Presbyterian Support East Coast

What Presbyterian Support East Coast does

Presbyterian Support East Coast (PSEC) is a New Zealand-registered non-profit social services organization founded in 1946 and headquartered in Havelock North, Hawke's Bay. It is one of seven regional affiliates operating under the national umbrella of Presbyterian Support New Zealand. PSEC delivers community-based social services to four primary beneficiary groups — disabled people, older people, children, and families — across the Hawke's Bay and Gisborne regions. Service delivery is organized under two consumer-facing brands: Enliven (disability and older-person services) and Family Works (child, youth and family services).

PSEC's service model is funded primarily through government contracts (aligned with the Enabling Good Lives approach for disability) supplemented by donations, grants, and revenue from Arohiwi Station, a wholly-owned 1,471.5-hectare sheep and beef farm acquired in 2013. The organization employs approximately 220 staff and mobilizes around 150 volunteers to support roughly 2,000 people annually, delivering over $14 million in social services per year. Recent capital deployment includes the $3.8 million Rowan Apartments accessible housing development opened on 16 September 2025, and a national Presbyterian Support New Zealand brand refresh beginning May 2026. A Massey University social-work training partnership and the Whangaitia Cadetship Programme extend the organization's workforce and community engagement footprint.

The business model is a contract-funded, mission-driven non-profit with no equity owners; surpluses are reinvested into services. Revenue is concentrated in government contracts within a defined two-region catchment, exposing the organization to both political-funding cycles and to the Royal Commission of Inquiry into Abuse in Care. The organization is led by Chief Executive Sanja Majstorović, who has held the role since September 2010, providing long-tenured leadership continuity. There is no disclosed use of artificial intelligence in service delivery or operations.

Name

Presbyterian Support East Coast

Legal name

Presbyterian Support East Coast

Website

https://psec.org.nz

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Presbyterian Support East Coast is a New Zealand non-profit founded in 1946 delivering social services for disabled people, older people, children, and families across Hawke's Bay and Gisborne via its Enliven and Family Works brands.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industries

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM), Domestic Violence & Abuse Support Services (BPAGAEAD), Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Social services
• Disability support
• Aged care services
• Child family services
• Community support

Headquarters

HQ city

Havelock North

HQ country

New Zealand

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: Government contracts and funding for social services including disability support, aged care, and family services
2. Donations and Fundraising: Individual donations, regular giving programmes like Family Works Angel, bequests, and fundraising events
3. Charity Shop Revenue: Profits from charity shops in Havelock North and Taradale supporting social services
4. Arohiwi Station Farm Dividends: PSEC is sole shareholder of Arohiwi Station Limited, a sheep and beef farm generating dividends to support social services

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Presbyterian Support East Coast (PSEC) is a New Zealand not-for-profit charity that delivers community-based social services through two main brands: Enliven (disability support and older people services including in-home support, retirement villages, and community day programmes) and Family Works (child and family social work, counselling, and family violence programmes). Services are funded primarily through government contracts and supplemented by individual donations, bequests, charity shop profits, and dividends from its wholly-owned sheep and beef farm, Arohiwi Station.

Product overview

Presbyterian Support East Coast (PSEC) operates as a not-for-profit social services organization offering a portfolio of interconnected services under two main brands: Enliven and Family Works. Enliven encompasses disability support services (Enliven Disability) and older people services (Enliven Older People) including home support, community day programmes, and retirement villages. Family Works provides child and family social services including social work, counselling, and family violence programmes. Additional offerings include accessible housing (Rowan Apartments), charity shops, volunteer programmes, charitable funds (The Scott Fund), legacy giving, and the Arohiwi Station farm subsidiary. All services are designed to support vulnerable populations in Hawke's Bay and Gisborne regions.

Differentiator

Problem solved

Functional benefit

Brands

• Rowan Apartments: Accessible housing project for people with complex physical disabilities resulting from brain injuries, neurological, or genetic conditions. Opened 16 September 2025.
• BrickFEST
• Family Works Angel
• The Scott Fund
• Arohiwi Station

Products and services

• Enliven Disability Community-based disability support services helping disabled people live independently in their own homes or community settings. Includes residential support, community mentoring, day programmes, vocational assistance, daily living assistance, and transition-from-school support. Follows the Enabling Good Lives Principles for person-centred care.
• Enliven Older People Comprehensive services for older people including Intensive Home Support delivered by registered nurses, physiotherapists, dietitians, occupational therapists, and support workers; the Community Day Programme; and retirement village rental cottages. Aims to help older people stay independent, socially connected, and living safely at home.
• Family Works Government-approved child and family social services providing social work, counselling, family violence reduction services, parent education programmes, and school-based support for tamariki (children) and whānau (families) in Hawke's Bay.
• Rowan Apartments Modern accessible apartments providing homes for four residents (flatters) living with complex physical disabilities resulting from brain injuries, neurological, or genetic conditions. Features specialist support infrastructure including structural requirements for hoists and ramps. The $3.8 million project includes two buildings with two units each.
• Retirement Villages (JH Mason Village and Sheilton Village) Rental retirement cottages offering independent living for older people in Havelock North and Wairoa (14 one and two-bedroom cottages at Sheilton Village), with tight-knit communities and welfare check services.
• Community Day Programme Day programme for older people providing activities, outings, exercise classes (including falls prevention), morning tea, and lunch in a friendly supportive environment, operating Tuesdays, Wednesdays, and Thursdays at 18 Durham Drive, Havelock North.
• Charity Shops Two charity shops selling second-hand goods, located at 14 Joll Road, Havelock North, and Gloucester Street, Taradale, with all profits supporting PSEC social services.
• Arohiwi Station A 1,471.5 hectare sheep and beef farm near Puketitiri, 56km northwest of Napier. PSEC is sole shareholder of Arohiwi Station Limited, with farm dividends supporting social services through Enliven and Family Works. Runs a 60/40 sheep/cattle mix wintering approximately 12,600 stock units.
• The Scott Fund Charitable fund providing educational and vocational assistance to youth under 21 with disabilities in Hawke's Bay and Gisborne, supporting computer equipment, camp fees, eyeglasses, and medical devices.
• Whangaitia Cadetship Programme Cadetship programme operated with Health New Zealand Hawke's Bay, providing healthcare cadets the opportunity to work towards an NZQA Level 2 Certificate in Health and Wellbeing while gaining experience in disability support work.
• Volunteering Programme Volunteer opportunities across charity shops, Enliven services, and events. Volunteers contribute approximately 65,000 hours annually valued at nearly $1 million.

Quantifiable outcome

• 99% satisfaction with Family Works staff relationships (based on 252 adult client responses)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Silver Fern FarmscoreStrategic or Co-development PartnerArohiwi Station is a supplier to Silver Fern Farms, with their beef products being processed and graded at Silver Fern Farms' Pacific plant. Arohiwi Station was selected to represent Silver Fern Farms at the World Steak Challenge 2025, winning multiple medals.
• Massey UniversityminorStrategic or Co-development PartnerPSEC has partnered with Massey University sustainability experts to help become a sustainability-oriented organisation, guiding their ESG principles and environmental management.
• Health New Zealand Hawke's BaycoreStrategic or Co-development PartnerPSEC operates the Whangaitia Cadetship Programme with Health New Zealand Hawke's Bay, providing healthcare cadets opportunity to work towards NZQA Level 2 Certificate in Health and Wellbeing while gaining experience in disability support work.
• Careerforce (Te Pūkenga)minorStrategic or Co-development PartnerEnliven Older People partners with Careerforce to provide Support Workers opportunity to earn while they learn, working towards accredited Level 4 qualification.
• Ngatamaine TaurangaminorOthersDisabled artist creating AI-powered songs through Enliven Disability services, demonstrating the creative capabilities enabled through PSEC's support programmes.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lifewise: Auckland-based Methodist social services charity delivering disability support, housing, and family services. Comparable as a faith-affiliated community NGO with overlapping service lines.
• CCS Disability Action: National disability support and advocacy organisation. Overlaps with PSEC's Enliven Disability offering, particularly around community-based independent living support and Enabling Good Lives delivery.
• Presbyterian Support Central: Sibling regional Presbyterian Support organisation covering the lower North Island. Operates the same Enliven/Family Works service model with disability, older people, and child & family social services — most direct operational peer of PSEC.
• Age Concern New Zealand: National federation supporting older people's wellbeing, social connection, and independence. Comparable to PSEC's Enliven Older People services, particularly the Community Day Programme and falls-prevention focus.
• Presbyterian Support Otago: Sibling regional Presbyterian Support organisation in the South Island. Delivers comparable Enliven disability/aged services and family support programmes to PSEC, making it a strong functional and structural peer.
• Presbyterian Support Northern: Sibling regional Presbyterian Support organisation serving Auckland and Northland. Directly comparable as one of the seven regional PS organisations delivering Enliven-style disability, aged-care, and family services under the same national umbrella.
• Presbyterian Support South Canterbury: Smaller sibling regional Presbyterian Support organisation in South Canterbury. Closely comparable in service mix (disability, older people, family) and community-delivery model.

Broad incumbents

• Access Community Health: Large national home and community support provider. Comparable in delivering Enliven Older People-style intensive home support and personal care services, but at much larger scale.
• IHC New Zealand: New Zealand's largest disability support provider. Directly comparable in Enliven Disability service category but operates nationally with much greater scale and a wider residential portfolio.

Regional players

• Nurse Maude: Christchurch-based nonprofit delivering home-based nursing, aged care, and palliative services. Closely comparable service mix to Enliven Older People, though operating in a different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxvirtual
• Facebookfacebook.com/PresbyterianSupportEastCoast
• LinkedInlinkedin.com/company/presbyterian-support-east-coast
• Instagraminstagram.com/presbyteriansupport_ec

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presbyterian Support East Coast