Tyre Lab

What Tyre Lab does

Tyre Lab (operating under the name Tyrelab) is a privately held, Birmingham-based UK company operating a pre-registration platform for tyre businesses. Its sole disclosed product is an online registration form that collects garage details (garage name, owner name, garage number, owner mobile, address, email), company structure (Limited or Sole Trader), and company type (Tyre Garage, Mobile Fitter, or Both). The company targets two SMB segments: traditional brick-and-mortar tyre garages and mobile tyre fitting service providers operating in Birmingham. The homepage states that pre-registration for tyre businesses in Birmingham is 'now open' and that a 'New Fitting Website' is coming soon, indicating the company has not yet launched its commercial product.

There is no disclosed proprietary technology, AI/ML capability, software stack, or platform architecture in the source data. The product surface currently consists of a static web registration form plus a published phone line (0330 043 1494) for enquiries. The go-to-market motion is direct B2B outreach to local SMB tyre businesses via the registration funnel; no marketing channels, partnerships, or integrations are documented. No app, API, SDK, or third-party integrations are present.

The revenue model is not disclosed, no pricing is published, and there are no funding rounds, investors, M&A activity, leadership bios, awards, patents, or regulatory actions in the data. Headcount is reported at 1-10 employees. Operating status is 'operating,' but commercially the company remains in a pre-launch phase pending the launch of the announced fitting website.

Name

Tyre Lab

Legal name

Tyrelab

Website

https://tyrelab.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tyre Lab (Tyrelab) is a Birmingham, UK-based private company operating a pre-registration platform for tyre garages and mobile fitters, ahead of an announced but not-yet-launched tyre fitting website.

Ownership category

akta.pro rank

Product category

Tyre Fitting Services

NAICS

Tire Dealers (44134)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Mobile Tire Service & Emergency Tire Repair/Replacement (TLAKAFAD)

Keywords

• Tyre fitting services
• Mobile tyre fitting
• Automotive service network
• Tyre business registration
• Online tyre platform

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Distribution channels1 record

Core offering

Tyrelab is building a tyre fitting network platform for Birmingham. It is currently inviting local tyre garages and mobile fitters to pre-register through an online form to join the Tyrelab network ahead of a new fitting website launch. The intended service is tyre fitting for cars, high-performance vehicles, and 4x4s delivered through this curated partner network.

Product overview

Tyre Lab operates as a tyre business registration and fitting service platform serving Birmingham. The company offers a pre-registration system for tyre garages and mobile fitters, collecting business details through an online registration form. The company is developing a new fitting website that is currently under construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Tyre Fitting Registration Platform

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Halfords: UK motoring retailer with in-store tyre fitting services at hundreds of locations. Comparable as a high-street incumbent capturing consumer tyre demand that Tyre Lab's network would also target.
• Kwik-Fit: Largest UK tyre and automotive service chain with hundreds of centres offering tyres, fitting, and repairs. Comparable as the dominant incumbent Tyre Lab's registered garages and mobile fitters will compete against for demand.
• ATS Euromaster: Major UK tyre and vehicle maintenance network supplying and fitting tyres for consumers and fleets. Comparable as a scaled incumbent in the same tyre-fitting service category.
• National Tyres and Autocare: UK tyre retailer and autocare chain offering tyre fitting and related services through a branch network. Comparable as an established multi-branch tyre-fitting brand competing for the same end customer.
• Protyre: UK tyre and autocare brand operating a network of garages offering tyre supply and fitting. Comparable as an established garage-network tyre fitter that Tyre Lab-registered garages would compete with.

Direct peers

• Blackcircles: UK-founded online tyre retailer that connects consumers to a national network of local fitters. Directly comparable as a two-sided marketplace for tyres and fitting, the exact category Tyre Lab is building into.
• TyreShopper: Online tyre retailer offering home delivery and local fitting through partner garages. Comparable as a digital-first tyre marketplace routing customers to fitting partners.
• 123tyre: UK mobile tyre fitting specialist delivering tyres and fitting on-site. Directly comparable as a mobile-fitter-led proposition overlapping with one of Tyre Lab's two primary target segments.
• Oponeo: Online tyre retailer operating in the UK with a fitter-partner model. Comparable as a digital tyre seller depending on third-party garages for fitting, mirroring Tyre Lab's marketplace structure.
• Fourex: UK mobile tyre fitting brand sending fitters to customer locations. Comparable as a mobile-only tyre fitting operator competing for the same on-demand end customer.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/tyre-lab-318168216

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyre Lab