Bloomaker
Bloomaker USA Inc., founded in 2002 in Waynesboro, Virginia, is a privately held producer of hydroponically grown flower bulbs — including giant amaryllis, waxed amaryllis, and Dutch-bulb varieties — serving consumers through DTC e-commerce, 35+ retail chains, and corporate gifting channels.
- Company typePrivate
- Founded2002
- HeadquartersWaynesboro, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bloomaker does
Bloomaker USA Inc. is a privately held, founder-owned floral and horticulture company headquartered in Waynesboro, Virginia, founded in 2002 by Joep Paternostre. The company produces and distributes hydroponically grown flower bulbs — principally giant amaryllis, waxed amaryllis, and Dutch-bulb varieties (hydroponic tulips, hyacinths, daffodils, and muscari) — plus a patent-pending reusable growing vessel called The Bloomaker™ Ball. Its core technological differentiator is a 2008 US patent on the world's first hydroponically grown flowers (US7448162B2), supplemented by a portfolio of design patents on proprietary vases, bulb pin trays, and display containers that enable extended bloom lifespans by keeping bulbs intact and continuously nourished in water rather than soil.
Bloomaker operates three go-to-market channels: a direct-to-consumer e-commerce storefront at bloomaker.com with shipping across the US and Canada plus local pickup in Waynesboro; a wholesale distribution program supplying 35+ major retail chains including Costco, Kroger, Whole Foods, Walgreens, Home Depot, and Wegmans (with minimum orders of 200–300 bulbs for amaryllis and one pallet for hydroponic flowers); and a corporate gifting and fundraising sales operation offering custom-branded wooden charms and cards for bulk orders. The company maintains a vertically integrated supply chain with partner farms in Peru for amaryllis bulb cultivation and Dutch fields in the Netherlands for tulips and other spring bulbs, supported by US greenhouse and bulb cooler capacity that expanded to 20,000 sq. ft. in 2014, with subsequent warehouse expansion in 2020.
The business is funded organically with no disclosed venture or private equity investment. Pricing across the product portfolio ranges from $19.99 for entry-level waxed amaryllis SKUs to $251.99 for premium quantities, with reusable vessels such as the Bloomaker Ball at $59.99 per set of three. Customer segments span consumer/home gardeners, grocery and mass retail wholesalers, corporate gifting buyers, and fundraising organizations. Headcount is reported in the 11–50 range with seasonal production staff, and the company is recognized in the Virginia floral industry for its export-led growth via the Commonwealth's Trade Accelerator Program.
Bloomaker firmographics
Firmographics- Name
- Bloomaker
- Legal name
- Bloomaker USA Inc.
- Website
- https://bloomaker.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bloomaker USA Inc., founded in 2002 in Waynesboro, Virginia, is a privately held producer of hydroponically grown flower bulbs — including giant amaryllis, waxed amaryllis, and Dutch-bulb varieties — serving consumers through DTC e-commerce, 35+ retail chains, and corporate gifting channels.
- Ownership category
- akta.pro rank
Bloomaker industry classification
Industry- Product category
- Hydroponic Flowering Plants and Bulbs
- NAICS
- Floriculture Production (111422), Nursery and Floriculture Production (11142), Florists (4593), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)
- akta.pro primary industry
- Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)
Keywords
Where Bloomaker is headquartered
LocationHeadquarters
- HQ city
- Waynesboro
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bloomaker business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Direct E-commerce Sales: Bloomaker sells products directly to consumers through their bloomaker.com online store. Products include amaryllis bulbs, waxed amaryllis, The Bloomaker Ball, and配套 accessories. One-time purchase model with prices ranging from $19.99 to $251.99 depending on product type and quantity.
- Retail/Wholesale Distribution: Products sold through major retail chains including Costco, Kroger, Whole Foods, Walgreens, and others. Retailers purchase in bulk wholesale quantities.
- Corporate Gifting & Fundraising: Bulk orders for corporate gifts and fundraising campaigns with customization options (branded charms, custom cards). Competitive bulk pricing available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Amaryllis Bulbs (Raw/Giant) - 5 pack pricing |
| Unit Pricing | Pay-as-you-go | The Bloomaker Ball - Set of 3 |
| Unit Pricing | Pay-as-you-go | Waxed Amaryllis Bulbs |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Multi-year contract | Wholesale Pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Bloomaker product offering
Product offeringCore offering
Bloomaker produces and sells hydroponically grown flowering plants, primarily amaryllis bulbs and spring bulbs (tulips, hyacinths, daffodils, muscari), grown using its patented hydroponic method that keeps bulbs intact for extended bloom life. The company offers raw giant amaryllis bulbs, self-sustaining waxed amaryllis that need no soil or water, the patent-pending Bloomaker Ball growing vessel, and proprietary vase displays. Products are sold direct-to-consumer online and through major retail chains, with B2B wholesale and corporate gifting programs.
Product overview
Bloomaker is a flower bulb company offering a diverse portfolio of amaryllis and spring bulb products across multiple formats. The core product lines include Giant Amaryllis Bulbs (raw 28+ size), Waxed Amaryllis Bulbs (self-sustaining wax-coated format requiring no water/soil), and six varieties of hydroponically-grown flowers (Tulips, Hyacinths, Daffodils, and Muscari). The signature innovation is The Bloomaker™ Ball (patent-pending), a reusable decorative hydroponic vessel pre-packed with amaryllis bulbs. Products are sold directly to consumers online and through major retail partners (Costco, Kroger, Whole Foods, Wegmans, and others), with dedicated B2B programs for wholesale and corporate/fundraising buyers.
Differentiator
Problem solved
Functional benefit
Brands
- Giant Amaryllis™: Signature flower celebrated for its extraordinary size and stunning blooms, selected for superior quality with bulbs cultivated using traditional Dutch horticultural methods.
- The Bloomaker™ Ball
Products and services
- Giant Amaryllis Bulbs Premium raw amaryllis bulbs in 28+ bulb size, selected for superior quality and extraordinary bloom size. Available as raw bulbs or in premium vase displays. Targeted at home gardeners, gift purchasers, and retailers seeking standout amaryllis flowers.
- Waxed Amaryllis Bulbs Amaryllis bulbs coated in colored wax containing all nutrients needed to grow and bloom without soil or water. Available in multiple varieties (Classic Red, Golden Glow, Copper Glow, Snow White, Blush Petal, Burgundy Wine, Celestial Blush, Evergreen, Fuchsia Glow, Candy Corn, Sapphire Sky). Designed for low-effort gifting, corporate gifts, and retail sale at $19.99-$251.99 depending on variety and quantity.
- Hydroponic Tulips
- Hydroponic Hyacinths Hydroponic hyacinths grown with bulbs intact in 1-bulb, 3-bulb, and 5-bulb vases, featuring striking colors and extended freshness compared to cut hyacinths. Targeted at consumers and retailers seeking premium fragrant spring flowers.
- Hydroponic Daffodils Hydroponic daffodils grown with bulbs intact for longer-lasting blooms. Seasonal product shipping January through May. Targeted at consumers and retail buyers seeking premium spring flowers with extended vase life.
- Hydroponic Muscari (Grape Hyacinths) Hydroponic muscari or grape hyacinths with small bell-shaped blooms in blue, purple, and white hues, available in 5-bulb vases. Targeted at consumers and retail buyers seeking distinctive spring bulb flowers with extended freshness.
- The Bloomaker Ball (Amaryllis Ball) Patent-pending decorative hydroponic growing vessel pre-packed with amaryllis bulbs. Requires only water and produces blooms; reusable season after season. Available in Pink, Purple, Yellow, and Mixed colors at $59.99 per set of 3. Targeted at consumers seeking effortless indoor flowering plants and at gift purchasers.
- Vase Displays and Accessories Premium vase presentations in various patented designs to enhance hydroponic flowers, including clay pot with two amaryllis bulbs ($24.99) and two glass vases with two amaryllis bulbs ($29.99). Targeted at consumers and gift purchasers seeking decorative floral presentations.
- Wholesale/B2B Program Wholesale distribution program for retailers offering exclusive pricing, high-demand items, and customized freight solutions for large orders. Minimum orders of 200-300 bulbs for amaryllis or 1 pallet for hydroponic flowers. Targeted at grocery chains, drug stores, garden centers, and mass retailers.
- Corporate and Fundraising Bulk Orders Bulk ordering services for corporate gifts and fundraising campaigns, with customization options including branded wooden charms and custom cards, and competitive bulk pricing. Targeted at companies seeking client/employee gifts and schools, churches, and nonprofits conducting fundraising campaigns.
Quantifiable outcome
- Hydroponic tulips stay fresh and vibrant for weeks compared to cut tulips that last only days
- +2 more outcomes
Companies that use Bloomaker
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Bloomaker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Bloomaker partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Partner Farms in PerucoreBloomaker partners with farms in Peru for amaryllis bulb cultivation using traditional Dutch horticultural methods. Peru operations support a wider range of color varieties and premium blooming experiences.
- Facilities in the NetherlandscoreDutch facilities where hydroponic flowers including tulips, hyacinths, daffodils, and muscari are cultivated in the famous fields of Holland before being shipped to U.S. greenhouses.
Scale indicators6 records
Recent moves8 records
Expansion highlights4 records
Bloomaker competitors and assessment
Company assessmentBroad incumbents
- ProFlowers: Online floral retailer selling bouquets, plants, and gift arrangements for occasions. Comparable in DTC floral commerce and gifting use cases, though focused on fresh-cut arrangements rather than bulb-based plants.
- 1-800-Flowers.com: Large multi-channel floral and gifting retailer selling flowers, plants, and gift baskets via DTC and wholesale. Comparable to Bloomaker as a consumer-facing floral brand serving gifting occasions with complementary plant-based SKUs, though much broader in assortment and scale.
- Dümmen Orange: Global breeder and producer of ornamental flowers and plants headquartered in the Netherlands. Comparable as a Netherlands-connected floriculture producer and bulb breeder, though operating at vastly larger scale across many crops.
- FTD (Flowers Transcontinental Delivery): Established floral delivery network connecting consumers to local florists for fresh flower arrangements. Comparable floral gifting and delivery use cases, though rooted in cut-flower delivery rather than bulb cultivation.
Direct peers
- Breck's Bulbs: Long-standing bulb retailer selling amaryllis, tulips, daffodils, and other flowering bulbs via catalog and e-commerce. Direct competitor in the premium bulb-by-mail category with overlapping amaryllis offering.
- Longfield Gardens: Online retailer of premium flower bulbs, perennials, and indoor plants sold direct to home gardeners. Overlaps with Bloomaker in bulb ecommerce, amaryllis product, and indoor flowering plant positioning for home decor and gifting.
- White Flower Farm: Direct-to-consumer mail-order nursery and bulb retailer specializing in premium flower bulbs, perennials, and indoor flowering plants. Closest peer to Bloomaker in terms of bulb-based DTC catalog and gift-oriented positioning.
- ColorBlends Wholesale Bulbs: Wholesale distributor of flower bulbs to landscape professionals and large-volume buyers with a smaller retail channel. Direct peer in the bulb wholesale and amaryllis product space, particularly on the B2B side.
Emerging players
- The Bouqs Company: Farm-direct online florist delivering sustainably sourced cut flowers and plants. Comparable D2C motion with farm-to-consumer supply chain control, though addresses cut flowers vs. Bloomaker's bulb-based hydroponics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bloomaker social profiles
Digital presenceBloomaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloomaker leadership team
Management profileNumber of profiles
Profiles1 record
Bloomaker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloomaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloomaker
What does Bloomaker do?
Bloomaker produces and sells hydroponically grown flowering plants, primarily amaryllis bulbs and spring bulbs (tulips, hyacinths, daffodils, muscari), grown using its patented hydroponic method that keeps bulbs intact for extended bloom life. The company offers raw giant amaryllis bulbs, self-sustaining waxed amaryllis that need no soil or water, the patent-pending Bloomaker Ball growing vessel, and proprietary vase displays. Products are sold direct-to-consumer online and through major retail chains, with B2B wholesale and corporate gifting programs.
Is Bloomaker a public or private company?
Bloomaker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bloomaker founded?
Bloomaker was founded in 2002. It employs 11 to 50 people.
Where is Bloomaker based?
Bloomaker is headquartered in Waynesboro, United States, in the North America region.
How does Bloomaker make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail/Wholesale Distribution and corporate Gifting & Fundraising.
Who are Bloomaker's main competitors?
Broad incumbents on record are ProFlowers, 1-800-Flowers.com, Dümmen Orange and FTD (Flowers Transcontinental Delivery). Direct peers are Breck's Bulbs, Longfield Gardens, White Flower Farm and ColorBlends Wholesale Bulbs. The Bouqs Company is listed as an emerging player.
Does Bloomaker have an API?
No public API is recorded for Bloomaker.
What industry is Bloomaker in?
Bloomaker's product category is Hydroponic Flowering Plants and Bulbs. Its primary akta.pro industry code is AFAGAHAE, Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs). Its NAICS code is 111422.