Active Living

What Active Living does

Active Living B.V. is a Dutch preventive health and occupational medicine services company headquartered in Velp, Netherlands. Founded in 1993 as an initiative of Utrecht University and NOC*NSF, it became an independent B.V. in 2000 and currently operates with a 40+ person team across project management, lifestyle coaching, BIG-registered medical examination (keuringsartsen) and operational roles. The company serves three primary customer segments: Dutch employers purchasing periodic preventive medical examinations (PMO/PAGO), Dutch safety regions (Veiligheidsregio's) purchasing specialized firefighter medical examinations (PPMO, JFT, duikerkeuringen, rijbewijskeuringen, ambulancekeuringen, vaccinations), and individuals accessing the GLI lifestyle intervention programs (CooL and SLIMMER) or direct-to-consumer health test boxes (Energiebox, Gezondheidsbox, Testosteronbox). It currently holds contracts with 19 of the 25 Dutch safety regions, executing approximately 7,200+ firefighter examinations per year.

The company's operating backbone is Vitlounge, a proprietary digital platform that handles participant registration, questionnaire delivery, appointment scheduling, group reporting (anonymized for groups above 15 participants), and results tracking. Vitlounge is integrated live with downstream Dutch fire-service systems including AG5, Veiligheidspaspoort, and the BrandweerCoach App, and with VIPLive on the GLI referral side. The company holds ISO 9001:2015 certification, with ISO 27001 referenced, and deploys mobile examination teams with portable Brandbestrijdingsbaan and Stairmaster equipment directly to customer fire stations and corporate sites. Product breadth extends to workplace research (werkplekonderzoek), questionnaire modules (WHY, Quickscan Bevlogenheid), and webinar/workshop delivery.

The business operates four distinct revenue mechanics. B2B corporate services (PMO/PAGO and werkplekonderzoek) are quote-based professional services contracts. Government revenue from 19 safety regions is won through competitive procurement. The GLI programs (CooL, SLIMMER) are reimbursed through Dutch basic health insurance on physician referral, with Active Living handling claims administration directly with insurers. Consumer health test boxes are sold as unit-priced e-commerce items through Vitlounge with same-day shipping and digital result delivery within six working days. The company is privately held with no venture capital, private equity, or parent-company ownership identified in the source data, and reports no disclosed revenue or funding history.

Name

Active Living

Legal name

Active Living B.V.

Website

https://activeliving.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Active Living B.V. is a Dutch preventive health services company that delivers corporate PMO/PAGO examinations, firefighter PPMO examinations for 19 Dutch safety regions, and reimbursed GLI lifestyle coaching programs (CooL, SLIMMER) through its proprietary Vitlounge platform and a 40+ person clinical and project management team.

Ownership category

akta.pro rank

Product category

Occupational Health Services

NAICS

Offices of Physicians (6211), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industries

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK), Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical) (HSABAAAG)

Keywords

• Preventive medical examinations
• Occupational health services
• Lifestyle intervention programs
• Firefighter medical examinations
• Corporate wellness programs

Headquarters

HQ city

Velp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Preventive Medical Examinations (PMO/PAGO): B2B service to Dutch companies providing periodic preventive medical examinations for employees, including questionnaire research, physical examinations, and lifestyle coaching. Revenue generated through employer contracts.
2. Safety Region Medical Examinations (PPMO): Comprehensive medical fitness examinations for firefighters across 19 Dutch safety regions, including physical tests, medical evaluations, and annual fitness testing (JFT). Includes full administrative organization, call logistics, and result registration.
3. Consumer Health Test Kits: Direct-to-consumer blood test kits (Energiebox, Gezondheidsbox, Testosteronbox) sold for home use. Customers receive results via secure digital messaging within 6 working days.
4. Combined Lifestyle Interventions (GLI): CooL and SLIMMER programs lasting 2 years, reimbursed through basic Dutch health insurance when physician-referred. Programs include individual coaching sessions, group sessions, and multidisciplinary support from dietitians and physiotherapists.
5. Workplace Research: Ergonomic workplace assessments and workstation scans for companies to prevent physical complaints and improve employee health and productivity.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Active Living B.V. provides preventive medical examinations (PMO and PAGO) for Dutch corporate clients, specialized medical fitness examinations (PPMO) for firefighters across 19 Dutch safety regions, and two-year combined lifestyle intervention (GLI) programs (CooL and SLIMMER) for individuals with overweight or obesity. The company also sells direct-to-consumer home blood test boxes (Energiebox, Gezondheidsbox, Testosteronbox) through its proprietary Vitlounge digital platform, supported by lifestyle coaching packages, workplace research, and on-site vaccination services.

Product overview

Active Living offers a portfolio of preventive occupational health services, lifestyle intervention programs, and consumer health products. The core offering centers on PMO and PAGO examinations for corporate clients, alongside specialized PPMO and firefighter medical examinations for Dutch safety regions. The company operates its proprietary Vitlounge digital platform for participant management and integrates with regional fire service systems. Active Living delivers two Gecombineerde Leefstijlinterventie (GLI) programs: CooL (2-year coaching with 16 group sessions) and SLIMMER (multidisciplinary team approach with dietitian and physiotherapist), both running groups throughout the Netherlands. For individual consumers, the company offers home test boxes (Gezondheidsbox, Energiebox, Testosteronbox) for blood analysis via finger prick. Supporting services include questionnaire research (WHY, Quickscan Bevlogenheid), workplace research, webinars/workshops, vaccinations, diver/ambulance/driver's license medical examinations, and mobile firefighting track equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Vitlounge: Digital platform/system for managing health assessments, questionnaire research, and GLI program registrations
• CooL
• SLIMMER
• Vitafy

Products and services

• PMO (Preventief Medisch Onderzoek)

Quantifiable outcome

• 5-10% weight loss target for CooL participants
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Veiligheidsregio GroningencoreOthers · 1 January 2023Since January 2023, PPMO examinations. 400 examinations annually. Scheduling of JFT's.
• Veiligheidsregio FlevolandcoreOthers · 1 January 2022Since January 2022, all PPMO and duikerkeuringen. 225 examinations and 60 duikerkeuringen. Test leader training and guidance.
• Veiligheidsregio Brabant-NoordcoreOthers · 1 January 2022Since January 2022, all PPMO and duikerkeuringen. 600 examinations and 25 duikerkeuringen.
• Veiligheidsregio TwentecoreOthers · 1 January 2022Since 2022, all examinations. 350 examinations annually. Scheduling of JFT's.
• Veiligheidsregio Zuid-LimburgcoreOthers · 1 January 2020Since 2020, all examinations. 400 examinations annually including duikerkeuringen. Leefstijlcoaching from GLI CooL program.
• Veiligheidsregio ZeelandcoreOthers · 1 January 2019Since January 2019, all examination components. Over 50 examination days annually. Fixed team of 5 test leaders. Integration with BrandweerCoach App.
• Veiligheidsregio Limburg-NoordcoreOthers · 1 January 2018Since 2018, all examinations at 1 location. Over 400 examinations annually. Lifestyle coaching by leefstijlcoaches. Live integration between Vitlounge and Veiligheidspaspoort.
• Veiligheidsregio Gelderland-MiddencoreOthers · 1 January 2018Partnership with Sport Medisch Centrum Papendal since April 2018. Examinations at Instituut voor Fysieke Veiligheid with brandbestrijdingsbaan and Stairmaster.
• Veiligheidsregio Hollands MiddencoreOthers · 1 January 2016Since 2016, all examination types at 2 kazernes. Over 550 examinations annually. Vaccination for 1200+ repressieve medewerkers. Training of test leaders. Youth firefighter examinations.
• Veiligheidsregio KennemerlandcoreOthers · 1 January 2016Since 2016, examinations at 3 kazernes. Over 300 examinations annually. Training of VRK-test leaders. Includes duikerkeuringen.
• Veiligheidsregio Midden- en West-BrabantcoreOthers · 1 January 2015Partnership since 2015 for examinations at 4 kazernes. Over 700 examinations annually. Includes leefstijlbegeleiding for rejected candidates.
• Veiligheidsregio FrieslandcoreOthers · 1 January 2015Partnership with Medprevent B.V. for examinations and JFT's since 2015. Approximately 700 examinations and 500 JFT's annually. Brandbestrijdingsbaan and Stairmaster at 4 locations plus island examinations.
• Veiligheidsregio Gelderland-ZuidcoreOthers · 1 January 2014Started in 2014 with PPMO protocol. Active Living conducts examinations at 4 kazernes, provides 400 examinations and 450 JFT's annually. Supplies brandbestrijdingsbaan and Stairmaster on location.
• Veiligheidsregio IJssellandcoreOthers · 1 January 2013Long-standing partnership since 2013 for PPMO firefighter medical examinations in Zwolle. 400 examinations annually. Veiligheidsregio IJsselland uses Vitlounge for JFT exercise moments.
• Fysio-Z (Zevenaar)coreStrategic or Co-development PartnerPartnership for SLIMMER program physical therapy component in Zevenaar. Emma Beijer serves as Fysio/Beweegtherapeut providing weekly movement sessions for 6 months as part of the integrated lifestyle intervention.
• Voeding en Dieet Plus (Susanne Hustinx)coreStrategic or Co-development PartnerPartnership for SLIMMER program dietetics component. Susanne Hustinx provides dietary consultations and group sessions on healthy nutrition as part of the integrated lifestyle intervention.
• Fysio-Visser (Pannerden)coreStrategic or Co-development PartnerPartnership for SLIMMER program in Pannerden. Ansley Chung provides physical therapy services. Started new group in May with location at Schoolstraat 23, Pannerden.
• Lindeboom Wandelcoach (Louise Lindeboom)minorStrategic or Co-development PartnerRegister Wandelcoach/Stress & Burn-out specialist in Arnhem. Provides walking coaching and Mindful Powerwalking as additional sport offerings for CooL Gelderland participants. Proefles is gratis.
• Arbo UnieminorImplementation/ SI/ Consulting PartnerCollaboration for Veiligheidsregio Noord- en Oost-Gelderland where Arbo Unie plans and manages firefighter examinations in Vitlounge.
• AG5coreTechnology or IntegrationSystem integration between Vitlounge and AG5 for automated administrative workflows related to firefighter medical fitness data management.
• BrandweerCoach AppcoreTechnology or IntegrationIntegration with BrandweerCoach App for test leader registration of PPMO examinations at Veiligheidsregio Zeeland.
• Medprevent B.V.coreImplementation/ SI/ Consulting PartnerCollaboration for Veiligheidsregio Friesland examinations and JFT's. Combined expertise for comprehensive service delivery.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Optima Health: UK-based occupational health and employee wellbeing provider offering statutory and discretionary health services to employers. Comparable in PMO/PAGO-style statutory and corporate wellness delivery, but operating in a different geography.
• Lister: UK occupational health and corporate wellness provider combining clinical services with a digital platform. Comparable business model to Active Living's PMO-plus-Vitlounge approach but operating in the UK market.

Direct peers

• HumanTotalCare: Large Dutch provider of occupational health, employee vitality, and absenteeism management services. Competes with Active Living in PMO/PAGO and broader corporate wellness across the Dutch enterprise market.
• NIPED: Dutch preventive health examinations and lifestyle intervention platform serving employers and individuals. Directly comparable to Active Living's PMO, vragenlijstonderzoek, and Vitafy lifestyle coaching offerings.
• Prescan: Dutch preventive health check provider offering screenings and lifestyle assessments to consumers and employers. Comparable to Active Living's PMO and consumer health test (Energiebox/Gezondheidsbox) offerings, though focused more on DTC.
• Arbo Unie: Major Dutch occupational health services provider offering PMO, PAGO, and workplace vitality programs. Already an implementation partner of Active Living for Veiligheidsregio Noord- en Oost-Gelderland, it competes head-on for corporate PMO contracts and other safety region tenders.
• Medprevent B.V. Dutch preventive health and occupational examination provider that partners with Active Living on Veiligheidsregio Friesland PPMO and JFT examinations. Directly comparable in firefighter and corporate preventive medical examination offerings.

Others

• Sport Medisch Centrum Papendal: Dutch sports medicine and physical testing center that partners with Active Living on Veiligheidsregio Gelderland-Midden PPMO examinations. Adjacent rather than directly competing, sharing sportarts/exercise testing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ActiveLiving.nl
• LinkedInlinkedin.com/company/active-living-b.v.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Living