Suite One Studio

What Suite One Studio does

Suite One Studio, LLC is a privately held, bootstrapped handmade ceramics business founded by Lindsay Emery in 2009 and operated from a single studio in Greensboro, North Carolina. The two-person company (Lindsay Emery as owner-artist and her spouse Kim as Operations Manager since 2015) produces wheel-thrown and hand-built porcelain ceramics, including vases, bowls, platters, trays, and pourers, decorated with proprietary watercolor-style glaze formulations and 22k gold accents, plus original oil paintings introduced in 2021. Underlying craft technology centers on custom glaze chemistry developed over 15+ years for electric-kiln firing, freehand Chinoiserie peony carving, and specialized gold luster application, all built without external funding or institutional capital.

The business operates a direct-to-consumer e-commerce model exclusively through its own Squarespace website (suiteonestudio.com), releasing products across four lanes: ongoing editions, limited editions with timed small-batch drops, one-of-a-kind artist originals, and made-to-order pre-orders. Pricing spans $60 for small bud vases to $480 for original oil paintings. Customer segments include individual home enthusiasts and gift buyers (primary), plus interior designers and galleries. Brand-partnership licensing with Anthropologie (flagship, since 2009), Nordstrom, Samsung, and Chobani provides episodic revenue and major-retail visibility.

A parallel education business extends the brand beyond physical goods: Ceramic Design School ($380), Gold Luster 101 ($57), The Holiday Plan eBook ($63), and the co-founded The Studio Source (with painter Allie Dattilio, 2018) target potters and ceramic artists seeking to develop style and build online art businesses. Marketing runs through Instagram (@suiteonestudio, @lindsayemery_), a VIP email newsletter, Pinterest, blog content, and Lindsay's personal Substack ('Courage & Creativity'). Distribution is intentionally constrained to owned DTC channels with global shipping, no retail or wholesale presence, and a founder-led, scarcity-driven release cadence.

Name

Suite One Studio

Legal name

Suite One Studio, LLC

Website

https://suiteonestudio.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Suite One Studio is a bootstrapped, two-person handmade ceramics business in Greensboro, North Carolina, founded by Lindsay Emery in 2009, selling proprietary watercolor-glazed porcelain pottery, oil paintings, and online ceramic-design courses directly through its own e-commerce site to home enthusiasts, gift buyers, and potters worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Handmade Ceramics Sales: Direct e-commerce sales of handmade porcelain pottery including vases, bowls, platters, trays, and decorative pieces. Products are sold in small batches with limited editions, ongoing editions, artist originals, and pre-order custom options. Prices range from approximately $60 to over $480 per piece.
2. Ceramic Design School: Online self-paced educational program teaching potters how to develop their creative voice and design cohesive ceramic work. Priced at $380 one-time or $139 x 3 monthly payments. Includes 8 units of video content, workbook, design briefs, and Pinterest resources valued at $1,580.
3. Gold Luster 101 Course: Mini online class teaching potters how to apply gold luster to electric kiln-fired ceramics. One-time purchase at $57 with PDF resources and video lessons.
4. The Holiday Plan Digital Product: Digital eBook workbook for artists: 'A Month-by-Month Strategy for Sales + Clarity' priced at $63.
5. Brand Partnerships: Creative projects and collaborations with brands including Anthropologie, Nordstrom, Samsung, and Chobani. Lindsay Emery has created licensed designs and collections for these partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Suite One Studio designs, makes, and sells handmade heirloom-quality porcelain ceramics — including vases, bowls, platters, trays, pourers, and luminaries — wheel-thrown and hand-built in its North Carolina studio with proprietary watercolor-style glazes and 22k gold accents. The studio sells directly to consumers via its own Squarespace e-commerce site (suiteonestudio.com) through Ongoing Editions, Limited Editions, Artist Originals, and made-to-order Pre-Orders. It also produces original oil paintings and offers paid online education products for ceramic artists (Ceramic Design School, Gold Luster 101, The Holiday Plan eBook) and co-founded The Studio Source, a separate education program/community.

Product overview

Suite One Studio is a handmade ceramics business offering a unified portfolio of products centered on heirloom-quality porcelain pottery. The core offering includes wheel-thrown and hand-built ceramics (vases, bowls, platters, trays, pourers) decorated with signature watercolor-style glazes and 22k gold accents, plus original oil paintings. The product line extends to educational offerings: Ceramic Design School (design-focused online course for potters), Gold Luster 101 (gold luster technique class), and The Holiday Plan workbook. The company also co-founded The Studio Source, an online community and program teaching artists how to build online art careers. Products are released through multiple channels: Ongoing Editions (perpetually stocked items), Limited Editions (seasonal/time-limited colors), Artist Originals (one-of-a-kind pieces by Lindsay Emery), and Pre-Orders (custom-made to order).

Differentiator

Problem solved

Functional benefit

Brands

• The Studio Source: An online program and community co-founded by Lindsay Emery in 2018 that teaches artists how to build their dream online art careers.

Products and services

• Chinoiserie Vases Wheel-thrown porcelain vases featuring freehand carved Chinoiserie-inspired peony designs with watercolor layers of blue, violet, and aqua and Seaglass glaze interior. Available in multiple named designs (Devotion, Everlasting, Prosperity, Fortune, Grace, Renewal) at $218.
• Berry Bowls Small handcrafted porcelain bowls for serving berries or snacks, decorated with watercolor blue and gold splatter designs. Priced at approximately $70.
• Garden Party Baroque Platters Hand-formed porcelain serving platters with organic shapes, floral block-print inspired surface details, and 22k gold accents. Available in Ivory and Blue at $256.
• Garden Party Oval Trays Hand-formed porcelain trays with classic shapes, modern glaze treatments, floral block-print inspired texture, and 22k gold accents. Available in Blush Pinks at $97.
• Amalfi Vases Wheel-thrown porcelain vases hand-painted with watercolor cobalt blue for seaside-inspired effects, luminous interior glaze and gold accents. Priced at $146.
• Pour Bowl Nesting Trio Wheel-thrown nesting pour bowls in Wisteria glaze with hand-painted 22k gold flourish along folded rim. Set of three bowls sized for small servings, food safe. Priced at $211.
• Dimple Pourers Wheel-thrown porcelain pourers with modern form and signature dimple for easy holding and pouring. Watercolor glazes with 22k gold splatters, available in Cobalt Stripe and Limoncello, holding over 10 fluid oz.
• Serving Bowls Hand-built porcelain serving bowls shaped into organic forms, decorated with floral block-print designs, watercolor effects, and metallic 22k gold details. Available in Garden Party Seaglass and Wisteria/Ivory from $150-$227.
• Oil Paintings (Artist Originals) Original oil paintings on canvas featuring floral and still life subjects, including 'Peonies on a Summer Table', 'Amaranth and Dahlias', and 'Mangoes for Breakfast' at $480 each.
• Bud Vases Wheel-thrown porcelain bud vases sized for small, freshly cut stems, glazed in collectible colors with painterly 22k gold details. Designed as heirloom pieces for both functional and decorative use. Starting at $60.
• Porcelain Luminaries Porcelain luminary/votive holders with watercolor brushstroke glazes and 22k gold splatters, part of the luminaries collection celebrating new beginnings.
• Ceramic Design School Self-paced 8-unit online program teaching potters how to develop a unique creative voice and design cohesive ceramic work, covering formal design elements (Line, Color, Value, Shape, Form, Texture) with video lessons, workbook, design briefs, and curated Pinterest boards. Priced at $380 one-time or $139 x 3 monthly payments.
• Gold Luster 101 Online mini class teaching potters how to add high-quality gold luster to electric kiln-fired pottery, covering common issues, troubleshooting, firing temperatures, and professional techniques. Includes PDF resources and video lessons. One-time purchase at $57.
• The Holiday Plan: For Artists Digital eBook workbook providing a month-by-month strategy for artists to plan their holiday selling season for sales and clarity. One-time purchase at $63.
• The Studio Source Online program and community co-founded by Lindsay Emery and painter Allie Dattilio that teaches artists how to build their dream online art careers, including courses on sales, marketing, and business growth for artists.
• Custom Pre-Order Ceramics Made-to-order custom glazed ceramics where buyers specify color and gold finish options for bespoke handmade pieces.

Quantifiable outcome

• Over 15 years in business with worldwide recognition and sales
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Allie DattilioflagshipStrategic or Co-development Partner · 1 January 2018Co-founded The Studio Source in 2018 with painter Allie Dattilio. This online program and community teaches artists how to build their dream online art careers. Lindsay and Allie met through Etsy years earlier and built their businesses alongside each other before founding this education venture.
• AnthropologieflagshipStrategic or Co-development Partner · 1 January 2009Long-standing partnership creating licensed collections and creative projects for Anthropologie. Notably created the Mimira Collection for Anthropologie. The relationship began early in the business history and represents a significant brand partnership that elevated Suite One Studio's visibility.
• NordstromcoreStrategic or Co-development PartnerBrand partnership and creative projects collaboration with Nordstrom, one of several major retail partnerships that helped grow the business early on.
• SamsungminorStrategic or Co-development PartnerCreative brand partnership projects with Samsung, bringing artistic ceramics to life for Samsung brand initiatives.
• ChobaniminorStrategic or Co-development PartnerCreative brand collaboration projects with Chobani, involving artistic ceramic work for brand projects.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heath Ceramics: California-based handmade ceramics maker producing tableware and tile with a strong design brand. Highly comparable to Suite One Studio as a design-forward, small-batch porcelain ceramics brand selling direct to consumers with a premium positioning.
• Mud Australia: Handmade porcelain homewares brand known for minimalist, color-driven tableware sold through its own site and select retailers. Highly comparable handmade porcelain positioning, premium pricing, and collectible colorway model.
• East Fork: Asheville, NC-based handmade pottery brand selling small-batch stoneware direct via its own e-commerce site. Comparable geographic roots, similar handmade artisan model, direct-to-consumer scarcity/limited-edition releases, and similar price points.
• Bauer Pottery: California ceramics brand with a long heritage (founded 1934, relaunched) producing collectible, color-driven handmade dinnerware. Comparable handmade ceramics craftsmanship, retro-modern aesthetic, and direct-to-consumer e-commerce model.

Others

• Creativebug: Online craft education platform with classes in ceramics, pottery, and surface design. Comparable in the ceramics-education content category (parallel to Suite One's design school and gold-luster course), but as a multi-instructor subscription service rather than a single artist's curriculum.
• Society6: Online marketplace where independent artists sell designed goods (prints, home decor, ceramics). Comparable in enabling an independent artist/creator to monetize designs to a wide audience, but operates as a multi-artist platform rather than a single handmade ceramics studio.
• Skillshare: Online learning marketplace with courses across creative disciplines including ceramics and pottery. Comparable in monetizing an artist's expertise via online courses (parallel to Ceramic Design School, Gold Luster 101), but as a broad multi-instructor platform rather than a single-studio brand.

Broad incumbents

• West Elm: National home furnishings retailer with significant handmade and small-batch ceramics assortment. Comparable premium home/tableware buyer and category overlap, but much broader scale, multiple distribution channels, and a wider (mostly mass-produced) catalog.
• Food52: Larger home and kitchen commerce platform that curates and sells artisan homewares alongside content. Comparable in serving the same premium home/gifting buyer and channels some handmade ceramics makers, but at much greater scale and breadth.
• Anthropologie: Major specialty retailer of women's apparel, home, and lifestyle goods that has carried licensed Suite One Studio collections. Comparable in selling handmade/designer ceramics at premium prices, but at vastly broader scale and as part of a large omni-channel retail portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/suiteonestudio
• YouTubeinstagram.com/reel/CkdcKBkjGI0/?hl=en
• Facebookfacebook.com/SuiteOneStudio
• Instagraminstagram.com/suiteonestudio
• Pinterestpinterest.com/suiteonestudio
• LinkedInlinkedin.com/company/studio-one-ceramics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suite One Studio