ADA

What ADA does

ADA Location is a French vehicle rental company founded around 1984, operating as a mature franchise network of more than 1,000 agencies across metropolitan and secondary cities in France. The business is privately held, headquartered in France (with a registered Paris-area presence), and operates under the "ADA" and "ADA Location" trade names. ADA describes itself as the French reference for vehicle rental, citing 40 years of operation and nationwide coverage.

The product platform spans passenger vehicles (citadines, compacts, sedans, SUVs, family cars, minibuses, convertibles, license-free micro-cars such as the Citroën AMI, and premium/luxury models), utility vehicles (vans from 3 m³ to 18 m³, trucks from 20 m³ to 22 m³ with options for tail lifts and tipper bodies), electric vehicles with recharging services, and two-wheelers (scooters and motorcycles). Customers access rentals through the ADA website, a mobile app enabling 24/7 self-service with smartphone-based vehicle unlock, phone reservations, and walk-in agency visits; strategic placements include Paris Gare de Lyon (operated inside RENTSCAPE's Tour Gamma premises), Strasbourg TGV, Bordeaux-Merignac Airport, and Brest Airport. Technology is a transactional booking and franchise-management platform rather than an AI-driven system — there is no disclosed use of machine learning, no public API, and no SDK.

Revenue mechanics combine daily/short-term rentals (one-time pricing starting at €29/day for small vans and reaching up to €119/day for large trucks), half-day offerings from €39, long-term/subscription rentals with duration-based discounts, and ancillary fees (GPS, child seats, additional drivers, vehicle delivery within a 25 km radius, moving equipment such as dollies and straps, and one-way rentals between agencies). The customer base is deliberately broad and fragmented across individual consumers (weekend leisure, family moves), professionals and SMBs (agricultural, viticulture, building trades, seasonal logistics), students and young drivers, and dedicated B2B accounts serviced through offrepro.ada.fr with simplified invoicing. Marketing combines local SEO (city- and category-specific landing pages), organic social media (Facebook, LinkedIn, Instagram), Trustpilot reviews, and promotional partnerships (e.g., Parc Astérix contests); storage needs during moves are addressed via a partnership with HOMEBOX. No revenue, headcount, fleet size, or ownership figures are publicly disclosed, and no funding rounds, acquisitions, or major leadership changes are mentioned in the source data.

Name

ADA

Legal name

ADA Location

Website

https://ada.fr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

ADA Location is a privately held French vehicle rental franchise operating 1,000+ agencies across France, renting cars, utility vehicles, trucks, electric models, two-wheelers, and license-free cars to individual consumers, professionals, SMBs, and moving customers via website, mobile app, and physical locations.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Airport Car Rental (On-Airport Concessions) (THADAAAA)

akta.pro secondary industry

Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)

Keywords

• Vehicle rental services
• Car rental agency
• Utility vehicle rental
• Truck rental
• Electric vehicle rental

Headquarters

HQ city

Clichy

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Short-term Vehicle Rental: Rental of cars, utility vehicles, and trucks for short durations ranging from hours to weeks. Revenue generated through daily/weekly rental rates varying by vehicle category.
2. Long-term Vehicle Rental: Flexible rental solutions for extended periods for both personal and professional use, with discounted rates for longer durations.
3. Ancillary Services: Additional revenue from GPS rental, child seats, additional driver options, insurance supplements, vehicle delivery services (25km radius), and moving equipment (diable, straps, boxes)

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

ADA operates a nationwide French franchise network of more than 1,000 vehicle rental agencies offering passenger cars, utility vehicles, trucks, electric vehicles, and premium vehicles to individual customers and professionals. Reservations are handled through a website, mobile application, and dedicated professional portal, with vehicles available for short-term and flexible-duration rentals.

Product overview

ADA Location is a French vehicle rental company operating as a franchise network with over 1,000 agencies across France. The company offers a unified rental platform with two core product lines: (1) Tourism Vehicles for personal and professional use, ranging from compact city cars (Fiat 500, Peugeot 208) to premium sedans (BMW Série 1, BMW Série 3), SUVs (Nissan Qashqai), family cars (Renault Grand Scenic), minibuses (Ford Tourneo Custom), convertibles (Mini Cabriolet), and cars without license (Citroën AMI); and (2) Utility/Commercial Vehicles for moving and transport, including small vans (3-5 m³), vans (6-18 m³), and large trucks (20-22 m³) with optional tailgate or tipper configurations. The company also provides supplementary services including electric vehicle rentals, vehicle delivery, storage partnerships, one-way rentals, unlimited mileage options, and professional fleet solutions. The network operates through independent franchisees offering both short-term and long-term rental flexibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Passenger Car Rental
• Utility Vehicle Rental
• Truck Rental
• Electric Vehicle Rental
• Premium Vehicle Rental
• Professional Rental Offer (Offre Pro)

Quantifiable outcome

• 3 minutes average booking time
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• HOMEBOXminorStrategic or Co-development PartnerStorage solution partnership offering customers access to secure temporary storage spaces for furniture and belongings during housing transitions. Useful for customers with gaps between move-out and move-in dates.
• RENTSCAPEminorChannel Partner/ Reseller/ DistributorADA operates a rental location at Paris Gare de Lyon within RENTSCAPE's premises at Tour Gamma, 193 rue de Bercy. RENTSCAPE provides physical space and infrastructure for ADA's vehicle rental operations at this location.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ucar: French low-cost car rental franchise network with a similar model to ADA — independently operated local agencies under a national brand — directly competing on price-sensitive consumer and utility vehicle customers in France.
• Europcar Mobility Group: Direct competitor and former French national car rental champion; offers a similarly broad portfolio of passenger cars, utility vehicles, and short- and long-term rentals across France and Europe, directly competing for ADA's airport, city, and B2B customers.
• Rent A Car: French national car and utility vehicle rental chain with broad coverage of French cities and airports; directly competes for the same moving, utility, and passenger-rental customers as ADA.
• Sixt SE: Major European premium car rental competitor with strong French airport presence and a broad passenger-car-plus-van fleet, directly contesting ADA's premium-segment and B2B contracts.
• Hertz Global Holdings: Global airport-centric rental brand with French airport and city presence; directly competes for ADA's premium, leisure, and corporate travelers.
• Enterprise Mobility: World's largest car rental brand with deep French coverage focused on city/off-airport and replacement vehicles; comparable to ADA on its broad multi-segment franchise-style distribution and B2B replacement focus.
• Avis Budget Group: Global rental brand with French airport and corporate programs; directly comparable on multi-segment rental (cars, vans, premium) and on B2B corporate account management.

Emerging players

• Virtuo: French digital-native car rental startup offering fully app-based, contactless vehicle access in major French cities; competes for ADA's urban consumer segment with a tech-first model that pressures ADA's counter-based flow.
• TravelCar: French airport-parking-and-rental hybrid (Stellantis-backed) that converts parked cars into rentals; an emerging alternative distribution model for airport-adjacent customers that competes with ADA's airport locations.
• Getaround: European peer-to-peer car-sharing platform (French origin) that competes for ADA's short-term urban and leisure rental demand via a marketplace model; overlapping customer base with materially different supply model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ADALocationdevehicules/?locale=fr_FR
• LinkedInlinkedin.com/company/ada-location
• Instagraminstagram.com/ada.location

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADA