What CYTA does

CYTA (Cyprus Telecommunications Authority) is the government-owned statutory body and national incumbent telecommunications provider of Cyprus, founded in 1961 and headquartered in Nicosia. The company operates across Cyprus serving consumer, enterprise, youth, and hospitality segments through a full-service portfolio including mobile networks (postpaid brands FREEDOM, RED, BLACK and prepaid soeasy), fixed-line services (Internet Home, Fiber up to 2Gbps, fixed telephony), and television (Cytavision with Value, Variety, and Cyprus Football packs). On the infrastructure layer, CYTA operates Cyprus's largest fiber-to-the-home network and was the first operator in the European Economic Area to achieve 100% outdoor 5G population coverage, with its network quality independently validated by five consecutive years of Ookla Speedtest awards.

CYTA generates revenue primarily through recurring monthly subscriptions across mobile, broadband, and TV services, supplemented by hardware sales (devices, wearables, accessories) and enterprise/managed services including cloud (Microsoft 365, Powersoft365, Acronis Backup), networking (SD-WAN, VPN, Ethernet, Dedicated Internet), IoT (NarrowBand IoT, M2M), and business telephony. Distribution combines company-owned Cytashops, the Cyta Mobile Shop that visits 27 communities monthly, an authorized partner reseller network, an online e-commerce storefront, the My Cyta self-service app, and dedicated enterprise field sales. Pricing is structured by tier with youth discounts (€16.50-€44 for Internet Youth, €19.60 for FREEDOM Youth), premium unlimited tiers (BLACK at €65/month), and bundled CUBE plans.

Beyond traditional telecom, CYTA holds the smart meter supply contract for the Electricity Authority of Cyprus's nationwide rollout (€50M project, 220,000+ meters installed since January 2025, targeting 400,000 by 2026), and maintains ISO 27001/27002 information security certification with a 24/7 Security Operation Center. The company is led by CEO Georgios Metzakis, governed by a board including Michalis O. Ioannidis, Charis Millas, and other members, and operates offices in Nicosia, Limassol, Larnaca, and Paphos.

Name

CYTA

Legal name

Cyprus Telecommunications Authority (CYTA)

Website

https://cyta.com.cy

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CYTA is Cyprus's government-owned national incumbent telecommunications provider, offering mobile, fiber internet up to 2Gbps, IPTV, fixed telephony, and enterprise cloud/networking services to consumers, businesses, youth, and hospitality segments across Cyprus.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industries

Dedicated Internet Access (DIA) & Business Broadband (HDAIAFAD), Cloud PBX & Hosted Telephony (HDAIAHAB)

Keywords

• Telecommunications services
• Mobile network operator
• Broadband internet
• Pay television
• Enterprise connectivity

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Mobile Services: Postpaid contract plans (FREEDOM, RED, BLACK) and prepaid services (soeasy) generating recurring monthly revenue. Includes voice, SMS, and mobile data services with various tiered packages.
2. Home Internet and Fiber Services: Residential broadband internet services including Cyta Fiber (up to 2Gbps) and copper-based connections. Revenue from monthly subscriptions with tiered speed options.
3. Television Services (Cytavision): IPTV and streaming services including channel packages (Value, Variety, Cyprus Football), sports content, movies & series (Movies & More), and Cytavision TV App for mobile viewing.
4. Fixed Telephony: Traditional and broadband-based fixed line telephone services for residential and business customers.
5. Device and Hardware Sales: Sale of mobile phones, tablets, wearables (Apple Watch, Samsung Galaxy Watch), and accessories. Devices sold outright or with installment plans tied to service contracts.
6. Business/Enterprise Services: Cloud services, managed networking (SD-WAN, VPN, Ethernet, leased lines), datacenter services, and specialized business telecommunications solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

CYTA is the national telecommunications provider of Cyprus, delivering mobile, fixed-line telephony, broadband internet, and pay-TV services to consumers, as well as enterprise connectivity, cloud, and managed network solutions to businesses. The company operates its own 5G and fiber-optic infrastructure and markets its offerings under multiple consumer brands including Cytavision, Cytanet, FREEDOM, RED, BLACK, soeasy, and CUBE.

Product overview

CYTA is Cyprus's primary telecommunications provider offering a comprehensive portfolio of consumer and business services. The product portfolio centers on three core service areas: Mobile services (FREEDOM, RED, soeasy, CUBE, and BLACK postpaid/prepaid plans), Fixed services (Internet Home, Internet Youth, Fiber To The Room, Fixed Telephony), and Television (Cytavision with Value/Variety packages, CytavisionGo, Cytavision Sports, Movies & More). Add-on modules include My Cyta app/web portal, Cyta Rewards loyalty program, eSIM, VoLTE, Wi-Fi Calling, SafeWeb, Mobile Insurance, and Trade-In services. Business offerings extend to Cloud Services (servers, Microsoft 365, Powersoft365, Acronis Backup), IoT solutions (NarrowBand IoT, M2M), networking (VPN, Ethernet, SD-WAN, Dedicated Internet, DDoS Protection), managed services, and advanced business telephony features.

Differentiator

Problem solved

Functional benefit

Brands

• soeasy: Prepaid mobile services brand offering pay-as-you-go plans and combo packages.
• Cytavision
• Cytanet
• CUBE
• FREEDOM
• RED
• FREEDOM Youth
• Cyta Fiber
• BLACK

Products and services

• Mobile Telephony
• Fixed Telephony
• Broadband Internet (Cytanet)
• Pay-TV (Cytavision)
• 5G Mobile Network
• Fiber-to-the-Home (FTTH)
• Enterprise Connectivity Solutions
• Cloud and Managed Services

Quantifiable outcome

• 100% outdoor 5G population coverage achieved in Cyprus (first in EEA)
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Electricity Authority of Cyprus (EAC)majorStrategic or Co-development Partner · 1 January 2025CYTA holds the contract for smart meter supply for the EAC's nationwide smart metering project. The project, worth approximately €50 million in total cost with €35 million in EU Recovery and Resilience Fund financing, aims to install 400,000 smart meters. CYTA is responsible for meter supply while EAC manages installation. Project is ahead of schedule with 220,000+ meters installed as of early 2026.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Primetel: Primetel is a Cyprus-based telecom operator offering mobile, fixed telephony, broadband, and TV services, competing head-to-head with Cyta across both consumer and business customers.
• Cyprus Telecommunications Authority (Cytamobile-Vodafone): Cypriot mobile operator using the Vodafone brand, offering postpaid, prepaid, and broadband services across Cyprus in direct competition with Cyta's mobile and broadband portfolio.
• Cablenet: Cablenet is a major Cyprus-based telecom and cable operator offering broadband, TV, mobile, and telephony services, directly competing with Cyta across consumer and SMB segments in the same single-country market.
• Epic (MTN Cyprus): Epic is the Cyprus mobile arm of MTN Group, providing mobile, broadband, and TV services across Cyprus. It is one of Cyta's principal competitors in mobile and converged offerings.

Broad incumbents

• Swisscom: Swisscom is Switzerland's national incumbent offering mobile, fixed, TV, cloud, and enterprise services. Comparable as a large European incumbent with a quad-play portfolio and strong network quality positioning.
• Deutsche Telekom: Deutsche Telekom is one of Europe's largest integrated telecoms, operating fixed, mobile, and IT services across multiple countries. Relevant as a benchmark incumbent with similar product breadth and enterprise services.
• BT Group: BT is the UK national incumbent offering fixed, mobile (EE), TV, and enterprise networking/cloud services. Comparable in product scope (fixed, mobile, enterprise) and in incumbent position with national infrastructure responsibilities.

Regional players

• Cosmote (OTE Group): Cosmote is the dominant Greek incumbent telecom with mobile, fixed broadband, and TV. It is comparable as a regional incumbent in an adjacent Mediterranean market with a similar full-service stack.
• GO plc (Malta): GO is Malta's incumbent quad-play telecom with mobile, fixed, broadband, and TV. It is a strong analogue for Cyta given similar size, island-market dynamics, and full-service operator profile.

Others

• Acronis: Acronis is a cyber protection and backup vendor whose backup solutions are integrated into Cyta's Cloud Services offering. Relevant as a technology partner underpinning Cyta's enterprise cloud portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cytacyprus
• YouTubeyoutube.com/cytacyprus
• Facebookfacebook.com/cytaofficial
• LinkedInlinkedin.com/company/cyta
• Instagraminstagram.com/cytacyprus
• TikToktiktok.com/@cyta_cyprus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CYTA