Wicki Stone

What Wicki Stone does

Wicki Wholesale Stone, Inc. (DBA: Wicki Stone) is a privately held, family-owned natural stone distributor founded circa 1974 and headquartered at a 10-acre stone yard in Great Meadows, Warren County, New Jersey. The company stocks over 1,900 SKUs across landscape stone, building stone (thin and full veneer), and specialty items — including bluestone, granite, sandstone, Karney, Indian Hill, Pennsylvania Colonial, limestone, and quartzite — supplied to masons, contractors, landscape designers, architects, builders, and homeowners throughout New Jersey, Eastern Pennsylvania, and Southeastern New York. Operations include an on-site custom fabrication facility offering bull nose, rockface, chiseled, thermal, radius, and beveled edge work, alongside stone engraving and a private delivery fleet covering 75+ counties plus nationwide common-carrier shipping.

Revenue is generated primarily through one-time sales of stone products (priced by piece, ton, or pallet), supplemented by custom fabrication services quoted per project and delivery fees. The go-to-market motion is direct-to-customer via a destination stone yard and digital channels (website, Instagram, Facebook), with deep inventory positioned as the primary competitive lever. Distribution is multi-modal: walk-in pickup at the yard, own-truck regional delivery, and common-carrier national shipping. Two proprietary brands — Karney® and Indian Hill® — anchor portions of the catalog.

The business is bootstrapped with no disclosed venture or private-equity backing, operates as a single New Jersey corporation with no subsidiaries or parent company, and has no publicly disclosed revenue. The Wicki family maintains operational control, evidenced by Logan Wicki as a named author on company blog content. There are no M&A, funding, or leadership-change events in the input data; growth has been organic through inventory deepening, delivery footprint expansion, and product-line extensions.

Name

Wicki Stone

Legal name

Wicki Wholesale Stone, Inc.

Website

https://wickistone.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Wicki Stone is a family-owned, New Jersey-based natural stone distributor operating a 10-acre yard with over 1,900 SKUs, supplying masons, contractors, landscape designers, and homeowners across the tri-state region with custom fabrication and delivery services.

Ownership category

akta.pro rank

Product category

Natural Stone Supply and Fabrication

NAICS

Cut Stone and Stone Product Manufacturing (327991), Brick, Stone, and Related Construction Material Merchant Wholesalers (423320)

SIC

Cut Stone & Stone Products (3281), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF)

akta.pro secondary industry

Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble) (IMAKAJAG)

Keywords

• Natural stone supply
• Landscape stone
• Building stone
• Stone fabrication
• Veneer stone

Headquarters

HQ city

Great Meadows

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Stone Product Sales: One-time sales of natural stone products including landscape stone, building stone, veneer stone, steps, treads, boulders, and specialty stones. Products sold by piece, weight, or pallet depending on product type.
2. Custom Fabrication Services: Revenue from custom stone fabrication including cutting, chiseling, shaping, beveling, radius cuts, and custom edge profiles performed at their on-site fabrication facility
3. Delivery Services: Delivery services using company-owned trucks to deliver stone products to customer job sites throughout the tri-state region

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wicki Stone operates a 10-acre natural stone yard in Great Meadows, NJ, selling over 1,900 landscape and building stone products including patio stone, pool coping, walkway stone, wall stone, stair treads, steps, boulders, water garden elements, and thin/full-size veneer stone. The company complements product sales with on-site custom stone fabrication (cutting, edge profiling, radius work), stone engraving, and a company-owned truck delivery fleet serving 57+ counties across NJ, NY, and PA.

Product overview

Wicki Stone is a premier landscape and building stone supplier operating a 10-acre stone yard in Great Meadows, New Jersey. The company offers a diverse portfolio organized into three main categories: Landscape Stone (walkway, patio, pool coping, garden path, wall stone, stair treads, steps, boulders, water garden elements, decorative gravel, and specialty accent stones), Building Stone (thin and full-size veneer stone for construction applications), and Stone Services (custom fabrication, engraving, and delivery). The product portfolio includes over 1,900 products across 15 product groups, featuring signature materials like bluestone, Karney, and Pennsylvania Colonial stone. Custom fabrication capabilities enable radius cuts, bullnose edges, and project-specific sizing. Products serve contractors, masons, landscapers, architects, builders, and homeowners across New Jersey, Pennsylvania, and New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Patio Stones Natural stone paving available in over 30 types, including pattern stones (precisely cut squares and rectangles) and irregular natural stones. Suitable for patios, pool surrounds, and porch decks. Designed for contractors, masons, and homeowners seeking durable outdoor hardscape surfaces.
• Pool Coping Natural stone pool edge solutions in bluestone, limestone, quartzite, and granite. Supports custom fabrication for edge profiles, radius cuts, and project-specific sizing. Targets pool builders, masons, and homeowners installing custom swimming pool surrounds.
• Walkway Stones Natural stone pavers for walkways available in over 30 types, including pattern stones and irregular shapes. Suitable for concrete or stone construction bases. Designed for contractors and homeowners building garden and entry walkways.
• Garden Path Stepping Stones Decorative stepping stones for garden paths through grass, gravel, sand, or mulch. Available in smaller horizontal pallet pieces and larger upright pallet pieces. Targets homeowners and landscapers creating informal garden pathways.
• Wall Stone Landscape wall stone available in over 25 types, including palleted wallstone, loose bulk wall stone, boulder wall stone, and large stone chunks. Includes the Karney brand wall stone line. Used for retaining walls, garden walls, and landscape features by contractors and homeowners.
• Stone Stair Treads Stone stair treads for outdoor stairs in 8 different options including bluestone, limestone, imported rainbow, Karney, Pearl Gray, and Luminaris. Available with multiple edge finishing options (bullnose, half bull nose, rockface, chiseled, eased, beveled, thermal, sawn). Targets contractors and homeowners building exterior staircases.
• Natural Stone Steps Natural stone steps in over 22 different choices including bluestone, Karney, Indian Hill, Rainbow, Pearl Grey, PA Colonial, Limestone, Brownstone, and Tennessee Crab Orchard varieties. Described as one of the largest selections in the northeastern US. Used for exterior garden and entry stairs.
• Stone Boulders Large landscape boulders for rock gardens, retaining walls, water gardens, and sculptural placement. Available in 10 different types including Moss Rock, Indian Hill, PA Colonial, Glacier, Rainbow, Karney, Eden Valder's Honeycomb, Armour, and Traffic Barrier boulders.
• Water Garden Stone Complete water garden stone selection including boulders, flat stepping rocks, waterfall spill rocks, bridge rocks, moss rock, garden path stone, and driftwood for lining water garden edges.
• Building Stone (Veneer) Construction stones including over 40 types of thin veneer stone (less than 2 inches thick) and 7 types of full size veneer stone (3 inches thick or larger) for interior and exterior building applications including fireplaces, walls, wainscoting, outdoor kitchens, and driveway piers.
• Decorative Landscape Gravel Decorative gravels and landscape stones including Red Gravel, Delaware River Gravel, 1.5" Landscape Gravel, Mexican Beach Pebbles, Glacier River Ovals, and River Ovals. Also includes construction bases such as stone dust, quarry process, and mason sand.
• Reclaimed Stone Aged stone from demolition sites including reclaimed bluestone slabs, curbing, Belgian Block, cobblestone, and brownstone. Available in both landscape and building stone categories. Targets projects seeking LEED credits and historic character.
• Custom Stone Fabrication Services On-site custom stone fabrication services including cutting, chiseling, shaping, beveling, radius cuts, bullnose edges, thermal treatment, and project-specific sizing. Supports custom edge work for pool coping, curved layouts, and project-specific stone preparation.
• Stone Engraving Engraving services for stone and pavers to add personalization or messaging to stone pieces. Available for memorials, dedications, and decorative applications.
• Delivery Services Delivery services using company-owned trucks to deliver stone products to job sites throughout the tri-state area (57+ counties across NJ, NY, and PA), plus nationwide shipping via common carrier for customers outside the regional delivery zone.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stoneyard: New England-based natural stone yard and online retailer offering thin veneer, building stone, and landscape stone with national shipping. Highly comparable product mix and customer base (contractors, masons, homeowners) and operates a hybrid yard + e-commerce model similar to Wicki.
• Buechel Stone Corp. Wisconsin stone quarry and fabricator producing natural thin and full-bed veneer stone with regional yards. Comparable custom fabrication, branded stone lines, and architectural specification focus.
• Connecticut Stone Supplies: Family-run regional stone yard in Milford, CT supplying landscape, building, and architectural stone with custom fabrication. Direct Northeast peer with overlapping tri-state customer base and similar destination-yard positioning.
• Halquist Stone: Wisconsin-based family-owned quarrier and supplier of natural building stone and landscape stone with company-owned delivery. Comparable vertically integrated model (quarry/source + fabrication + yard) to Wicki Stone.
• Eden Stone Company: Wisconsin quarrier and supplier of natural building and landscape stone with multiple regional yards and custom fabrication. Directly comparable multi-yard regional stone distribution model with proprietary quarry sources.

Broad incumbents

• Pioneer Landscape Centers: PE-backed regional landscape and hardscape materials distributor with multiple yards across the Mountain West and Midwest. Comparable landscape stone/hardscape product line but at much broader scale and geographic footprint.
• Ewing Outdoor Supply: Large regional distributor of landscape, irrigation, and hardscape products with multiple branches across the West and Southwest. Comparable hardscape stone offerings serving professional contractor customers.
• SiteOne Landscape Supply: Largest U.S. wholesale distributor of landscape supplies including natural stone, hardscape, and irrigation. Public company (NYSE: SITE) serving professional contractors nationwide; comparable category overlap but very different scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wickistone
• Instagraminstagram.com/wickistone
• LinkedInlinkedin.com/company/wicki-wholesale-stone-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wicki Stone