Modern Holistic Health
Modern Holistic Health is a private, Austin-based virtual holistic health practice founded in 2017 by Dr. Elena Villanueva, providing data-driven functional lab testing and mind-body repatterning to individuals with chronic conditions, trauma, and mental health issues across 18 countries.
- Company typePrivate
- Founded2017
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Modern Holistic Health does
Modern Holistic Health is a private, founder-led virtual holistic health practice headquartered in Austin, Texas, founded in 2017 by Dr. Elena Villanueva. The company serves individuals with chronic health conditions, mental health and emotional wellness needs, trauma, and brain-based conditions who have not found resolution through conventional medicine. Its core offer combines advanced functional lab testing (organic acids, heavy metals, genetics) with mind-body repatterning modalities including its proprietary Ketamine Assisted Neurological Repatterning (KANR) method, bioenergetics, somatic therapy, resonance repatterning, breathwork, and nutritional coaching.
The flagship product is the 12-month Mind | Body | Energy Healing Program, which assigns each client a curated "Life Team" of practitioners. Supporting service lines include Biological Health Coaching, Nutritional and Lifestyle Coaching, Emotional Processing and Neurological Repatterning, and Mind/Body Awareness and Stress Reduction Coaching, supplemented by the self-paced Gluten Freedom Course and educational content (TribeTalk podcast, Crusaders For Health community, Mastering Trauma Masterclass). The technology stack is a third-party telehealth/EHR platform (Practice Better); no proprietary software, AI models, or patents are disclosed.
The business model is direct-to-consumer and sales-led. Revenue streams include virtual coaching sessions sold individually or in 12-session packages (with 10-15% package discounts), the high-ticket 12-month program, one-time online course purchases, recurring supplement sales through an integrated wellness store stocked with BioOne Sciences products, and practitioner commissions on top of base hourly rates of $65-$100. Customer acquisition runs through a top-of-funnel content engine (podcast, blog, social, Facebook community, free 60-second health assessment quiz) feeding practitioner-led package and program sales. The company claims 5,000+ clients served, 1M+ masterclass views, and presence across 18 countries, and is bootstrapped with no disclosed external funding.
Modern Holistic Health firmographics
Firmographics- Name
- Modern Holistic Health
- Legal name
- Modern Holistic Health, PA
- Website
- https://modernholistichealth.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Modern Holistic Health is a private, Austin-based virtual holistic health practice founded in 2017 by Dr. Elena Villanueva, providing data-driven functional lab testing and mind-body repatterning to individuals with chronic conditions, trauma, and mental health issues across 18 countries.
- Ownership category
- akta.pro rank
Modern Holistic Health industry classification
Industry- Product category
- Holistic Health Coaching and Functional Medicine Services
- NAICS
- Offices of Other Health Practitioners (6213)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)
- akta.pro secondary industries
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
Keywords
Where Modern Holistic Health is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Modern Holistic Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Virtual Coaching Sessions: Individual and package sessions for biological coaching, emotional processing, stress release, and neurological repatterning. Sessions range from 30-90 minutes with tiered pricing and package discounts.
- Health Programs: 12-month Mind|Body|Energy healing program with personalized practitioner team including trauma release, bioenergetics, and ongoing mentoring.
- Online Courses: Self-paced educational courses such as the Gluten Freedom Course for dietary education and implementation.
- Supplement Sales: Wellness store selling supplements including methylation support, omega-3s, vitamin D/K blends, and specialized bundles through integrated dispensary.
- Practitioner Commissions: Health practitioners earn commissions on top of base hourly rates ($65-$100/hour for biological health practitioners).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Pay-as-you-go | Biological Coaching Visit - Single Session |
| Per seat | Multi-year contract | Biological Coaching Visit - 12 Session Package |
| Per seat | Pay-as-you-go | Brain & Emotional Stress Repatterning - Single Session |
| Per seat | Multi-year contract | Brain & Emotional Stress Repatterning - 12 Session Package |
| Subscription | Monthly | Brain and Mood Support Bundle |
| Other | Pay-as-you-go | Biological Health Practitioner Compensation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Modern Holistic Health product offering
Product offeringCore offering
Modern Holistic Health provides virtual holistic health coaching and consulting services that combine advanced functional lab testing with mind-body repatterning modalities to address root causes of chronic conditions. The company sells individual coaching sessions, the 12-month Mind|Body|Energy Healing Program, the Gluten Freedom Course, KANR therapy, and a curated line of supplements through its online wellness store.
Product overview
Modern Holistic Health offers a suite of virtual holistic health coaching services organized around a core data-driven and root-cause medicine philosophy. The flagship Mind|Body|Energy Healing Program is a 12-month personalized program pairing clients with a dedicated Life Team of practitioners using advanced functional lab testing and mind-body repatterning. This is supported by individual service pillars including Biological Health Coaching (functional lab interpretation, genetics, and supplementation), Nutritional & Lifestyle Coaching (personalized diet plans), Emotional Processing & Neurological Repatterning (resonance repatterning, EFT, somatic therapy), and Breathwork/Mind-Body Awareness Coaching. Add-on programs include the Gluten Freedom Course (8-week online course) and Ketamine Assisted Neurological Repatterning (KANR) for trauma. The company also distributes BioOne Sciences supplements through its wellness store (including Methylation Activation, Omega 1600, Vitamin D3/K2, TCG Activation, and MCM Detox Plus) and offers educational content through the TribeTalk podcast, Crusaders For Health newsletter/Facebook community, and Mastering Trauma Masterclass.
Differentiator
Problem solved
Functional benefit
Products and services
- Mind | Body | Energy Healing Program A 12-month personalized healing program pairing clients with a curated Life Team of practitioners using advanced functional lab testing, mind-body repatterning, and specialty modalities including somatic therapy, resonance repatterning, breathwork therapy, and KANR integration.
- Biological Health Coaching Virtual holistic health coaching using advanced functional lab testing, genetics testing, and data-driven protocols to help clients uncover root causes of chronic conditions, interpret lab results, and implement personalized health plans.
- Nutritional & Lifestyle Coaching Functional nutrition coaching that creates personalized diet plans based on lab data, genetics, intake forms, and health history, including gut repair protocols, food sensitivity management, and lifestyle modifications.
- Emotional Processing, Stress Release & Neurological Repatterning Mind-body-spirit integration coaching using modalities such as resonance repatterning, EFT tapping, color therapy, light therapy, sound therapy, somatic bodywork, and parts integration to address trauma, stress, anxiety, and limiting belief systems.
- Mind/Body Awareness and Stress Reduction Coaching Breathwork and yoga breath therapy coaching focused on vagus nerve activation, nervous system regulation, stress reduction, and reconnecting clients with their body through specialized breathing techniques.
- Gluten Freedom Course An 8-week self-paced online course teaching participants how to navigate and successfully implement a gluten-free lifestyle, including tips, recipes, and expert guidance on managing gluten sensitivity.
- Ketamine Assisted Neurological Repatterning (KANR) At-home ketamine therapy combined with pre- and post-integration support and neurological repatterning to facilitate trauma healing and emotional transformation, facilitated through the Mind|Body|Energy Program.
- BioOne Sciences Supplements A curated line of supplements including Methylation Activation, Vitamin D3 5000 + K2, Omega 1600, TCG Activation, and MCM Detox Plus, designed to support methylation, brain health, immune function, and detoxification.
- Brain and Mood Support Bundle A bundled supplement protocol combining Methylation Activation, Omega 1600, and Vitamin D3 5000 + K2 to support cognitive clarity, neurotransmitter balance, mood stability, and brain health.
Quantifiable outcome
- Over 1 million people taught data-driven holistic approaches worldwide
- +2 more outcomes
Companies that use Modern Holistic Health
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Modern Holistic Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Modern Holistic Health partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- BioOne SciencescoreStrategic partner providing high-quality supplements recommended to clients. Products include Methylation Activation, Omega 1600, Vitamin D3 5000 + K2, TCG Activation, and MCM Detox Plus. Modern Holistic Health practitioners recommend BioOne Sciences products as part of client protocols.
- Practice BettercoreEHR and practice management platform used for client scheduling, telehealth sessions, record keeping, and practice administration. All practitioners use Practice Better for managing virtual practitioner sessions and client EMR.
- Marjory WildcraftminorGuest expert on TribeTalk podcast episode #100 discussing backyard food production and sustainable living for improved nutrition and health.
- Caroline BlazovskyminorGuest expert (America's healthy home expert) on TribeTalk podcast discussing environmental factors affecting health including mold, radon, and indoor pollutants.
- Dr. Wendy MyersminorGuest on podcast episode #92 discussing heavy metals, thyroid dysfunction, and detoxification strategies. Featured in 'Heavy' docuseries on toxins and health.
- Dr. Anna CabecaminorGuest expert on podcast episode #91 discussing menopause, hormonal health, and women's sexual wellness.
- Dr. Tom O'BryanminorGuest expert on podcast episode #87 discussing gluten-related disorders, celiac disease, and autoimmune conditions.
- Krisstina WiseminorPersonal finance coach and founder of WealthyWellthy, guest on podcast episode #86 discussing the intersection of financial wealth and health.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Modern Holistic Health competitors and assessment
Company assessmentBroad incumbents
- The UltraWellness Center (Dr. Mark Hyman): Pioneer functional medicine clinic founded by Dr. Mark Hyman offering root-cause care and advanced lab testing. Operates as a multi-practitioner clinical brand rather than a pure-coaching model, but represents the same root-cause functional medicine category Modern Holistic Health competes in.
Others
- Levels Health: Consumer metabolic-health platform using continuous glucose monitoring with coaching and nutritional guidance. A neighboring preventative/biomarker-driven wellness brand, supplying toolkits and content that overlap with Modern Holistic Health's data-driven ethos.
- Mindbodygreen: Wellness media brand producing articles, podcasts, and courses on holistic health, mental wellness, and nutrition. Audience-building and topical coverage overlap significantly with Modern Holistic Health's blog/podcast/masterclass content engine.
Direct peers
- Dr. Amy Myers / Amy Myers MD: Functional medicine practitioner offering virtual health coaching, supplements, and online courses for thyroid, autoimmune, and gut conditions. Mirrors Modern Holistic Health's direct-to-consumer coaching-plus-supplement-and-course funnel.
- Calibrate: Virtual metabolic health platform combining telehealth clinicians with coaching and curriculum to drive weight loss and chronic disease reversal. Closely comparable on the coaching-led, virtual, root-cause-meets-lifestyle model, though Calibrate is more weight-focused.
- Parsley Health: A venture-backed virtual functional medicine practice offering root-cause care, advanced lab testing, and health coaching for chronic conditions. Closely aligned with Modern Holistic Health's functional-medicine, coaching-led, telehealth-delivered model, but with deeper physician involvement.
- Dr. Will Cole: Functional medicine practitioner offering telehealth consultations, health coaching, online courses, and supplements. Closely parallels Modern Holistic Health on the virtual coaching + content + supplement stack serving chronic and brain-based conditions.
- Dr. Kellyann Petrucci / Dr. Kellyann: Virtual functional and holistic practitioner selling coaching programs, online courses, and supplements around diet, hormones, and chronic conditions. A near-overlap on funnel structure, modalities, and price points.
Emerging players
- Calm: Mindfulness, meditation, and sleep platform with consumer and enterprise offerings. Comparable as an adjacent mind-body digital wellness brand; competes for share of wellness attention and budgets in the holistic self-care category.
- Headspace: Meditation, mindfulness, and breathwork platform. Overlaps with Modern Holistic Health's Mind/Body Awareness and Stress Reduction coaching on breathwork and nervous system regulation, though delivered as a self-serve app rather than 1:1 coaching.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Modern Holistic Health social profiles
Digital presenceModern Holistic Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modern Holistic Health leadership team
Management profileNumber of profiles
Profiles1 record
Modern Holistic Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modern Holistic Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modern Holistic Health
What does Modern Holistic Health do?
Modern Holistic Health provides virtual holistic health coaching and consulting services that combine advanced functional lab testing with mind-body repatterning modalities to address root causes of chronic conditions. The company sells individual coaching sessions, the 12-month Mind|Body|Energy Healing Program, the Gluten Freedom Course, KANR therapy, and a curated line of supplements through its online wellness store.
Is Modern Holistic Health a public or private company?
Modern Holistic Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modern Holistic Health founded?
Modern Holistic Health was founded in 2017. It employs 11 to 50 people.
Where is Modern Holistic Health based?
Modern Holistic Health is headquartered in Austin, United States, in the North America region.
How does Modern Holistic Health make money?
Five revenue lines are on record. Virtual Coaching Sessions are the primary driver. The others are health Programs, online Courses, supplement Sales and practitioner Commissions.
Who are Modern Holistic Health's main competitors?
The UltraWellness Center (Dr. Mark Hyman) is listed as a broad incumbent. Others are Levels Health and Mindbodygreen. Direct peers are Dr. Amy Myers / Amy Myers MD, Calibrate, Parsley Health, Dr. Will Cole and Dr. Kellyann Petrucci / Dr. Kellyann. Emerging players are Calm and Headspace.
Does Modern Holistic Health have an API?
No public API is recorded for Modern Holistic Health.
What industry is Modern Holistic Health in?
Modern Holistic Health's product category is Holistic Health Coaching and Functional Medicine Services. Its primary akta.pro industry code is HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical), with a secondary code of HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative). Its NAICS code is 6213 and its SIC code is 8000.