WBLT

What WBLT does

WBLT GmbH & Co. KG is a German event production and digital experience agency founded in 1993 and headquartered in Oberhausen-Kreut, Bavaria, with an operational base in Neuburg an der Donau. The company operates three integrated service pillars — Events, Media, and Apps — unified under a "Connected Experiences" methodology that combines live, digital, and hybrid formats under one operational structure. Services span full-service event production (strategy, concept, staging, AV/lighting/rigging, showrunning, broadcast), in-house media production (graphic design, motion graphics, 3D/CGI, animation, multi-camera live streaming, audio engineering), and custom WebApp/interactive tool development (UX/UI, AR/WebAR experiences, gamification, event companion apps, browser-based configurators that do not require native app deployment).

The company sells exclusively through a consultative enterprise field-sales motion: prospective clients book a free 15- or 30-minute discovery call via an online scheduling system, after which WBLT delivers a bespoke project proposal. Revenue is generated through professional-services project fees for events, media, and app development engagements, with optional ongoing support retainers, plus a separate equipment rental stream governed by dedicated rental T&Cs. Pricing is not publicly disclosed; all engagements are custom-quoted. The customer base is concentrated in large German enterprises across automotive (BMW, BMW Motorrad, Audi, Sixt), aviation (Lufthansa, Munich Airport), sports (FC Bayern Basketball, FC Bayern München, EHC Red Bull Munich), broadcasting (DAZN, ProSieben/ran), finance (Allianz, Amundi), semiconductors (Infineon), gaming (Ubisoft), and cultural institutions (Bayerische Staatsoper).

WBLT holds long-tenured strategic positions including official venue service provider for BMW Park Munich, official partner of FC Bayern Basketball, and official arena TV service provider for EHC Red Bull Munich. The firm operates 265 kWh peak of solar PV at its facilities and uses modular reusable aluminium exhibition systems as part of a branded sustainability initiative. Notable productions include the DAZN Infinity League opening tournament (2M+ viewers), the FC Bayern Basketball SAP Garden Grand Opening, the BMW Motorrad Helm AR Configurator, the Infineon Energy Efficiency App (built in Unreal Engine), and broadcast-quality productions for ARD Schlagerboom 2026 at BMW Park. The company is privately held by managing partners Walther Bednarz and Jochen Graf, with no external investors or parent entity disclosed.

Name

WBLT

Legal name

WBLT GmbH & Co. KG

Website

https://wblt.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Live Stream Processing (Ingest, ABR Packaging, Just-in-Time Packaging) (MPAHAHAD)

akta.pro secondary industries

Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE), Live-Action TV Movies, Miniseries & Specials Production (MPADABAD)

Keywords

• Live event production
• Media content services
• Web app development
• Trade show construction
• Broadcast live streaming

Headquarters

HQ city

Oberhausen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Production Services: Full-service event production from concept through showrunning, including strategy, creative, staging, AV/lighting/rigging, showrunning, and live broadcast. Revenue is project-based, custom-quoted per engagement. Projects range from corporate conferences and product launches to large-scale arena events.
2. Media Production: Design, motion, 3D/CGI, live content, audio engineering, and streaming production. Billed as part of integrated event projects or as standalone content production engagements.
3. App & WebApp Development: Custom WebApp and interactive tool development from UX/UI design through development, hosting, and ongoing operations. Charged as project fees, with optional ongoing support and maintenance retainers.
4. Equipment Rental: Rental of event technology equipment (individual devices listed in order confirmations) as a standalone revenue stream, governed by the company's rental T&Cs. Rental rates are quoted per order; the company reserves the right to charge standard rates if not explicitly listed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WBLT delivers full-service live event production (strategy, staging, AV/lighting/rigging, trade show construction, showrunning) alongside in-house media production (graphic design, motion graphics, 3D/CGI, animation, multi-cam live streaming, audio) and custom WebApp/interactive tool development (companion apps, AR experiences, gamification). All three pillars are integrated under a Connected Experiences methodology so content works simultaneously on-site, on screens, in apps and on broadcast.

Product overview

WBLT is an event production and digital experience agency offering three integrated service pillars — Events, Media, and Apps — unified under the Connected Experiences concept. The Events service provides full-service production from strategy through showrunning for live, hybrid, and digital formats. The Media service delivers in-house graphic design, motion graphics, 3D/CGI, live production, and streaming. The Apps service develops web apps, companion apps, and interactive tools from UX/UI through development to hosting and operations. These three pillars are designed to interconnect (Event + App + Media) so that experiences work live and continue to create impact digitally. WBLT's portfolio spans Arena events, corporate formats, product launches, trade show construction, and sport/broadcast productions. Notable featured projects include the FC Bayern Basketball SAP Garden Grand Opening, DAZN Infinity League, BMW Motorrad Helm AR App, Infineon Energy Efficiency App, ran Football NFL Super Bowl Party, and FC Bayern Basketball Charity Glücksrad.

Differentiator

Problem solved

Functional benefit

Products and services

• Events Full-service event production covering strategy, concept, ideation, creation, planning, trade show construction, AV/lighting/rigging technology, showrunning and management for live, hybrid and digital event formats. Sold on a bespoke project basis to enterprise and sports/entertainment clients.
• Media In-house media production including graphic design, motion graphics, 3D/CGI, animation, interactive content, live multi-cam camera work and streaming, and audio engineering — produced setup-fit for screens, events and digital channels. Sold as part of integrated event projects or as standalone content engagements.
• Apps Development of web apps, companion apps, POS experiences, microsites and interactive tools — from strategy and UX/UI design through development to hosting and operations. Includes AR/Web-AR experiences, gamification tools and event companion apps that extend live experiences digitally.

Quantifiable outcome

• Over 2 million viewers for the DAZN Infinity League opening event
• +1 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FC Bayern BasketballcoreStrategic or Co-development PartnerOfficial Partner of FC Bayern Basketball. WBLT collaborates on game-day experiences and off-court projects including the SAP Garden Grand Opening, charity activations, and ongoing event productions. The partnership is described as long-term and characterised by high motivation and continuity.
• EHC Red Bull MunichcoreStrategic or Co-development PartnerOfficial Arena TV Service Provider for EHC Red Bull Munich. WBLT handles all television production and broadcasting services within the arena, including multi-cam coverage and broadcast signal delivery for ice hockey games and associated events.
• BMW ParkcoreStrategic or Co-development PartnerOfficial Venue Service Provider for BMW Park Munich. WBLT is the preferred production and event services partner for this premium arena and entertainment venue, handling technical production, event setup, and showrunning for a wide range of events held at the venue.
• Bayerische Philharmonie (Bavarian Philharmonic)minorGTM or Marketing PartnerOfficial Sponsor of the Bayerische Philharmonie. WBLT supports the orchestra's outreach events such as 'Oper für alle', bringing classical performances to non-traditional venues.
• WJ NeuburgminorStrategic or Co-development PartnerWBLT holds a board membership position in WJ Neuburg (Wirtschaftsjunioren Neuburg), a regional business network, indicating active community engagement and local economic involvement.
• Eisele CommunicationsminorImplementation/ SI/ Consulting PartnerEisele Communications is listed as a project partner on the Lufthansa Boeing 787-9 Roll-In event. The collaboration involves event communication and public relations for the aviation industry client.
• tulpminorImplementation/ SI/ Consulting Partnertulp is listed as a project partner for the Flughafen München exhibition stand project. Tulp likely provides design or build services for the trade fair stand.
• wirkung.groupminorImplementation/ SI/ Consulting Partnerwirkung.group is listed as a project partner for the SuperPatch Kickoff event at BMW Park Munich. The partnership appears to be for event concept and communication services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PRG (Production Resource Group): Global leader in entertainment and event production services spanning AV, lighting, rigging, and broadcast across concerts, sports, and corporate events. A much larger incumbent providing a comparable service stack to WBLT at global scale.
• MCI Group: Global meetings, events, and association management agency serving corporate associations and enterprises. Overlaps with WBLT's live and hybrid corporate event production and audience engagement services at much larger scale.
• Jack Morton Experience (IPG): Global brand experience agency producing live, virtual, and hybrid events for major brands. Comparable to WBLT in producing high-profile branded experiences and connected content, though operating at a much larger global scale.

Direct peers

• Gahrens + Battermann GmbH: German full-service event technology and media technology provider specializing in AV, lighting, rigging, and live event production. Directly comparable to WBLT in service scope (events + media) and target enterprise customer base.
• Lang AG: German provider of AV/visual presentation technology and event services including LED, projection, and event rental. Comparable to WBLT on the equipment rental and large-scale event visualization side.
• Faber Audiovisuals: German event and broadcast AV specialist offering event production, video, and audio engineering services. Comparable to WBLT's Media pillar and live production work for corporate events and sports.
• satis&fy GmbH: One of Germany's largest full-service event technology and event production companies. Direct competitor to WBLT across event technology, live production, and rigging for corporate events and live shows, serving similar blue-chip enterprise clients in the German-speaking market.

Emerging players

• Dept Agency: Global digital experience agency spanning creative, technology, and media. Overlaps with WBLT's WebAR/3D and digital experience capabilities (BMW Motorrad Helmet AR, Infineon Energy Efficiency App) at larger scale and broader geographic reach.

Regional players

• Habegger GmbH: Swiss-headquartered (with German presence) event technology and trade fair construction company. Comparable to WBLT's exhibition construction and event production services, serving DACH-region enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wblt.de
• Instagraminstagram.com/wblt.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WBLT