What Williamstown SC does

Williamstown Soccer Club (WSC) is a volunteer-run community football (soccer) club in Melbourne's inner west, founded in 1981 and operating from JT Gray Reserve in Williamstown and Digman Reserve in Newport, both in Victoria, Australia. The club delivers football programs across all ages and genders: an introductory MiniRoos/MiniTillies program for ages 4-7, a community junior program fielding 40 teams from Under 7s to Under 18s in 2026, and competitive senior programs in Football Victoria State League 2 Men's North West, State League 2 Women's, State League 5 Women's, plus Metros, Masters (Over 35s) and Over 45s teams. A new wave of leadership from around 2022 has driven recent on-field results, including senior men's promotion to State League 2 in 2024 and a Metro 2 North West Championship in 2025, with the Masters side taking three consecutive league titles.

The club's technology footprint is intentionally minimal, centered on a website (williamstownsc.com) built on the Sanity.io content management system for news, fixtures, registration inquiries, and sponsor visibility; there is no proprietary technology, mobile app, API, or disclosed data or AI capability. Revenue is generated through annual membership fees for junior and senior programs, a tiered sponsorship programme (Bronze/Silver/Gold/Platinum/Custom) sold to local businesses (including Specsavers, McDonald's, Ray White, Flotek, Westpoint Tyre, and Spraying Systems) plus VETO Sports as competition naming sponsor, made-to-order merchandise (a 45th Anniversary Heritage line plus training gear and accessories), canteen operations at JT Gray Bar & Kantina, and fundraising events such as the annual Comedy Night. The club is governed by an Executive Committee headed by President Adrian Roeling, with a Football Director, Treasurer, Secretary, dedicated Technical Directors for Junior Boys and Junior Girls, and program subcommittees across women's, junior girls', and Masters football.

Name

Williamstown SC

Legal name

Williamstown Soccer Club

Website

https://williamstownsc.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

Williamstown Soccer Club is a volunteer-run community football club in Melbourne's inner west, offering programs for all ages (4-90+) including 40 junior teams and competitive senior sides in Football Victoria State League competitions, funded by memberships, sponsorships, merchandise, and canteen operations.

Ownership category

akta.pro rank

Product category

Community Sports Club (Amateur Football)

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Community soccer club
• Youth football programs
• Senior football competition
• Club merchandise sales
• Corporate sponsorship packages

Headquarters

HQ city

Williamstown

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership packages for players across all age groups and programs, with strictly limited packages available for the 2026 season.
2. Merchandise Sales: Sale of official club merchandise including heritage jackets, polos, track pants, caps, and beanies. Items are made to order with approximately 7-week turnaround.
3. Sponsorship: Partnership packages offered at Bronze, Silver, Gold, Platinum, and Custom levels to local businesses seeking visibility in the community.
4. Canteen Operations: JT Gray Bar & Kantina canteen operating at home games serving food, refreshments and services to spectators and members.
5. Fundraising Events: Annual events such as Comedy Night generating ticket revenue for the club.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Williamstown Soccer Club is a community football club that organizes and delivers participation-based soccer programs for players aged 4 through 90+, including introductory MiniRoos/MiniTillies (ages 4-7), junior community football (Under 7s through Under 18s), and competitive senior teams in Football Victoria State League competitions (Men's State 2 North West, Women's State 2 and State 5, Metros, Masters and Over 45s). The club also sells official 45th anniversary heritage merchandise and accepts tiered corporate sponsorship packages from local businesses.

Product overview

Williamstown Soccer Club is a community football organization offering a comprehensive range of soccer programs across all age groups and genders. The club operates three main program streams: MiniRoos and MiniTillies (ages 4-7 introductory program), Mens and Womens Seniors Program (competitive teams including State League 2 and 5, Masters, and Metros), and Boys and Girls Community Juniors Program (40 teams from Under 7s to Under 18s). Supporting offerings include official club merchandise (45th Anniversary Heritage line, training gear, accessories) and corporate sponsorship packages. The club utilizes JT Gray Reserve as home ground and Digman Reserve for training.

Differentiator

Problem solved

Functional benefit

Products and services

• MiniRoos and MiniTillies Program

Quantifiable outcome

• 40 junior teams fielded in 2026
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Spraying Systems Co.minorGTM or Marketing PartnerLogo sponsor displayed on the club's official website sponsors section
• SpecsaversminorGTM or Marketing PartnerLogo sponsor displayed on the club's official website sponsors section
• McDonald'sminorGTM or Marketing PartnerLogo sponsor displayed on the club's official website sponsors section
• FlotekminorGTM or Marketing PartnerLogo sponsor displayed on the club's official website sponsors section
• Westpoint Tyre and AutominorGTM or Marketing PartnerLogo sponsor displayed on the club's official website sponsors section
• Ray WhiteminorGTM or Marketing PartnerLogo sponsor displayed on the club's official website sponsors section
• Hobsons Bay CouncilcoreOthersCouncil provided the opportunity to take on JT Gray Reserve in the early 90s and Digman Reserve as a second ground around 2022, enabling club growth
• Football Victoria / Football Federation VictoriacoreStrategic or Co-development PartnerOfficial league governing body; club participates in FFV State League 2 and other Football Victoria competitions; MiniRoos and player insurance incorporated through FV
• Football AustraliacoreStrategic or Co-development PartnerNational governing body; MiniRoos Individual Participant Pack and player fees included in registration; official football pathway
• VETO SportsminorGTM or Marketing PartnerCompetition naming sponsor for VETO Sports State League Women's 2026 and VETO Sports State League Men's 2026

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Avondale FC: Avondale FC is a Melbourne community football club competing in Football Victoria leagues. It is comparable to Williamstown SC in scale, volunteer governance, and competitive offerings across junior and senior teams.
• Heidelberg United FC: Heidelberg United FC is a Melbourne metropolitan football club with State-level competition participation. Comparable to Williamstown SC in operating a multi-tiered community football program with both amateur and competitive senior pathways.
• Whittlesea United SC: Whittlesea United SC is a Melbourne-area community football club competing in Football Victoria State League Women's competitions, directly comparable to Williamstown SC in tier, program structure, and amateur volunteer operating model.
• Brunswick Juventus FC: Brunswick Juventus is a Melbourne inner-city community football club with a senior men's team in the Victorian state league system. Comparable to Williamstown SC in its community-based, multi-program operating model and historic senior football pathway.
• Dandenong Thunder SC: Dandenong Thunder is a Melbourne south-east football club competing in Football Victoria state leagues. It is directly comparable to Williamstown SC as a community-rooted club with junior-to-senior football programs and State League participation.
• Moreland City FC: Moreland City FC is a Melbourne inner-north community football club competing in Football Victoria. Directly comparable to Williamstown SC in its amateur community structure, multi-age programming, and senior league participation.
• Altona North SC: Altona North SC is a Melbourne inner/north-west community football club that competes in Football Victoria competitions and is a direct fixture of Williamstown SC. It is highly comparable as a similarly-structured amateur club serving a nearby geographic catchment.

Broad incumbents

• Oakleigh Cannons FC: Oakleigh Cannons is a Melbourne south-east football club competing in the National Second Tier. Comparable broadly to Williamstown SC as a southern-Melbourne football organisation, but operates at a more professional and commercial scale than a community amateur club.
• South Melbourne FC: South Melbourne FC is a historic Melbourne football club competing in the National Second Tier of Australian football. Comparable to Williamstown SC broadly as a Melbourne-based football club, but operates at a significantly more professional level with paid players and broader infrastructure.

Others

• Football Victoria: Football Victoria is the state governing body that administers the leagues (including State League 2 and State League 5) in which Williamstown SC competes. It is directly relevant as the regulatory and competitive ecosystem operator for the club's programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/williamstownsc
• Facebookfacebook.com/williamstownsc
• LinkedInlinkedin.com/company/williamstown-sc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williamstown SC