better space; better people

What better space; better people does

bs;bp (better space; better people) is an Amsterdam-headquartered interior architecture collective, legally constituted as bs;bp B.V., that designs flexible workspaces, coworking communities, and broader environments spanning residential, public, retail, hospitality, and mixed-use projects. Founded in 2013, the firm has delivered more than 500 projects across over 20 countries and serves enterprise clients including coworking operator IWG (Spaces, Regus, Signature brands - 50+ Spaces projects to date), Microsoft (12,000 m2 European head office in Amsterdam), Chanel, BNP Paribas Real Estate, Perfetti van Melle, Bestseller, AXA Insurance, Freshfields Bruckhaus Deringer, City of Amsterdam, and Dutch judicial bodies (Courthouse Breda, €172M DBFMO). The founder, Maarten Jamin, also holds the position of Chief Design Officer at IWG, the firm's anchor client. The collective operates with roughly 19 named interior architects based in the Netherlands, the United Kingdom, and Dubai, supported by a small coordination team, and is structured to flex team size up or down per project while maintaining senior-level attention on every engagement.

The firm's core offering is end-to-end interior architecture services: concept design, interior design, project management, and design supervision. Its most distinctive proprietary product is Open Desk, a modular "room within a room" workstation concept co-developed with furniture manufacturer Lensvelt, designed to convert underutilised retail or vacant floor space into drop-in workplaces in days and to support the 15-minute city principle. Open Desk is now being deployed globally by IWG across its hybrid-work portfolio and was longlisted for the ARC21 Furniture Award and nominated for the ARC22 Interior Design Award. Bs;bp also formalised a partnership with Amsterdam-based music curator Kollekt.fm to design brand-specific soundscapes for Spaces, Regus, Signature, and Open Desk, extending its value proposition from spatial into experiential design. Secondary offerings include workspace test fits (early-stage ROI/optimisation studies) and the in-house thought-leadership platform The Future of Work (TFOW) Panel Series.

Bs;bp generates revenue through professional services fees billed on a project basis, with engagements typically won via competitive tender, direct invitation, or long-standing client relationships. Pricing is not publicly disclosed and is structured per engagement; a free initial design consultation is offered via Calendly to qualify inbound leads. Go-to-market is overwhelmingly enterprise field sales - direct relationships, industry reputation, referrals, and the TFOW platform - with no retail, self-serve, or digital channels. The firm's primary marketing channels are content marketing (insights articles, project showcases), organic social (LinkedIn, Instagram, YouTube), and earned media via award nominations and trade-press features (Dezeen, Frame, De Architect).

Name

better space; better people

Legal name

bs;bp B.V.

Website

https://bsbp.design

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Amsterdam-based interior architecture collective of roughly 19 designers delivering flexible workspace, coworking, corporate, public, and residential projects; best known for 50+ Spaces brand commissions for IWG alongside enterprise clients including Microsoft, Chanel, and BNP Paribas Real Estate, with 500+ projects across 20+ countries.

Ownership category

akta.pro rank

Product category

Interior Architecture Services

NAICS

Interior Design Services (54141), Architectural Services (541310)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Space Planning & Workplace Design (BPAHAKAI)

akta.pro secondary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Interior architecture services
• Workspace design
• Coworking space design
• Commercial interior design
• Flexible workspace solutions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interior Architecture & Design Services: Bs;bp generates revenue by providing interior architecture and design services for workspace, residential, public, retail, hospitality, and mixed-use projects. Revenue is earned through professional service fees for concept design, interior design, project management, and design supervision across projects of varying scale and complexity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

bs;bp (better space; better people) is an interior architecture collective that designs workspaces, coworking offices, residential, public, retail, hospitality, and mixed-use projects. Best known for designing flexible workspaces for coworking communities for global operators such as IWG (Spaces, Regus, Signature), the firm delivers concept design, interior design, project management, and design supervision through a flexible collective of independent architects and designers.

Product overview

bs;bp is a collective of interior architects and designers offering comprehensive interior architecture services, best known for designing flexible workspaces for coworking communities. The portfolio includes interior design for offices, residential, public, retail, hospitality, and mixed-use projects. Key offerings include the Open Desk modular workspace concept for hybrid work environments, TFOW Panel Series for thought leadership on future of work, and workspace test fits for optimization analysis. The company operates internationally with designers in The Netherlands, UK, and Dubai, having completed over 500 projects across 20+ countries. Services are delivered through flexible collaborative teams assembled to match client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• bs;bp Interior Architecture Services Full-service interior architecture and design for workspaces, coworking communities, residential, public, retail, hospitality, and mixed-use projects, delivered by a collective of independent architects and designers who bring end-user perspective to design decisions.
• Open Desk

Quantifiable outcome

• Unlocked 800 m2 additional rentable space for BNP Paribas Real Estate in IJsseltoren conversion
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CeriuscoreStrategic or Co-development PartnerCerius is a project partner for bs;bp, listed as the project partner for the Perfetti van Melle EMEA office project (Schiphol Oost, 2022) and BNP Paribas Real Estate IJsseltoren project. Cerius likely provides additional project services or expertise for these commercial interior design projects.
• LensveltcoreStrategic or Co-development PartnerBs;bp co-innovated with furniture manufacturer Lensvelt from ideation to realisation to create the Open Desk concept. Lensvelt manufactured the Open Desk, a modular furniture system that transforms any space into a drop-in workplace. The Open Desk is now rolled out globally by IWG as part of their hybrid work strategy. The collaboration incorporated sustainable materials and a kit-of-parts approach.
• Kollekt.fmcoreStrategic or Co-development PartnerBs;bp partners with Kollekt.fm, an Amsterdam-based music curation company, to design tailored soundscapes for coworking spaces. Kollekt.fm creates brand-specific playlists for Spaces, Regus, Signature and Open Desk. Bs;bp integrates these curated soundscapes as an integral part of workplace experience design. Kollekt.fm has been working with IWG for 8 years.
• Butterfly WorksminorStrategic or Co-development PartnerSocial enterprise partner for the Open Desk concept. Butterfly Works upcycles rest material from acoustic panels into wall tapestries and carpets ('Carpets of Life') paying fair wages to local women across six villages in the Sahara.
• DITTminorStrategic or Co-development PartnerDITT is listed as a project partner for Spaces Keizersgracht (2018). DITT is a design studio that collaborated with bs;bp on this flagship luxury Spaces location in Amsterdam.
• Sevil Peach Architecture & DesigncoreStrategic or Co-development PartnerBs;bp frequently collaborates with Sevil Peach on projects including Spaces Rode Olifant, Courthouse Breda, and Spaces Amstel. Sevil Peach provides architecture and design services alongside bs;bp's interior architecture. Craig Welch worked with Sevil Peach for 28 years as an Associate before joining bs;bp.
• Studio SuttonminorStrategic or Co-development PartnerStudio Sutton is a member of the bs;bp collective and collaborated on projects including Spaces Amstel and The Engine Room at Battersea Power Station. Studio Sutton provides design services within the collective framework.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Vitra: Swiss furniture and workplace design company that participates in TFOW panels and frequently partners with interior architects on workspace projects. Adjacent as a furniture and workplace-knowledge partner.
• Steelcase: Global office furniture manufacturer and workplace insights organisation that participates in the TFOW panel alongside bs;bp. Adjacent/complementary as a workplace solutions provider and ecosystem partner rather than direct competitor.

Direct peers

• Unispace: International workplace strategy and design firm delivering interior architecture, design and construction services for enterprise occupiers and coworking operators globally. Highly comparable service offering and customer profile.
• M Moser Associates: Global workplace design and build firm with extensive experience in corporate office, coworking, and hybrid-work environments. Closest direct competitor to bs;bp in workspace interior architecture and large-scale enterprise delivery.
• Sevil Peach Architecture & Design: London-headquartered interior architecture firm with whom bs;bp frequently co-delivers projects (Courthouse Breda, Spaces Amstel, Spaces Rode Olifant). Closely comparable in style and client overlap.
• Clive Wilkinson Architects: Boutique workplace design studio specialising in large-scale, brand-driven office and coworking interiors for technology and enterprise clients. Comparable in scale and craft focus to bs;bp.
• Spacelab: Workspace strategy and design consultancy focused on corporate occupiers undergoing hybrid-work transformation. Comparable service profile and customer segment, particularly for European enterprise clients.

Broad incumbents

• Gensler: One of the largest global architecture and design firms with a dedicated workplace practice serving Fortune 500 enterprises. Competes with bs;bp for large enterprise mandates but offers a much broader portfolio beyond workplace.

Regional players

• Area Sq: UK office interior design and fit-out specialist serving corporate occupiers with workspace transformation projects. Comparable in offering but regional rather than international.
• Oktra: UK-based office interior design and fit-out firm serving enterprise clients across Britain. Comparable service offering (workspace design) but geographically focused on the UK rather than pan-European/global like bs;bp.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkRknpT41nCTAlKKvGyuECw
• LinkedInlinkedin.com/company/bsbp-b.v.
• Instagraminstagram.com/betterspacebetterpeople
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about better space; better people