The Right Project
The Right Project is a London-based, founder-led consultancy for the fashion industry, delivering responsible fashion advisory (sustainability strategy, sourcing, mentoring, workshops) alongside a happiness facilitation practice offering coaching, workshops, and an online course to fashion brands, professionals, and individuals.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Right Project does
The Right Project is a London-headquartered, founder-led professional services boutique operating as a dual-practice consultancy for the fashion industry. The first practice, Responsible Fashion Advisory, delivers bespoke sustainability consulting, 1:1 mentoring for CSR professionals, designers, and commercial decision-makers, and immersive workshops or away days covering materials sourcing, sustainability strategy, team training, and business model realignment; enterprise clients include Ninety Percent, Vivienne Westwood, Paul Smith, Nobody's Child, ECOALF, YOOX Net-a-Porter Group, VEJA, Patternity, and Choose Love. The second practice, Happiness Facilitation, was added in 2022 after founder Roxanne Houshmand-Howell became a certified Happiness Facilitator and comprises 1:1 happiness coaching (My Happy) at GBP 55 per session or GBP 270 for a block of six, weekly Happy Talk lunch-and-learn workshops launched in November 2024, and a six-week Fashion Happiness Course scheduled to launch in January 2026.
The business is operated by House of Monir Ltd, a UK private limited company, with the trading name The Right Project; it has no external institutional or venture investment, no proprietary technology platform, and only two named practitioners in the public record (Founder Roxanne Houshmand-Howell and Responsible Materials Specialist Jocelyn Whipple). Service delivery runs on Wix.com infrastructure plus third-party video and webinar tools, and bookings for happiness sessions are processed directly through the website. The commercial mix combines bespoke, quote-based enterprise engagements (consulting, workshops, mentoring) with lower-friction individual and group offerings (1:1 coaching, weekly workshops, online course), generating revenue per engagement in consulting and subscription or pay-as-you-go pricing for the happiness line. Go-to-market is sales-led and referral-driven through a network anchored by Roxanne's founding-membership status at Fashion Revolution and Estethica, supported by organic digital channels (website, LinkedIn, Instagram) and an email newsletter.
The Right Project firmographics
Firmographics- Name
- The Right Project
- Legal name
- House of Monir Ltd
- Website
- https://therightproject.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Right Project is a London-based, founder-led consultancy for the fashion industry, delivering responsible fashion advisory (sustainability strategy, sourcing, mentoring, workshops) alongside a happiness facilitation practice offering coaching, workshops, and an online course to fashion brands, professionals, and individuals.
- Ownership category
- akta.pro rank
The Right Project industry classification
Industry- Product category
- Fashion Sustainability Consulting
- NAICS
- Management, Scientific, and Technical Consulting Services (5416), Environmental Consulting Services (54162)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)
- akta.pro secondary industries
- Wellness Program Design & Accountability Coaching (HSADAGAC), Stress Management & Burnout Prevention Coaching (HSADAGAD), Cause, ESG & Sustainability Communications (MPAAADAL)
Keywords
Where The Right Project is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Right Project business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Responsible Fashion Consulting: Bespoke consulting services for fashion brands including sustainability strategy, team training, materials sourcing, and business model realignment. Billed per engagement or as ongoing advisory.
- Happiness Facilitation Services: Individual and team happiness coaching including workshops, courses, and 1:1 sessions. One-off and package pricing available.
- Mentoring Programs: 1:1 mentoring for fashion professionals on responsible decision-making. Informative, action-oriented sessions designed for CSR professionals, designers, marketers, and commercial decision-makers.
- Workshop Facilitation: Experiential workshops, team sessions, and away days delivered in-person or online to inspire and upskill organisations on sustainability topics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1:1 Happiness Coaching Sessions |
| Subscription | Pay-as-you-go | Fashion Happiness Course |
| Subscription | Pay-as-you-go | Happy Talk Workshops |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Right Project product offering
Product offeringCore offering
The Right Project provides bespoke sustainability consulting, mentoring, and immersive workshops to fashion brands, helping them develop responsible sourcing, sustainability strategies, and brand commitments. It also delivers happiness facilitation services — including 1:1 coaching, a six-week online course, and weekly Happy Talk workshops — to individuals and teams in the fashion industry to build resilience and reduce burnout.
Product overview
The Right Project operates as a dual-core consultancy offering two integrated service lines: (1) Responsible Fashion Advisory — a consulting practice comprising Bespoke Consulting, 1:1 Mentoring, and Immersive Workshops, helping fashion brands develop sustainability systems, strategies, and mindsets; and (2) Happiness Facilitation — a well-being practice comprising Happy Talk (weekly workshops), a six-week Fashion Happiness Course (Build Your Happiness Toolkit), and 1:1 Happiness Coaching (My Happy), aimed at individuals and teams in the fashion industry to build resilience, reduce stress, and foster joy. Both service lines are people-led rather than software-based, delivered through tailored sessions, courses, mentoring, workshops, and consulting engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Responsible Fashion Advisory A consulting service helping fashion brands develop sustainability systems, strategies, and mindsets enabling every organisational role to function as a sustainability actor. Comprises Bespoke Consulting, 1:1 Mentoring, and Immersive Workshops for fashion brands such as Vivienne Westwood, Ninety Percent, Paul Smith, Nobody's Child, and Alexa Chung.
- Bespoke Consulting Tailored advisory services supporting fashion brands at every stage, from clarifying sustainability ambitions to shaping commitments. Includes team training, sustainability commitment development, materials and sourcing strategy, market positioning, strategic roadmap building, and business model realignment, offered as short, mid, or long-term engagements.
- 1:1 Mentoring Individual mentoring for fashion professionals (CSR professionals, designers, marketers, commercial decision-makers) to gain insight and confidence in making responsible decisions in a complex sustainability landscape.
- Immersive Workshops Experiential workshops, team sessions, and away days available in-person or online to inspire and upskill organisations on sustainability topics and motivate teams toward positive change.
- Happiness Facilitation A suite of offerings designed to foster resilience and joy through intentional activities, shared experiences, and community connection. Comprises Happy Talk workshops, the Fashion Happiness Course, and 1:1 Happiness Coaching, targeted at employers, employees, and individuals in the fashion industry.
- 1:1 Happiness Coaching (My Happy) Individual one-on-one coaching sessions focused on uncovering strengths, shifting mindset, and building a happier life personally and professionally. Sessions include evidence-based exercises and personalised happiness toolkit building, priced at £55 per session or £270 for a block of six, delivered by Roxanne.
- Fashion Happiness Course (Build Your Happiness Toolkit) A six-week structured online course enabling individuals and teams to create a personal happiness toolkit using evidence-based practices rooted in neuroscience, mindfulness, acceptance and commitment training, and positive psychology. Targets fashion industry professionals dealing with burnout, stress, and eco-anxiety.
- Happy Talk (Weekly Workshops) A weekly online lunch-and-learn session blending breathwork, mindfulness, journaling, and gentle movement to support emotional balance and build everyday resilience. Open to individuals regardless of prior happiness program participation.
Quantifiable outcome
- 9-year ongoing engagement with Ninety Percent, indicating high client satisfaction and retention
- +2 more outcomes
Companies that use The Right Project
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
The Right Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Right Project partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fashion RevolutioncoreRoxanne Houshmand-Howell is a Founding member of Fashion Revolution, the global activism movement. This foundational role established her credentials in sustainable fashion activism and industry-wide influence.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
The Right Project competitors and assessment
Company assessmentBroad incumbents
- EcoAct: International climate change consultancy offering carbon strategy, reporting, and net-zero advisory. Comparable as an environmental/sustainability consultancy, but operates at broader corporate scale rather than fashion-only.
- South Pole Group: Global climate solutions and sustainability consultancy advising corporates on climate strategy, carbon credits, and ESG. Comparable sustainability advisory layer, though with broader industry focus and larger scale.
- BPCM: Larger PR and communications agency with a dedicated sustainability and purpose practice serving fashion, beauty, and lifestyle brands. Comparable on ESG communications and brand storytelling for fashion clients.
- Accenture Sustainability Services: Global management consulting firm with a major sustainability practice serving fashion and consumer goods clients on ESG strategy, supply-chain transformation, and reporting. Comparable sustainability advisory work at enterprise scale.
Others
- Textile Exchange: Industry non-profit focused on preferred fibres and materials in fashion and textiles. Comparable as part of the fashion-sustainability ecosystem The Right Project engages with, but operates as a standards body rather than a consultancy.
Direct peers
- Eco-Age: Sustainability consultancy advising fashion and lifestyle brands on responsible sourcing, supply-chain transparency, and sustainability strategy. Closely comparable service offering and client base (luxury and contemporary fashion brands), with an additional brand-marketing and awards arm.
- The Sustainable Angle: Curator of fashion and textiles sustainability events, materials libraries, and consultancy services connecting brands with sustainable mills and suppliers. Direct peer in fashion-focused sustainability advisory and capability building.
- Common Objective: Fashion-industry sustainability platform offering resources, matchmaking, and learning content for fashion professionals. Comparable in targeting CSR professionals, designers, and brands navigating responsible fashion decisions.
- Futerra: Sustainability communications and marketing agency serving brands on ESG narrative, purpose branding, and campaigns. Direct competitor in the ESG/sustainability communications and brand-strategy layer.
- Positive Luxury: Sustainability advisory and certification (Butterfly Mark) for luxury and premium fashion, beauty, and lifestyle brands. Comparable in helping brands formalise responsible commitments and communicate them to stakeholders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
The Right Project social profiles
Digital presenceThe Right Project compliance and trust
Trust signalCompliance1 record
The Right Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Right Project leadership team
Management profileNumber of profiles
Profiles2 records
The Right Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Right Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Right Project
What does The Right Project do?
The Right Project provides bespoke sustainability consulting, mentoring, and immersive workshops to fashion brands, helping them develop responsible sourcing, sustainability strategies, and brand commitments. It also delivers happiness facilitation services — including 1:1 coaching, a six-week online course, and weekly Happy Talk workshops — to individuals and teams in the fashion industry to build resilience and reduce burnout.
Is The Right Project a public or private company?
The Right Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Right Project founded?
The Right Project was founded in 2014. It employs 1 to 10 people.
Where is The Right Project based?
The Right Project is headquartered in London, United Kingdom, in the Europe region.
How does The Right Project make money?
Four revenue lines are on record. Responsible Fashion Consulting is the primary driver. The others are happiness Facilitation Services, mentoring Programs and workshop Facilitation.
Who are The Right Project's main competitors?
Broad incumbents on record are EcoAct, South Pole Group, BPCM and Accenture Sustainability Services. Textile Exchange is listed as an others. Direct peers are Eco-Age, The Sustainable Angle, Common Objective, Futerra and Positive Luxury.
Does The Right Project have an API?
No public API is recorded for The Right Project.
What industry is The Right Project in?
The Right Project's product category is Fashion Sustainability Consulting. Its primary akta.pro industry code is BPABALAK, Sustainability Engagement, Training & Behavior Change Programs (On-site), with a secondary code of HSADAGAC, Wellness Program Design & Accountability Coaching. Its NAICS code is 5416 and its SIC code is 8742.