AstroVed
AstroVed is a 25-year-old, founder-led online Vedic astrology platform offering consultations, Nadi readings, fire rituals, poojas, and spiritual products to global consumers across India, USA, UK, Canada, Australia, and Malaysia via web and mobile apps.
- Company typePrivate
- Founded2001
- HeadquartersPittsburgh, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What AstroVed does
AstroVed is a privately held Vedic astrology and spiritual remedies platform founded in 2001 by Dr. Baskaran Pillai and headquartered in Pittsburgh, USA, with primary operations in Chennai, India. The company operates a vertically integrated online ecosystem spanning astrology consultations (live, chat, talk), horary/Prasna astrology, Nadi astrology (thumb-impression based Tamil predictive readings), divine channel readings (Karuppasamy, Agastya, Angali), Vedic fire rituals (homas) and poojas performed at temples and power spots, ancestral remedies (Tarpanam), personalized astrology reports, and a freemium Bronze membership. The core platform is delivered through the AstroVed website and native mobile applications on Android and iOS, supported by an "Astropedia" knowledge base of free horoscopes, birth-chart tools, compatibility checkers, numerology calculators, and auspicious-time detectors designed for top-of-funnel content acquisition.
The technology stack is conventional web and mobile architecture with payment integrations including PayPal and stored credit cards; no proprietary AI/ML capabilities, APIs, SDKs, or developer platform are evident. Distribution is direct-to-consumer across five countries (USA, UK, Canada, Australia, Malaysia) plus five major Indian cities, with Prasad (blessed items) shipped internationally from Chennai. The company is ISO-certified and self-positions as India's #1 online astrology and remedy solution, claiming 60M+ lives touched, 10M+ homas/poojas performed, and 7M+ expert consultations over its 25-year history.
The business model is multi-stream and consumer-only: per-transaction consultation fees (US $59 basic to US $150 with named astrologers), per-question Prasna packs (US $11), one-time ritual bookings ranging from US $8 to US $2,200 for premium multi-priest fire labs, subscription-based multi-month and yearlong programs (e.g., US $750 for a 6-month Rahu sponsorship), e-commerce sales of energized spiritual products (Rudraksha, Yantras, Malas, Statues, Copper Amulets) at US $12 to several hundred dollars, and a freemium Bronze membership that issues three free Prasna questions plus 5% ceremony cashback as a conversion funnel. The company has no disclosed funding rounds, no parent company, and appears to be founder-financed and operationally self-sustaining.
AstroVed firmographics
Firmographics- Name
- AstroVed
- Legal name
- AstroVed
- Website
- https://astroved.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AstroVed is a 25-year-old, founder-led online Vedic astrology platform offering consultations, Nadi readings, fire rituals, poojas, and spiritual products to global consumers across India, USA, UK, Canada, Australia, and Malaysia via web and mobile apps.
- Ownership category
- akta.pro rank
AstroVed industry classification
Industry- Product category
- Online Astrology and Spiritual Remedies Services
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)
- akta.pro secondary industries
- Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ), Faith & Religious Live Streaming Platforms (MPACACAK)
Keywords
Where AstroVed is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
AstroVed business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Astrology Consultations: Revenue from live, chat, and talk consultations with Vedic astrologers, including sessions with named astrologers like Vijayalakshmi and Karuppasamy channel readings
- Remedial Ritual Services: Online booking and facilitation of homas, poojas, and spiritual remedies performed at temples and power spots, including monthly special events and year-long programs
- Astrology Reports: Sale of personalized astrology reports including birth charts, Dasha Bhukti reports, yearly predictions, and Nadi astrology chapter readings
- Spiritual Products: E-commerce sales of energized products including Rudraksha, Yantras, Malas, Statues, Copper Amulets, Bracelets, Pendants, and Incense sticks
- Prasna (Instant Insight): Per-question horary astrology service with quick turnaround answers, sold in question packs
- Membership Program: Free Bronze membership with benefits including Prasna questions, cashback on ceremonies, and free family member additions; premium tiers implied
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Prasna Instant Insight - Per Question Pack |
| One time/ perpetual license | Pay-as-you-go | Standard Planetary Fire Lab (Homa) |
| One time/ perpetual license | Pay-as-you-go | Premium Multi-Priest Fire Labs |
| One time/ perpetual license | Pay-as-you-go | Nadi Astrology Essential Package |
| One time/ perpetual license | Pay-as-you-go | Live Astrology Consultation |
| Subscription | Monthly | Special Event Programs |
| Freemium | Pay-as-you-go | 3-Month Bronze Membership (Free) |
| Subscription | Multi-year contract | Rahu Sponsorship (6 Month) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
AstroVed product offering
Product offeringCore offering
AstroVed provides online Vedic astrology consultations (live, chat, and phone), horary astrology (Prasna) instant insight readings, Nadi astrology based on thumb impressions, Vedic remedial rituals (homas, poojas, ancestral Tarpanam) performed at temples and powerspots, personalized astrology reports, and an e-commerce store for energized spiritual products (Rudraksha, Yantras, Malas, Statues). The platform operates through its website and mobile apps (Android/iOS), serving individual consumers seeking astrological guidance, spiritual remedies, and divine intervention services.
Product overview
AstroVed is a comprehensive Vedic astrology and spiritual remedies platform offering a unified ecosystem of services and products. The core AstroVed Mobile App (available on Android and iOS) serves as the primary access point for all services. The platform operates across multiple service categories: Astrology Services (including Live Astrology Consultation, Instant Insight/Prasna, Nadi Astrology, and Talk/Chat with Astrologers), Remedy Services (Fire Lab/Homas for all nine planets and various deities, Poojas, Ancestral Remedies/Tarpanam, and special programs like the Karuppasamy Divine Reading & Remedies Program and Rahu Sponsorship), Free Astrology Tools (Birth Chart Calculator, Free Horoscopes, Astropedia with various predictors and matching tools), and a Store (Rudraksha, Yantras, Malas, Statues, and other energized products). The platform also offers a 3-Month Bronze Membership with complimentary access to Prasna questions and cashback benefits. Services are delivered through online consultations, proxy ritual performances at powerspots across India, and product shipments worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- AstroVed Mobile App
Quantifiable outcome
- 60M+ lives touched through services
- +3 more outcomes
Companies that use AstroVed
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
AstroVed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
AstroVed partnerships and signals
Strategic signalScale indicators7 records
AstroVed competitors and assessment
Company assessmentDirect peers
- Ganeshaspeaks: Ganeshaspeaks is an established online Vedic astrology platform providing horoscopes, consultations, and kundli matching services to Indian customers globally, competing head-to-head with AstroVed in the Vedic astrology category.
- Kasamba: Kasamba is a global online platform offering live chat consultations with psychic readers and astrologers, comparable to AstroVed for English-speaking international customers seeking paid spiritual consultations and horoscope readings.
- AstroTalk: AstroTalk is India's leading online astrology consultation platform offering live chat/talk consultations with Vedic astrologers, directly overlapping with AstroVed's core consultation services and serving the same Indian diaspora market. Identified alongside AstroVed as a Major Player in the global astrology app market by HTF Market Intelligence.
- InstaAstro: InstaAstro offers instant online chat consultations with Vedic astrologers and personalized horoscope reports, directly mirroring AstroVed's live consultation and report offerings for the same Indian consumer base.
- Astroyogi: Astroyogi is a competing online Vedic astrology platform offering consultations, horoscopes, and remedies to Indian customers, closely overlapping with AstroVed's service portfolio and target audience. Listed alongside AstroVed as a Major Player in the HTF Market Intelligence astrology app market report.
- FuturePoint: FuturePoint is a long-running Indian astrology platform offering consultations, kundli software, gemstones, and puja services, comparable to AstroVed in scope and target market across the broader Vedic spiritual services space.
- Nebula App: Nebula is a modern astrology app offering AI-driven birth chart analysis and daily horoscopes, competing for the same customer wallet share as AstroVed's mobile app, particularly among younger urban users. Also named a Major Player in the global astrology app market.
Emerging players
- Horoscope.com: Horoscope.com is a free online horoscope publishing portal serving Western audiences with daily/weekly horoscopes and compatibility tools, partially overlapping with AstroVed's free horoscope publishing and SEO acquisition model.
- Co–Star: Co–Star is a modern AI-driven astrology app focused on Western astrology and millennial users; while focused on Western rather than Vedic astrology, it competes for the broader app-store-driven astrology user base that AstroVed targets through its mobile applications.
Regional players
- RuPay / Vedic Vaani: Vedic Vaani is an Indian astrology/kundli software platform that covers consultations, kundli matching, and remedies online, serving the same Indian market segment as AstroVed but with a narrower service footprint.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
AstroVed social profiles
Digital presenceAstroVed compliance and trust
Trust signalCompliance1 record
AstroVed financial estimates
Financial estimateRevenue estimate
Valuation estimate
AstroVed leadership team
Management profileNumber of profiles
Profiles2 records
AstroVed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AstroVed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AstroVed
What does AstroVed do?
AstroVed provides online Vedic astrology consultations (live, chat, and phone), horary astrology (Prasna) instant insight readings, Nadi astrology based on thumb impressions, Vedic remedial rituals (homas, poojas, ancestral Tarpanam) performed at temples and powerspots, personalized astrology reports, and an e-commerce store for energized spiritual products (Rudraksha, Yantras, Malas, Statues). The platform operates through its website and mobile apps (Android/iOS), serving individual consumers seeking astrological guidance, spiritual remedies, and divine intervention services.
Is AstroVed a public or private company?
AstroVed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AstroVed founded?
AstroVed was founded in 2001. It employs 101 to 250 people.
Where is AstroVed based?
AstroVed is headquartered in Pittsburgh, United States, in the North America region.
How does AstroVed make money?
Six revenue lines are on record. Astrology Consultations are the primary driver. The others are remedial Ritual Services, astrology Reports, spiritual Products, prasna (Instant Insight) and membership Program.
Who are AstroVed's main competitors?
Direct peers on record are Ganeshaspeaks, Kasamba, AstroTalk, InstaAstro, Astroyogi, FuturePoint and Nebula App. Emerging players are Horoscope.com and Co–Star. RuPay / Vedic Vaani is listed as a regional player.
Does AstroVed have an API?
No public API is recorded for AstroVed.
What industry is AstroVed in?
AstroVed's product category is Online Astrology and Spiritual Remedies Services. Its primary akta.pro industry code is MPAJAHAB, Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides), with a secondary code of CRALAJAJ, Spiritual, Metaphysical & Inspirational Gifts Retail. Its NAICS code is 51929 and its SIC code is 7990.