Slimeatory

What Slimeatory does

Slimeatory is a privately held, family-owned premium handmade slime retailer founded in 2017 and headquartered in Gilbert, Arizona. The company sells hand-crafted scented slimes in nine proprietary textures (Basic, Clear, Butter, Cloud, Cloud Cream, Crunchy, Floam, Jelly, Jelly Cube, Jiggly), supported by a catalog of approximately 335 pre-made products including a 268-SKU Limited Collection and a rotating set of themed drops. Underlying product technology consists of proprietary formulations such as the Slimeatory Pro Slime Activator, Magical Clay and Mystical Clay mixes, and an aromatherapy line (Calming Mint, Lavender, Lemon) — these formulations, rather than any software stack, constitute the company's core technical differentiation.

The business operates a hybrid distribution model. E-commerce runs on Shopify with weekly "Fresh Slime Friday" restocks designed to create scarcity-driven demand, and a $100 free-shipping threshold. Physical retail comprises a flagship at SanTan Village Mall in Gilbert, AZ and a second store at Brea Mall in California, with a Los Angeles location announced. Both retail sites host the "DIY Slime Bar" — an immersive paid customization experience — along with birthday parties, workshops, and classes. Revenue is diversified across eight streams: premade slimes ($13.99-$20.99 / 8oz), subscription boxes (Monthly, Bi-Annual, Annual), DIY supplies (glue, activator, coloring, mix-ins), apparel and accessories, gift cards, party bookings, in-store experiences, and a recently introduced whipped-soap line. Customer acquisition is driven by a YouTube creator family (700+ videos, including an individual creator channel with 1.3M+ subscribers), supported by Instagram, TikTok, an ambassador program, and an email funnel offering 20% off first orders.

The primary customer base is kids, teens, and young families seeking sensory play, stress relief, and collectible experiences; secondary segments include dedicated slime enthusiasts/collectors, party and event hosts, and DIY crafters. The company employs 11-50 people, is bootstrapped with no disclosed external funding, and is operationally active across Arizona and California.

Name

Slimeatory

Legal name

Slimeatory

Website

https://slimeatory.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Slimeatory is a family-owned, Gilbert, Arizona-based premium handmade slime retailer selling scented slimes, DIY supplies, apparel, and subscription boxes via Shopify e-commerce and two mall retail locations (Gilbert, AZ; Brea, CA) with experiential DIY Slime Bars, supported by a 700+ video creator-led YouTube presence targeting kids, teens, and families.

Ownership category

akta.pro rank

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Premade Slime Products: Core revenue stream from hand-crafted premium slimes sold in 8oz sizes. Products include Limited Collection (limited quantity releases), Forever Collection (always in stock), and themed seasonal releases. Prices range from $13.99-$20.99 per 8oz product.
2. Subscription Boxes: Monthly subscription boxes with exclusive slimes, themed collections, and bonus items (stickers, collector items). Plans include Monthly, Bi-Annual (save over $35), and Annual (save over $110) options. Creates predictable recurring revenue.
3. DIY Slime Bar Experience: In-store experience where customers create custom slimes by choosing base, scent, color, charms, and add-ins. Paid experience at physical retail locations.
4. Slime Supplies: Professional-grade DIY supplies including proprietary Slimeatory White Glue (2.5L, 8.4oz, 16.9oz), Clear Glue variants, Pro Activator, gel coloring, pigment powders, and add-on kits. White-label quality ingredients for home slime making.
5. Gift Cards: Digital gift cards in $10, $25, $50, $100 denominations for online and in-store use. Drives new customer acquisition and gifting revenue.
6. Party Bookings & Workshops: Birthday parties and slime-making classes hosted at physical store locations. Additional revenue stream tied to retail footprint.
7. Apparel & Accessories: Branded clothing (t-shirts, hoodies, shorts, socks), accessories (backpacks, hats, pins, patches, lanyards, necklaces), and merchandise featuring Slimeatory designs.
8. Whipped Soap Products: Premade whipped soaps in various scents (Mermaid Lagoon, Ocean Breeze, Tropical Whip, Watermelon Whip, Flower Power, Dreamy Suds) priced at $21.99. Currently in-store only, coming soon online.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Slimeatory designs, hand-crafts, and sells premium scented slimes in nine distinct textures, complemented by professional DIY slime-making supplies (proprietary glues, activators, colorings, clays, beads, fragrance oils). It also offers themed subscription boxes, in-store DIY Slime Bar experiences, party hosting, slime workshops, and branded apparel and accessories, distributed through its Shopify e-commerce store and two physical retail locations.

Product overview

Slimeatory is a premium handmade slime shop offering a diverse product portfolio centered around hand-crafted scented slimes in multiple textures (Basic, Clear, Butter, Cloud, Cloud Cream, Crunchy, Floam, Jelly, Jelly Cube, and Jiggly), complemented by professional DIY slime supplies (glues, activators, colorings, clays, beads, fragrance oils), custom apparel and accessories, toys and plushies, whipped soaps, gift items, and physical retail experiences including DIY Slime Bars, party hosting, and slime-making workshops. The company operates physical stores in Gilbert, AZ and Brea, CA, with subscription boxes and a loyalty program (Goo Rewards) enhancing the customer experience. New product releases occur weekly every Friday with limited collection drops.

Differentiator

Problem solved

Functional benefit

Brands

• Goo Rewards: Slimeatory's loyalty program offering points for purchases and exclusive member benefits.

Products and services

• Limited Collection Slimes Limited edition hand-crafted slimes made in small quantities, available until stock runs out, with themed seasonal and creative flavor releases.
• Forever Collection Slimes Always-in-stock pre-made slimes that are permanently available, including featured sets such as the Jellyfish Goo 8oz Box Set & DIY Kit.
• Aromatherapy Collection Soothing and calming scented slimes hand-crafted and curated by Slimeatory, including Calming Mint, Calming Lavender, and Calming Lemon variants for sensory therapeutic use.
• Slime Subscription Box Monthly subscription service delivering exclusive themed slime boxes with new slimes only available in monthly boxes, plus bonus accessories such as stickers and collector items. Plans available as Monthly, Bi-Annual, and Annual.
• DIY Slime Supplies (Glue & Activator) Professional-grade DIY slime-making ingredients including Slimeatory White Glue, Clear Glue, Mini White/Clear Glue, and Slimeatory Pro Slime Activator in various sizes.
• Slime Coloring Products Gel coloring products in 20 color options including Large Dye Gel Coloring, Gel Coloring 10 Color Pack, Hot Gel Coloring 4-Pack, Cold Gel Coloring 4-Pack, and Slimeatory Pigment Powder 1oz.
• Slime Add-Ons & Mix-Ins Customization supplies including Slimeatory Charms, Fishbowl Beads, Foam Bead Bottles, Magical Clay, Mystical Clay, Magical Clay Packs, Magical Clay Bucket, Fragrance Oils, and Jelly Cube Pieces.
• Premade Whipped Soap Cloud-like fluffy whipped soaps for hands, body, and shaving, available in Mermaid Lagoon, Ocean Breeze, Tropical Whip, Watermelon Whip, Flower Power, and Dreamy Suds varieties at $21.99.
• Digital Gift Cards Electronic gift cards available in $10, $25, $50, and $100 denominations for online and in-store purchases.
• DIY Slime Bar Experience Paid in-store experience at Gilbert, AZ and Brea, CA locations where customers create custom slimes by choosing base, scent, color, charms, and add-ins.
• Party Bookings Birthday party and event hosting services at Slimeatory store locations featuring slime-themed group activities.
• Slime Workshops & Classes Educational classes where Slimeatory experts teach slime-making basics and techniques at retail locations.
• Toys & Plushies Toys and collectibles including fidget toys, plushies (Dino Plush holding slime, Corgi Puppy, Froug the Frog, Three-Eyed Bunny, Brain Holding on Plush, Candy The Chaotic Bear), toy slimes, and play items such as Bazooka Bubble Gun and Dancing Slime Cactus.
• Slime Apparel & Accessories Custom-designed clothing and accessories including T-shirts, Hoodies, Shorts, Socks, Backpacks, Hats (beanies, bucket hats), Lanyards, Pins, Patches, and Necklaces featuring Slimeatory designs.
• Gift Bags High-quality branded gift bags in various styles and sizes including Rainbow Gift Bag (Small), Swirl Gift Bag (Large), and Holiday Gift Bags in multiple sizes.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Toysmith: Toy and novelty brand with sensory/fidget and slime-adjacent SKUs sold through retail and online. Comparable to Slimeatory's toy and fidget category expansion into broader sensory play items.
• Smooshy Mushy: Toy brand selling scented, collectible squishy/sensory toys through mass retail. Targets a similar kids/teens collectible customer as Slimeatory but with mass-market distribution rather than handmade retail.

Broad incumbents

• Hobby Lobby: National craft and hobby retailer selling DIY ingredients, glue, and craft kits. Comparable in customer demographic and DIY supply category but at a much broader scale and lower price tier.
• Michaels Stores: Largest US arts-and-crafts retailer carrying slime supplies, DIY kits, and craft ingredients. Overlaps with Slimeatory's supplies business as both a competitor and a potential wholesale/distribution channel.
• Cra-Z-Art (Craft City): Mass-market craft and slime kit manufacturer offering branded DIY slime kits at mass retail. Overlaps with Slimeatory's DIY supply and kit business at a much larger scale but lower price points.
• Elmer's Products: Dominant glue and slime-supply manufacturer whose white glue is foundational to DIY slime. Competes with Slimeatory's proprietary glue/activator line and represents the most likely substitute if Slimeatory's premium positioning erodes.
• Nickelodeon Slime: Licensed slime products sold through Nickelodeon's retail and licensing partners. Competes with Slimeatory in the consumer slime category with the advantage of a major media brand, but lacks a handmade/experiential positioning.

Direct peers

• Murray's Slimes: Premium handmade slime retailer operating e-commerce and retail stores with proprietary textures, scents, and DIY add-ins. Directly competes with Slimeatory on handmade scented slime, textures, supplies, and experiential retail.
• Craft-tastic: DIY craft kit brand selling curated activity kits (including slime) for kids. Comparable to Slimeatory's DIY kits, supply bundles, and subscription-style offerings in the kids' sensory/craft category.
• MADPAK Creations: Handmade premium slime brand with e-commerce and retail presence (Arianna's SLIME Shop). Closely comparable in handmade positioning, retail store concept, and texture/scent variety to Slimeatory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@slimeatory
• Facebookfacebook.com/SlimeatoryOfficial
• LinkedInlinkedin.com/company/slimeatory

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slimeatory