Bestway Global Holding

What Bestway Global Holding does

Bestway Global Holding is a China-founded, Hong Kong-listed (HKEX: 3358) global manufacturer and distributor of outdoor leisure products, established in 1994 and headquartered in Putuo, China, with 5,001-10,000 employees. The company designs, manufactures, and sells a diversified portfolio of above-ground swimming pools, inflatable hot tubs, trampolines, inflatable water parks, air mattresses, kayaks, inflatable rafts, and sport boats, organized under a multi-brand architecture that includes SaluSpa, Steel Pro MAX, Hydrium, TANX, APX 365, Fast Set, H2OGO!, HydroForce, and Xtreme Air. Core proprietary technologies include corrosion-resistant Steel Pro MAX frame construction, AirJet and HydroJet massage systems for hot tubs, energy-efficient heating systems, and the AquaTronix G200 robotic pool vacuum.

The company operates through wholly-owned regional subsidiaries in the United States, Canada, and Europe, with localized e-commerce sites and physical retail distribution across 40+ countries in 6 regions (Europe, North America, Latin America, Asia, Oceania). Its go-to-market combines direct-to-consumer e-commerce (bestwayusa.com and regional storefronts) with retail chain partnerships, distributor networks, and international trade show participation (e.g., Spoga+Gafa 2026 in Cologne). Revenue is generated primarily through one-time unit sales of consumer products and aftermarket replacement parts and accessories, with pricing positioned at accessible mid-market tiers (pool sets $400-$700, hot tubs from $699.99, trampolines ~$240) supported by free shipping, seasonal promotions (up to 55% off), and a 10% first-order discount for email subscribers. Founder Zhu Qiang continues to serve as chairman and CEO.

Name

Bestway Global Holding

Legal name

Bestway (USA) Inc.

Website

https://bestwaycorp.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bestway Global Holding is a China-based, Hong Kong-listed global manufacturer of outdoor leisure products — above-ground pools, inflatable hot tubs, trampolines, and watersports equipment — sold under multiple sub-brands across 40+ countries through DTC e-commerce and retail distribution.

Ownership category

akta.pro rank

Product category

Outdoor Leisure and Recreational Products

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

akta.pro secondary industries

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD), Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC), Paddling & Packrafting Gear Retail (CRAMAAAL)

Keywords

• Above-ground pools
• Inflatable hot tubs
• Outdoor leisure products
• Recreational watersports
• Inflatable products

Headquarters

HQ city

Putuo

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of outdoor leisure products including pools, hot tubs, trampolines, watersports equipment, and air mattresses through e-commerce storefronts and retail distribution
2. Aftermarket Parts & Accessories: Replacement parts, maintenance supplies, and accessories for previously purchased products including pool liners, covers, heater pumps, filter cartridges, and trampoline parts
3. Warranty & Service Programs: Product warranty claims processing and customer support services for registered products

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bestway Global Holding manufactures and distributes water leisure and outdoor recreational products for residential consumers worldwide. Its core offerings include above-ground swimming pools, inflatable hot tubs, trampolines, inflatable water parks, air mattresses, and watersports equipment such as kayaks, paddle boards, and boats. The company sells directly to consumers through owned e-commerce storefronts and through retail and distributor partnerships across more than 40 countries.

Product overview

Bestway Global Holding is a manufacturer of outdoor leisure and recreation products with a diversified portfolio spanning multiple product categories. The company operates as a platform of brands rather than a single unified product. The core offerings include above-ground pools (Steel Pro MAX, TANX, Hydrium, APX 365, Fast Set lines) and inflatable hot tubs (SaluSpa AirJet and HydroJet lines). The product ecosystem extends to recreational products (Xtreme Air trampolines, H2OGO water parks, bounce houses), air mattresses, and extensive watersports inventory (kayak series including Adventure Elite, Angler Elite, Arrow, Bolt, Breakwater Pro, Canyon, Cascade, Cove Champion, Dash, Daybreaker, Lite Rapid, Rapid, Ventura, and others; inflatable raft series including Elite, Ranger, Trek, Voyager, Kondor; sport boat series including Caspian, Corinth, Grand Haven, Laconia, Marine Pro, Mirovia). Accessories include filter pumps, robotic pool vacuums, pool covers, ladders, and chemical maintenance kits. The product architecture follows a brand-subbrand model where Bestway serves as the parent brand with sub-brands like SaluSpa, H2OGO, HydroForce, and Xtreme Air targeting specific product categories.

Differentiator

Problem solved

Functional benefit

Brands

• SaluSpa: Line of inflatable hot tubs
• Steel Pro MAX
• Hydrium
• TANX
• APX 365
• Fast Set
• H2OGO!
• HydroForce
• Xtreme Air

Products and services

• Above-Ground Swimming Pools Complete line of above-ground swimming pools for residential backyard installation, available in multiple configurations including corrosion-resistant steel-frame (Steel Pro MAX), stock tank style (TANX), durable construction (Hydrium), round backyard design (APX 365), and quick-setup inflatable (Fast Set) models. Targeted at homeowners and families seeking affordable alternatives to in-ground pools.
• SaluSpa Inflatable Hot Tubs Inflatable hot tub line featuring two massage technologies: AirJet bubble massage systems and HydroJet water jet systems. Available in 2-4 person capacities with energy-efficient heating options. Designed for homeowners seeking portable, affordable spa and hydrotherapy experiences without permanent installation.

Quantifiable outcome

• Global presence in 40+ countries
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Intex Recreation Corp: Closest direct competitor in inflatable above-ground pools, inflatable hot tubs, air mattresses, and water toys; operates a similar mass-market price-positioned global model and competes head-to-head in the same retail channels.
• Polygroup: Manufacturer of inflatable pools, above-ground pools, and seasonal outdoor products (including Christmas trees) serving the same mass-market retail channels as Bestway; comparable product mix and pricing strategy.

Broad incumbents

• Master Spas: US-based hot tub manufacturer offering premium portable and built-in spas; competes with Bestway's SaluSpa line at the upper end of the portable spa market.
• Jacuzzi Inc. Premium hot tub and spa manufacturer with comparable product category (SaluSpa vs. Jacuzzi) but at the higher-priced, permanent-installation end; competing for the same relaxation/wellness consumer use case.
• Hayward Holdings: Established US-listed pool equipment manufacturer (pumps, filters, heaters, automation); overlaps with Bestway in pool maintenance accessories but focuses on premium/in-ground segments rather than inflatable above-ground pools.
• Lifetime Products: Manufacturer of residential outdoor products including kayaks, paddle boards, tables, and sheds; direct overlap with Bestway's HydroForce kayak and SUP lines and similar big-box retail distribution model.
• The Coleman Company: Iconic outdoor recreation brand owned by Newell Brands spanning tents, coolers, sleeping bags, and water sports; overlaps with Bestway in inflatable water toys and watersports through product adjacencies and shared retail distribution.
• Sundance Spas: Premium hot tub brand under Jacuzzi Brands targeting the wellness/relaxation consumer; competes with SaluSpa at the higher-priced end and in shared dealer networks.
• Pool Corporation: Largest US distributor of pool and spa products serving professional and retail channels; comparable customer base (pool owners) and distribution dynamics, though focused on in-ground pools and B2B distribution rather than inflatable consumer products.

Emerging players

• Aqua Leisure: Recreational water products brand focused on inflatable pools, floats, and swim aids; smaller-scale direct overlap with Bestway's mass-market consumer pool and toy offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@bestwayus
• YouTubeyoutube.com/channel/UCL5rPnV0TCpXhPGqkq955TA
• Facebookfacebook.com/Bestwayglobal
• Instagraminstagram.com/bestway_us
• Pinterestbr.pinterest.com/bestwayus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bestway Global Holding