Nortons Brewing Company

What Nortons Brewing Company does

Nortons Brewing Company operates a craft brewery and full-service restaurant at a single downtown Wichita location at 125 Saint Francis Street. The company runs an in-house brewing program that produces a six-beer core lineup — American Pilsner (Ride the Lightning), West Coast IPA (Milo's Sparkly Eyes), Imperial Nitro Milk Stout (Don't Poke the Bear), Belgian Golden Strong Ale (Polkadot Princess), Hefeweizen (Luvbug), and Hazy IPA (OzoneSoftBomb) — augmented by rotating seasonal beers and a Bubble Seltzers hard seltzer line. The brewing techniques referenced include dry hopping, aging on fruit (peaches), infusion with Tahitian vanilla and locally roasted coffee, and experimentation with CBD additions, positioning the brewery in the broader American craft segment.

The accompanying food operation is a scratch kitchen serving appetizers ($8.99-$14.99), salads ($3.99-$13.99), sandwiches and burgers ($12.99-$19.99), and desserts ($6.99-$14.99), with buns sourced from Leah's Bakery. The brewpub combines an indoor high-energy dining room with an outdoor beer garden. Beyond dine-in, the business generates revenue through ToastTab online ordering for pickup and delivery, a catering program for large groups, and private event hosting for celebrations and corporate functions.

The business model is purely transactional — no subscriptions, memberships, or wholesale distribution are indicated. The company is privately held and operates from a single location, with no disclosed funding rounds, ownership structure, or financial metrics in the available data. Headcount is reported in the 11-50 range. Marketing is concentrated in organic social channels (Facebook, Instagram, Google Business Profile), website/email newsletter, and the SpotHopper-provided digital infrastructure.

Name

Nortons Brewing Company

Legal name

Nortons Brewing Company

Website

https://nortonsbrewing.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Nortons Brewing Company is a privately held craft brewery and full-service restaurant in downtown Wichita, Kansas, brewing an in-house beer portfolio and serving scratch food to dine-in guests, pickup/delivery customers, catering groups, and private event hosts.

Ownership category

akta.pro rank

Product category

Craft Brewery & Brewpub

NAICS

Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industry

Kegging & Draught Packaging Operations (AFAFAJAI)

Keywords

• Craft beer brewing
• Brewpub restaurant
• Craft beer taproom
• Event catering services
• Food and beverage

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. On-site Food & Beverage Sales: Revenue from on-site dining and drinking at the brewpub location. Customers purchase craft beers, cocktails, wine, spirits, and full food menu including appetizers, salads, sandwiches, burgers, and desserts. Both indoor dining and outdoor beer garden seating available.
2. Online Ordering (Pick-up & Delivery): ToastTab online ordering platform for pick-up and delivery orders. Customers order from full menu for at-home consumption with same quality and energy as dine-in experience.
3. Catering & Group Orders: Catering services for large groups including to-go orders with options for a wide range of tastes. Menu designed for groups with shareable crowd-pleasers. Flexible options for casual get-togethers, office events, or private celebrations.
4. Private Event Hosting: Revenue from hosting private events including birthday parties, rehearsal dinners, corporate events, and other special occasions. Space rental and event services offered in downtown Wichita location.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Nortons Brewing Company is a craft brewery and restaurant located in downtown Wichita, Kansas, that brews and serves a portfolio of in-house craft beers alongside a scratch-made food menu. The company operates a brewpub with indoor high-energy dining and an outdoor beer garden, and provides online ordering via ToastTab for pickup and delivery, plus catering and private event hosting services.

Product overview

Nortons Brewing Company is a craft brewery and restaurant located in downtown Wichita, KS, offering a portfolio of in-house brewed beers alongside a full food service operation. The core beer lineup consists of six flagship craft beers including Ride the Lightning (American Pilsner), Milo's Sparkly Eyes (West Coast IPA), Don't Poke the Bear (Imperial Nitro Milk Stout), Polkadot Princess (Belgian Golden Strong Ale), Luvbug (Hefeweizen), and OzoneSoftBomb (Hazy IPA). Seasonal offerings rotate throughout the year, complemented by a Bubble Seltzer line. The food operation features burgers, sandwiches, appetizers, and desserts with a focus on locally sourced ingredients including Leah's Bakery buns. The company also provides catering services for groups and hosts private events, with an online ordering system for pickup and delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Ride the Lightning American Pilsner at 5.5% ABV described as a crushable American classic with bright, clear, crisp character. Served on draft at the brewpub.
• Milo's Sparkly Eyes West Coast IPA at 6.5% ABV featuring big additions of Citra and Amarillo hops with piny, citrus, dank flavors, light body, and pungent hops.
• Don't Poke the Bear Imperial Nitro Milk Stout at 8% ABV, creamy and smooth with chocolate and coffee notes from Tahitian vanilla beans and Module 400 coffee from Local Roasters.
• Polkadot Princess Belgian Golden Strong Ale at 9.5% ABV aged on peaches with juicy, peachy, strong, sassy character and a classic Belgian finish.
• Luvbug Hefeweizen at 6% ABV brewed with Mosaic hops offering smooth, easy banana and juicy flavors with a harmonious blend of traditional Hefe characteristics.
• OzoneSoftBomb Hazy IPA at 7.5% ABV dry hopped with Vic Secret and Citra hops, featuring waves of guava, passionfruit, bright citrus with a stanky, smooth finish.
• Emma's Chocolate Bock Doppelbock at 7.7% ABV, a super smooth doppelbock fermented on cocoa nibs with semi-sweet chocolate chip notes.
• Mouth For War Kolsch at 5.1% ABV, a German-style beer with light, crackery pilsner malt profile and floral/earthy imported hop character.
• Haze Against The Machine Hazy IPA at 7.8% ABV bursting with orange, pineapple, and stone fruit from Sabro, ElDorado, and Simcoe hop additions.
• Worth The Climb Pilsner at 5.2% ABV, a tribute beer dry-hopped with Simcoe hops, with $1 from each glass donated to The Battle Within for veterans and first responders.
• Tiny Pianists Sour at 5.2% ABV, a hard pink lemonade sour with countrytime-style sweet and tart flavors.
• The Prophecy Did Not Foretell This Bull Belgian Witbier at 4.8% ABV brewed with coriander and orange zest, citrusy and refreshing.
• Bubble Seltzers Line of hard seltzers at 5% ABV in flavors: Apple/Ginger, Strawberry Lemonade, Piña Colada, and Passion Fruit/Orange/Guava.
• Food Menu Full restaurant menu featuring burgers, sandwiches, appetizers, salads, wings, and desserts including THEE Chicken Sandwich, Train Wreck, The Philly, Norton Burger, Beyond Meat Burger, and rotating desserts from Leah's Bakery.
• Catering & Group Orders Catering service for large groups with to-go orders featuring burgers, sandwiches, and shareable plates for casual get-togethers, office events, or private celebrations.
• Private Events & Parties Event hosting services for birthday parties, rehearsal dinners, corporate events, and special occasions in the downtown Wichita location with indoor and outdoor beer garden seating.
• Online Ordering Pick-up and delivery ordering system for scratch-made classics and shareable plates, powered by the ToastTab platform.

Quantifiable outcome

• 20% gratuity added to parties of 8 or more
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Central Standard Brewing: Wichita-based craft brewery and taproom producing a diverse portfolio of flagship and seasonal beers — competes with Nortons for craft beer enthusiasts within the same Wichita market.
• Hopping Gnome Brewing Company: Small Wichita craft brewery operating a taproom with on-site service — directly comparable single-location brewpub competing for the same craft beer and casual dining customer in Wichita.
• Wichita Brewing Company & Pizzeria: Long-running Wichita brewpub combining on-site craft beer production with a full food menu and pizza — the most direct local competitor to Nortons in terms of brewpub model, customer demographic, and Wichita geography.

Regional players

• Tallgrass Brewing Company: Kansas craft brewery (Manhattan, KS) producing and distributing a flagship craft beer portfolio including seasonal offerings — comparable in brewing range to Nortons but operates at larger scale with broader Kansas distribution.
• Free State Brewing Company: Lawrence, Kansas brewpub and restaurant pairing craft beer production with a full food menu — directly comparable brewpub model, though operating in a different Kansas market from Nortons.
• 23rd Street Brewery: Lawrence, Kansas brewpub offering craft beer paired with a full food menu and private event hosting — closely comparable brewpub business model operating in a different Kansas market.

Broad incumbents

• New Belgium Brewing Company: Large national craft brewer with a flagship beer portfolio and taproom operations — illustrates the scaled version of Nortons' diversified craft portfolio + on-premise experience model.
• Boulevard Brewing Company: Major Kansas City craft brewery with broad Midwest distribution and a diverse beer portfolio — provides a regional scale benchmark for craft brewing within Kansas/Missouri, though operating at materially larger scale than Nortons.
• Sierra Nevada Brewing Co. Nationally distributed craft brewer with an on-site taproom and restaurant in multiple locations — provides an aspirational benchmark for craft portfolio breadth and taproom-driven revenue model at scale.

Others

• Toast, Inc. Technology platform provider powering Nortons' online ordering (ToastTab) and likely POS/operations — not a competitor but a key infrastructure peer in the restaurant-brewery ecosystem that enables Nortons' digital ordering channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nortonsbrewingcompany
• Instagraminstagram.com/nortonsbrewing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nortons Brewing Company