e4 TESTIVAL

What e4 TESTIVAL does

e4 TESTIVAL, operated by e4 QUALIFICATION GmbH, is a Hockenheim, Germany-based event company that organizes an annual hands-on electric-mobility driving experience at the Hockenheimring Grand-Prix circuit. Founded in 2017 as a joint venture between invenio AG (engineering and technology) and the emodrom Group (Hockenheimring strategic development party), the company runs a 3-day event combining on-track test drives of production and concept electric vehicles with static and dynamic exhibitions, expert forums, and an ADAC-backed 24-hour electric-vehicle endurance competition (e-competition). Sub-brands include B2Professionals Day (a trade-visitor format launched in 2022), e4 Mobility Hub (startup demo days plus the Transforming Mobility Community), the Start-up Award Transforming Mobility (under the patronage of the Baden-Württemberg Transport Minister), and the BEST IN CLASS Award introduced in 2024 with electricar Magazine.

The core technology is an event platform — not a software product — that monetizes three streams: direct-to-consumer ticket sales (with tiered early-bird discounts of 25% and 50%), exhibitor participation fees (50–55+ automotive OEMs, charging-infrastructure providers, and mobility startups per edition), and tiered sponsorship packages (Gigapartner, Kilopartner, Mediapartner). The go-to-market is event-driven, blending a B2B Fachbesuchertag for mobility decision-makers and fleet operators with B2C Publikumstage for consumers and families. Marketing relies on a multi-channel mix: owned website and ticket shop, e4 TESTIVAL Insight newsletter, LinkedIn/Instagram/Facebook organic social, formal media accreditation, and earned media from regional press (Rhein-Neckar-Zeitung, Mannheimer Morgen) and industry publications (Autohaus, electricar).

Operationally, the company runs lean with a small core team of ~5 key FTEs plus extended roles in marketing/press, multimedia, and technical/charging infrastructure; visitor attendance has grown from 8,000 (2018) to ~12,000 (2023–2025), and the next edition is locked in for October 16–18, 2026. Revenue is not publicly disclosed, no external funding rounds are referenced, and there are no patents, AI/ML capabilities, APIs, or geographic expansion signals beyond Baden-Württemberg.

Name

e4 TESTIVAL

Legal name

e4 QUALIFICATION GmbH

Website

https://e4testival.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

e4 TESTIVAL, operated by e4 QUALIFICATION GmbH, is a Hockenheim, Germany-based event company that organizes an annual hands-on electric-mobility driving experience at the Hockenheimring, serving consumers, automotive exhibitors, mobility startups, and B2B fleet decision-makers through ticket sales, exhibitor fees, and sponsorship packages.

Ownership category

akta.pro rank

Product category

Electric Mobility Events

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Off-Road & Motorsports Adventures (ATV/UTV, Dirt Bike, Dune Buggy) (THAJABAI)

Keywords

• Electric mobility events
• EV test drive experiences
• Mobility trade fair
• Automotive exhibitions
• E-mobility networking

Headquarters

HQ city

Hockenheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Direct consumer ticket sales for event attendance with various pricing tiers including early bird discounts (25% and 50% off)
2. Exhibitor Fees: Exhibitor participation fees for companies showcasing electric vehicles and mobility solutions
3. Sponsorship Packages: Partner and sponsor packages (Gigapartner, Kilopartner, Mediapartner tiers) providing brand visibility and GTM benefits

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

e4 TESTIVAL organizes an annual multi-day driving experience event at the Hockenheimring racing circuit in Germany, allowing visitors to test drive electric vehicles on the Grand Prix track alongside static and dynamic exhibitions, expert forums, and B2B networking. The offering spans a professional visitor day (Fachbesuchertag/B2Professionals) for corporate and municipal mobility decision-makers, and public weekend days (Publikumstage) for mobility-interested consumers, supported by related programs including the ADAC e-competition, the e4 Mobility Hub, and the Start-up Award Transforming Mobility.

Product overview

e4 TESTIVAL is an event and experience company that organizes driving-focused events for new mobility at the Hockenheimring. The core offering is the e4 TESTIVAL event (launched 2018), which combines test drives on the Grand Prix track with exhibitions, expert forums, and networking formats. Related products include the ADAC e-competition (electric vehicle racing), the e4 Mobility Hub (startup networking), and the annual Start-up Award Transforming Mobility. The company positions itself as an open experience space, test field, and dialogue platform for the mobility of tomorrow.

Differentiator

Problem solved

Functional benefit

Brands

• e-competition: A long-distance competition for fully electric series production vehicles (BEV), held in partnership with ADAC. Teams compete to cover the greatest distance within a defined competition time, including charging stops.
• e4 Qualification
• B2Professionals Day
• e4 Mobility Hub
• BEST IN CLASS Award

Products and services

• e4 TESTIVAL Event A 3-day annual driving experience event at the Hockenheimring where visitors test-drive electric vehicles on the Grand Prix track, explore mobility and energy innovations through exhibitions, attend expert forums, and network with industry decision-makers.
• ADAC e-competition A long-distance endurance competition for series production fully electric vehicles (BEV), organized in cooperation with ADAC, where private and corporate teams compete to cover the greatest distance within a defined competition time, including charging stops.
• e4 Mobility Hub A standalone program combining Start-up Demo Days for innovative mobility ideas with the Transforming Mobility Community for long-term industry networking, designed for mobility startups and established industry players.
• Start-up Award Transforming Mobility Annual award competition under the patronage of the Baden-Württemberg Minister of Transport, recognizing innovative startups in urban/rural mobility, passenger/goods transport, and energy transition solutions; awarded 2019, 2022, 2023, and 2024.
• BEST IN CLASS Award A professional award introduced in 2024 in collaboration with electricar Magazine and Institut Neue Mobilität, recognizing outstanding electric vehicles across multiple categories.

Quantifiable outcome

• 12,000 visitors in 3-day event (2023, 2024)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Porsche Experience Center HockenheimringcoreStrategic or Co-development Partner · 1 January 2023Exclusive venue partnership providing access to the Porsche Experience Center facilities including gastronomy and driving programs. Offers fully electric Porsche models and e-bikes for test drives during the event.
• ADACcoreStrategic or Co-development Partner · 1 January 2022Partnership for the ADAC e-competition, a 24-hour endurance competition for series electric vehicles held during the e4 TESTIVAL. ADAC provides institutional backing and brand association.
• JU-KNOW GmbHcoreStrategic or Co-development Partner · 1 January 2017Co-organizer and partner for the e4 TESTIVAL. JU-KNOW handles program curation including the B2Professionals Day and Start-up Award 'Transforming Mobility'. Ursula Kloé serves as curator.
• invenio AGcoreOthers · 1 January 2017Joint venture partner in e4 Qualification GmbH. Engineering and technology company with 36+ years experience in mobility, medical technology, and machinery.
• emodrom GroupcoreOthers · 1 January 2017Joint venture partner in e4 Qualification GmbH. Strategic responsibility for the further development of Hockenheimring racing circuit.
• DesignwerkmajorTechnology or IntegrationProvides mobile charging stations for the ADAC e-competition and supports teams technically. Also showcases electric trucks for test drives.
• electricar MagazinemajorGTM or Marketing PartnerMedia partner for the BEST IN CLASS Award, collaborating with Institut Neue Mobilität to evaluate and award best electric vehicles.
• Radio Frankfurt, Radio Holidays, Antenne PfalzminorGTM or Marketing PartnerMedia partners providing radio coverage and promotional support for the event.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Geneva International Motor Show: Historic European auto show with global OEM participation and growing EV content. Comparable as a large-scale automotive event serving B2B and consumer audiences, though broader in scope than e4 TESTIVAL's EV focus.
• Nürburgring: Iconic German motorsport venue operating driving experiences, testing programs, and events including the 24 Hours of Nürburgring. Comparable as a German racetrack operator that hosts OEM test drives, motorsport events, and consumer driving experiences.

Direct peers

• Goodwood Festival of Speed: Annual UK motorsport event with growing EV content (electric hillclimb, EV showcases). Comparable as a high-profile motorsport event that increasingly incorporates electric mobility demonstrations and consumer test drives.
• Power2Drive Europe: Munich-based exhibition focused on charging infrastructure and electric mobility, part of The smarter E Europe cluster. Comparable as a B2B event with EV/mobility exhibitor base and test-drive opportunities.
• IAA Mobility: Germany's flagship mobility trade fair held in Munich, combining OEM exhibitions with public test drives, expert forums, and cycling/mobility experiences. Directly comparable as a large-scale EV/mobility event organizer serving both B2B and B2C audiences in Germany.
• Formula E: FIA-sanctioned single-make electric racing championship held in cities worldwide. Comparable to the ADAC e-competition sub-brand of e4 TESTIVAL: both use motorsport competition to drive consumer EV engagement and brand partnerships.
• Extreme E: Off-road electric SUV racing series designed to highlight climate and sustainability themes. Comparable as an EV motorsport competition that uses racing as a consumer engagement and brand storytelling platform.
• eMove360° Europe: Munich-based B2B trade fair focused on electric mobility, charging infrastructure, and autonomous driving. Directly comparable as a German EV-focused event with exhibitor/sponsorship revenue model and educational forum components.
• Hypermotion Frankfurt: Messe Frankfurt-hosted event covering future mobility, logistics, and transportation. Comparable as a German B2B mobility innovation event with exhibitor and conference components.

Others

• ADAC Stiftung Sport: ADAC's motorsport and mobility arm, which organizes the e-competition in partnership with e4 TESTIVAL. Comparable as an institutional organizer of EV motorsport events and a partner/adjacent ecosystem participant in the German mobility space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/e4testival
• LinkedInlinkedin.com/company/e4-testival-hockenheimring
• Instagraminstagram.com/e4testival

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e4 TESTIVAL