What Artnature does

Artnature Inc. (株式会社アートネイチャー, tyo:7823) is a Japanese specialty hair care company founded in 1965 and incorporated in 1967, headquartered in Shibuya, Tokyo. The company operates as a vertically integrated hair solutions provider addressing hair loss, thinning, baldness, gray hair, and cosmetic hair enhancement for both men and women, with a parallel medical wig offering for cancer and alopecia patients. Its core product portfolio spans custom-made wigs (オーダーメイドウィッグ), semi-permanent hair addition systems (増毛/MRP), hair extension services (BeautiUp), Class I OTC pharmaceutical hair regrowth treatments (LABOMO Hair Glow Minoxi 5 Neo with 5% minoxidil for men, 1% for women), scalp care systems (LABOMO Hair Tech System), hair volume cosmetics (Art Micron Powder series with 1.9M+ cumulative unit sales), and an emerging skincare brand (AULA).

The company's go-to-market is a direct-to-consumer model built on a distinctive owned-retail network: 283 Artnature salons, 91 Julia Olger ready-made wig stores, and 11 in-hospital salons across Japan as of March 2026, complemented by an e-commerce platform (ec.artnature.co.jp), department store exhibition events, toll-free phone consultation lines segmented by gender, and TV commercial-driven awareness. Manufacturing is offshored to wholly-owned Philippine facilities (Artnature Manufacturing Philippines Inc. and Artnature Philippines Inc.), with regional sales subsidiaries in Singapore, Malaysia, Thailand, and Bangladesh. Revenue mechanics combine one-time service transactions, recurring monthly subscriptions (fixed-rate hair addition plans from ¥15,400/month, with 20% subscription discounts on consumables), and consumable product replenishment.

Financially, Artnature is a mature, slowly contracting business: revenue declined from approximately ¥33.2B in FY2022 to ¥28.1B in FY2026, while profitability has improved materially (net income roughly doubling from ¥5.4B to ¥11.9B year-over-year). The company operates 12 subsidiaries including Art Medical Service, Beauty Laboratory, NAO-ART, and Art Mikawaya, and maintains leadership of Japan's domestic hair care industry by sales revenue for five consecutive years (FY2020-2024). Capital as of March 2026 was ¥3,667 million, with 3,851 employees (2,321 solo).

Name

Artnature

Legal name

株式会社アートネイチャー

Website

https://artnature.co.jp

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Artnature is a Japanese specialty hair care company (founded 1965, tyo:7823) manufacturing wigs, hair addition systems, and OTC hair regrowth products for men and women with thinning hair, operating 283 Artnature salons and 91 Julia Olger stores across Japan.

Ownership category

akta.pro rank

Product category

Hair Care and Wig Services

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industries

Women's Hair Salons (HSALAAAA), Hair & Wig Replacement Systems (Hairpieces/Toupees) (HSALAAAK), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Custom wig manufacturing
• Hair addition services
• OTC hair regrowth
• Medical wigs
• Hair care products

Headquarters

HQ city

Yoyogi-sanyacho

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hair service provision: In-salon services including custom-made wigs (オーダーメイドウィッグ), semi-permanent hair addition (増毛), hair extension (エクステ), and hair care services
2. Product sales (e-commerce and salon): Sales of OTC hair growth products (発毛剤), shampoo, conditioner, hair color, hair fiber powder, beauty supplements, and skincare products through e-commerce platform and in-salon
3. Subscription/recurring: Monthly fixed-rate hair addition plans (定額増毛 月々15,400円〜) and regular delivery subscription courses for consumable products

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Artnature manufactures and sells custom-made and ready-made wigs, semi-permanent hair addition (増毛/Marp) services, and hair extensions through a national network of 283 salons, 91 Julia Olger ready-made wig stores, and 11 hospital-based salons across Japan. The company also distributes OTC hair regrowth treatments (Class 1 pharmaceuticals containing minoxidil), scalp and hair care product systems (LABOMO, CARE FACTOR, Art Micron), medical-use wigs (ANCS), skincare (AULA), and health supplements through its own e-commerce platform and salon channel. Revenue is generated through professional in-salon services, unit-priced product sales, and monthly subscription plans for ongoing hair addition.

Product overview

Artnature Inc. operates as a comprehensive hair consulting enterprise offering a multi-tiered portfolio of products and services addressing hair loss, thinning, and styling needs. The core offering comprises professional salon-based services for both men (アートネイチャー メンズ) and women (アートネイチャー レディース) including custom-made wigs (オーダーメイドウィッグ), hair thickening (増毛/MRP products including クリアマープ series and ヘアボーナイフ LX), and hair extension services (ビューティアップ). The e-commerce channel (アートネイチャー・オンラインショップ) distributes sub-branded consumer products including hair care systems (ラボモ series: ヘアテックシステム, アートブラック, シルキーソフト, クールキューブ), hair volume products (アートミクロン パウダー/ジェット series), OTC hair regrowth treatments (LABOMO ヘアグロウ ミノキシ5 ネオ and ハナミノキ, both Class I pharmaceutical products requiring pharmacist consultation), AGA risk testing kits, scalp care (ケアファクター, iiRo), skincare (AULA), and health supplements (明日葉青汁). Specialized sub-brands include MJO (men's hair thickening), ジュリア・オージェ (women's ready-made wigs), and ANCS (medical wigs for patients undergoing treatment).

Differentiator

Problem solved

Functional benefit

Brands

• MJO: Men's hair multiplication product specialty store offering readymade to custom-made products at low prices.
• Julia Alger (ジュリア・オージェ)
• ANCS (アンクス)
• NAO-ART
• AULA (オーラ)
• LABOMO (ラボモ)
• Art Micron (アートミクロン)
• CARE FACTOR (ケアファクター)

Products and services

• Hair For Life LX (ヘアー・フォーライフ LX) Men's premium hairpiece (wig) designed to feel like one's own hair with natural appearance and comfort for everyday wear.
• Clear Mapp 5X (クリア マープ 5X) Men's hair addition (増毛) product using patent-pending binding-node color removal technology (特開2025-026309) that blends seamlessly with the scalp and allows styling with wax or gel.
• Marp Control System (マープ コントロール システム) Men's hair management system product for controlling and maintaining hair thickening (増毛/Marp) results.
• MRP Product Line (MRP RUSH / MRP RUSH PREMIUM / MRP BOOST / MRP PRIME / MRP REAL) Line of men's hair addition (増毛) products offering various levels of hair-volume solutions from entry-level to premium tiers.
• Air Jasmee (エア ジャスミー) Women's wig featuring cool-touch mesh material with air holes for comfortable, refreshing wear throughout the day.
• Beauty Up (ビューティアップ) Women's hair extension service offering instant volume enhancement for thinning hair, with promotional trial campaigns.
• Stylia (スタイリア) Women's wig product available in the ready-made wig lineup.
• Freedia (フリーディア) Women's ready-made wig product with free trial experience service available.
• Art Micron Powder (アートミクロン パウダー) Long-selling hair-volume powder (増毛パウダー) that applies directly to the scalp via puff applicator to instantly cover thinning areas and white hair. Includes 12 moisturizing ingredients. Priced at ¥8,800 (tax included) or ¥7,040 on subscription (20% off).
• Art Micron Jet (アートミクロン ジェット) Spray-type hair-volume product in the Art Micron series for easy application to cover thinning and white hair with a natural finish.
• Art Micron Finish Spray (アートミクロン フィニッシュスプレー) Specialized setting spray for Art Micron powder products that locks styles in place and adds water and sweat resistance. Contains lavender fragrance and moisturizing ingredients.
• LABOMO Hair Tech System (ラボモ ヘアテックシステム) Complete hair care system offering scalp cleansing (moisture and deep cleansing), shampoo, conditioner, and hair tonic products for both men and women, including a free-foam spray for weekly intensive care.
• LABOMO Art Black (ラボモ アートブラック) Hair care series including shampoo, conditioner, and medicated hair tonic designed for men targeting hair volume and scalp health concerns. Contains art black hair care ingredients for black hair maintenance.
• LABOMO Silky Soft (ラボモ シルキーソフト) Hair care series (shampoo, conditioner, medicated hair tonic) for women using proprietary nano-encapsulation technology without surfactants. Features plant extracts including Kanka and Ezokikoku for moisturizing and scalp environment care.
• LABOMO Cool Cube / CARE FACTOR Cool Series (ラボモ クールキューブ / ケアファクター クールシリーズ) Cooling hair care series with menthol and multiple cooling agents for refreshing scalp sensation. Includes shampoo, conditioner, and scalp gel products with deodorizing properties. Features vacuum-sealed containers and 5 cooling ingredients.
• LABOMO Hair Glow Minoxi 5 Neo (Class 1 Pharmaceutical) Men's OTC topical hair regrowth treatment (第1類医薬品) containing 5% minoxidil (maximum concentration among domestically approved minoxidil products). Includes panthenyl ethyl ether, pyridoxine HCl, tocopherol acetate, and l-menthol. Requires pharmacist consultation for purchase.
• LABOMO Hair Glow Hanaminoxi (Class 1 Pharmaceutical) Women's OTC topical hair regrowth treatment (第1類医薬品) containing 1% minoxidil (nationally approved concentration for women). Includes 4 active ingredients for scalp environment maintenance. Approved for adult female AGA (androgenetic alopecia). Requires pharmacist consultation.
• Artnature AGA Risk Check Kit Genetic/diagnostic test kit measuring DHT hormone levels from hair samples to assess male-pattern hair loss (AGA) risk on a 4-stage scale. Commissioned to Aska Pharmaceutical Medical Co., Ltd. Results delivered by email within 2-3 weeks of sample submission.
• AULA Bright Gel (AULA ブライトジェル) Medicated (医薬部外品) brightening gel from the AULA skincare brand targeting both men and women. Contains tranexamic acid and niacinamide for wrinkle improvement and melanin suppression (spot and sunspot prevention). Contains 7 plant-derived moisturizing ingredients in a 7-free formulation.
• iiRo (イーロ) Shampoo-based white-hair care product line (approximately 7-day trial size available) that enables easy gray hair management through daily shampoo replacement.
• CARE FACTOR (ケアファクター) Hair care series including cooling series (クールシリーズ), detangling and anti-static (サラル) shampoo and conditioner products. Features sulfate-free, mineral oil-free, and silicone-free formulations.
• Ashitaba Delicious Green Juice (明日葉で作ったおいしい青汁) Health functional food (特定保健用食品) green juice containing Ashitaba (明日葉) and chitosan for cholesterol reduction support. Made from pesticide-free Ashitaba. Matcha flavor with black sugar for palatability.
• MJO (Men's Hair Thickening Specialty) Men's hair thickening product specialty store brand offering ready-made to custom-made products at low prices with quick service.
• Julia Olger (ジュリア・オージェ) Women's ready-made wig retail shop brand. Customers can coordinate wigs like choosing clothes, with a fun and casual shopping experience.
• ANCS (アンクス) Medical Wigs Medical wig sub-brand featuring natural-looking and fitting wigs that support customers' wig lifestyle during treatment periods with adaptable support for physical changes.
• NAO-ART Ready-Made Wigs Ready-made wigs brand operated by NAO-ART Corporation, a wholly-owned subsidiary of Artnature.
• Artnature Men's Hair Thickening & Wigs Service Professional hair consultation and styling services for men's hair loss, offering hair thickening (MRP) products, custom and ready-made wigs, and hair extensions through salon locations across Japan.
• Artnature Ladies Wigs & Extensions Service Women's salon services including custom-made wigs (オーダーメイドウィッグ), ready-made wigs, and hair extension services (BeautiUp) through dedicated women's salon locations.
• Monthly Fixed-Rate Hair Addition Subscription Plan (定額増毛) Monthly fixed-rate hair addition (増毛) subscription plan starting at ¥15,400 (incl. tax) enabling customers to increase hair volume at their own pace across three plan tiers.

Quantifiable outcome

• Market leader in Japanese hair care industry for 5 consecutive years (FY2020-2024)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aderans Co., Ltd. Aderans is Japan's other major wig and hair addition specialist, operating salon networks across Japan (formerly including the Hair Club brand in the US). It is the closest direct competitor to Artnature, serving the same hair-loss and female hair-enhancement customer segments with custom-made wigs, hair addition, and ready-made wig retail.
• Keeps: Keeps is a US DTC subscription service focused exclusively on male hair loss, offering generic finasteride and minoxidil through telehealth consultations. It is a category disruptor that addresses the same demographic as Artnature's men's hair addition business through a lower-cost, digital-first delivery model.
• Bosley Inc. Bosley is the largest US-based hair restoration and replacement services company, offering surgical hair transplantation and non-surgical hair systems. It directly competes with Artnature's service model for men seeking hair loss solutions, though with a heavier emphasis on surgical restoration.
• Ro (Roman): Ro operates the Roman platform, a DTC telehealth subscription for men's hair loss offering oral and topical treatments. Like Artnature, it targets men with thinning hair, but through a fully digital, low-overhead model that competes on price and convenience.
• Regis Corporation (Hair Club): Hair Club, a subsidiary of Aderans, operates a North American salon-based hair restoration and replacement services network. It shares Artnature's in-person salon service model and target customer (men and women with hair loss), making it a strong cross-regional direct peer.
• Hims & Hers Health: Hims & Hers is a leading direct-to-consumer telehealth platform selling hair loss treatments (oral finasteride, minoxidil) and other wellness products online. It targets the same male-pattern hair loss customer that Artnature serves, but via a digital-only subscription model that competes on convenience and price.

Emerging players

• Mandom Corporation: Mandom is a Japanese men's grooming company known for Gatsby and Lucido styling products. While it competes for the same male consumer wallet, it focuses on styling and grooming rather than hair loss solutions, making it an adjacent rather than direct competitor to Artnature's core offering.

Broad incumbents

• Kao Corporation: Kao is Japan's largest personal care conglomerate with the Kanebo and Curel haircare brands plus a professional salon product line. It is a broad incumbent that overlaps with Artnature's haircare product business (LABOMO, Crea Factor) but does not specialize in wigs or hair addition services.
• Henkel AG (Schwarzkopf Professional): Henkel's Schwarzkopf Professional division is a global leader in salon-distributed haircare products. It is comparable to Artnature in serving professional salon channels but focuses exclusively on haircare chemistry rather than wigs or hair addition systems.
• L'Oréal Professionnel: L'Oréal Professionnel is the global leader in salon haircare products (shampoos, conditioners, treatments, color) distributed through professional salons. It overlaps with Artnature's haircare product lines (LABOMO Hair Tech System) but does not offer wigs or hair addition services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/artnature_pr
• Facebookfacebook.com/artnature.inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artnature