What Albert Kerbl does

Albert Kerbl GmbH is a family-owned German distributor and selective manufacturer of animal breeding and husbandry products, headquartered in Buchbach, Bavaria, and founded in 1984. The company operates across eight product categories—agricultural supplies, horse and rider, stable and yard, work and safety, pet, hobby farming, clippers, and fencing—and manages a portfolio of more than fourteen brands including Aesculap Schermaschinen, AKO Weidezaun, Covalliero, Bucas, MagicBrush, HAPPYCOW, KERBL works, Kerbl Pet, HK Rheintechnik, and CLIPSTER, with in-house German manufacturing for select lines such as cow brushes, birth assistants, and professional clippers.

The company's technology layer includes a smartphone application (Kerbl App) for central control of IoT-enabled barn, yard, and pasture products, alongside IP surveillance cameras (including SIM-enabled and 360-degree variants) and comprehensive LED lighting solutions for stables and yards. Core technology positioning emphasizes practical reliability, German engineering on manufactured lines, and interoperability of the connected product ecosystem, though no proprietary AI/ML capabilities are disclosed.

Albert Kerbl generates revenue primarily through wholesale hardware sales to a specialist dealer network (Fachhandel) in Germany, Austria, and additional international markets, supplemented by a B2B retailer webshop and selective consumer-facing brand websites. Customer segments span professional livestock farmers, equestrian owners and riders, stable and farm operators, pet owners, hobby farmers, and agricultural workers, served through a horizontal segmentation approach. The business model is asset-backed, self-funded, and family-controlled, with the founder Albert Kerbl remaining active as senior partner alongside managing director Ulli Kerbl.

Name

Albert Kerbl

Legal name

Albert Kerbl GmbH

Website

https://kerbl.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Albert Kerbl GmbH is a family-owned German distributor and selective manufacturer of animal breeding and husbandry products—spanning agricultural, equestrian, stable/yard, pet, hobby farming, and fencing categories—sold primarily through specialist dealer networks across EMEA and selected international markets.

Ownership category

akta.pro rank

Product category

Animal Husbandry Supplies

NAICS

Farm Supplies Merchant Wholesalers (42491), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Veterinary Medical/Surgical Supply Wholesalers (HLAMAIAB)

akta.pro secondary industry

Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)

Keywords

• Livestock supplies
• Animal husbandry equipment
• Equestrian products
• Electric fencing systems
• Agricultural workwear

Headquarters

HQ city

Buchbach

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: Albert Kerbl GmbH generates revenue through wholesale distribution of animal breeding and husbandry products. The company operates as a manufacturer and distributor offering a diverse product range across multiple categories including agricultural supplies, horse and rider equipment, stable and yard products, pet supplies, hobbyfarming, clippers, and fencing. Products are sold primarily through specialist dealer networks (Fachhandel) with strong brand portfolio including own brands and licensed brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Albert Kerbl GmbH manufactures and distributes a broad portfolio of physical products for animal breeding and husbandry, organized across agricultural supplies (calf rearing, dairy farming, cattle, pig and sheep), horse and rider equipment, stable and yard systems, work and safety (PPE, load securing), pet supplies, hobby farming, animal clippers and electric fencing. The company sells its own Kerbl brand together with sub-brands such as Aesculap Schermaschinen, AKO Weidezaun, Covalliero, Bucas, MagicBrush, HAPPYCOW, KERBL works, HK Rheintechnik, Rutland, cit and CLIPSTER.

Product overview

Albert Kerbl GmbH is a multi-category product company offering a diversified portfolio of animal breeding and husbandry supplies organized into 8 main product categories: Agricultural Supplies (Agrarbedarf), Horse and Rider (Pferd und Reiter), Stable and Yard (Stall und Hof), Work and Safety (Arbeit und Sicherheit), Pet (Heimtier), Hobbyfarming, Clippers (Schermaschinen), and Fencing (Weidezaun). The company operates as a brand portfolio manager under its own Kerbl brand along with 14 sub-brands including Aesculap Schermaschinen (professional shearing machines), AKO Weidezaun (electric fencing), Covalliero (riding wear), Bucas (horse rugs), MagicBrush (grooming), Kerbl Pet, HAPPYCOW (livestock brushes), KERBL works (PPE), Kerbl Hobbyfarming, Rutland Electric Fencing, cit (pest control), HK Rheintechnik (agricultural equipment), and CLIPSTER. The company also offers a mobile app (Kerbl App) for smartphone-based product management. Products are available exclusively through specialist retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Aesculap Schermaschinen: Professional clipper technology for animal care and shearing, made in Germany
• AKO Weidezaun
• Covalliero
• Bucas
• MagicBrush
• Rutland Electric Fencing
• HAPPYCOW
• HK Rheintechnik
• CLIPSTER
• cit

Products and services

• Agricultural Supplies (Agrarbedarf) Comprehensive product range for professional livestock farming covering calf rearing, dairy farming, cattle husbandry, pig and sheep farming, marking, birth assistance, udder care, hoof and claw care, coat grooming and veterinary applications. Sold to specialist agricultural dealers serving professional farmers.
• Horse and Rider (Pferd und Reiter) Products for equestrian sports and horse husbandry including riding apparel, rider safety equipment, horse care products, stable equipment and feeding solutions. Distributed via specialist equestrian dealers to horse owners, recreational riders and riding operations.
• Stable and Yard (Stall und Hof) Solutions for stable and farm day-to-day operations including IP camera surveillance systems (including SIM-enabled FHD models), scales and measuring devices, stable disinfection, lubricants, tools, LED lighting, drinking systems, feeding systems and pest control. Sold to specialist agricultural and farm dealers.
• Work and Safety (Arbeit und Sicherheit) Professional occupational safety equipment including gloves, disposable protective clothing, boots, protective equipment and lashing and lifting solutions under the KERBL works brand. Sold through specialist dealers to agricultural workers, farmers and farm operations.
• Pet (Heimtier) Products for dogs, cats and small animals under the Kerbl Pet brand for housing, care and occupation of pets. Distributed through specialist retail dealers serving pet owners.
• Hobbyfarming Products for hobby animal husbandry and self-sufficiency under the Kerbl Hobbyfarming brand, covering poultry, pigeons, rabbits, wild birds, sheep, llamas and alpacas. Sold through specialist retail dealers.
• Clippers (Schermaschinen) Professional animal care and shearing technology including cordless and corded clippers, shearing blades and clip-on combs, sold under Aesculap Schermaschinen (Made in Germany), Oster and CLIPSTER brands. Distributed to specialist dealers serving farmers, horse owners and groomers.
• Fencing (Weidezaun) Electric fencing and pasture management solutions including fence devices, batteries, posts, insulators, gate systems, fence panels, netting and permanent fencing accessories under AKO Weidezaun and Rutland Electric Fencing brands. Sold to specialist agricultural and equestrian dealers.
• Kerbl App Smartphone application for smart animal husbandry management that controls and manages selected Kerbl products for stall, barn and pasture centrally, flexibly and at any time. Distributed with compatible smart products such as IP cameras and connected farm devices.
• Aesculap Schermaschinen Brand Line Premium sub-brand of professional shearing machines and clippers manufactured in Germany with reliable technology and premium quality, awarded the PLUS X AWARD 'Specialist Retail Brand of the Year 2025'. Sold to specialist dealers and end users.

Quantifiable outcome

• CAVALLO Trophy 2025: Kerbl first place in stable supplies category; AKO Agrartechnik first place in pasture supplies; Bucas first place in horse rugs
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Dr. Hesse Tierpharma GmbH & Co. KGcoreStrategic or Co-development Partner · 1 January 2024Strategic partnership between Dr. Hesse Tierpharma (specialists in animal health and nutrition) and Albert Kerbl GmbH (major player in pet supplies trade). This alliance is particularly important for the Ida Plus brand, which is transitioning from online sales to bricks-and-mortar retail. The partnership aims to revitalize the retail sector through combined expertise in animal health and distribution.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rutland Electric Fencing: Rutland is a UK-based electric fencing brand owned by Albert Kerbl. Comparable as a fencing product line under the Kerbl umbrella, competing against independent European fencing specialists like Patura and Horizont in the UK and Ireland.
• Royal De Boer: Royal De Boer is a Dutch manufacturer of livestock housing equipment, cubicles, and barn fit-out solutions for dairy farmers. Comparable to Albert Kerbl's Stable & Yard and dairy farming product categories, serving commercial dairy operations across Europe.
• Horizont Group: Horizont is a German family-owned specialist in electric fencing, animal husbandry, and road safety products. Directly competes with Kerbl in fencing, pasture management, and livestock supplies through similar specialist dealer channels across Europe.
• Plasson Livestock: Plasson Livestock (part of Plasson Group) supplies automatic waterers, feeders, and watering systems for livestock. Directly comparable to Kerbl's Tränkesysteme (drinking systems) and Fütterung (feeding) product lines in the Stable & Yard category.
• Heiniger: Heiniger is a Swiss manufacturer of professional shearing machines and clipper blades for livestock and equestrian use. Directly competes with Kerbl's Aesculap and CLIPSTER lines in the animal shearing and clipping equipment category.
• Big Dutchman: Big Dutchman is a global market leader in livestock housing and feeding systems, especially for poultry and pig production. Comparable to Albert Kerbl's Stable & Yard and agricultural supply categories, serving commercial livestock operations internationally.
• Patura: Patura is a German manufacturer and supplier of electric fencing and pasture management systems for livestock. Directly comparable to Albert Kerbl's AKO Weidezaun brand, serving the same Fachhandel channel and farmer customer base across DACH markets.
• Lister Shearing: Lister Shearing is a UK-based manufacturer of professional animal shearing equipment and clipper blades. Directly comparable to Albert Kerbl's Aesculap Schermaschinen and CLIPSTER clipper brands in the animal grooming/shearing category.

Broad incumbents

• Agravis Raiffeisen: Agravis Raiffeisen is a major German agricultural cooperative covering crop inputs, livestock equipment, feed, and farm supplies. Comparable as a broad-line farm supply distributor serving similar livestock farmer customers, but at much larger scale and via different channel mix.
• BayWa: BayWa is a German agricultural conglomerate and one of Europe's largest farm supply wholesalers, offering inputs, machinery, and equipment. Broadly comparable to Albert Kerbl's agricultural supplies distribution but at a much larger scale and broader category footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albert Kerbl