Rivermark Wealth Management
Rivermark Wealth Management is a small SEC-registered investment advisor (SEC ID 174092) based in Mountain View, California, serving individual investors with financial planning, investment advisory, and wealth management services. In 2025, the firm joined Falcon Wealth Planning's platform.
- Company typePrivate
- Founded2018
- HeadquartersMountain View, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rivermark Wealth Management does
Rivermark Wealth Management is a small, SEC-registered investment advisor (SEC Adviser ID 174092) founded in 2018 and headquartered in Mountain View, California. The firm provides wealth management services — including financial planning, investment advisory, risk management, investment analysis, and cash flow management — to individual investors. It operates with a headcount of 1–10 employees and is led by principal Ron Guay, CFP®, EA, whose background spans corporate finance (Vice President and Finance Leader of a P&L) and personal financial and tax planning. The firm's only disclosed customer segment is individual investors, with a horizontal segmentation approach and no named enterprise accounts.
The firm's core client-facing product is a web-based client portal providing account login and management functionality, integrated with two third-party platforms: RightCapital (for financial planning and account management, accessed via a co-branded login URL) and TD Ameritrade (for brokerage account access). Rivermark does not build or own proprietary technology; it composes its service delivery entirely through established RIA infrastructure partners. The firm maintains standard RIA compliance, including SEC registration and the publication of ADV Part 2A and Form CRS disclosures. The revenue model is the standard small-RIA model — fee-based advisory charged on assets under management — though no specific pricing, AUM, or revenue figures are publicly disclosed.
In 2025, Rivermark announced that it has joined Falcon Wealth Planning, an award-winning registered investment advisor. Following this transaction, Rivermark operates as part of the Falcon Wealth Planning platform, leveraging Falcon's established infrastructure, compliance framework, and wealth management capabilities while continuing to serve its own client relationships. The firm's marketing and web presence are now channeled through falconwealthplanning.com, including a "Get Your Free Assessment" lead-generation call-to-action. The specific ownership structure post-partnership — including whether founders retained equity or fully exited — is not disclosed in the available source material.
Rivermark Wealth Management firmographics
Firmographics- Name
- Rivermark Wealth Management
- Website
- https://rivermarkwealth.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rivermark Wealth Management is a small SEC-registered investment advisor (SEC ID 174092) based in Mountain View, California, serving individual investors with financial planning, investment advisory, and wealth management services. In 2025, the firm joined Falcon Wealth Planning's platform.
- Ownership category
- akta.pro rank
Rivermark Wealth Management industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industries
- Business Owner & Executive Financial Planning (FSAEAAAO), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)
Keywords
Where Rivermark Wealth Management is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Markets served
Rivermark Wealth Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Distribution channels1 record
Marketing channels1 record
Rivermark Wealth Management product offering
Product offeringCore offering
Rivermark Wealth Management is a registered investment advisor (SEC Adviser ID: 174092) that provides financial planning, investment advisory, risk management, and cash flow management services to individual clients. The firm has joined Falcon Wealth Planning, an award-winning RIA, allowing Rivermark to leverage Falcon's wealth management platform, compliance framework, and infrastructure while continuing to serve its own client relationships. Client account access is delivered through an integrated portal combining RightCapital and TD Ameritrade.
Product overview
Rivermark Wealth Management offers wealth management services as a registered investment advisor that has partnered with Falcon Wealth Planning. The primary client-facing product is the Client Portal Access, which provides account login functionality integrated with RightCapital and TD Ameritrade platforms. The firm also provides financial planning advisory services and maintains regulatory compliance through SEC registration.
Differentiator
Problem solved
Functional benefit
Products and services
- Client Portal Access
- Financial Planning and Investment Advisory Services Personalized financial planning, investment advisory, and wealth management services delivered to individual clients, including risk management, investment analysis, and cash flow management.
Companies that use Rivermark Wealth Management
Customer profileSegments1 record
Ideal customer profiles1 record
Rivermark Wealth Management technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Rivermark Wealth Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Falcon Wealth PlanningcoreRivermark Wealth Management has joined Falcon Wealth Planning, an award-winning registered investment advisor. This partnership enables Rivermark to leverage Falcon's established infrastructure, compliance framework, and comprehensive wealth management platform while maintaining its own client relationships and advisory services.
Recent moves4 records
Expansion highlights3 records
Rivermark Wealth Management competitors and assessment
Company assessmentEmerging players
- Facet Wealth: Facet Wealth is a tech-enabled RIA that delivers flat-fee financial planning and investment advice to mass-affluent and HNW individuals virtually. It is comparable in RIA model and target customer, with a more scalable, technology-led delivery model.
Broad incumbents
- Betterment: Betterment is a leading robo-advisor and hybrid advisory platform serving individual investors with goal-based planning and automated portfolio management. It is comparable to Rivermark in target customer and category, though it operates at a vastly different scale and with a primarily digital model.
- Personal Capital (Empower): Empower Personal Dashboard / Personal Capital combines a digital wealth management platform with human advisory services for individual investors. It competes for the same individual investor client base that Rivermark targets, with a much larger technology and AUM footprint.
- Schwab Wealth Advisory: Schwab's wealth advisory offerings combine managed portfolios and access to CFP®-led financial planning for retail and mass-affluent clients. It is highly comparable to Rivermark's RIA model and competes directly for individual investors at a national scale.
- Edelman Financial Engines: Edelman Financial Engines is one of the largest independent RIAs in the U.S., providing financial planning and investment advisory to individual investors and plan participants. Comparable to Rivermark in RIA status and target segment, but at materially greater scale.
- Wealthfront: Wealthfront is a large automated investment and financial planning platform serving individual investors. It targets the same individual-investor segment as Rivermark and exerts direct fee pressure on traditional RIAs.
- Vanguard Personal Advisor: Vanguard Personal Advisor combines low-cost automated portfolios with human financial planning for individual investors. It is a relevant peer given Rivermark's positioning around planning and investment advice for individuals.
Direct peers
- Buckingham Strategic Wealth: Buckingham Strategic Wealth is a national RIA network serving individual investors with comprehensive financial planning and evidence-based investment management. It is one of the most directly comparable mid-sized RIA peers to Rivermark in business model and clientele.
- Falcon Wealth Planning: Falcon Wealth Planning is the parent/strategic acquirer of Rivermark and an award-winning RIA offering financial planning and investment advisory to individual investors. It is the most directly comparable peer given its overlapping service model, RIA registration, and platform relationship.
Others
- RightCapital: RightCapital is the financial planning technology vendor whose platform Rivermark uses for its client portal. It is an enabling ecosystem participant (not a competitor) and is included to reflect the technology supply chain Rivermark depends on.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Rivermark Wealth Management compliance and trust
Trust signalCompliance1 record
Rivermark Wealth Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rivermark Wealth Management leadership team
Management profileNumber of profiles
Profiles1 record
Rivermark Wealth Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rivermark Wealth Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rivermark Wealth Management
What does Rivermark Wealth Management do?
Rivermark Wealth Management is a registered investment advisor (SEC Adviser ID: 174092) that provides financial planning, investment advisory, risk management, and cash flow management services to individual clients. The firm has joined Falcon Wealth Planning, an award-winning RIA, allowing Rivermark to leverage Falcon's wealth management platform, compliance framework, and infrastructure while continuing to serve its own client relationships. Client account access is delivered through an integrated portal combining RightCapital and TD Ameritrade.
Is Rivermark Wealth Management a public or private company?
Rivermark Wealth Management is a private company. It is classified as corporate owned and is currently operating.
When was Rivermark Wealth Management founded?
Rivermark Wealth Management was founded in 2018. It employs 1 to 10 people.
Where is Rivermark Wealth Management based?
Rivermark Wealth Management is headquartered in Mountain View, United States, in the North America region.
Who are Rivermark Wealth Management's main competitors?
Facet Wealth is listed as an emerging player. Broad incumbents are Betterment, Personal Capital (Empower), Schwab Wealth Advisory, Edelman Financial Engines, Wealthfront and Vanguard Personal Advisor. Direct peers are Buckingham Strategic Wealth and Falcon Wealth Planning. RightCapital is listed as an others.
Does Rivermark Wealth Management have an API?
No public API is recorded for Rivermark Wealth Management.
What industry is Rivermark Wealth Management in?
Rivermark Wealth Management's product category is Wealth Management. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAEAAAO, Business Owner & Executive Financial Planning. Its NAICS code is 523940 and its SIC code is 6282.