What Sumitas does

SUMiTAS (株式会社SUMiTAS) is a Japan-focused real estate franchise operator headquartered in Sapporo, Hokkaido, that runs a nationwide network of 71 franchised brokerage stores spanning from Hokkaido to Okinawa. The company serves three primary customer segments: residential buyers and sellers transacting primary or secondary properties, real estate investors seeking income-producing assets, and prospective franchisees evaluating membership in its network. Its core technology asset is SiS (SUMiTAS Innovation System), a proprietary property management platform that the franchisees use to operate their stores; SUMiTAS is undertaking a major SiS renewal scheduled for March 2026, after approximately seven years of the prior system in production. At the network level, SUMiTAS aggregates 11,236+ property listings on a national portal and distributes leads via the portal, the SUMiTAS Magazine print publication, and a presence across Facebook, X, LINE, and Instagram.

SUMiTAS makes money through two complementary mechanisms: (1) recurring franchise fees and platform access charges from the 71 franchised stores, plus (2) transaction-related revenue from real estate trading activity executed through the network and central systems. The company holds a real estate brokerage license issued by Japan's Ministry of Land, Infrastructure, Transport and Tourism (MLIT), which authorizes its regulated brokerage activities and underpins the franchise model. Registered capital stands at ¥121,850,000 (approximately $0.8-0.9M USD), and the company operates as a private, for-profit entity. No funding rounds, M&A activity, headcount figures, or revenue disclosures are available in the input.

Operationally, SUMiTAS combines a centralized technology and lead-generation layer (SiS, portal, magazine, social channels) with a distributed physical distribution layer (71 franchised stores). This dual structure allows the HQ to monetize through both subscription-style franchise revenue and transaction-linked income, while franchisees benefit from shared technology, brand recognition, and centralized demand generation. The SiS renewal in March 2026 represents the most material recent strategic action and signals continued reinvestment in the platform underpinning the entire franchise operation.

Name

Sumitas

Legal name

株式会社SUMiTAS

Website

https://sumitas.jp

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SUMiTAS (株式会社SUMiTAS) is a Sapporo-headquartered Japanese real estate franchise operator running 71 franchised brokerage stores nationwide, supported by its proprietary SiS property management platform, a national listing portal with 11,236+ properties, and recurring franchise plus transaction-fee revenue.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

Keywords

• Real estate brokerage
• Property listing portal
• Property valuation
• Investment properties
• Franchise services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Trading (不動産売買事業): Revenue generated from buying and selling real estate properties including residential homes, condominiums, land, and investment properties. The company facilitates property transactions and earns commissions or margins on property sales and purchases.
2. Franchise Business (フランチャイズ事業): Revenue from franchise operations, recruiting and supporting member stores (加盟店) across Japan. The franchise model enables nationwide expansion through independent real estate agency operators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SUMiTAS is a Japanese real estate franchise company that operates a nationwide network of 71 member stores and a national property listing portal (sumitas.jp) with 11,236+ listings. The company provides property brokerage services for buying and selling residential homes, condominiums, land, and investment properties, supported by free property valuation tools and a proprietary SiS property management system used by its franchise stores.

Product overview

SUMiTAS operates as a real estate franchise company offering a unified platform combining property listing services and proprietary property management technology. The core offering consists of the SiS (SUMiTAS Innovation System) property management system used by member franchise stores, complemented by the national portal site where consumers can search 11,236 listed properties. Additional services include member-only exclusive property access with email alerts, anonymous quick property valuations, sales support services, lifestyle content through SUMiTAS Magazine, and a network of 71 franchise stores across Japan providing localized transaction support.

Differentiator

Problem solved

Functional benefit

Brands

• SiS (SUMiTAS Innovation System): Core property management system developed and operated by SUMiTAS for its franchise member stores.

Products and services

• SUMiTAS National Property Listing Portal Public-facing nationwide property listing and search website (sumitas.jp) covering residential homes (new and used houses), condominiums, land, and investment properties across all regions of Japan. Provides advanced search filters by property type, region, and price, plus access to member-only exclusive listings and email alerts.
• Real Estate Brokerage and Sales Support Service End-to-end brokerage service for buying, selling, and exchanging residential and commercial real estate, delivered through SUMiTAS's 71 franchise stores nationwide. Includes valuation assessment, purchase offers, and rental utilization options for property owners.
• Free Anonymous 10-Second Property Valuation Free anonymous online tool that delivers an estimated market value for a property in approximately 10 seconds, without requiring personal information. Designed to help homeowners understand market pricing before engaging a franchise store for a full valuation or sale.
• Investment Property Listings (収益物件) Dedicated investment property listings service within the national portal covering 収益物件 (income-producing real estate) such as multi-unit apartment buildings (一棟マンション, 一棟アパート), commercial buildings (一棟ビル・店舗), and rental properties. Targets individual and small-scale investors seeking yield-generating assets.
• SUMiTAS Franchise Membership (加盟店募集) Franchise program that recruits and supports independent real estate agencies to operate as SUMiTAS member stores (加盟店). Provides franchisees with the SUMiTAS brand, the SiS property management system, the national portal's inbound demand, and centralized HQ and regional office support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LIFULL: LIFULL operates LIFULL Homes, one of Japan's largest online real estate marketplaces, combining a high-traffic property listing portal with transactional agency services — overlapping with SUMiTAS's portal-plus-brokerage hybrid model.
• Century 21 Japan: Century 21 Japan is the Japanese franchisee of the global Century 21 real estate brand, operating a nationwide network of independently-owned brokerage offices — directly comparable to SUMiTAS's 71-store franchise model and transaction-based revenue model.
• Tokyu Livable: Tokyu Livable is a major Japanese real estate brokerage chain with a nationwide store network handling sales, purchases, and rentals of residential and investment properties — comparable to SUMiTAS in multi-channel transaction services.
• HouseDo: HouseDo runs a Japanese real estate franchise network focused on used-house transactions and renovation-linked resale — a direct peer to SUMiTAS's franchise model with similar used-property and investment-property positioning.
• AtHome: AtHome operates a major Japanese real estate listing portal and brokerage network connecting consumers with local agencies — directly comparable to SUMiTAS's national portal + franchise network offering.
• Pittari Life: Pittari Life operates a Japan-focused real estate brokerage franchise with strong regional coverage and a digital portal — directly comparable to SUMiTAS in franchise structure, property listing focus, and local-store transaction support.

Broad incumbents

• Recruit Holdings (SUUMO): Recruit's SUUMO is Japan's dominant real estate portal by traffic and listings; it operates at vastly larger scale than SUMiTAS and competes for the same property-search consumer journey, though as part of a much broader HR/marketing portfolio.
• Yahoo! Real Estate (LINE Yahoo): Yahoo! Real Estate (operated by LINE Yahoo under Z Holdings) is a major Japanese property portal that competes directly with SUMiTAS's national portal for property search traffic, though as part of a much broader internet platform.
• Mitsubishi Estate (Real Estate Sales): Mitsubishi Estate is a major Japanese real estate developer and operator that also engages in residential sales and brokerage — a broad incumbent competing with SUMiTAS in the consumer real estate transaction space, though at much larger scale and with a different primary business.

Emerging players

• GA Technologies (RENOSY): GA Technologies operates RENOSY, a proptech-driven real estate platform in Japan combining investment property sales, brokerage, and AI-powered matching — comparable to SUMiTAS in investment-property focus but with a more tech-forward model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sumitasjp
• Facebookfacebook.com/sumitasjp
• Instagraminstagram.com/sumitasjp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sumitas