Racold
Racold is an Indian water heater manufacturer — the local subsidiary of Italy's Ariston Group — selling electric, gas, solar, and heat pump water heaters across residential and commercial segments through DTC, Amazon, and a pan-India service network.
- Company typePrivate
- Founded1960
- HeadquartersPune, India
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Racold does
Racold is an Indian water heating solutions brand manufacturing and selling electric storage geysers, electric instant geysers, online instantaneous (tankless) water heaters, solar water heaters, gas water heaters, and heat pump water heaters across capacities from 1L to 500L. The product portfolio is anchored on proprietary durability and efficiency technologies — Titanium Plus enamel coating, Duronox stainless steel tanks for hard-water resistance, 100% titanium heating elements, Silver Ion anti-bacterial technology, Safety Plus multi-layer protection, and heat pump systems claiming up to 70% electricity savings with a best-in-class COP of 4.4. Premium storage models (Omnis Slim Wi-Fi, Omnis DG Wi-Fi) add Wi-Fi connectivity through the Racold NET App, Alexa and Google Assistant voice control, Smart Bath Logic energy optimisation, and self-learning Eco Function temperature management. The company is headquartered in Pune, India, and operates as the Indian subsidiary of the Ariston Group, a multinational water heating conglomerate, with a stated 60+ year heritage and a pan-India service network of certified technicians.
Racold generates revenue almost exclusively through one-time hardware sales at fixed MRP — there is no subscription or recurring component in the model. Distribution is multi-channel: the official racold.com e-commerce storefront, Amazon India marketplace, and traditional offline retail supported by a nationwide installation, repair, and servicing infrastructure reachable via phone (020 6734 2288, 0860 025 6000) and WhatsApp (+91 73628 89999). Pricing spans entry-level instant heaters (e.g., Altro I Plus at MRP ₹6,249 for 3L/6L) to premium smart storage units (Omnis Slim Wi-Fi at MRP ₹26,749 for 25L). Customer segments include Indian residential homeowners (primary), large families needing high-capacity storage, high-rise building residents requiring high-pressure resistance, and commercial establishments (hotels, hospitals, hostels, restaurants) targeted by 300L/500L heat pump variants.
The company is privately held and operates as part of the Ariston Group with no public listing, no disclosed venture capital backing, and no published revenue figures in source materials. Marketing and demand generation rely on a content-led motion through the racold.com blog, an interactive four-question geyser selection guide, a side-by-side product comparison tool, and an active customer service presence on WhatsApp and phone. Racold is positioned as a heritage Indian brand with Italian design aesthetics, energy-efficiency credentials (BEE star ratings), and smart-home integration aimed at the urban Indian household segment.
Racold firmographics
Firmographics- Name
- Racold
- Legal name
- Racold
- Website
- https://racold.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Racold is an Indian water heater manufacturer — the local subsidiary of Italy's Ariston Group — selling electric, gas, solar, and heat pump water heaters across residential and commercial segments through DTC, Amazon, and a pan-India service network.
- Ownership category
- akta.pro rank
Racold industry classification
Industry- Product category
- Water Heaters
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC)
- akta.pro secondary industries
- Industrial Heat Pumps & Mechanical Vapor Recompression (Low–Mid Temp Heat) (EUABAJAB), Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)
Keywords
Where Racold is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Racold business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Water Heater Hardware Sales: One-time hardware sales of water heaters including electric storage geysers, instant geysers, tankless geysers, solar geysers, gas geysers, and heat pump water heaters. Products are sold at fixed MRP prices with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Altro I Plus Instant Water Heater |
| One time/ perpetual license | Pay-as-you-go | Omnis Slim Wi-Fi Smart Storage Water Heater |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Racold product offering
Product offeringCore offering
Racold manufactures and sells a comprehensive range of water heating solutions for Indian households and commercial establishments, including electric storage geysers, electric instant geysers, online instantaneous/tankless water heaters, solar geysers, gas water heaters, and heat pump water heaters. Products range from 1L compact instant heaters to 500L commercial heat pump systems, with premium models offering Wi-Fi connectivity, voice control via Alexa/Google Assistant, and proprietary durability and energy-saving technologies. The company is backed by Ariston Group and operates a direct-to-consumer model supported by a pan-India certified technician service network.
Product overview
Racold is a water heating solutions company offering a comprehensive portfolio of water heaters across multiple technology categories. The product lineup includes Electric Storage Geysers (Omnis, CDR, Platinum, Andris series), Electric Instant Geysers (Altro, Pronto series), Online Instantaneous/Tankless Geysers (Aures series), Solar Geysers (Omega, Alpha, Solar Commercial), Gas Water Heaters (Eco Instantaneous), and Heat Pump Water Heaters. Racold is backed by Ariston Group's global expertise and offers products ranging from compact 1L instant heaters to large 500L commercial heat pump systems. Smart features like Wi-Fi connectivity, voice control (Alexa/Google Assistant), and the Racold NET App are available on premium models like Omnis Slim Wi-Fi and Omnis DG Wi-Fi.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Storage Geysers Storage water heaters that heat and store water in insulated tanks for ready use, available in capacities from 10L to 100L with features like Titanium Plus Technology, Wi-Fi connectivity, and smart temperature control. Targeted at Indian households needing consistent hot water for bathrooms and kitchens.
- Electric Instant Geysers Instant water heaters that provide hot water on demand without storage tanks, with compact design and fast heating elements suitable for kitchens and quick bathing needs (1L to 6L capacities). Targeted at Indian households requiring quick hot water for kitchen and bathroom use.
- Online Instantaneous (Tankless) Geysers Tankless water heaters that heat water on demand as it flows through the unit, offering instant hot water, energy efficiency, and multi-point usage capability. Targeted at Indian households and modern bathrooms needing continuous hot water without a storage tank.
- Solar Water Heaters (Solar Geysers) Eco-friendly water heaters that harness solar energy for water heating, with residential and commercial models ranging from 100L to 500L capacities. Targeted at residential and commercial customers seeking sustainable hot water solutions.
- Gas Water Heaters Gas-powered water heaters using natural gas or LPG for instant hot water supply, featuring advanced burner technology and safety features such as Double Solenoid Valve. Targeted at Indian households and commercial users with gas supply availability.
- Heat Pump Water Heaters Energy-efficient water heaters that transfer heat from air to water, saving up to 70% electricity with a best-in-class COP of 4.4. Available in 200L, 300L, and 500L capacities for residential and commercial use. Targeted at residential and commercial customers prioritising energy efficiency.
- Omnis Slim Wi-Fi Storage Water Heater Smart 25L storage water heater with Wi-Fi connectivity and voice control (Alexa/Google Assistant), Titanium Plus Technology, Quick Heating (2.5kW element delivering 3kW output), and Italian design. MRP ₹26,749 inclusive of all taxes. Targeted at Indian households seeking premium smart water heating.
- Omnis DG Wi-Fi Storage Water Heater Smart storage water heater with Wi-Fi connectivity, Voice Control, Children Care Mode, and Smart Bath Logic, available in 10L, 15L and 25L capacities. Targeted at Indian households seeking smart connectivity and safety features.
- Altro i Plus Instant Water Heater Instant water heater with Smart LED Ring for temperature indication, Customized Application modes (kitchen/bathroom), and Duronox for hard water. Available in 3L and 6L capacities. MRP ₹6,249 inclusive of all taxes. Targeted at Indian households needing quick hot water and hard water compatibility.
- CDR DLX Storage Water Heater 5-star rated storage water heater with Titanium Plus Technology, suitable for high-rise buildings. Available in 10L, 15L, 25L and 35L capacities with multiple color options. Targeted at Indian households including high-rise apartment residents.
- Aures Multi 5.5kW Tankless Water Heater Tankless water heater with 5.5kW power for instant hot water at multiple points, featuring lightning fast heating, super compact design, multi-point usage, and IP25 splash protection. Targeted at Indian households needing modern multi-point tankless hot water.
- Aures Pro 24kW Tankless Water Heater Tankless instantaneous water heater with 24kW power and microprocessor-based output temperature control in a compact design. Targeted at Indian households needing high-power, modern tankless hot water for contemporary bathrooms.
- Heat Pump Domestic Water Heater Sustainable heat pump water heater saving up to 70% power with best-in-class COP of 4.4, featuring Standard/Eco/Hybrid/Boost modes, intelligent controller and wired remote. Available in 200L, 300L and 500L capacities. Targeted at residential and commercial customers prioritising energy efficiency.
- Omega Max 8 Solar Geyser Solar geyser with up to 500 LPD capacity and high pressure withstanding capability, designed for residential and commercial hot water needs. Targeted at residential and commercial customers seeking high-capacity solar water heating.
- Alpha Plus Solar Geyser Solar geyser with up to 300 LPD capacity and inox coating for durability, suitable for residential solar water heating applications. Targeted at Indian residential customers seeking solar-powered hot water.
- Eco Instantaneous LPG/NG Gas Water Heater Gas instant water heater available in LPG and NG variants with Double Solenoid Valve for 2X safety, providing instant hot water with advanced safety features. Targeted at Indian households and commercial users with gas supply availability.
Quantifiable outcome
- Up to 70% power saving with Heat Pump technology compared to conventional water heaters
- +5 more outcomes
Companies that use Racold
Customer profileSegments4 records
Ideal customer profiles3 records
Racold technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature12 records
Racold partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ariston GroupcoreRacold is backed by Ariston Group, a global leader in water heating solutions. Ariston Group provides Racold with global expertise, innovation capabilities, and international standards of quality. The partnership ensures Racold has access to advanced technologies and best practices from Ariston's worldwide operations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Racold competitors and assessment
Company assessmentDirect peers
- Usha International: Indian home appliances and water heater brand with established retail presence. Competes with Racold across storage and instant categories with similar mass-market positioning and Indian distribution networks.
- V-Guard Industries: Leading Indian brand in electrical products including a substantial water heater portfolio spanning storage, instant, and gas models. Competes directly with Racold in the Indian mass-market and mid-premium segments with similar distribution through retail and online channels.
- Havells India: Major Indian home appliances and water heater manufacturer with strong brand presence across electric storage and instant geysers. Competes head-to-head with Racold across price points and channels, with comparable distribution and service networks in India.
- Bajaj Electricals: Established Indian home appliances brand with water heaters across electric storage and instant categories. Long-standing brand heritage in India and pan-India distribution directly competes with Racold's core residential segment.
- Venus Home Appliances: Indian water heater specialist focused on storage, instant, and gas geysers with strong distribution in South India. Directly competes with Racold in mid-tier price segments with overlapping product specifications and target customers.
- AO Smith India: Direct competitor in India's premium water heater segment, especially heat pumps and high-capacity storage units. AO Smith India pursues a similar positioning with emphasis on energy efficiency and large-capacity products for residential and commercial customers, directly overlapping Racold's premium portfolio.
- Crompton Greaves Consumer: Indian consumer durables company with a water heater product line competing directly with Racold in storage and instant categories. Targets similar residential customer segments with comparable price points and features.
Broad incumbents
- Ariston Group: Italian multinational parent company of Racold and global leader in water heating and heating solutions. Operates a broader portfolio across boilers, heat pumps, and renewable heating across multiple continents, of which Racold is the India-focused operating entity.
- Bosch Thermotechnology: Global heating and hot water solutions division of Bosch, competing in residential and commercial water heating worldwide. Represents a broad incumbent threat with deeper R&D resources and broader product portfolio than Racold's India-only focus.
Emerging players
- Rinnai Corporation: Japanese water heating specialist with growing presence in Asia-Pacific markets including India. Focuses on tankless/instantaneous gas water heaters and high-efficiency solutions, representing an emerging competitive threat in the premium segment where Racold also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Racold social profiles
Digital presenceRacold financial estimates
Financial estimateRevenue estimate
Valuation estimate
Racold leadership team
Management profileNumber of profiles
Racold funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Racold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Racold
What does Racold do?
Racold manufactures and sells a comprehensive range of water heating solutions for Indian households and commercial establishments, including electric storage geysers, electric instant geysers, online instantaneous/tankless water heaters, solar geysers, gas water heaters, and heat pump water heaters. Products range from 1L compact instant heaters to 500L commercial heat pump systems, with premium models offering Wi-Fi connectivity, voice control via Alexa/Google Assistant, and proprietary durability and energy-saving technologies. The company is backed by Ariston Group and operates a direct-to-consumer model supported by a pan-India certified technician service network.
Is Racold a public or private company?
Racold is a private company. It is classified as corporate owned and is currently operating.
When was Racold founded?
Racold was founded in 1960. It employs 5,001 to 10,000 people.
Where is Racold based?
Racold is headquartered in Pune, India, in the Asia region.
How does Racold make money?
One revenue line is on record: water Heater Hardware Sales.
Who are Racold's main competitors?
Direct peers on record are Usha International, V-Guard Industries, Havells India, Bajaj Electricals, Venus Home Appliances, AO Smith India and Crompton Greaves Consumer. Broad incumbents are Ariston Group and Bosch Thermotechnology. Rinnai Corporation is listed as an emerging player.
Does Racold have an API?
No public API is recorded for Racold.
What industry is Racold in?
Racold's product category is Water Heaters. Its primary akta.pro industry code is IMAHAKAC, Heat Exchangers & Thermal Transfer Equipment, with a secondary code of EUABAJAB, Industrial Heat Pumps & Mechanical Vapor Recompression (Low–Mid Temp Heat). Its NAICS code is 33341 and its SIC code is 3585.