Recognize
Recognize is an employee recognition and rewards SaaS platform serving mid-market and enterprise companies with 100+ employees, combining peer-to-peer recognition, a no-markup global rewards catalog, surveys, and native Microsoft 365, Teams, Slack, and HRIS integrations.
- Company typePrivate
- Founded2014
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Recognize does
Recognize Services Inc. is an employee recognition and rewards software-as-a-service platform serving mid-market and enterprise companies with 100 or more employees across technology-forward hybrid organizations, distributed remote workforces, and frontline-heavy industries such as healthcare, financial services, manufacturing, and construction. The platform unifies peer-to-peer recognition, manager-led recognition, nomination campaigns, employee surveys, work anniversaries, award certificates, challenges, and a no-markup global rewards catalog covering gift cards in 80+ countries, Amazon products, branded swag via Axomo, and live event tickets. It is offered through three annual subscription tiers (Start-Up, Mid-Market, Enterprise) priced per employee, with custom enterprise pricing and a separate fund-based reward deposit mechanic that handles fulfillment.
The platform is built as a cloud-native SaaS application accessible via web, native iOS and Android apps, and more than 200 integrations centered on Microsoft 365 (Teams, Outlook, SharePoint, Viva Engage, Azure AD), Slack, Google Workspace, and HRIS systems including Workday, ADP, Paylocity, and BambooHR. Technical capabilities include AI-generated employee reporting for managers on the Enterprise tier, automated user sync and dynamic team management tied to HRIS data, SSO via SAML 2.0, and a public API with webhooks for custom third-party integrations. The company maintains a rigorous compliance posture: ISO-27001 certified since 2022 and conformant with GDPR, CCPA, and the EU-U.S. Data Privacy Framework, GDPR extension, and Swiss-U.S. DPF.
Recognize runs a hybrid go-to-market that combines self-serve free trials for companies with 100 or more employees with enterprise field sales that includes white-glove onboarding, custom demos, and implementation support. Named enterprise customers include CBRE, Winnebago, Sprinklr, Pitchbook, Allegiant Airlines, and Visions Federal Credit Union, with the platform serving over 100,000 users globally and operating from Berkeley, California (headquarters, 760A Gilman Street) and Vancouver, British Columbia (1285 West Broadway, Suite 600). Co-founded by Francisco D'Souza — the former CEO of Cognizant — the company releases monthly product updates and has earned external recognition including G2 Best ROI 2026, G2 High Performer Winter 2026, Easiest to Work With — Enterprise, and GetApp Leader 2025.
Recognize firmographics
Firmographics- Name
- Recognize
- Legal name
- Recognize Services Inc.
- Website
- https://recognizeapp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Recognize is an employee recognition and rewards SaaS platform serving mid-market and enterprise companies with 100+ employees, combining peer-to-peer recognition, a no-markup global rewards catalog, surveys, and native Microsoft 365, Teams, Slack, and HRIS integrations.
- Ownership category
- akta.pro rank
Recognize industry classification
Industry- Product category
- Employee Recognition Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
Keywords
Where Recognize is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Recognize business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing: Annual subscription model with three tiers (Start-Up, Mid-Market, Enterprise). Pricing based on per-employee count. No markup on rewards catalog deposits. Custom pricing for enterprise deployments with advanced features like AI reporting, frontline package, and multi-currency support.
- Rewards Deposit Handling: Companies deposit funds into the platform for reward redemptions. Manageable at individual or organizational level with point-based budget allocation across managers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Start-Up: Social Employee Recognition & Gift Cards - Basic peer-to-peer recognition with work anniversaries, SSO, and basic reporting |
| Subscription | Annual | Mid-Market: Manager Support, Nominations, Swag & Challenges - Adds Amazon rewards, nominations, challenges, hall of fame, manager program, approval workflows, and swag integration |
| Subscription | Annual | Enterprise: International, Frontline & Customized - Global recognition with AI reporting, live event tickets, surveys, frontline package with SMS, multi-currency, and advanced customization |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Recognize product offering
Product offeringCore offering
Recognize sells a cloud-based SaaS platform for employee recognition and rewards, enabling peer-to-peer and manager-to-employee recognition, work anniversary celebrations, nominations, surveys and redemption of gift cards, branded swag, Amazon products, and live event tickets. The platform integrates natively with Microsoft 365 (Teams, Outlook, SharePoint, Viva Engage), Slack, and major HRIS systems (Workday, ADP, Paylocity), and is sold as annual per-employee subscriptions in three tiers: Start-Up, Mid-Market and Enterprise.
Product overview
Recognize is an employee recognition and rewards platform that operates as a unified system combining recognition, rewards, and culture-building programs. The platform is structured with three pricing tiers (Start-Up, Mid-Market, Enterprise) and includes core modules for Employee Recognition, Employee Rewards, Work Anniversaries, Employee Nominations, Award Certificates, Challenges, Hall of Fame, Employee Surveys, and Manager Tools. The platform integrates natively with Microsoft 365 (Teams, Outlook, SharePoint, Viva Engage), Slack, and major HRIS systems (Workday, ADP, Paylocity), and offers dedicated mobile apps for iOS and Android. Enterprise customers receive AI-generated employee reporting, live event rewards redemption, and multi-currency support.
Differentiator
Problem solved
Functional benefit
Products and services
- Recognize Platform
- Employee Recognition
- Employee Rewards
- Live Event Rewards
- Surveys
- Work Anniversaries
- Employee Nominations
- Award Certificates
- Manager Tools
Quantifiable outcome
- 88% of staff receiving monthly recognition at Visions Federal Credit Union with 750+ employees in 50 locations
- +3 more outcomes
Companies that use Recognize
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Recognize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability3 records
Feature6 records
Recognize partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- MicrosoftcoreDeep integration with Microsoft 365 ecosystem including Teams, Outlook, Sharepoint, Viva Engage, and Azure AD. Recognize is featured as a native Teams app with high user ratings. Automatic posting to Teams channels, Microsoft Weekly Sync, and SSO via SAML 2.0.
- GooglecoreGoogle OAuth2 login integration and Gmail integration for email-based recognition notifications and announcements.
- SlackcoreSlack workspace integration with /recognize command for sending recognition directly from Slack, plus ability to comment on and react to recognitions within Slack.
- WorkdaycoreUser sync integration with Workday HRIS for automatic employee directory synchronization and role-based permissions.
- ADPcoreAutomatic user sync integration with ADP payroll and HR system for employee data synchronization.
- PaylocitysecondaryUser sync integration with Paylocity HRIS platform for employee data synchronization.
- Amazon BusinesscoreOfficial Amazon Business Partner providing gift card rewards and product redemption options through the platform. Recognized as an official Amazon Business Official Partner.
- AxomosecondarySwag integration partner powering branded merchandise redemption experience through Recognize platform.
- TangoCardsecondaryThird-party vendor for fulfillment of Provider-Fulfilled Rewards including gift cards and e-rewards.
- ZapiersecondaryIntegration with Zapier for connecting Recognize to hundreds of third-party applications and automating workflows.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Recognize competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Recognize social profiles
Digital presenceRecognize compliance and trust
Trust signalCompliance4 records
Recognize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recognize leadership team
Management profileNumber of profiles
Profiles3 records
Recognize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recognize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recognize
What does Recognize do?
Recognize sells a cloud-based SaaS platform for employee recognition and rewards, enabling peer-to-peer and manager-to-employee recognition, work anniversary celebrations, nominations, surveys and redemption of gift cards, branded swag, Amazon products, and live event tickets. The platform integrates natively with Microsoft 365 (Teams, Outlook, SharePoint, Viva Engage), Slack, and major HRIS systems (Workday, ADP, Paylocity), and is sold as annual per-employee subscriptions in three tiers: Start-Up, Mid-Market and Enterprise.
Is Recognize a public or private company?
Recognize is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Recognize founded?
Recognize was founded in 2014. It employs 11 to 50 people.
Where is Recognize based?
Recognize is headquartered in Berkeley, United States, in the North America region.
How does Recognize make money?
Two revenue lines are on record. Subscription Licensing is the primary driver. The others are rewards Deposit Handling.
Does Recognize have an API?
Yes. Recognize offers an API for custom integrations. The API supports creating recognitions, managing announcements, redemptions, users, and catalog data. Webhooks are available for third-party integration, such as connecting to Slack or Microsoft Teams Channels. The company also acts as an SSO provider for logging into Recognize to support new reward providers. Developer documentation is at recognizeapp.com/api/docs/index.html.
What industry is Recognize in?
Recognize's product category is Employee Recognition Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 513210 and its SIC code is 7372.