cinema distributor offering premium imported brands to AV installers and integrators across India — directly comparable B2B distribution model serving the same custom installation channel as Sound and Vision.
- Audiophile India: India-based distributor and retailer of premium hi-fi and home cinema brands, serving audiophile consumers and installers — overlaps directly with Sound and Vision's premium AV distribution positioning in the Indian market.
- Lyca Audio India: Specialist Indian distributor of high-end audio brands serving custom installers and AV professionals — comparable niche premium AV distribution focus in the same geography.
Emerging players
- StormAudio: Premium immersive audio processor and amplifier manufacturer whose Indian distribution Sound and Vision holds — closely comparable as both a channel partner and a strategic dependency, with overlapping installer relationships globally.
- SIM2 Multimedia: Italian manufacturer of high-end home cinema projectors distributed by Sound and Vision in India — comparable niche premium projection manufacturer with potential for direct channel evolution that would impact Sound and Vision.
Market position
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Sound and Vision social profiles
Digital presenceSound and Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sound and Vision leadership team
Management profileNumber of profiles
Sound and Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sound and Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sound and Vision
What does Sound and Vision do?
Sound and Vision is a professional B2B distributor of premium international home cinema and custom installation products in India. The company represents Artcoustic, California Audio Technology, SIM2, Screen Research, Lumagen, Fortress Seating, StormAudio, HDFury, and RBH, serving professional home cinema installers and high-end residential customers across India with curated world-class brands and expert advisory support.
Is Sound and Vision a public or private company?
Sound and Vision is a private company. It is classified as unknown and is currently operating.
When was Sound and Vision founded?
Sound and Vision was founded in 1999. It employs 11 to 50 people.
Where is Sound and Vision based?
Sound and Vision is headquartered in Pune, India, in the Asia region.
How does Sound and Vision make money?
One revenue line is on record: product Distribution.
Who are Sound and Vision's main competitors?
Broad incumbents on record are Crestron Electronics, Control4 (SnapAV), Harman International and Bose India. Direct peers are Acoustic Arts (India), Definitive Audio (India), Audiophile India and Lyca Audio India. Emerging players are StormAudio and SIM2 Multimedia.
Does Sound and Vision have an API?
No public API is recorded for Sound and Vision.
What industry is Sound and Vision in?
Sound and Vision's product category is Home Cinema Equipment Distribution. Its primary akta.pro industry code is CRACAEAK, Home Theater Installation, Calibration & Custom AV Services Retail, with a secondary code of CRACAEAE, AV Receivers, Amplifiers & Hi‑Fi Components Retail. Its NAICS code is 33431 and its SIC code is 3651.