What Bluegum Electrical Solutions does

Bluegum Electrical Solutions is a family-owned electrical, solar, and air conditioning services company founded in 2014 by Josh and Chantel Gilbert in Sunbury, Victoria, Australia. The business operates as Bluegum Electrical Solutions Pty Ltd (ABN 19601319993) from its headquarters at 52A McDougall Road, Sunbury, serving homeowners and small businesses across Sunbury, Gisborne, Woodend, Kyneton, and the broader Macedon Ranges region of regional Victoria. Over more than ten years it has built a portfolio of more than 600 local homes fitted with Fronius inverters, supported by 180+ five-star Google reviews at a 4.9/5.0 rating.

The company delivers an integrated home energy stack rather than standalone installations, spanning solar PV (REC and Trina panels with Fronius inverters), battery storage (Tesla Powerwall, BYD, Fronius, Sigenergy), split system air conditioning (Mitsubishi Electric, Fujitsu, Daikin), EV charger installation (Fronius Wattpilot, Tesla Wall Connector, Sigenergy), heat pump hot water systems (Reclaim), and general electrical upgrades including switchboard and safety work. All work is performed by in-house licensed electricians and SAA-accredited solar and battery installers rather than subcontractors, and a lifetime workmanship warranty backs every installation. The model is sales-led with free onsite consultations, fixed-price quotes, and government rebate handling across STCs, Solar Victoria rebates, and VEECs.

The go-to-market combines direct in-home consultative selling with community-led word-of-mouth, supported by a multi-channel marketing presence across website, Facebook, LinkedIn, Instagram, and Vimeo, plus educational content such as a free 'Getting Your Home EV-Ready' webinar and a Solar Rebates Guide. Revenue is one-time installation-led with a small recurring solar servicing stream; the company is privately held with no external funding and a small team of 1-10 employees.

Name

Bluegum Electrical Solutions

Legal name

Bluegum Electrical Solutions Pty Ltd

Website

https://bluegumelectricalsolutions.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Bluegum Electrical Solutions is a family-owned electrical contractor in regional Victoria that designs and installs integrated solar, battery, EV charger, heat pump hot water, and air conditioning systems for homeowners and small businesses across the Macedon Ranges from its Sunbury headquarters.

Ownership category

akta.pro rank

Product category

Residential Solar and Electrical Installation Services

NAICS

Appliance Repair and Maintenance (811412)

SIC

Electrical Work (1731)

akta.pro primary industry

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

akta.pro secondary industry

Smart Electrical Panel, Energy Monitoring & Load Management (HSAOANAE)

Keywords

• Solar installation services
• Residential electrical services
• Battery storage systems
• Air conditioning installation
• EV charger installation

Headquarters

HQ city

Sunbury

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Solar Installation Services: One-time installation revenue from solar panel systems. Includes consultation, system design, equipment supply, and professional installation. Revenue varies by system size and customer requirements.
2. Battery Storage Installation: One-time installation of home battery systems including Tesla Powerwall, Fronius, and BYD batteries. Custom-designed backup solutions for energy independence.
3. Air Conditioning Installation: Split system air conditioning supply and installation. Professional installation of Mitsubishi Electric, Fujitsu, and Daikin systems with 5-year manufacturer warranty.
4. Electrical Upgrades: Wide range of electrical upgrade services including switchboard upgrades, house rewiring, power point installations, safety switches, smoke detectors, data points, lighting installations, and more.
5. EV Charger Installation: Home EV charger installation services including Fronius Wattpilot, Tesla Wall Connector, and Sigenergy EV charger. Includes system assessment and load management setup.
6. Heat Pump Hot Water Installation: Heat pump hot water system installation. Highly efficient systems using approximately 75% less energy than traditional electric systems.
7. Solar Servicing and Maintenance: Ongoing solar system servicing including panel cleaning (recommended every 2 years) and safety inspections to ensure optimal performance and longevity.
8. Solar Rebate Assistance: Assistance with government rebate applications including STCs, Solar Victoria rebates, and VEECs. Rebates applied as upfront discounts on customer invoices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bluegum Electrical Solutions is a family-owned electrical contracting business that designs, supplies, and installs integrated home energy systems in regional Victoria. Its core offerings span solar panel installation, battery storage, split system air conditioning, EV charger installation, heat pump hot water, and general electrical upgrades, all delivered by in-house licensed electricians. The company emphasises holistic whole-home energy solutions rather than isolated one-off installations.

Product overview

Bluegum Electrical Solutions is a family-owned electrical and energy services company offering an integrated suite of home and business energy solutions. The core portfolio spans six distinct service offerings: Solar Power / Solar Installation (custom-designed solar panel systems using REC and Trina panels paired with Fronius inverters), Battery Storage (Tesla Powerwall, Fronius, and BYD systems for storing solar energy), Solar Servicing and Maintenance, Air Conditioning (split system installation of Mitsubishi Electric, Fujitsu, and Daikin brands), Electrical Upgrades (switchboards, rewiring, power points, lighting, safety switches), EV Chargers (Fronius Wattpilot, Tesla Wall Connector, and Sigenergy), and Heat Pump Hot Water systems (Reclaim). Services are unified by a holistic energy approach—designing systems to work together (solar + battery + EV + hot water + air conditioning), with government rebate assistance provided across all offerings. The company serves Sunbury, Gisborne, Woodend, Kyneton, and the Macedon Ranges from its Sunbury headquarters, backed by a lifetime workmanship guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Power / Solar Installation High-quality residential and commercial solar installation service including consultation, custom system design, and professional installation of solar panel systems using trusted brands (REC, Trina solar panels, Fronius inverters) for properties across Sunbury, Gisborne, Woodend, Kyneton, and Macedon Ranges.
• Battery Storage Supply and installation of home battery storage systems (Tesla Powerwall, Fronius, and BYD) that store excess solar power for use at night, during peak rates, or blackouts, enabling greater energy independence and maximizing solar investment returns.
• Solar Servicing & Maintenance Annual solar system servicing including professional panel cleaning and safety/inspection checks to enhance energy efficiency, ensure safety, extend system lifespan, and maximise solar returns.
• Air Conditioning (Split System) Professional split system air conditioning installation, offering energy-efficient heating and cooling tailored to homes and businesses. Brands include Mitsubishi Electric, Fujitsu, and Daikin, all backed by a 5-year manufacturer warranty.
• Electrical Upgrades Expert residential electrical upgrades including switchboard upgrades, house rewiring, data points, power points, safety switches, smoke detectors, LED lighting, and load balancing to enhance home safety, efficiency, and readiness for solar, EV charging, and all-electric homes.
• EV Chargers Professional home EV charger installation (Fronius Wattpilot, Tesla Wall Connector, Sigenergy EV charger) providing fast, smart home charging with solar integration, adaptive power management, and load balancing capabilities.
• Heat Pump Hot Water Heat pump hot water systems (e.g., Reclaim) that use approximately 75% less energy than traditional electric systems by extracting warmth from the surrounding air, delivering hot water at a quarter of the energy cost and compatible with solar power.

Quantifiable outcome

• Energy bill reductions of 50-80% typical
• +6 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• FroniuscoreTechnology or IntegrationAustrian manufacturer of solar inverters and EV chargers. Founders Josh and Chantel Gilbert toured the Fronius factory in Austria in June 2026. Bluegum has installed Fronius inverters in more than 600 local homes. Products include Fronius Wattpilot home EV charger with solar integration capabilities. Family-owned company founded in 1945, led by CEO Elisabeth Engelbrechtsmüller-Strauß.
• TeslacoreTechnology or IntegrationTesla Powerwall 3 battery systems offered as premium battery storage option. Includes integrated inverter technology. Bluegum CEO Chantel Gilbert drives a Volvo CX40 Recharge and has installed Tesla Wall Connector at company HQ.
• BYDcoreTechnology or IntegrationChinese manufacturer of battery storage systems. Bluegum installs BYD battery systems alongside Fronius inverters. Company representatives have toured BYD battery factory in China as part of supplier due diligence.
• RECcoreTechnology or IntegrationSolar panel manufacturer based in Singapore. Bluegum installs REC solar panels as part of their quality-focused product offering. Company representatives toured REC's Singapore factory as part of 'bankability' assessment - verifying the manufacturer behind products will honor long-term warranties.
• Trina SolarcoreTechnology or IntegrationSolar panel manufacturer providing quality solar panels as part of Bluegum's product range. Trina panels installed as trusted brand option alongside REC.
• SigenergycoreTechnology or IntegrationHome battery manufacturer. Bluegum installs Sigenergy battery systems and EV chargers. Company toured Sigenergy's China factory for bankability assessment. Australia is Sigenergy's biggest market, meaning products are designed for Australian homes first.
• Mitsubishi ElectriccoreTechnology or IntegrationPrimary go-to brand for air conditioning systems due to quality and reliability. All Mitsubishi Electric units come with 5-year manufacturer warranty.
• Solar Accreditation Australia (SAA)coreOthersIndustry accreditation body that replaced the Clean Energy Council for solar and battery installer certification. Bluegum's team are all SAA accredited solar and battery installers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Enphase Energy: Global microinverter and battery supplier whose products Bluegum-competitor installers commonly deploy. Adjacent ecosystem participant rather than direct competitor; influences product selection and supply availability across the Australian residential solar installer market.

Broad incumbents

• Origin Energy: Major Australian energy retailer with a residential solar and battery installation offering. Competes for the same homeowner segment but as part of a much larger energy retail portfolio with cross-subsidised customer acquisition from its existing electricity customer base.
• 1Komma5° (1point5 degrees): German-founded holistic home energy company rapidly expanding across Europe and Australia, offering solar, battery, EV charging, and heat pumps as an integrated 'energy as a service' platform. Mirrors Bluegum's holistic philosophy at significantly larger scale and with software-enabled recurring revenue.
• Tesla Energy: Tesla's energy business sells Powerwall battery storage and solar roof products through certified installer networks. Bluegum is a Tesla installer partner; Tesla's broader ecosystem and direct-to-customer model is a market-level consideration for any premium battery installer.

Direct peers

• RACV Solar: Royal Automobile Club of Victoria's residential solar business serving Victorian homeowners. Directly comparable geographic focus (Victoria) and product offering (solar + battery installation), backed by a strong trusted-brand association and member cross-sell.
• Solahart Australia: Australia's largest residential solar installer offering solar panels, hot water systems, and battery storage through a national dealer network. Directly competes with Bluegum on residential solar + battery + hot water installation, though at substantially greater scale and geographic reach.
• Solargain Australia: Australian residential solar and battery installer operating across multiple states including Victoria. Competes on a similar product mix (solar, battery, EV charging) with a comparable sales-led GTM model and multi-state dealer footprint.

Emerging players

• Reposit Power: Australian battery and VPP (virtual power plant) platform that integrates with residential solar + battery installations. Operates in the same Victorian market with technology-overlap on battery monetisation rather than direct installation competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/user36565688
• Facebookfacebook.com/bluegumelectricalsolutions
• LinkedInlinkedin.com/company/bluegum-electrical-solutions-pty-ltd
• Instagraminstagram.com/bluegumelectrical

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluegum Electrical Solutions