La Quinta Corporation

What La Quinta Corporation does

La Quinta Corporation operates the La Quinta by Wyndham brand, a midscale hotel franchise with over 900 properties concentrated in North, Central, and South America. Founded in 1968 and headquartered in Irving, Texas, the company was acquired by Wyndham Hotels & Resorts in 2018 for $1.9 billion, integrating La Quinta into the world's third-largest hotel group. Individual properties are independently owned and operated by franchisees; La Quinta Franchising LLC (the current operating entity) provides brand licensing, brand standards, training, and access to Wyndham's reservation, loyalty, and marketing infrastructure. The brand targets both business and leisure travelers, offering free breakfast, pet-friendly accommodations, and Wyndham Rewards points earning at most locations.

The underlying technology stack is Wyndham's cloud-based hotel management and reservation platform, accessible via wyndhamhotels.com, the Wyndham Hotels & Resorts mobile app (iOS and Android), the Road Trip Planner feature, and traditional phone reservations. Customer-facing systems include mobile check-in/checkout, real-time booking, and integration with the 50-million-member Wyndham Rewards loyalty program. La Quinta does not expose a public API; all integrations are managed through Wyndham's proprietary platform. Distribution combines Wyndham's direct channels (website, app, call center, Wyndham Business, group sales), channel partners (travel advisors, OTAs, metasearch), and co-branded credit-card partnerships (Barclays' Wyndham Rewards Earner Cards).

La Quinta's revenue model is asset-light franchise economics layered with Wyndham's broader monetization. Primary streams are franchise fees (initial + ongoing royalties tied to room revenue), the Wyndham Rewards Insider subscription ($95/year), Travel Bundle commissions (hotel + flight/car/cruise), and credit-card partnership economics. Pricing is set per-franchisee within brand guidelines, with discount programs for AAA/AARP/Government/Military/Senior guests, corporate rates up to 15% via Wyndham Business, and points-based redemption from 7,500 to 30,000 points per night. The company serves a mix of business travelers, leisure/family travelers, group and meeting planners, and small/mid-size businesses — distributing risk across both persona and use-case segments.

Name

La Quinta Corporation

Legal name

La Quinta Franchising LLC

Website

http://www.lq.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

La Quinta Corporation operates the La Quinta by Wyndham midscale hotel franchise brand (900+ properties across the Americas), owned by Wyndham Hotels & Resorts since 2018. It serves business and leisure travelers through franchised properties, Wyndham's reservation platform, and the 50M-member Wyndham Rewards loyalty program.

Ownership category

akta.pro rank

Product category

Mid-Scale Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

akta.pro secondary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Mid-scale hotel brand
• Hotel franchise services
• Hospitality loyalty program
• Corporate travel booking
• Extended stay hotels

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: La Quinta operates as a franchise brand under Wyndham Hotels & Resorts. Independent hotel owners pay franchise fees to use the La Quinta brand, which includes access to the Wyndham reservation system, Wyndham Rewards loyalty program, and brand standards. Franchise fees typically include an initial franchise fee and ongoing royalty payments based on room revenue.
2. Wyndham Rewards Loyalty Program: The Wyndham Rewards program has 50 million members. While the program itself drives bookings, Wyndham earns revenue through credit card partnerships (Wyndham Rewards Earner Cards) that offer bonus points for spending, generating interchange fees and customer acquisition value.
3. Travel Packages and Bundles: Wyndham Travel Bundles offer hotel + flight packages, cruises, car rentals, and tours, generating commission revenue through partnerships with airlines, cruise lines, and car rental companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

La Quinta by Wyndham operates as a franchised midscale hotel brand offering accommodations at approximately 900 properties across North, Central, and South America, with free daily breakfast, pet-friendly rooms, and integration into the Wyndham Rewards loyalty program. Revenue is generated primarily through franchise fees, royalty payments from independently owned properties, and Wyndham's broader hotel distribution, mobile booking, and travel package platforms.

Product overview

La Quinta by Wyndham is a midscale hotel brand now owned by Wyndham Hotels & Resorts (which acquired La Quinta for $1.9 billion), offering a portfolio of over 900 properties across North, Central, and South America. The brand operates as part of Wyndham's ecosystem of brands, with core offerings including the La Quinta by Wyndham hotel properties with free breakfast and pet-friendly accommodations, the Wyndham Rewards loyalty program (50M+ members), and the Wyndham Hotels mobile app for booking and check-in. Additional value-added services include Wyndham Business for corporate travelers (offering up to 15% discounts), Travel Bundles combining hotel + flights/car rentals/cruises, and Meetings & Events services for group bookings. The brand competes in the midscale segment alongside other Wyndham brands like Wingate, AmericInn, and Baymont.

Differentiator

Problem solved

Functional benefit

Products and services

• La Quinta by Wyndham Flagship midscale hotel brand operated by Wyndham Hotels & Resorts, offering contemporary guest rooms with modern amenities across North, Central, and South America. Properties include free daily breakfast, pet-friendly accommodations, and the signature 'Here For You' service.
• Wyndham Rewards Loyalty Program Loyalty rewards program with 50 million members allowing guests to earn and redeem points across 9,000+ Wyndham hotels globally, with an optional Insider subscription tier offering exclusive discounts and bonus points.
• Wyndham Business Business travel management program offering up to 15% discount for small and mid-size businesses, with managed travel tools, projects, groups, and travel advisor resources.
• Wyndham Travel Bundles Package deals combining hotel stays with flights, car rentals, cruises, tours, activities, and airport transfers, allowing Wyndham Rewards members to earn points on total package purchases.
• Meetings & Events Services Group travel and meeting coordination services providing flexible event spaces, comfortable guest rooms, and group booking inquiry submission for business meetings and group gatherings.
• Wyndham Hotels & Resorts Mobile App Award-winning mobile application enabling booking, mobile check-in/checkout, Wyndham Rewards management, and the Road Trip Planner feature for trip planning across Wyndham hotels.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Wyndham Hotels & ResortsflagshipStrategic or Co-development PartnerWyndham Hotels & Resorts acquired La Quinta in 2018 for $1.9 billion. La Quinta now operates as 'La Quinta by Wyndham' under the Wyndham brand portfolio. Wyndham is the world's third largest hotel group with 9,000+ hotels (~600,000 rooms) in 75 countries. The partnership provides La Quinta with access to Wyndham's global distribution system, Wyndham Rewards loyalty program (50M members), technology platforms, and marketing resources.
• Wyndham Rewards Credit Card (Barclays)coreGTM or Marketing PartnerWyndham Rewards Earner Cards (issued via Barclays) offer co-branded credit cards earning Wyndham Rewards points on purchases. Cards offer up to 120,000 bonus points for new applicants and up to 6 points per $1 on eligible purchases, driving customer acquisition and revenue through interchange fees.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Red Roof Inn: Privately held economy/midscale franchise chain. Targets a similar price-conscious traveler with a pet-friendly policy but operates a smaller, less globally distributed system than La Quinta.

Direct peers

• Holiday Inn Express (IHG): Limited-service midscale brand from InterContinental Hotels Group with free breakfast, loyalty integration (IHG One Rewards), and a similar franchise model. Competes head-to-head with La Quinta across highway and suburban locations.
• Days Inn by Wyndham: Economy-tier Wyndham brand sharing the same parent and Wyndham Rewards ecosystem. Competes with La Quinta on price-sensitive overnight stays at highway-adjacent properties.
• Fairfield by Marriott: Marriott's value-oriented midscale brand with complimentary breakfast and Bonvoy integration. Closely parallels La Quinta's positioning as an affordable, consistent product for road warriors.
• Comfort Inn (Choice Hotels): Direct midscale competitor under Choice Hotels International. Comfort Inn targets the same value-conscious business and leisure traveler with complimentary breakfast and standardized rooms, making it the closest like-for-like brand rival to La Quinta.
• Baymont by Wyndham: Sister Wyndham midscale brand, also franchised. Although under the same parent, Baymont competes with La Quinta for overlapping guest profiles, franchisee capital, and roadside real estate.
• Best Western: Global midscale hotel network with a similar member-based loyalty program (Best Western Rewards) and franchise-style operating model. Competes for the same family and road-trip traveler.
• Hampton by Hilton: Hilton's flagship midscale brand offering complimentary breakfast and Hilton Honors loyalty. Targets the same business and leisure traveler as La Quinta with comparable pricing and amenity profile.
• Wingate by Wyndham: Upper-midscale Wyndham franchise brand. Internal Wyndham peer that targets a slightly higher-rate business traveler but draws from the same franchisee pool and rewards system.
• Quality Inn (Choice Hotels): Another Choice Hotels midscale brand competing for the same budget-conscious business and leisure travelers. Comparable franchise economics and roadside/suburban footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/laquinta
• Facebookfacebook.com/laquinta
• Instagraminstagram.com/laquintahotels
• TikToktiktok.com/@laquintabywyndham
• Xx.com/lq
• LinkedInlinkedin.com/company/la-quinta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Quinta Corporation