What Singapore Cricket Association does

Singapore Cricket Association (SCA) is the official national governing body for cricket in Singapore, constituted as a society on 4 November 1965 and recognized by the International Cricket Council (ICC) as an associate member since 1974 and by the Asian Cricket Council. The organization governs both indoor and outdoor cricket across Singapore, operating an SCA League with more than 100 teams spread across six divisions plus an institutions and corporate league, averaging 35 fixtures per week across 19 official cricket grounds. Its membership comprises 15 Full Member cricket clubs, 2 Honorary Life Members, and 34 Associate Members spanning corporates (DBS, Citibank, KPMG, VISA, Deutsche Bank), universities (NUS, NTU), and government agencies (Singapore Police Force).

SCA operates a comprehensive cricket development pipeline spanning grassroots to elite international representation. Products and programs include the SNCA High Performance Academy and Boys/Girls cricket academy programs, national representative teams across Men's Senior, U19, U16, and Women's (SUNBIRDS) categories, coaching certification courses (SCA Level 1, ICC Level 2), umpire and scorer training, women's competitions (The Sunbird's League, U19 Women's T20 All-Star League), and youth development programs including the U14 National Talent Hunt and JID Championship. Supporting infrastructure includes a live scoring system hosted at scores.cricketsingapore.com and PDPA-compliant data handling. The organization is overseen by the Singapore Sports Council, Commissioner of Charities, and Registry of Societies, with an elected Executive Committee headed by President Mahmood Gaznavi (2024-2027 term) and CEO Saad Khan Janjua.

Revenue mechanics are not publicly disclosed but appear to derive from a mix of annual member club affiliation fees, league and tournament registration fees, coaching and umpiring course registration fees, academy program fees, and likely grants or oversight funding from SportSG/Singapore Sports Council. Distribution is direct, through SCA-operated leagues, academy programs, national team pathways, and certification courses, with international exposure via ICC, ACC, and SEA Games tournaments and the annual Saudara Cup with Malaysia (since 1970). Recent strategic activity has emphasized infrastructure capital expenditure, women's cricket expansion, and community outreach including the Beyond Boundaries Trophy Tour partnership with migrant worker communities.

Name

Singapore Cricket Association

Legal name

Singapore Cricket Association

Website

https://singaporecricket.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Singapore Cricket Association is the ICC-recognized national governing body for cricket in Singapore, operating domestic leagues across 100+ teams, youth and elite academy programs, national representative teams, coaching certification, and community outreach for 49 member clubs.

Ownership category

akta.pro rank

Product category

Sports Governance / Cricket Federation

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Cricket governing body
• Domestic cricket league
• Youth cricket academy
• Coaching certification courses
• National cricket teams

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership and League Operations: Revenue generated through club memberships, league registrations, and domestic cricket competitions. The SCA operates the SCA League spread over six divisions plus an institutions and corporate league.
2. Coaching and Certification Courses: Revenue from conducting coaching courses (SCA Level 1, ICC Level 2), umpiring courses, and scoring courses with registration fees.
3. Academy Programs: Revenue from youth cricket academy programs including SNCA High Performance Academy and junior development programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Singapore Cricket Association is the official national governing body for cricket in Singapore, organizing the SCA League (100+ teams across six divisions plus institutions and corporate league), managing national representative teams (Men's Senior, U19, U16, Women's SUNBIRDS), running youth development academies (Boy's Cricket, Girl's Cricket, SNCA High Performance Academy), and delivering coaching certification courses (SCA Level 1, ICC Level 2, Basic Umpiring, Basic Scoring). It is an ICC associate member since 1974 and ACC member, providing the only recognized pathway for cricket governance, competition, and international representation in Singapore.

Product overview

Singapore Cricket Association (SCA) operates as the official governing body for cricket in Singapore, offering a comprehensive portfolio of cricket-related products and services. The organization runs the SCA League as its primary domestic cricket product, supported by academy programs through the Singapore National Cricket Academy (SNCA) for youth and elite player development. National team programs cover Men's Senior, U19, U16, and Women's (SUNBIRDS) teams competing internationally. SCA provides coaching certification programs (Level 1 and ICC Level 2), operates The Sunbird's League as a premier women's T20 series, and runs talent identification initiatives including the U14 National Talent Hunt and JID Championships. Supporting infrastructure includes a live scoring system, development programs for youth and women's cricket, community outreach through the Beyond Boundaries Trophy Tour, and governance frameworks including selection policies and league rules.

Differentiator

Problem solved

Functional benefit

Brands

• The Sunbirds: Singapore Women's Cricket team branding

Products and services

• SCA League Domestic cricket league organised by SCA, spread over six divisions plus an institutions and corporate league, featuring 100+ teams and approximately 35 fixtures per week. For cricket clubs, institutions, and corporate teams in Singapore.
• National Team Programs Representation programs for Men's Senior, Men's U19, Men's U16, and Women's (SUNBIRDS) national cricket teams competing in international tournaments including T20I, ICC/ACC events, SEA Games, and Asian Games.
• SCA Academy Programs (Boy's Cricket and Girl's Cricket) Youth cricket development programs including Boy's Cricket and Girl's Cricket academies offering structured coaching and training for young cricketers across age groups.
• SNCA High Performance Academy High-performance cricket academy providing elite training and development pathways for Singapore's most talented cricketers across multiple age groups.
• Coaching Certification Programs Cricket coaching courses including SCA Level 1 and ICC Level 2 coaching certification programs for developing qualified coaches in Singapore. For aspiring and current cricket coaches.
• The Sunbird's League Singapore's premier women's T20 cricket series providing competitive domestic cricket opportunities for female cricketers.
• SCA U19 Women's T20 All-Star League T20 cricket league for U19 women cricketers to develop competitive skills and provide a pathway to senior national teams.
• JID (Junior Intermediate Development) Championship U15 boys cricket championship tournament for youth development and talent identification.
• U14 National Talent Hunt Talent identification program for U14 cricketers to discover and nurture promising young players.
• Live Scoring System Online cricket scoring and scorecard system for domestic and international matches, accessible at scores.cricketsingapore.com.

Quantifiable outcome

• Singapore won SEA Games Gold Medal in Sixes format (2023)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Ray of Hope / WestliteminorGTM or Marketing Partner · 1 January 2022Community outreach partnership for 'Beyond Boundaries' trophy tour event connecting ICC T20 World Cup trophy with foreign migrant workforce community at Westlite dormitories.
• Mississauga Cricket League (MCL)minorStrategic or Co-development Partner · 1 January 2022Hosting arrangement for Singapore National Men's Squad acclimatization and preparation games ahead of ICC CWC Challenge League. MCL President Zahoor Butt facilitated support for team preparations.
• International Cricket Council (ICC)coreStrategic or Co-development Partner · 1 January 1974Associate member of ICC since 1974. ICC is the global governing body for cricket that provides tournament pathways, development support, and international competition frameworks for associate members like Singapore.
• Malaysia Cricket AssociationcoreStrategic or Co-development Partner · 1 January 1970Annual Saudara Cup match between Singapore and Malaysia began in 1970 and continues to present day. Historical rivalry providing regular international competition.
• Asian Cricket Council (ACC)coreStrategic or Co-development PartnerMember of ACC, providing participation in regional tournaments including ACC Premier Cup, ACC Challenger Cup, ACC Trophy, and youth competitions.
• Singapore Sports Council / SportSGcoreStrategic or Co-development PartnerGoverned by Singapore Sports Council with oversight from Commissioner of Charities, Registry of Societies. SportSG collaborates on initiatives including pilot projects for elite cricket resumption during COVID-19.
• Johor Cricket Association (Malaysia)minorStrategic or Co-development PartnerJohor Cricket Council President Dato Dr Harjit Singh provided support during SEA Games preparations and 2017-2018 National Squad preparations by hosting team at Johor Cricket Association Ground and facilities.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cricket Scotland: National governing body for cricket in Scotland and another ICC Associate Member with a small talent pool. Runs a comparable domestic league structure, youth academy programmes, women's cricket and coaching certification.
• Cricket Ireland: National governing body for cricket in Ireland and one of the leading ICC Associate Members, having gained Full Member status. Comparable in operating domestic leagues, women's pathways, academy programmes and ICC tournament participation from a small population base.
• Cricket Canada: National governing body for cricket in Canada and ICC Associate Member. Manages domestic leagues, women's pathways and diaspora-driven participation, providing a comparable model for a multi-cultural cricket nation with a small native base.
• USA Cricket: National governing body for cricket in the United States and ICC Associate Member. Pursues grassroots expansion, women's cricket growth, and academy development in a non-traditional market closely analogous to Singapore's positioning.
• Cricket Hong Kong: National cricket governing body for Hong Kong and fellow ICC Associate Member in the Asia region. Operates a similar portfolio of domestic leagues, youth academy programmes, women's cricket and regional tournament participation.
• Nepal Cricket Association (CAN): National governing body for cricket in Nepal and ICC Associate Member. Operates domestic leagues, national team programmes, and youth development pathways from a similar-sized cricket community, often competing with Singapore in regional qualifiers.
• Malaysia Cricket Association: National governing body for cricket in Malaysia and direct counterpart to SCA, contesting the annual Saudara Cup bilateral series since 1970. Both are ICC Associate Members running domestic T20 leagues and regional pathways within Southeast Asia.

Broad incumbents

• Asian Cricket Council (ACC): Regional cricket governing body for Asia of which SCA is a member. Organises Premier, Challenger and Trophy competitions and youth events that provide SCA's primary regional competitive calendar.
• International Cricket Council (ICC): Global governing body for cricket and the umbrella organisation under which SCA holds Associate Membership. Sets rules, sanctions international events, and distributes development funding to member associations like SCA.

Others

• Sport Singapore (SportSG): Statutory board under the Ministry of Culture, Community and Youth that oversees national sports associations including SCA. Provides funding, facilities policy and high-performance sport strategy that shape SCA's operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SingaporeCricket
• Xx.com/singaporecric
• LinkedInlinkedin.com/company/singapore-cricket-association

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore Cricket Association