Red Art Technologies
- Company typePrivate
- Founded2017
- HeadquartersBountiful, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Red Art Technologies does
Red Art Technologies is a privately held, founder-owned manufacturer based in Bountiful, Utah, that designs and sells the CNC Pro Concrete Engraving System, billed as the world's first portable CNC engraver. The machine is a compact CNC motion platform with a floating Z-axis and rugged frame that engraves concrete, stone, wood, metal, and glass on-site; it ships in a roughly 4x2x2-foot form factor that can be transported in a truck or as airline luggage. Henry Ashworth founded the company (timeline references 2017) and filed patent application No. 62/378,173 covering the portable CNC engraving system. The product won Top 10 Tool recognition from Pro Tool Reviews at the 2021 World of Concrete Show.
The company operates a direct-to-consumer, one-time-sale model, pricing the CNC Pro at $25,000 (tax and shipping not included) with a 1-year warranty on major components. Each purchase is bundled with a 'Red Carpet' value stack that includes self-paced training, 24/7 support, a marketing playbook, sales scripts, lead-generation systems, a design-files library, 1-year direct engineering support, and access to the RedArt Owners Group community. Distribution is handled exclusively through the company's own phone sales line and website, with no resellers or distributors, and the company employs 11-50 people. Target buyers are entrepreneurs and small business owners seeking to launch portable engraving service businesses, decorative concrete and landscaping professionals expanding service offerings, and customization/personalization service providers; documented owner-operators include Tyler of Next Level Engraving (Kauai), Michael Wanco of Bolder Engraving (South Carolina), Scott and Jenny of Boulders Engraved, and Nick Jindra of Pride Engraving. The company is bootstrapped with no disclosed funding rounds, M&A activity, or institutional investors.
Red Art Technologies firmographics
Firmographics- Name
- Red Art Technologies
- Legal name
- Red Art Technologies
- Website
- https://redarttechnologies.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Red Art Technologies industry classification
Industry- Product category
- CNC Engraving Equipment
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- CNC Machining & Programming (EDAOAGAA)
Keywords
Where Red Art Technologies is headquartered
LocationHeadquarters
- HQ city
- Bountiful
- HQ country
- United States
- HQ region
- North America
Markets served
Red Art Technologies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- CNC Pro Hardware Sales: One-time sale of the CNC Pro Concrete Engraving System at $25,000 (tax & shipping not included). The purchase includes the machine, self-paced training, 24/7 support, marketing and data package, and access to the RedArt Owners Group community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CNC Pro Concrete Engraving System - $25,000 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Red Art Technologies product offering
Product offeringCore offering
Red Art Technologies manufactures and sells the CNC Pro Concrete Engraving System, a portable CNC machine that engraves permanent, maintenance-free designs into concrete, stone, wood, metal, and glass. Priced at $25,000, the unit ships with self-paced training, 24/7 support, a marketing and data package, and access to the RedArt Owners Group community, sold as a complete business-in-a-box for entrepreneurs.
Product overview
Red Art Technologies offers the CNC Pro Concrete Engraving System—the world's first portable CNC engraver. The single product line centers on the CNC Pro machine ($25,000), a portable CNC system designed for engraving concrete, wood, stone, metal, and glass. The purchase includes a comprehensive 'Red Carpet' value stack of business development training, marketing materials (Pricing Matrix, Marketing Playbook, Lead Generation Systems), job templates and design files, sales systems with scripts and closing frameworks, and ongoing support including 1-Year Direct Support from RedArt Engineers. Owners also gain access to the exclusive RedArt Owners Group community.
Differentiator
Problem solved
Functional benefit
Brands
- CNC Pro: The world's first portable CNC engraver designed for concrete, stone, wood, and more. Sold as a complete business-in-a-box package including equipment, training, marketing materials, and ongoing support.
Products and services
- CNC Pro Concrete Engraving System A portable, precision-driven CNC engraving system designed for permanent engraving on concrete, wood, stone, metal, and glass surfaces, featuring a rugged frame and a floating Z-axis for uneven surfaces. Sold to entrepreneurs and small-business owners as a turnkey business-in-a-box priced at $25,000, including self-paced training, 24/7 support, marketing and data package, and access to the RedArt Owners Group community.
Quantifiable outcome
- Up to 90% profit margins on many projects
- +1 more outcomes
Companies that use Red Art Technologies
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Red Art Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Red Art Technologies partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Red Art Technologies competitors and assessment
Company assessmentDirect peers
- Tormach: Tormach builds small-footprint CNC milling machines aimed at small businesses, hobbyists, and entrepreneurs — a near-identical buyer persona to Red Art's. Although Tormach focuses on metalworking rather than decorative concrete, the compact form factor, training-heavy sales motion, and prosumer price band are highly comparable.
- Gravotech: Gravotech is a global manufacturer of engraving, marking, and cutting systems for metal, stone, plastic, and other materials. Like Red Art, it sells hardware + software + training bundles to SMBs and entrepreneurs building engraving businesses, making it the closest direct competitor in product category and go-to-market model.
- ShopBot Tools: ShopBot makes desktop and full-size CNC routers for wood, plastic, and soft metals, sold primarily to small businesses, schools, and makers. The comparable price band, multi-material positioning, and 'small business starter' GTM make it a relevant adjacent peer for Red Art's portable CNC platform.
- Roland DGA: Roland DGA produces benchtop and desktop CNC milling/engraving machines, vinyl cutters, and 3D engravers sold through a dealer network to small businesses and makers. Its prosumer-to-SMB product positioning, multi-material capability, and bundled software/training model directly parallel Red Art's value proposition.
- Epilog Laser: Epilog manufactures laser engraving and cutting machines targeted at small businesses, sign makers, and personalization shops. While laser-based rather than mechanical CNC, it competes for the same end-customer wallet share (entrepreneur-run engraving businesses) and overlaps in surface versatility and bundled training/support offerings.
Broad incumbents
- MultiCam: MultiCam manufactures large-format industrial CNC cutting and engraving systems for signage, metalworking, and plastics. It addresses the same end use cases (custom signage, decorative engraving) but at industrial scale and price points rather than Red Art's portable, prosumer positioning.
- Laguna Tools: Laguna Tools is an established industrial CNC and woodworking equipment manufacturer with a broad product line and dealer network. It is a broader incumbent that overlaps with Red Art in the small-business CNC buyer segment but lacks the concrete/stone specialization and portable-on-site service model.
- Dremel (Bosch): Dremel, owned by Bosch, sells handheld rotary tools and small engraving systems used by hobbyists, crafters, and small businesses. While not a direct CNC competitor, Dremel competes for the same entrepreneurial DIY engraving customer and benefits from massive brand reach and retail distribution that Red Art lacks.
Emerging players
- CarveWright: CarveWright sells compact CNC carving systems aimed at hobbyists, woodworkers, and small personalization businesses. It overlaps with Red Art in the 'first CNC for an entrepreneur' use case, though it focuses on wood rather than concrete and is positioned as an entry-level machine.
- Next Wave Automation: Next Wave Automation sells compact CNC routers targeted at hobbyists, small shops, and educational users — a similar entry-level buyer persona to Red Art. It represents an emerging, lower-priced competitor in the desktop/small-shop CNC category that could encroach on Red Art's prosumer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Red Art Technologies social profiles
Digital presenceRed Art Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Art Technologies leadership team
Management profileNumber of profiles
Profiles1 record
Red Art Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Art Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Art Technologies
What does Red Art Technologies do?
Red Art Technologies manufactures and sells the CNC Pro Concrete Engraving System, a portable CNC machine that engraves permanent, maintenance-free designs into concrete, stone, wood, metal, and glass. Priced at $25,000, the unit ships with self-paced training, 24/7 support, a marketing and data package, and access to the RedArt Owners Group community, sold as a complete business-in-a-box for entrepreneurs.
Is Red Art Technologies a public or private company?
Red Art Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Art Technologies founded?
Red Art Technologies was founded in 2017. It employs 11 to 50 people.
Where is Red Art Technologies based?
Red Art Technologies is headquartered in Bountiful, United States, in the North America region.
How does Red Art Technologies make money?
One revenue line is on record: CNC Pro Hardware Sales.
Who are Red Art Technologies's main competitors?
Direct peers on record are Tormach, Gravotech, ShopBot Tools, Roland DGA and Epilog Laser. Broad incumbents are MultiCam, Laguna Tools and Dremel (Bosch). Emerging players are CarveWright and Next Wave Automation.
Does Red Art Technologies have an API?
No public API is recorded for Red Art Technologies.
What industry is Red Art Technologies in?
Red Art Technologies's product category is CNC Engraving Equipment. Its primary akta.pro industry code is EDAOAGAA, CNC Machining & Programming. Its SIC code is 3590.