Sanatan Jyoti
Sanatan Jyoti is a privately held Indian online Vedic astrology platform offering kundli reports, marriage compatibility matching, astrologer consultations, ceremony-specific Muhurat advice, and Anushthan rituals to individual consumers and families, delivered via website and Android apps.
- Company typePrivate
- Founded2019
- HeadquartersDelhi, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sanatan Jyoti does
Sanatan Jyoti is an online Vedic astrology service platform operated by Gauritechtrade Consulting Private Limited, an Indian private company established in 2019 and based in Delhi/Uttar Pradesh. The platform delivers a bundled suite of consumer-facing Vedic astrology services — free and 86-page detailed kundli (birth chart) reports, 28-page Kundli Matching compatibility reports, unlimited talk-to-astrologer consultations, personalized Muhurat (auspicious timing) consultations across 10+ ceremony types, and Anushthan & Pooja services performed by certified Vedic pandits with live video updates. Distribution is self-serve and product-led through the sanatanjyoti.com website and dual Android applications on Google Play Store (one for users, one for astrologers), supported by active social channels on YouTube, Facebook, Instagram, and X, plus the Sanatan Gyan Hub content portal.
Underlying technology is a web and mobile platform performing deterministic Vedic calculations — kundli generation from date/time/place of birth, Panchang (Tithi, Nakshatra, Yoga, Karana, Shubh Muhurat, Bhadra, Panchak), Ashtakoot Guna Milan for compatibility, and birth-chart-driven Muhurat selection — packaged into standardized reports and consultation workflows. The platform onboards independent astrologer consultants through a multi-level screening process rather than employing them, with payments processed through Razorpay. There are no disclosed API endpoints, AI/ML components, patents, or third-party integrations beyond payments.
Monetization combines one-time purchases (Kundli reports ₹99–125, Muhurat consultation ₹121), subscription-style recurring revenue (Unlimited Talk to Astrologer monthly subscription with a free first call), and professional-service fees for Anushthan & Pooja rituals. Customer segments are individuals and families seeking guidance on career, relationships, marriage timing, dosha remedies, and life-event muhurat — a horizontally segmented long-tail consumer base. The company is privately held with no institutional funding, acquisition, or partnership disclosures in the available data.
Sanatan Jyoti firmographics
Firmographics- Name
- Sanatan Jyoti
- Legal name
- Gauritechtrade Consulting Private Limited
- Website
- https://sanatanjyoti.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sanatan Jyoti is a privately held Indian online Vedic astrology platform offering kundli reports, marriage compatibility matching, astrologer consultations, ceremony-specific Muhurat advice, and Anushthan rituals to individual consumers and families, delivered via website and Android apps.
- Ownership category
- akta.pro rank
Sanatan Jyoti industry classification
Industry- Product category
- Vedic Astrology Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Information (51)
- akta.pro primary industry
- Faith & Religious Live Streaming Platforms (MPACACAK)
- akta.pro secondary industry
- Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)
Keywords
Where Sanatan Jyoti is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Markets served
Sanatan Jyoti business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Kundli Reports: One-time purchase of detailed kundli reports including 86-page life report and 28-page match-making compatibility report. Revenue recognized at point of sale.
- Astrologer Consultations: Unlimited talk to astrologers with no per-minute charges. Free first call for app users. Revenue from consultation services facilitated on platform.
- Muhurat Consultation: Personalized auspicious timing consultation for important life events based on birth chart analysis.
- Anushthan & Puja Services: Personalized Vedic rituals and ceremonies performed by certified pandits. Includes live video updates and complete transparency during rituals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 86 Pages Kundli Detailed Report |
| Unit Pricing | Pay-as-you-go | Kundli Matching Report |
| Unit Pricing | Pay-as-you-go | Muhurat Consultation |
| Subscription | Monthly | Unlimited Astrologer Talk |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Sanatan Jyoti product offering
Product offeringCore offering
Sanatan Jyoti is an online Vedic astrology platform that delivers kundli (birth chart) generation, marriage matchmaking (kundli milan), personalized astrology consultations, Vedic ritual (anushthan) services, and muhurat (auspicious timing) consultations to individual consumers through a website and dedicated mobile applications. The platform centralizes traditional Hindu astrological services into a digital delivery channel for life-event guidance and religious observance support.
Product overview
Sanatan Jyoti is an online astrology consultation platform operated by Gauritechtrade Consulting Private Limited, offering a comprehensive suite of Vedic astrology services through its website and mobile applications. The platform operates as a unified service ecosystem with core offerings including Kundli (birth chart) generation and analysis (Free and 86-page detailed reports), Kundli Matching for marriage compatibility, Unlimited Talk to Astrologer consultations via chat/call/video, Anushthan & Pooja services performed by certified Vedic pandits, and Muhurat Consultation for selecting auspicious timings for important life events. Additional services include Panchang calculations (daily auspicious/inauspicious timings), Horoscope predictions (daily/weekly/monthly/yearly), and educational content through the Sanatan Gyan Hub. The platform features specialized Muhurat consultations for various ceremonies including Griha Pravesh (housewarming), Vivah (marriage), Upanayana (sacred thread), Mundan (head tonsure), Annaprashan (first feeding), Namkaran (naming), Vadhu Pravesh (bride entry), Vehicle Purchase, Bhumi Poojan, Sagai, Tilak, and Festival-specific timings. Sanatan Jyoti also offers Android mobile applications for both users and astrologers, with astrologers onboarded through a multi-level screening process.
Differentiator
Problem solved
Functional benefit
Products and services
- Kundli (Birth Chart) Generation
- Marriage Matchmaking (Kundli Milan)
- Astrology Consultations
- Vedic Ritual Services (Anushthan)
- Muhurat Consultation
Companies that use Sanatan Jyoti
Customer profileSegments3 records
Ideal customer profiles1 record
Sanatan Jyoti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Sanatan Jyoti partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Sanatan Jyoti competitors and assessment
Company assessmentDirect peers
- FuturePoint: FuturePoint is an established Indian astrology company offering kundli software, consultations, and Vedic remedies. It is comparable as an incumbent Vedic astrology service provider serving similar customer needs in birth chart analysis and matchmaking.
- AstroVed: AstroVed is a Vedic astrology and puja services platform that combines online astrology consultations with ritual and remedial services (pujas, homas, yagnas). It is comparable to Sanatan Jyoti in the ritual/transparency aspect and Vedic specialization.
- Vedic Rishi: Vedic Rishi offers online Vedic astrology tools, kundli generation, and astrologer consultations. It is comparable to Sanatan Jyoti's core kundli and consultation offerings with a similar Hindu/Indic customer focus.
- Astrosage: Astrosage is a Vedic astrology content and tools platform offering free kundli, horoscopes, Panchang, and matchmaking. It competes with Sanatan Jyoti's free kundli and Panchang offerings and serves overlapping SEO-driven organic traffic.
- Clickastro: Clickastro is a Vedic astrology software and services platform offering detailed kundli reports, matchmaking, and astrologer consultations. It is comparable to Sanatan Jyoti's 86-page detailed kundli report product at a similar premium price point.
- GaneshaSpeaks: GaneshaSpeaks is an established Vedic astrology platform offering horoscopes, kundli, matchmaking, and astrologer consultations. It serves the same Hindu astrology-seeking audience with overlapping service catalog and similar freemium-to-paid conversion model.
- AstroTalk: AstroTalk is India's largest online astrology consultation platform offering chat, call, and video consultations with astrologers, plus kundli, matchmaking, and puja services. It is the most direct competitor to Sanatan Jyoti with overlapping product offerings, customer base, and PLG mobile-app-first distribution model.
- InstaAstro: InstaAstro provides online Vedic astrology consultations via chat, call, and video, plus kundli generation and matchmaking. It is a direct competitor targeting the same customer segments with a similar mobile-first, astrologer-marketplace model.
- Cally (formerly CallAssistant): Cally is an online astrology consultation platform connecting users with astrologers via call and chat. It is comparable to Sanatan Jyoti's unlimited-talk subscription model and PLG mobile app distribution.
Emerging players
- MyPandit: MyPandit is an online platform for booking Hindu pujas, Vedic rituals, and consultations with pandits. It overlaps with Sanatan Jyoti's anushthan and puja services segment with similar transparency and live-updates positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Sanatan Jyoti social profiles
Digital presenceSanatan Jyoti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanatan Jyoti leadership team
Management profileNumber of profiles
Sanatan Jyoti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanatan Jyoti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanatan Jyoti
What does Sanatan Jyoti do?
Sanatan Jyoti is an online Vedic astrology platform that delivers kundli (birth chart) generation, marriage matchmaking (kundli milan), personalized astrology consultations, Vedic ritual (anushthan) services, and muhurat (auspicious timing) consultations to individual consumers through a website and dedicated mobile applications. The platform centralizes traditional Hindu astrological services into a digital delivery channel for life-event guidance and religious observance support.
Is Sanatan Jyoti a public or private company?
Sanatan Jyoti is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sanatan Jyoti founded?
Sanatan Jyoti was founded in 2019. It employs 51 to 100 people.
Where is Sanatan Jyoti based?
Sanatan Jyoti is headquartered in Delhi, India, in the Asia region.
How does Sanatan Jyoti make money?
Four revenue lines are on record. Kundli Reports are the primary driver. The others are astrologer Consultations, muhurat Consultation and anushthan & Puja Services.
Who are Sanatan Jyoti's main competitors?
Direct peers on record are FuturePoint, AstroVed, Vedic Rishi, Astrosage, Clickastro, GaneshaSpeaks, AstroTalk, InstaAstro and Cally (formerly CallAssistant). MyPandit is listed as an emerging player.
Does Sanatan Jyoti have an API?
No public API is recorded for Sanatan Jyoti.
What industry is Sanatan Jyoti in?
Sanatan Jyoti's product category is Vedic Astrology Services. Its primary akta.pro industry code is MPACACAK, Faith & Religious Live Streaming Platforms, with a secondary code of MPAJAHAB, Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides). Its NAICS code is 813.