Szinapszis

What Szinapszis does

Szinapszis Piackutató és Tanácsadó Kft. (Szinapszis Market Research and Consulting) is a privately held Hungarian full-service healthcare market research and consulting firm founded in 1998. The company specializes exclusively in the healthcare and pharmaceutical sector, providing quantitative surveys, qualitative focus groups, in-depth interviews, eye-tracking studies, and syndicated tracking research to pharmaceutical manufacturers, healthcare professionals, patient associations, and government health institutions in Hungary and selected Central-Eastern European markets (Slovenia and Croatia).

The company's core technology is a healthcare-specialized research infrastructure built around proprietary panel and database assets. The flagship is EgészségPanel™ (Health Panel), the firm's own-built national residential and corporate database panel used for consumer and professional healthcare research in Hungary. This is complemented by GDPR-compliant physician, pharmacist, and healthcare professional databases, access to NEAK (National Health Insurance Fund) pharmaceutical sales data, a 110-workstation Voxco-powered call center, Tobii eye-tracking hardware and software (T60, Glasses 1-2, Nano Pro, Studio Pro, Lab) for visual attention research, and the visionslive platform for online qualitative research and online community building. Syndicated product brands include MedNetTrack (physician digitalization tracking across CEE), HealthPortalsAudit (annual health portal analysis), MediJournalTrack (physician journal reading habits), and OTC Choice® (multi-methodology OTC consumer choice studies). Szinapszis also produces omnibus surveys, readability testing for patient information leaflets, and operates professional focus group studios with streaming and simultaneous translation.

The business operates as a B2B professional services firm, earning revenue primarily through custom commissioned research and consulting engagements (quote-based pricing) plus syndicated study sales and downloadable publications. GTM is sales-led and direct-to-enterprise, supported by conference presence (Digital Health Summit, eyeforpharma, Health 2.0, EphMRA, ESOMAR) and association memberships (EphMRA — the only Hungarian member — ESOMAR, GLOBAL MR, BIG Research). The firm is part of the Quercus Consulting Group, an integrated services cluster owned by the same founding principals. Disclosed annual net revenue is approximately HUF 1 billion (~EUR 3 million / ~USD 3.0-3.3 million), with 50-70 average full-time employees across Budapest, Debrecen, and Slovenia/Croatia operations. The firm obtained ISO 9001:2015 certification in July 2025 covering project management, pharmacovigilance, data protection, IT security, and sustainability.

Name

Szinapszis

Legal name

Szinapszis Piackutató és Tanácsadó Kft.

Website

https://szinapszis.hu

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Szinapszis is a Hungarian full-service healthcare market research and consulting firm, founded in 1998, serving pharmaceutical companies, healthcare professionals, and patient associations through proprietary panels, syndicated trackers, qualitative research, and eye-tracking studies across Hungary, Slovenia, and Croatia.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Market Research Services: Full-service market research and consulting services for pharmaceutical companies, healthcare providers, and related organizations. Services include quantitative surveys, qualitative focus groups and interviews, and specialized healthcare sector research.
2. Study Publications and Downloads: Sale of research studies and publications (e.g., OTC Choice® studies) that provide sector-specific market insights. Some studies available for free download after registration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Szinapszis is a full-service healthcare market research and consulting agency that designs and executes quantitative surveys, qualitative focus groups and depth interviews, and tracking studies for pharmaceutical manufacturers, healthcare professionals, patients, and healthcare organizations. Core deliverables include proprietary panel-based studies (Egészségpanel, MedNetTrack, OTC Choice, HealthPortalsAudit, MediJournalTrack), eye-tracking consumer research, and strategic consulting, all delivered primarily in Hungary and Central-Eastern Europe.

Product overview

Szinapszis is a full-service healthcare market research and consulting agency operating since 1998, offering a comprehensive portfolio of research products and services. The core offerings include the proprietary EgészségPanel national research panel, MedNetTrack CEE tracking studies for physician digitalization, OTC Choice consumer decision studies, HealthPortalsAudit website analysis, and MediJournalTrack media habits research. These are complemented by specialized qualitative research services including eye-tracking studies using Tobii technology, focus group studio facilities with streaming capabilities, online qualitative research via visionslive platform, omnibus surveys, readability testing, and access to healthcare professional databases. The company operates 110-seat Voxco-powered call center operations and provides complete project management from study design through analysis. Szinapszis functions as part of the Quercus Consulting Group, an integrated services organization providing synergies across market research, consulting, and marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• EgészségPanel™: The company's own-built national residential and corporate database panel used for health-related market research.
• OTC Choice®

Products and services

• Egészségpanel™ (Health Panel) Proprietary national residential and corporate database panel for conducting healthcare market research among Hungarian consumers and professionals. Customers can commission panel-based surveys and omnibus studies using this asset.
• MedNetTrack Continuous tracking study measuring physician digitalization, online behavior, multichannel marketing effectiveness, and healthcare professional information habits across Central and Eastern Europe.
• OTC Choice® Multi-methodology snapshot studies providing consumer insights for over-the-counter pharmaceutical and health product purchasing decisions in pharmacies.
• HealthPortalsAudit Annual analysis of the Hungarian online health portal market, examining health website usage, content quality, and digital health information consumption patterns.
• MediJournalTrack Tracking study monitoring physician journal reading habits, medical literature consumption, and professional media preferences.
• Eye-Tracking Studies (Szemkamera) Consumer visual attention research using Tobii eye-tracking technology (T60, Glasses, Nano Pro) to measure website, packaging, and communication material effectiveness for healthcare and pharmaceutical clients.
• Focus Group Studio Services Professional focus group facility in Budapest with online streaming capabilities and simultaneous translation for qualitative healthcare research.
• Online Qualitative Research (visionslive) Digital qualitative research platform for conducting online focus groups, communities, and depth interviews with healthcare professionals and patients.
• Quantitative Market Research Services Custom quantitative survey design, fieldwork, and analysis for healthcare and pharmaceutical clients using telephone (CATI), face-to-face, and online methodologies.
• Strategic Healthcare Consulting Healthcare and pharmaceutical strategy consulting built on Szinapszis research outputs, supporting clients with health industry strategy, marketing channel decisions, and evidence-based policy inputs.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered minor, core and major.

• Magyar Rezidens Szövetség (Hungarian Resident Association)minorStrategic or Co-development Partner · 14 August 2013Cooperation agreement between the Hungarian Resident Association and Szinapszis Kft. for joint research initiatives on healthcare professional topics.
• Quercus Consulting Group (QCG)coreStrategic or Co-development PartnerQuercus Consulting Group consists of companies with the same ownership background operating in synergy to provide integrated services. Member companies include market research, mystery shopping, consulting and training, offline and online marketing solutions, creative and media agency services, own media-portfolio operation, content services, and website/mobile application development.
• EphMRA (European Pharmaceutical Market Research Association)coreOthersSzinapszis is the only Hungarian member of EphMRA, participating in European pharmaceutical market research conferences and adhering to the association's ethical code.
• ESOMARcoreOthersESOMAR membership with adherence to their code of ethics and recommendations for market research.
• GLOBAL MR (Global Market Research)majorStrategic or Co-development PartnerInternational market research association partnership enabling multinational research projects across multiple countries through partner network.
• BIG ResearchmajorStrategic or Co-development PartnerInternational market research association partnership for multinational research cooperation across countries.
• Debreceni Egyetem (University of Debrecen)minorStrategic or Co-development PartnerCooperation with University of Debrecen including apprenticeship agreement (tanulószerződés) for developing future market research professionals, and joint participation in Debrecen Health Industry Strategy project.
• Digital Health SummitminorGTM or Marketing PartnerAnnual Digital Health Summit conference collaboration, with Szinapszis participating as speaker and thought leader in digital healthcare topics.
• eyeforpharmaminorGTM or Marketing PartnerStrategic partnership with eyeforpharma Barcelona conference, a major European pharmaceutical marketing event.
• Health 2.0minorGTM or Marketing PartnerHealth 2.0 Hungary Chapter founding member and active participant in Health 2.0 conferences including Santa Clara and Europe events.
• Webbeteg.huminorStrategic or Co-development PartnerHealthcare portal partnership with regular joint research initiatives and conference participation at Digital Health Summit.
• Magyar Alvás Szövetség (Hungarian Sleep Association)minorStrategic or Co-development PartnerCollaboration on World Sleep Day research and annual sleep-related surveys conducted with Budapest Sleep Center.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• IQVIA: Global leader in healthcare data, analytics and market research serving pharmaceutical manufacturers. Comparable as a much larger incumbent operating in the same pharmaceutical market research category Szinapszis serves, with overlapping client base (e.g. global pharma companies present in Hungary).
• Ipsos Healthcare: Dedicated healthcare practice of global market research group Ipsos, providing pharma and patient research. Directly comparable on customer base and service mix, but operating at vastly greater global scale and brand recognition.
• Kantar Health: Healthcare-focused insights and consulting arm of Kantar, offering syndicated and custom pharma research. Comparable as a healthcare-specialized research competitor serving multinational pharma clients, but with materially broader geographic and methodological footprint.

Direct peers

• Medefield: Specialist healthcare market research firm running a global physician panel for pharma clients. Comparable to Szinapszis in being a panel-driven, healthcare-only research specialist serving pharmaceutical marketing teams.
• M3 Global Research: Operates one of the world's largest physician panels for healthcare market research, with global online survey capabilities. Comparable to Szinapszis on physician-panel methodology and pharma-client focus.
• Schlesinger Group: Global market research fieldwork and qualitative services provider with focus group facilities and panel capabilities. Comparable to Szinapszis on the qualitative-research infrastructure side (focus group studios, online qualitative platforms).
• AplusA Research: European-based healthcare market research firm focused on physicians and patients, with qualitative and quantitative capabilities. Comparable as a similarly-sized European healthcare MR specialist with overlapping methodology and customer set.
• HRW (Healthcare Research Worldwide): Healthcare-specialist market research agency offering qualitative and quantitative services to pharma clients. Comparable on dedicated healthcare MR positioning and pharma-client focus, with similar mid-sized scale.
• Lumanity (formerly Cello Health): Healthcare-focused evidence, strategy and communications firm with dedicated market research capabilities for pharma clients. Highly comparable in service mix (custom research, syndicated tracking, qualitative) and customer profile (global pharma).

Regional players

• NRC (Medián Group / Kantar Hungary): One of the leading Hungarian market research agencies, historically Medián, now part of Kantar Hungary. Comparable as a domestic Hungarian MR competitor operating in the same local market and competing for similar enterprise and public-sector clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/szinapszis.piackutato.ceg
• LinkedInlinkedin.com/company/szinapszis-ltd-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Szinapszis