Troc de l'Ile SA

What Troc de l'Ile SA does

Troc de l'Ile SA operates Troc.com, a pan-European marketplace for buying and selling secondhand goods, founded in 1982 on Ile de la Barthelasse in Avignon, France. The company combines an e-commerce platform (troc.com) with a network of 100 physical depot-vente stores across France, Belgium, Spain, Luxembourg, and Germany, and is part of the broader HAPPY CASH Group that operates 190+ stores under multiple banners (Troc.com, Happy Cash, Happy Troc, La Trocante, Fix Phonia, Happy Cash Services). Core service lines include Dépôt-Vente (consignment), Cash Achat (immediate purchase from sellers), Enlèvement à Domicile (free home valuation and pickup for bulky items), and Vide Maison (full house/estate clearing for professionals). The technical platform features a dual-channel inventory system listing items simultaneously in-store and online, real-time consignment sales tracking for sellers, secure payment processing via Mangopay SA (supporting Visa, Mastercard, CB, American Express), and Facebook-login integration. The marketplace lists over 37,000 products online and attracts more than 4 million annual website visitors, with roughly 75% of consigned items reportedly selling within 30 days.

Troc earns revenue through consignment commissions (retaining a percentage of each consigned sale price), direct resale margins from cash purchases, optional premium listing add-ons (featured listings, links, and modifications at €2 each), and quote-based professional estate-clearing services. Go-to-market is franchise-driven: the company licenses the Troc.com brand and operating model to independent franchisees, supplemented by direct-owned stores, social media (Instagram, Facebook, Twitter, Pinterest), content marketing on circular-economy themes, and email/newsletter engagement. Customers are primarily individual consumers buying and selling furniture, electronics, décor, and household goods, with a secondary professional segment (estate executors, property managers, relocators) served through the Vide Maison offering. Buyers are positioned to save 20–80% versus new prices, and sellers receive expert appraisal, free pickup, and either immediate cash or post-sale payouts. The legal entity TROC DE L'ILE SA is domiciled in France, listed on Euronext Paris (epa:MLTRO), with registered capital of €1,681,500 and Pascal Lebert serving as President of the parent SAS HAPPY CASH HAPPY TROC LA CENTRALE.

Name

Troc de l'Ile SA

Legal name

TROC DE L'ILE SA

Website

https://troc.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Troc de l'Ile SA operates Troc.com, a pan-European secondhand goods marketplace combining 100+ physical depot-vente stores in 5 countries with an e-commerce platform serving individual consumers and professional estate clients via consignment, cash purchase, and house-clearing services.

Ownership category

akta.pro rank

Product category

Secondhand Goods Marketplace

NAICS

Used Merchandise Retailers (459510), General Merchandise Retailers (455), Used Merchandise Retailers (45951)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE)

akta.pro secondary industries

General Merchandise Online Retailers (CRAFADAA), Multi-Price-Point Convenience Discount (e.g., $1–$10) (CRAEAJAG)

Keywords

• Secondhand furniture retail
• Consignment marketplace
• Used goods trading
• Depot-vente services
• Circular economy retail

Headquarters

HQ city

Les Angles

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Consignment sales commission: Troc acts as intermediary between sellers and buyers. When items sell through consignment (depot-vente), Troc takes a commission from the sale price and remits the remainder to the original owner.
2. Cash purchases: Troc buys items directly from sellers at a negotiated price and resells them for profit.
3. Premium listing services: Optional paid services for sellers: featured listings (2€), links in listings (2€), and listing modifications (2€).
4. House clearing services: Full estate/home clearing services with fees for sorting, recycling, transporting, and selling household contents.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Troc.com operates a dual-channel secondhand goods marketplace combining 100 physical depot-vente stores across France, Belgium, Spain, Luxembourg, and Germany with an online e-commerce platform listing over 37,000 products. Customers can sell items via consignment (dépôt-vente) or direct cash purchase (achat cash), and buy used furniture, electronics, decor, and household goods across multiple categories. Supplementary services include free home pickup for bulky items and full house/estate clearing.

Product overview

Troc de l'Ile SA operates Troc.com, a pan-European second-hand goods marketplace combining an online platform with a network of 100 physical depot stores across France, Belgium, Spain, Luxembourg, and Germany. The core offering is the Troc.com marketplace where consumers buy and sell used items through two main service models: Dépôt-Vente (consignment) and Cash Achat (direct purchase). Additional services include Home Pickup (Enlèvement à Domicile) for large items and Complete House Clearing (Vide Maison). The platform is complemented by the Franchise HappyTroc program, which extends the network through franchised locations.

Differentiator

Problem solved

Functional benefit

Brands

• Happy Troc: Franchise concept under the HAPPY CASH Group umbrella for second-hand retail
• La Trocante
• Happy Cash
• Fix Phonia
• Happy Cash Services

Products and services

• Troc.com Online Marketplace Pan-European online marketplace for buying and selling secondhand furniture, electronics, decor, and household goods, with listings integrated across 100 physical stores and over 37,000 products online.
• Dépôt-Vente (Consignment Service) Consignment service where sellers deposit items at Troc stores for sale; Troc takes a commission on the sale price and remits the remainder to the seller, with approximately 75% of items selling within 30 days.
• Achat Cash (Cash Purchase) Immediate cash purchase service in which Troc buys items directly from sellers at agreed-upon prices and resells them in-store or online.
• Enlèvement à Domicile (Home Pickup) Free valuation and pickup service in which Troc experts visit customers' homes to collect bulky furniture and household items for sale either as cash purchases or on consignment.
• Vide Maison (House Clearing) Complete property clearing service covering sorting, recycling, transport, and sale of contents for houses, apartments, cellars, or professional premises, delivered by a certified professional team on a quote basis.

Quantifiable outcome

• Buyers save 20-80% on secondhand goods compared to new prices
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HAPPY CASH HAPPY TROC LA CENTRALEcoreChannel Partner/ Reseller/ DistributorParent company and franchisor entity that owns the TROC.COM trademark and operates the central franchise structure. SAS with capital of 161,120€ registered in La Roche sur Yon, France. Manages the franchise network and brand licensing for Troc.com stores.
• Mangopay SAcoreTechnology or IntegrationPayment services provider handling secure online payment processing for troc.com transactions. Provides SSL-encrypted card payment processing (Visa, Mastercard, CB, American Express) through their payment platform.
• Mediactive DigitalminorImplementation/ SI/ Consulting PartnerWeb design and development agency responsible for conception and development of the troc.com website platform.
• Happy Cash GroupcoreChannel Partner/ Reseller/ DistributorThe broader parent group operates 190+ stores under multiple banners: Fix Phonia, Happy Cash Services, Happy Cash, Happy Troc, La Trocante, and Troc.com. Represents the collective franchise network and brand ecosystem.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Emerging players

• Vestiaire Collective: European C2C luxury fashion resale platform. Comparable as a digitally-led European secondhand marketplace, though focused on fashion rather than furniture and home goods.
• Catawiki: European online auction platform for special-interest and collectible goods. Comparable as an alternative secondhand channel in continental Europe where consumers can resell higher-value items.
• Back Market: European marketplace for refurbished electronics, directly competing with Troc's multimedia/audio-video categories. Capital-rich digital-native operator that pressures Troc's electronics resale segment.

Direct peers

• Vinted: European C2C resale marketplace with strong mobile-first UX and rapid pan-European expansion. Directly competes for individual sellers in the secondhand category and has scaled faster than Troc on digital metrics, representing the most relevant online-native threat.
• Leboncoin: France's leading C2C general classifieds marketplace, with a major secondhand furniture and home goods category that directly overlaps with Troc's core offer. Operates as a digital marketplace with no physical depot network, making Troc's hybrid model its key point of differentiation.
• Emmaüs: Major French network of physical secondhand stores with strong brand recognition. Closely comparable in physical retail footprint and secondhand furniture focus, though operating under a solidarity-economy model rather than commercial franchising.
• Cash Converters: Publicly traded international franchise-based secondhand goods retailer with physical stores selling used furniture, electronics, and household goods. Closest direct comparable in business model (consignment + cash purchase + physical retail footprint).
• Geev: French app-based donation/resale platform connecting local givers and receivers. Comparable in serving the French secondhand market via a digital-first model, though Geev emphasizes free donation over paid resale.

Regional players

• Momox: German online retailer buying and reselling used books, media, and clothing. Directly comparable to Troc's culture/multimedia resale categories and useful as a benchmark for digital resale unit economics in Germany.

Broad incumbents

• ReStore (Habitat for Humanity): U.S.-based nonprofit chain of secondhand home goods and furniture stores. Comparable in physical retail secondhand model focused on home furnishings, though operating under a charitable structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/@Troc_com
• Facebookfacebook.com/troccom
• Instagraminstagram.com/troc.com_france
• Pinterestpinterest.com/troccom
• LinkedInlinkedin.com/company/troc-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Troc de l'Ile SA