Worksafe Training
Worksafe Training is a UK-based provider of first aid and medical emergency training courses, primarily serving 100+ dental practices across the Midlands with recurring annual in-house contracts, supplemented by online courses and medical equipment sales via a Cardiac Science partnership.
- Company typePrivate
- Founded2002
- HeadquartersWorcester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Worksafe Training does
Worksafe Training is a UK-based private training company that delivers first aid and medical emergency courses, with a strong vertical focus on dental practices. Founded in 2002 and co-owned by Adam Joyce and Geraint Tillott since 2011, the company serves 100+ dental practices across the Midlands and broader UK through recurring annual in-house training contracts. Its core products include a 35-minute online Medical Emergencies For Dental Practices module priced at £29.99, First Aid at Work (3-day) and Emergency First Aid at Work (1-day) certified courses, Basic Life Support (CPR), AED training, and medical emergencies training, all certified through Qualsafe Awards (an Ofqual-recognised awarding organisation).
The company's underlying technology is a standard learning management system delivering video-based training modules with quiz assessments and CPD certificate generation. Content is delivered by instructors who are active or former emergency service personnel (firefighters, paramedics, Royal Marines), which the company cites as its primary differentiator. A secondary revenue line comes from medical equipment sales (defibrillators, pads, batteries, suction devices, pocket masks) supplied through a partnership with Cardiac Science and sold via an e-commerce storefront on worksafe999.com. The business model combines B2B recurring annual training contracts with dental practices, B2C pay-as-you-go online course purchases, and e-commerce hardware sales, with publicly disclosed pricing and a self-service website supplemented by direct telephone sales.
Worksafe Training firmographics
Firmographics- Name
- Worksafe Training
- Legal name
- Worksafe Training
- Website
- https://worksafe999.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Worksafe Training is a UK-based provider of first aid and medical emergency training courses, primarily serving 100+ dental practices across the Midlands with recurring annual in-house contracts, supplemented by online courses and medical equipment sales via a Cardiac Science partnership.
- Ownership category
- akta.pro rank
Worksafe Training industry classification
Industry- Product category
- First Aid and Medical Emergency Training
- NAICS
- Educational Services (61), Other Technical and Trade Schools (611519), Technical and Trade Schools (6115)
- SIC
- Services-Educational Services (8200), Dental Equipment & Supplies (3843), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
- akta.pro secondary industries
- EMS Education, Training & Simulation Centers (HLAFANAL), Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)
Keywords
Where Worksafe Training is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Worksafe Training business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Training Course Fees: Revenue from selling training courses including online medical emergencies courses (£29.99 per person), First Aid at Work courses, and in-house training sessions. Courses provide CPD certificates upon completion.
- Medical Equipment Sales: Revenue from selling medical emergency equipment including defibrillators, replacement pads, batteries, suction devices, pocket masks, bag valve masks, glucose monitors, and carry cases. Products sourced through partnership with Cardiac Science.
- Annual In-House Training Contracts: Recurring annual in-house training contracts with dental practices providing ongoing training services, including several of the Midlands' largest dental groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Medical Emergencies For Dental Practices - Online Course at £29.99 per person |
| Unit Pricing | Pay-as-you-go | First Aid Courses starting from £12 per person |
| Unit Pricing | Pay-as-you-go | Cardiac Science G3 Powerheart Defibrillator at £2,010.00 |
| Unit Pricing | Pay-as-you-go | Replacement AED Pads and Batteries |
| Unit Pricing | Pay-as-you-go | Minor Medical Equipment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Worksafe Training product offering
Product offeringCore offering
Worksafe Training delivers regulated and non-regulated first aid and medical emergency training courses — both instructor-led in-house at client sites and self-paced online — primarily to UK dental practices, alongside sales of related medical emergency equipment (defibrillators, pads, batteries, suction devices, pocket masks, glucose monitors). Courses range from a 35-minute online Medical Emergencies For Dental Practices module to 3-day First Aid At Work qualifications, with CPD certificates issued via Qualsafe Awards (Ofqual-recognised).
Product overview
Worksafe Training offers a portfolio of first aid and medical emergency training courses primarily serving dental practices, with a supplementary equipment sales line. The core offering consists of online and in-person training courses ranging from 35-minute online modules (Medical Emergencies For Dental Practices) to comprehensive 3-day First Aid At Work programmes. The company also sells related medical equipment through its Cardiac Science partnership. Training is certified through Qualsafe Awards, an Ofqual-recognised awarding organisation.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100+ dental practices served with annual in-house training
- +1 more outcomes
Companies that use Worksafe Training
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Worksafe Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Worksafe Training partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cardiac SciencecoreWorksafe Training has developed a close link with Cardiac Science to supply a wide range of medical equipment including defibrillators and accessories. Through this partnership they supply essential equipment needed for emergency medical care in workplaces.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Worksafe Training competitors and assessment
Company assessmentBroad incumbents
- St John Ambulance: The dominant UK first-aid training charity offering regulated FAW/EFAW, CPR, and AED courses to workplaces and the public. Overlaps directly with Worksafe's general first-aid curriculum but is far broader and does not specialise in dental-practice compliance.
- British Red Cross: Major UK first-aid training provider covering workplace, paediatric, and community courses. Competes with Worksafe's general first-aid offering and shares the 'real emergency-service background' credibility angle.
Direct peers
- Nuco Training: UK provider of regulated first-aid, AED, and health-and-safety qualifications to workplaces. Directly competes for the same SME and corporate training customers as Worksafe's general first-aid courses.
- Tigerlily Training: UK first-aid and mental-health first-aid training provider serving SMEs and corporates. Closely comparable in scale, course mix (FAW/EFAW/AED), and instructor-led delivery model.
- Acorn Health & Safety: UK health-and-safety and first-aid training company offering FAW/EFAW, AED, and risk assessment courses to workplaces. Similar business model and customer profile to Worksafe's non-dental first-aid segment.
- First Aid for Life: UK first-aid training specialist offering regulated FAW/EFAW, AED, and paediatric courses to workplaces and individuals. Closely comparable business model to Worksafe's training-first, multi-stream offering, though with less vertical concentration on dental.
- Medisafe UK: UK first-aid and medical-emergency training provider serving workplaces and dental/healthcare settings. Overlaps with Worksafe on FAW, AED, and healthcare-tailored medical-emergency courses.
Others
- Qualsafe Awards: Ofqual-recognised awarding organisation through which Worksafe delivers its regulated qualifications. Not a direct competitor, but a key ecosystem participant — a change in Qualsafe's relationships or audit standards would materially affect Worksafe's offering.
Emerging players
- Dental Compliance (Dental Compliance Ltd): UK consultancy and training provider focused on GDC compliance, CQC, and practice management for dental practices. Competes with Worksafe for the same dental-practice L&D budget and customer relationships.
- Apolline: UK dental-specific compliance and training provider focused on CQC, GDC, and practice-level training. Direct competitor in Worksafe's primary vertical — dental practices — but with broader compliance coverage rather than medical-emergency specialisation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Worksafe Training social profiles
Digital presenceWorksafe Training compliance and trust
Trust signalCompliance2 records
Worksafe Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Worksafe Training leadership team
Management profileNumber of profiles
Profiles2 records
Worksafe Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Worksafe Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Worksafe Training
What does Worksafe Training do?
Worksafe Training delivers regulated and non-regulated first aid and medical emergency training courses — both instructor-led in-house at client sites and self-paced online — primarily to UK dental practices, alongside sales of related medical emergency equipment (defibrillators, pads, batteries, suction devices, pocket masks, glucose monitors). Courses range from a 35-minute online Medical Emergencies For Dental Practices module to 3-day First Aid At Work qualifications, with CPD certificates issued via Qualsafe Awards (Ofqual-recognised).
Is Worksafe Training a public or private company?
Worksafe Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Worksafe Training founded?
Worksafe Training was founded in 2002. It employs 11 to 50 people.
Where is Worksafe Training based?
Worksafe Training is headquartered in Worcester, United Kingdom, in the Europe region.
How does Worksafe Training make money?
Three revenue lines are on record. Training Course Fees are the primary driver. The others are medical Equipment Sales and annual In-House Training Contracts.
Who are Worksafe Training's main competitors?
Broad incumbents on record are St John Ambulance and British Red Cross. Direct peers are Nuco Training, Tigerlily Training, Acorn Health & Safety, First Aid for Life and Medisafe UK. Qualsafe Awards is listed as an others. Emerging players are Dental Compliance (Dental Compliance Ltd) and Apolline.
Does Worksafe Training have an API?
No public API is recorded for Worksafe Training.
What industry is Worksafe Training in?
Worksafe Training's product category is First Aid and Medical Emergency Training. Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training, with a secondary code of HLAFANAL, EMS Education, Training & Simulation Centers. Its NAICS code is 61 and its SIC code is 8200.