Rauscher Consumer Products
Rauscher Consumer Products GmbH is a Vienna-based manufacturer of feminine hygiene, personal care, first-aid, and wound-care products, selling its own brands (senta, BELLAWA, raucosan, Gloria, MEINE FREUNDIN) and private-label goods to retailers and pharmacies primarily across the DACH region and Europe.
- Company typePrivate
- Founded1950
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Rauscher Consumer Products firmographics
Firmographics- Name
- Rauscher Consumer Products
- Legal name
- Rauscher Consumer Products GmbH
- Website
- https://rauscher-co.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rauscher Consumer Products GmbH is a Vienna-based manufacturer of feminine hygiene, personal care, first-aid, and wound-care products, selling its own brands (senta, BELLAWA, raucosan, Gloria, MEINE FREUNDIN) and private-label goods to retailers and pharmacies primarily across the DACH region and Europe.
- Ownership category
- akta.pro rank
Rauscher Consumer Products industry classification
Industry- Product category
- Consumer Hygiene & Personal Care Products
- NAICS
- Sanitary Paper Product Manufacturing (322291), Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Tampons (CRABAIAC)
- akta.pro secondary industries
- Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG), Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK), Cotton & Personal Care Paper (Cotton Balls/Swabs, Paper Cotton Products) (CRADALAI), Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)
Keywords
Where Rauscher Consumer Products is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Rauscher Consumer Products business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Branded Consumer Products: Sale of proprietary branded products including raucosan (first aid), BELLAWA (personal care), senta (feminine hygiene), and Gloria (cotton products) through retail channels.
- Private Label Manufacturing: Contract manufacturing of customized store brands for retailers in feminine hygiene, personal care, and medical products. Rauscher provides development, packaging design, and production services.
- Custom Product Development: Bespoke product configuration services including corporate design implementation and individual packaging design for private label customers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Rauscher Consumer Products product offering
Product offeringCore offering
Rauscher Consumer Products manufactures and sells consumer hygiene, personal care and first aid products under four proprietary sub-brands (senta for feminine hygiene, BELLAWA for personal care, raucosan for first aid, and Gloria for cotton products), and operates a B2B private-label business producing customized store-brand tampons and medical devices for retailers and distributors across Europe. The portfolio covers tampons, sanitary towels, panty liners, maternity pads, cotton pads and buds, deodorant wipes, plasters, bandages, wound dressings and first aid bags, with the majority of products manufactured in Austria under multiple ISO certifications.
Product overview
Rauscher Consumer Products is a consumer goods company offering a diversified portfolio of hygiene, personal care, and first aid products under multiple sub-brands. The product portfolio spans three main categories: Feminine Hygiene (senta tampons and sanitary products), Personal Care (BELLAWA cotton pads, cotton buds, and cotton wool under the Gloria brand, plus deodorant wipes), and First Aid (raucosan plasters, bandages, and wound dressings plus first aid bags/cases). The company operates a Private Label division offering custom manufacturing of tampons and medical devices for retailers. Key sub-brands include senta for feminine hygiene, BELLAWA for personal care cotton products, raucosan for first aid medical products, and Gloria for traditional cotton wool. Products emphasize sustainability through organic cotton options, bamboo materials, Fairtrade sourcing, and biodegradable components.
Differentiator
Problem solved
Functional benefit
Brands
- senta: Feminine hygiene brand including panty liners, sanitary towels, tampons, and special maternity pads and swim tampons.
- Raucosan
- BELLAWA
- Gloria
Products and services
- senta PROTECT Tampon Special swim and protection tampon from the senta feminine hygiene line, infused with petroleum jelly for protection against vaginal infections during swimming, wellness and water sports; intended for consumers seeking protective feminine hygiene during water activities.
- senta Tampons (Normal, Super, Super Plus) Core senta tampon line offered in Normal, Super and Super Plus absorbency variants, featuring proprietary technologies such as SafetyTop®, SoftSilk®, Sensity® and StayDry; sold to retail consumers across Europe.
- senta PRIMA cotton Maternity Pad Special maternity pad with 100% organic cotton surface and maximum absorbency for postpartum care, sold under the senta brand.
- senta Sanitary Towels & Panty Liners (FIX, PLUS, STAR) senta sanitary towel and panty liner range including senta FIX standard towel with soft fleece surface and absorbent cellulose core, senta PLUS winged towel with extended leak protection and fresh scent, and senta STAR daily panty liner with breathable nonwoven surface.
- BELLAWA Cotton Pads BELLAWA cotton pad range including cosmetic round pads with DUO textured/smooth surfaces, Bamboo Maxi Pads in a 25% bamboo/75% cotton blend, Natural semi-bleached pads with visible cottonseeds, soft pads with argan oil, Baby Pads in organic cotton and Fairtrade-certified cosmetic pads.
- BELLAWA Cotton Buds BELLAWA cotton buds offered in multiple packaging formats including Lid-in-Lid Box, Decorative Box, Round Container, reclosable bag, Baby Wadding Buds with safety ends, and FSC-certified plastic-free biodegradable cotton buds.
- Gloria Wadding Rope High-quality viscose wadding rope for cosmetic applications and hairdressing use under the traditional Gloria brand, with circular layout for easy extraction.
- BELLAWA Deodorant Wipes Deodorant wipes providing 24-hour protection against sweat and odors, made from 100% natural cotton under the BELLAWA brand.
- Rauscher First Aid Bags & Cases Range of first aid bags and cases including the small Rauscher nylon bag with belt loops, large Rauscher nylon bag for on-the-go use, waterproof neoprene bag for water sports, and the large First Aid Case compliant with Austrian ÖNORM V 5101.
- raucosan Plasters raucosan plaster portfolio covering universal plaster strips, universal roll plaster, sensitive plaster strips, kids plaster strips with animal motifs, adhesive tape, aqua waterproof plaster strips, elastic finger plasters, BIO organic plasters and BIO kids plasters, plus arnica plasters and finger dressings.
- raucosan Wound Dressings & Bandages raucosan wound dressing and bandage range including universal elastic bandage, wound dressing compresses, gauze bandages, conforming fixation bandages, quick bandages with absorbent wound pads and waterproof shower dressings.
- raucosan Sports Products raucosan sports bandage line including general sports bandages for injury prevention and treatment and a latex-free cooling bandage providing compression and cooling for up to two hours.
- Private Label Tampon Manufacturing B2B contract manufacturing of customized store-brand tampons with configurable options in cotton, viscose and various proprietary innovations; offered to retailers and distributors as part of Rauscher's one-stop private-label service from development through production to delivery.
- Private Label Medical Device Manufacturing B2B contract manufacturing of private-label first-aid medical devices including bandages, plasters, wound dressings and sports products for retailers, leveraging ISO 13485 certified production capabilities.
Quantifiable outcome
- Climate-neutral tampon production since 2020
- +1 more outcomes
Companies that use Rauscher Consumer Products
Customer profileSegments2 records
Ideal customer profiles2 records
Rauscher Consumer Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Rauscher Consumer Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lohmann & Rauscher GroupcoreRauscher Consumer Products GmbH is a 100% subsidiary of Lohmann & Rauscher Group. The parent company is Lohmann & Rauscher International GmbH & Co. KG, represented by Lohmann & Rauscher International Verwaltungs GmbH. The group provides over 160 years of experience and know-how in medical and care products.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Rauscher Consumer Products competitors and assessment
Company assessmentDirect peers
- Ontex: Belgian personal hygiene manufacturer specializing in private label baby care, feminine care, and adult incontinence products across Europe. Directly comparable as a European private label hygiene manufacturer with overlapping feminine hygiene and personal care capabilities.
- Paul Hartmann AG: German medical and hygiene products company with a wound care, plasters, and personal hygiene portfolio. Comparable to Rauscher on the raucosan first aid, wound dressing, and medical-device private label side, with overlapping European medical-grade manufacturing.
- TZMO (Torunskie Zakłady Materiałów Opatrunkowych): Polish manufacturer of hygiene products including feminine care, baby care, and cosmetics under both own brands (e.g., Bella) and private label for European retailers. Directly comparable to Rauscher as a European private label/owned-brand feminine hygiene and personal care manufacturer.
- Corman (Corman SpA): Italian feminine hygiene manufacturer with a strong focus on organic cotton tampons, pads, and panty liners, with private label capabilities for European retailers. Highly comparable to Rauscher on organic cotton feminine hygiene and private label.
Emerging players
- Unicharm: Japanese hygiene products manufacturer expanding in Europe through brands and private label partnerships in feminine care, baby care, and personal care. Increasingly comparable to Rauscher on private label feminine hygiene but with much larger scale.
Broad incumbents
- 3M: Diversified global manufacturer with a Health Care segment producing wound care, surgical supplies, and first aid products (Nexcare, FUTURO). Comparable to Rauscher's raucosan first aid line and medical-device-grade wound dressings at a broader industrial scale.
- Essity: Swedish hygiene and health company owning brands such as Libresse (feminine care), TENA (incontinence), and Libero (baby). Overlaps with Rauscher on feminine hygiene and personal care but operates at significantly larger scale with global distribution.
- Kimberly-Clark: Global FMCG major with Kotex (feminine hygiene), Kleenex, and Huggies. Directly competes with Rauscher's senta tampons and pads at the branded consumer level and has substantial private label capabilities through its European operations.
- Procter & Gamble: Global FMCG leader with Tampax, Always, and Always Discreet in feminine hygiene. Competes with Rauscher's senta branded portfolio and operates private label-grade manufacturing at scale, though not a direct private label partner for retailers.
Regional players
- Beiersdorf: German personal care company (NIVEA, Eucerin, Hansaplast/Elastoplast plasters) headquartered in Hamburg. Comparable to Rauscher's BELLAWA personal care cotton products and raucosan plasters/bandages in the DACH region, but focuses on premium skincare rather than hygiene.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rauscher Consumer Products social profiles
Digital presenceRauscher Consumer Products compliance and trust
Trust signalCompliance8 records
Rauscher Consumer Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rauscher Consumer Products leadership team
Management profileNumber of profiles
Profiles1 record
Rauscher Consumer Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rauscher Consumer Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rauscher Consumer Products
What does Rauscher Consumer Products do?
Rauscher Consumer Products manufactures and sells consumer hygiene, personal care and first aid products under four proprietary sub-brands (senta for feminine hygiene, BELLAWA for personal care, raucosan for first aid, and Gloria for cotton products), and operates a B2B private-label business producing customized store-brand tampons and medical devices for retailers and distributors across Europe. The portfolio covers tampons, sanitary towels, panty liners, maternity pads, cotton pads and buds, deodorant wipes, plasters, bandages, wound dressings and first aid bags, with the majority of products manufactured in Austria under multiple ISO certifications.
Is Rauscher Consumer Products a public or private company?
Rauscher Consumer Products is a private company. It is classified as corporate owned and is currently operating.
When was Rauscher Consumer Products founded?
Rauscher Consumer Products was founded in 1950. It employs 11 to 50 people.
Where is Rauscher Consumer Products based?
Rauscher Consumer Products is headquartered in Vienna, Austria, in the Europe region.
How does Rauscher Consumer Products make money?
Three revenue lines are on record. Branded Consumer Products are the primary driver. The others are private Label Manufacturing and custom Product Development.
Who are Rauscher Consumer Products's main competitors?
Direct peers on record are Ontex, Paul Hartmann AG, TZMO (Torunskie Zakłady Materiałów Opatrunkowych) and Corman (Corman SpA). Unicharm is listed as an emerging player. Broad incumbents are 3M, Essity, Kimberly-Clark and Procter & Gamble. Beiersdorf is listed as a regional player.
Does Rauscher Consumer Products have an API?
No public API is recorded for Rauscher Consumer Products.
What industry is Rauscher Consumer Products in?
Rauscher Consumer Products's product category is Consumer Hygiene & Personal Care Products. Its primary akta.pro industry code is CRABAIAC, Tampons, with a secondary code of CRADALAG, Feminine Hygiene Products (Pads, Tampons, Liners). Its NAICS code is 322291 and its SIC code is 2844.