What Gamble does

Gamble (갬블) is a South Korean e-commerce company specializing in casino and poker gaming supplies, operated by the sole proprietorship Saleworld (세일월드) under representative Kim Cheol-min (김철민). The company sells a comprehensive portfolio of gaming equipment directly to consumers and businesses through its Cafe24-hosted online storefront at gamble.co.kr, supplemented by phone sales, Naver-based chat consultation, and an appointment-only physical showroom in Gunpo-si, Gyeonggi-do. Its product range covers gaming tables (blackjack, baccarat, LED and standard poker tables), casino chips and hard case sets, playing cards (including proprietary Gamble Original and Gamble GG lines as well as Bee, JJ, and JPN security cards), table cloths and mats, dealer chairs, dealer buttons, card shoes, cup holders, and storage accessories.

The company's core technology is in-house custom manufacturing, anchored by multiple chip printing techniques — decal chips, Monte Carlo chips, gold foil printing, and silk screen printing — that support quote-based custom logo orders for businesses, schools, and event organizers with a 10-day production lead time. Notable proprietary products include a transparent acrylic Pro Dealer Button with embedded English text designed to resist wear, and LED-equipped custom poker tables. The business runs on a one-time hardware sales revenue model with unit pricing in Korean Won and free shipping for orders of 100,000 KRW or more; logistics are handled by Rosen Express and payments by Toss Payments.

Gamble serves three identifiable customer segments: casino and party rental companies that need custom-branded professional equipment (primary), educational institutions ordering custom chips for events, and individual hobbyists purchasing personal gaming gear. Marketing reaches Korean customers through a coordinated presence on Naver Blog, Naver Cafe, Naver Talk, Instagram, and YouTube under the saleworldshop identity. The company has operated since at least April 2015, remains privately held with no disclosed funding or external investors, and confines its operations to the South Korean domestic market.

Name

Gamble

Legal name

세일월드 (Saleworld)

Website

https://gamble.co.kr

Company type

Private

Operating status

Operating

Short description

Gamble is a South Korean e-commerce retailer that sells casino and poker gaming supplies, including custom-manufactured tables, chips, playing cards, and accessories, serving casino rental companies, schools, and individual hobbyists domestically through its own online storefront and a Gunpo-si showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Jangan

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sales of game tables, poker chips, game cards, table covers, chairs, and accessories. Products are sold at fixed prices or custom quote basis.
2. Custom Manufacturing Orders: Custom logo chips and game equipment production for businesses and organizations. Lead time of 10 days for custom logo chip orders.
3. Used Equipment Resale: Buy and sell of pre-owned poker tables and casino chips through dedicated board on their website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gamble is a Korean e-commerce and custom-manufacturing business that sells casino and poker gaming equipment, including gaming tables (blackjack, baccarat, LED poker tables), playing cards, gaming chips and chip sets, table covers/mats, dealer chairs, and dealer accessories. The company also produces custom logo chips using decal, Monte Carlo, gold foil, and silk screen printing techniques, accepting quote-based orders with a 10-day production lead time. Sales are conducted primarily through its own online storefront, with phone consultation, online inquiry forms, and a physical showroom for custom and bulk orders.

Product overview

Gamble (갬블) is a Korean e-commerce company specializing in casino and poker gaming supplies. The company operates as both a B2B and B2C platform offering a comprehensive portfolio of gaming equipment and custom manufacturing services. The core product offerings include game tables (gaming tables such as blackjack and baccarat tables, LED poker tables, and standard poker tables), gaming chips (casino chips with hard cases, blank chips for custom printing, Macau-style chips, and custom chip manufacturing), playing cards (poker cards including original Gamble cards, New Gamble GG cards, JJ cards, Bee cards, JPN triple-security cards, Windmill cards, and jumbo cards), table accessories (game mats/cloths for poker, baccarat, and blackjack, plus round table covers), and other gaming accessories (dealer chairs, dealer buttons, baccarat buttons, ALL IN buttons, acrylic half cases, call bells, aluminum chip cases, cup holders, chip storage cases, and dealer shoes). The company also provides custom manufacturing services for casino tables and chips, accepting orders for custom logo chips from decal chips to Monte Carlo chips with gold foil and silk printing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Blackjack Gaming Table (블랙잭테이블) Custom-built blackjack gaming table offered in two variants (without cup holder and with outer cup holder), available through custom order for B2B and consumer buyers.
• Baccarat Gaming Table (바카라테이블) Custom-built baccarat gaming table in variants with and without cup holders, ordered to specification for commercial and home use.
• LED Poker Table for 11 Players (LED 홀덤테이블 쌍컵 11인용) Eleven-player LED-lit poker table with dual cup holders, available as a custom-built item for events or premium home game rooms.
• Casino Chip Hard Case Set 200 Pieces (카지노칩 하드케이스 컬러 포커칩 200P 세트) 200-piece color poker chip set packaged in a hard case, suited for home games and small rental deployments.
• Macau Chips (마카오칩) Macau-style casino chips sold individually at 280 KRW each for buyers building custom sets.
• Custom Logo Chip Manufacturing (주문제작 칩) In-house custom logo chip manufacturing service for schools, organizations, and rental companies, including dedicated school-order product line. Pricing by phone inquiry.
• Custom Coupon Chip Manufacturing Service (나만의 쿠폰칩 주문제작) Custom-designed coupon chip manufacturing service allowing customers to design and order personalized chips in small or larger runs.
• Custom-Made Poker Table Covers (홀덤테이블 보 주문제작) Custom-manufactured poker table covers and mats produced to customer specifications for events or branded game rooms.
• Gamble Original Hold'em Playing Cards (갬블 오리지널 홀덤카드) Gamble's own-brand poker playing cards sold at a discounted price below consumer price.
• New Gamble GG Hold'em Playing Cards (뉴갬블 GG 홀덤카드) Premium-tier Gamble-branded poker playing cards targeted at regular players.
• Bee Brand Playing Cards (Bee 카드) Bee-brand playing cards distributed by Gamble for poker and general card play.
• JPN Triple-Security Playing Cards (JPN 3중 보안 카드) Japan-manufactured playing cards with triple-security features sold at a discounted selling price.
• Poker Game Mat (홀덤 게임매트) Poker game mat / tablecloth sized for standard poker tables, sold below consumer price.
• Rotating Dealer Chair (회전 딜러 의자) Rotating dealer chair designed for use at casino and poker tables, sold at standard catalog price.
• Pro Dealer Button (프로 딜러버튼) Professional-grade transparent acrylic dealer button with built-in English text that does not fade with long use, made in Korea.
• Casino Dealer 8-Deck Transparent Shoe (카지노 딜러 8벌 투명 슈) Professional eight-deck transparent dealing shoe for casino-style card games.
• Pro Call Bell for Hold'em Gaming (프로 콜벨 홀덤 게임용) Professional-grade call bell for poker games, sold at a substantial discount to consumer price.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Rosen Express (로젠택배)minorImplementation/ SI/ Consulting PartnerLogistics partner handling product shipping and delivery. Rosen Express receives customer name, phone number, and address for shipping purposes only. Standard delivery takes 2-5 days within South Korea.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PokerChipWorld: Online retailer of clay, ceramic, and custom poker chips plus playing cards and accessories for home and tournament use. Comparable as a poker-supply e-commerce specialist with deep chip SKU coverage.
• Apache Poker Chips: Specialty producer and retailer of custom poker chips with multiple printing/finish options and bulk B2B ordering. Direct comparable to Gamble's custom logo chip business serving schools, clubs, and corporate buyers.
• Brybelly Holdings: US-based specialty retailer and wholesaler of casino, poker, and gaming supplies including chips, cards, tables, and accessories. Most directly comparable as a multi-category gaming supplies e-commerce retailer serving both hobbyists and event/rental businesses.
• Trademark Poker / Trademark Games: Online retailer specializing in poker chips, sets, playing cards, and casino accessories, with custom chip printing services. Closely mirrors Gamble's combination of catalog retail plus custom logo chip manufacturing for events and organizations.
• GLD Products: Manufacturer and retailer of casino-style game equipment, poker tables, chips, and accessories for home and commercial use. Comparable product breadth and customer overlap with Gamble's party-rental and hobbyist base.
• Casino Supply Store (Gaming Supplies): Online retailer carrying full casino and poker supplies including tables, chips, cards, layouts, and dealer accessories. Directly comparable catalog breadth and customer mix to Gamble's offerings.

Broad incumbents

• Cartamundi: One of the world's largest playing card and game manufacturers, producing brands like KEM and Bee that Gamble resells. Comparable as an upstream supplier/incumbent in the cards and board-game category Gamble operates in.
• Galaxy Gaming: Supplier of casino table products including chips, cards, shoes, and layouts to commercial casinos worldwide. Comparable as a broad gaming-equipment incumbent operating in the same product categories as Gamble.
• US Playing Card Company (Bicycle): Iconic playing card manufacturer (Bicycle, Bee, Aviator brands) and broader gaming accessories producer. Comparable as a large incumbent whose branded cards form part of Gamble's catalog.

Regional players

• Naver Smartstore gaming/hobby sellers: Other Korean SMB e-commerce sellers on Naver Smartstore and Cafe24 offering poker chips, cards, and casino-party supplies. Comparable as regional/Korean-market peers competing for the same Korean hobbyist and party-rental demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Customer concentration

• YouTubeyoutube.com/channel/UCEuiF96zozo9LghSnHEnRsQ
• Instagraminstagram.com/saleworldshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamble