Zorgmaatje aan Huis Nederland

What Zorgmaatje aan Huis Nederland does

Zorgmaatje aan Huis Nederland B.V. is a Dutch home-care service provider founded in 2022 by Frank Stelling and Wendy Bergsma, headquartered in Waddinxveen, the Netherlands. The company delivers non-medical personal support, companionship, and daily living assistance to elderly clients seeking to age in place, family caregivers (mantelzorgers) needing respite, and individuals recovering from illness or surgery. Its service portfolio spans twelve categories including respite care, dementia support, rehabilitation assistance, personal care, household help, doctor-visit accompaniment, exercise and meal support, shopping and cooking, administrative help, and pet care. Pricing is standardized at €34.75 per hour (2026 rate, including travel time) with no registration or intake fees, and services are partially or fully reimbursable through nine major Dutch health insurers and via municipal Wmo or personal PGB/Wlz budgets.

The company operates through a franchise model with more than 60 regional offices (zorgondernemers) managed by local entrepreneurs, supported by a central national organization. As of the latest disclosed data, more than 1,250 Zorgmaatjes (caregivers) serve more than 2,500 active clients across all Dutch provinces. The wholly-owned subsidiary Zorgmaatje aan Huis Thuisondersteuning BV handles direct Wlz (long-term care act) contracting. Quality assurance rests on ISO 9001:2015 certification, the ZorgThuisNL Keurmerk for supplemental home and caregiver support, and Erkend Lid status of the Nederlandse Franchise Vereniging since November 2023. A separate foundation, Stichting Zorgmaatje, extends services to clients who cannot access standard reimbursement mechanisms.

The underlying technology platform is a Shopify-based website with regional pages and contact forms for client intake — a light marketing and lead-generation layer rather than a differentiated technology asset. Revenue is generated through three streams: hourly care service fees billed to clients, recurring franchise fees (€250/month central support plus €100/month joint marketing per franchisee, plus variable compensation tied to caregiver hours), and third-party insurance/Wmo reimbursements. The company has not raised external institutional capital and remains founder-owned with a Supervisory Board (Raad van Toezicht) providing governance oversight.

Name

Zorgmaatje aan Huis Nederland

Legal name

Zorgmaatje aan Huis Nederland B.V.

Website

https://zorgmaatjeaanhuis.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Zorgmaatje aan Huis Nederland is a Dutch franchise-based home care provider founded in 2022, delivering personal support, companionship, and respite care to elderly clients, family caregivers, and individuals in recovery across all Dutch provinces through 60+ regional offices and 1,250+ caregivers.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Home Care Franchise Network Staffing & Placement (HSABAMAJ)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Dementia Care Coordination & Care Planning (HSABAEAJ), Chronic Care & Complex Care Management (HSABAIAD), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

Keywords

• Home care services
• Respite care
• Dementia support
• Personal care
• Household assistance

Headquarters

HQ city

Waddinxveen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hourly Care Services: Direct client payments at €34.75 per hour for personal support and assistance at home. Revenue is generated through hourly billing for careMaatje caregivers providing companionship, daily living support, and respite care.
2. Franchise Fees: Regional entrepreneurs pay monthly fees: €250 for central organization support and €100 for joint marketing campaigns, plus variable compensation based on caregiver hours worked.
3. Insurance Reimbursements: Services may be partially or fully reimbursed through health insurance providers (aanvullende verzekering) or government programs (PGB, Wmo, Wlz), creating third-party revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Zorgmaatje aan Huis Nederland is a Dutch non-medical home care provider that delivers personal care, companionship, dementia support, household help, and respite care to elderly individuals, family caregivers (mantelzorgers), and clients needing temporary assistance, primarily through the Wlz and Wmo frameworks. The organization operates as a franchise network of 60+ regional Zorgmaatje offices, employing 1250+ caregivers who serve 2500+ clients across the Netherlands with a fixed hourly rate. Founded in 2022, the company has been built around local ownership of each regional office while centralizing quality standards, training, and brand identity.

Product overview

Zorgmaatje aan Huis is a single unified home care service platform that provides personal, non-medical support and companionship at home for elderly, caregivers, and people needing temporary assistance. The core offering consists of a matched 'Zorgmaatje' (care companion) who provides various services including respite care, dementia support, rehabilitation support, companionship, personal care, household assistance, doctor visit accompaniment, exercise and meal support, shopping and cooking help, administrative support, and pet care. The organization operates through a franchise model with over 60 regional branches across the Netherlands, supported by a national organization in Waddinxveen. Additionally, Stichting Zorgmaatje (a foundation) provides social return support for people without access to regular reimbursement schemes.

Differentiator

Problem solved

Functional benefit

Brands

• Stichting Zorgmaatje: A foundation established to provide support to people who cannot access existing funding mechanisms or afford support services themselves.

Products and services

• Mantelzorgondersteuning / Respite care
• Gezelschap / Companionship care Non-medical companionship visits at the client's home to reduce loneliness and provide social interaction, conversation and accompaniment for elderly clients.
• Dementiezorg / Dementia care Specialist in-home support for clients with dementia, delivered by a fixed, familiar team of caregivers trained to handle cognitive decline and behavioral changes at home.
• Persoonlijke verzorging / Personal care Non-medical personal care assistance at home, including help with washing, dressing, grooming and other daily personal tasks for elderly or mobility-limited clients.
• Huishoudelijke hulp / Household help Assistance with light household tasks such as cleaning, laundry, cooking and tidying to support independent living at home.
• Zorgmaatje franchise (regional franchise opportunity) Operating franchise opportunity that allows independent entrepreneurs to run a regional Zorgmaatje aan Huis office under the brand, systems and quality standards of the parent network.

Quantifiable outcome

• Customer satisfaction rating of 9.4 out of 10 on ZorgkaartNederland
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Nederlandse Franchise Vereniging (NFV)coreStrategic or Co-development Partner · 1 November 2023Franchise industry association that grants Erkend Lid status after quality assessment. Requires triennial requalification covering commercial and organizational aspects.
• AevitaeminorGTM or Marketing PartnerAevitae Zorgverzekering offers supplemental insurance that reimburses temporary caregiver replacement services. Clients with the Optimaal package can claim up to €150 per day (including 21% BTW) with maximum annual reimbursement of €1500.
• A.S.R.minorGTM or Marketing PartnerA.S.R. Doorgaanverzekering provides household help (up to €800/year) and caregiver replacement benefits (€2700-4500 depending on policy) for policyholders.
• CZ ZorgverzekeringminorGTM or Marketing PartnerCZ supplemental insurance policies reimburse caregiver replacement services ranging from €1250-2250 annually depending on coverage level.
• De Christelijke ZorgverzekeraarminorGTM or Marketing PartnerSupplemental insurance covers up to 96-144 hours annually depending on policy level, for caregivers up to 3 consecutive months with prior approval.
• InterpolisminorGTM or Marketing PartnerInterpolis MeerZeker and ZonderZorgen policies reimburse temporary household help (€300-450/year) and caregiver replacement (96-120 hours/year for 3 months) with prior ZorgConsulent approval.
• Nationale NederlandenminorGTM or Marketing PartnerSupplemental insurance policies reimburse caregiver replacement services from €400-1000 annually, with additional €2250/year for care recipients with their own supplemental policy.
• OHRAminorGTM or Marketing PartnerOHRA supplemental insurance provides €500-2000 annual reimbursement for caregiver replacement services depending on policy level.
• ONVZminorGTM or Marketing PartnerONVZ policies (OntzorgPlus, Benfit, Optifit, Topfit, Superfit) reimburse caregiver replacement from €1000-4000 annually (23-92 hours at standard rate) through ZorgConsulent.
• Zilveren KruisminorGTM or Marketing PartnerZilveren Kruis supplemental insurance (2-4 Sterren) covers 96-144 hours annually for caregivers, up to 3 consecutive months with zorgcoach approval.
• ZorgkaartNederlandminorGTM or Marketing PartnerPublic rating platform where clients can review and rate care providers, contributing to transparency and trust in the care sector.
• ZorgThuisNLcoreStrategic or Co-development PartnerBranchevereniging (industry association) that awards the Keurmerk for supplemental home care and caregiver support. Provides quality standards and industry representation.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Buurtzorg: Largest Dutch community nursing organization providing skilled home nursing care; a major incumbent competing for the same client pool and municipality contracts, though with a clinical focus.
• Sensire: Large Dutch home care and nursing provider operating across multiple regions with broader clinical services that overlap with ZMNH's non-medical support offerings.
• Evean: Major Dutch home care and nursing provider with regional coverage; competes for both Wmo-funded clients and private-pay supplemental services in the same Dutch regions.
• Careyn: Large Dutch care organization offering home nursing, personal care, and household support; broader incumbent with overlapping elderly care services.

Direct peers

• Tzorg: Dutch home care organization offering non-medical and household support to elderly clients; comparable in service scope, customer base, and Dutch market focus.
• Cura Thuiszorg: Dutch home care provider offering personal care, household help, and companionship to elderly clients; comparable in service mix and target customer.
• Allerzorg: Dutch specialized home care provider for vulnerable groups including dementia clients; overlaps with ZMNH's dementia support and complex care services.
• Comfort Keepers (Netherlands): International franchise focused on in-home companionship and personal care for seniors; a direct franchise peer in the Dutch supplemental home care market.
• Home Instead (Netherlands): International in-home senior care franchise with Netherlands operations; directly comparable as a franchise-based personal care and companionship provider for elderly clients.

Others

• Zorgthuis (ZorgThuisNL member network): Industry association under whose quality mark ZMNH operates; peer network of similarly certified Dutch home care providers sharing the same Keurmerk for supplemental care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zorgmaatje-aan-huis-nederland-bv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zorgmaatje aan Huis Nederland