Revelation Wellness

What Revelation Wellness does

Revelation Wellness is a Phoenix, Arizona-based nonprofit Christian wellness ministry founded in 2011 by Alisa Keeton that integrates physical fitness instruction, embodied spiritual practices, and neuroscience-informed coaching into a unified Christ-centered wellness system. The organization builds and distributes proprietary content formats (RevX, Rev on the Mat, Cardio Intervals, Cardio Dance, Full Body Strength) and structured programs (Body Freedom Reset, Strength Made Simple, Get Strong, The Love-Paced Race, 5-Day Hormone Reset, Embodied, Sugar Fast, Focus40) delivered through a mobile app, the RevWell TV on-demand video platform, the RW+ membership subscription community, the Revelation Wellness Podcast (9.5M+ downloads across 100+ countries), and major book retail channels for founder-authored titles including The Body Revelation (national bestseller) and The Wellness Revelation.

The business model spans six distinct revenue streams: RW+ Membership subscription revenue (monthly recurring), cohort-based Instructor Training and LiveWell Health Coach Training tuition (one-time, with full-tuition and partial scholarships), one-time digital program sales ($20–$97 price points), book sales through Amazon, Tyndale, Christianbook, Barnes & Noble, Books-A-Million, Target, and Walmart, merchandise, and tax-deductible charitable donations (one-time, recurring, stock, IRA QCDs, and employer-matching gifts) accepted via Donorbox under its 501(c)(3) status. The organization is ECFA-accredited and holds the Candid Platinum Seal of Transparency.

The go-to-market is community-led and product-led, anchored by a globally distributed practitioner network of 3,900+ certified instructors and 130 ambassadors who deliver programming in churches, gyms, prisons, schools, and mission settings, plus an event layer (inaugural Health Summit, Love-Paced Race endurance events) that converts community engagement into training and membership revenue. The organization employs 11–50 staff and is led by founder and CEO Alisa Keeton alongside COO Kara Osborne, with no disclosed parent company, funding rounds, acquisitions, or M&A activity.

Name

Revelation Wellness

Legal name

Revelation Wellness

Website

https://revelationwellness.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Revelation Wellness is a Phoenix-based 501(c)(3) nonprofit founded in 2011 that delivers Christ-centered fitness, embodied coaching, and instructor certification through a mobile app, on-demand video platform, podcast, books, and a global network of 3,900+ trained instructors.

Ownership category

akta.pro rank

Product category

Faith-Based Wellness Programs

NAICS

Religious Organizations (813110), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Religious Organizations (81311)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Health Services (8000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Christian fitness programs
• Faith-based wellness
• Instructor certification training
• Wellness subscription platform
• Devotional fitness content

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. RW+ Membership Subscription: Monthly or annual subscription providing access to RW+ platform including daily devotionals, embodiment cues, exclusive podcast episodes, advanced RevWell TV workouts, community groups, and event access. The app serves as the primary delivery mechanism for member content.
2. Instructor and Health Coach Training Programs: Revelation Fitness Instructor Training (cohort-based, called 'Platoons') and LiveWell Health Coach Training — full-tuition and partial scholarship options available. Revenue from program tuition fees.
3. Digital Programs and Challenges: One-time purchase programs including Strength Made Simple ($59), Embodied ($97), Get Strong, 5-Day Hormone Reset ($20), Sugar Fast, Focus40, Walking the Words of Jesus, and other themed challenges and devotional programs.
4. Book Sales: Sale of books authored by Alisa Keeton including 'The Body Revelation' (national bestseller published by Tyndale) and 'The Wellness Revelation'. Distributed via Amazon, Tyndale, Christianbook, Barnes & Noble, Books-A-Million, Target, and Walmart.
5. Donations and Charitable Contributions: As a registered 501(c)(3) nonprofit, Revelation Wellness receives tax-deductible donations from individual donors. Accepts one-time gifts, monthly recurring donations, stock/dividend gifts, IRA charitable rollovers (QCDs), and employee matching gifts. Canadian donors directed through gcfcanada.com.
6. Merchandise Sales: Sale of merchandise through the Revelation Wellness store including books, journals, and gear. Additional revenue stream from branded merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Revelation Wellness operates as a 501(c)(3) nonprofit Christian wellness ministry that sells faith-based fitness training programs, an on-demand video streaming platform (RevWell TV), a subscription membership community (RW+), cohort-based instructor and health coach certification programs, structured wellness programs (Strength Made Simple, Get Strong, Embodied, 5-Day Hormone Reset, Love-Paced Race), books, and a mobile application. All offerings integrate physical fitness with Scripture, embodied devotional practices, and biblical teaching.

Product overview

Revelation Wellness is a nonprofit ministry offering a comprehensive suite of faith-based wellness programs and resources. The core offerings include: RW+ Membership (subscription community with exclusive content), RevWell TV (streaming fitness platform), Revelation Fitness Instructor Training, and LiveWell Health Coach Training. The organization provides structured programs including Body Freedom Reset (free 5-day jumpstart), Strength Made Simple ($59 beginner strength program), Get Strong (8-week progressive training), The Love-Paced Race (endurance walking for 5K to marathon), 5-Day Hormone Reset, Sugar Fast, and Focus40. Additional offerings include the mobile app, faith-based podcast with 9.5M downloads, devotional resources (Jesus Revealed, RevGather guides), Walking the Words of Jesus prayer program, and books by Alisa Keeton (The Body Revelation, The Wellness Revelation). The ecosystem also includes Ambassador and scholarship programs for training and equipping leaders in ministry.

Differentiator

Problem solved

Functional benefit

Brands

• RW+ Membership: Premium membership community offering daily devotionals, embodiment cues, exclusive podcasts, RevWell TV access, and community groups.
• RevWell TV
• LiveWell Health Coach Training
• Revelation Fitness Instructor Training
• RevWild
• The Love-Paced Race
• Embodied
• Strength Made Simple
• 5-Day Hormone Reset
• Body Freedom Reset
• Get Strong

Products and services

• RW+ Membership Subscription-based community platform providing daily devotionals, Embodiment Cues notifications, exclusive podcast episodes, advanced RevWell TV workout access, community groups, and event access — delivered via the mobile app and web. Designed for individuals seeking ongoing Christ-centered wellness engagement.
• RevWell TV Faith-based fitness streaming platform offering on-demand workouts including cardio intervals, strength training, yoga, restorative stretch, and RevX formats. Free accounts available with premium content reserved for RW+ members. For individuals seeking guided faith-based workouts at any fitness level.
• Revelation Fitness Instructor Training Comprehensive cohort-based certification program (called 'Platoons') that trains individuals to become certified faith-based fitness instructors. Graduates lead fitness classes integrating physical movement with spiritual growth in churches, gyms, communities, or online. For aspiring instructors seeking to serve through fitness ministry.
• LiveWell Health Coach Training Faith-based health coaching certification program that trains individuals to support holistic wellness addressing mind, body, and spirit using a Christ-centered, anti-diet approach. For aspiring health coaches who want to integrate Christian faith into coaching practice.
• Body Freedom Reset Free 5-day jumpstart program to healthy and whole living, taking participants from feeling frustrated and overwhelmed to living healthy, whole, and free. Used as a top-of-funnel acquisition tool that converts free users to RW+ memberships and paid programs.
• The Love-Paced Race Endurance walking training program designed to equip people of all fitness levels and body abilities to move toward better health while bringing freedom to others. Offers 5K, 10K, half-marathon, and marathon training options.
• Strength Made Simple Beginner strength training program for body, mind, and spirit. 6-week program with weekly focus videos, daily touchpoints, 2-3 strength workouts under 30 minutes, nutrition support, and faith-based encouragement. Priced at $59 one-time payment with one year of access.
• Get Strong 8-week progressive strength training program for body and soul. Designed for all fitness levels, teaching proper form and technique without needing fancy equipment or gym membership.
• Embodied 4-week live coaching seminar led by Alisa Keeton on the impact of Christ-centered health coaching. Includes live teaching, coaching demonstrations, reflective exercises, and exploration of brain science and biblical truth. Priced at $97 with replays available for 30 days.
• 5-Day Hormone Reset Guided 5-day hormone reset program to reduce bloat, cravings, fatigue, and stress through gentle, faith-centered support. Includes daily live coaching calls at 12 PM EST, email curriculum with PDF guides, and replay access. Priced at $20.
• The Body Revelation National bestseller book by Alisa Keeton, published by Tyndale, offering scientifically based, biblically-sound mind-body tools to metabolize pain, achieve well-being, and live for more than a number on a scale. Includes worksheets, movement calendar, food journal, and exclusive audio sessions.
• The Wellness Revelation Book by Alisa Keeton on faith-based wellness and transformation.
• Revelation Wellness Podcast Faith-based fitness podcast with REVING the Word (coached workouts with worship music), Be Still & Be Loved meditations, interviews, and teachings. Available on Spotify, Apple Podcasts, and dedicated platforms. Reaches 100+ countries with 9.5M+ downloads.
• Revelation Wellness App Native mobile application for iOS and Android providing access to RW+ membership content, purchased challenges and programs, RevWell TV workouts, Love-Paced Race training content, and instructor tools. Primary engagement platform for existing members.
• Sugar Fast Faith-based program focused on sugar addiction and freedom from unhealthy eating patterns.
• Focus40 Faith-based focused program offering deeper engagement for members seeking concentrated spiritual and wellness growth.
• Walking the Words of Jesus 21-day walking prayer program guiding participants through Scripture with audio recordings. Each daily walk is 20 minutes.
• Ambassador Program Full-tuition scholarship program designed to equip leaders already serving in ministry or mission-aligned spaces. Covers 100% of tuition for either Revelation Fitness Instructor Training or LiveWell Health Coach Training, with 130 ambassadors currently active globally.

Quantifiable outcome

• Over 3,900 instructors trained and active globally, with 130 ambassadors serving in mission-aligned spaces
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Faithful Workouts: Faithful Workouts offers Christian-based fitness classes, instructor training, and wellness programming targeting women, comparable to Revelation Wellness's faith-integrated fitness and instructor cohort model.
• Abide: Abide is a Christian meditation and sleep app serving faith-based wellness consumers through daily devotionals and audio content, comparable to Revelation Wellness's RW+ membership, app, and devotional content.
• The Daniel Plan: The Daniel Plan is a Saddleback Church-originated faith-based wellness program for churches and small groups, comparable to Revelation Wellness's church distribution and faith-based wellness curriculum model.
• Holy Yoga: Holy Yoga is a faith-based yoga ministry that trains and certifies Christian yoga instructors globally, directly comparable to Revelation Wellness's instructor training and faith-integrated fitness model.
• PrayFit: PrayFit is a faith-based fitness and wellness media platform integrating Scripture with physical health, mirroring Revelation Wellness's content, podcast, and faith-and-fitness positioning.

Broad incumbents

• Hallow: Hallow is the leading Catholic prayer and meditation app with broader faith-wellness reach and larger funding base, comparable as a faith-based wellness subscription and content platform competing for the same donor/member attention.
• Calm: Calm is a leading mindfulness and meditation subscription app, comparable as a broad incumbent in the adjacent mindfulness/wellness subscription space that overlaps with Revelation Wellness's devotional and embodiment content.
• Peloton: Peloton is a large digital fitness platform offering on-demand and live workouts via subscription, comparable as a broad incumbent in the connected fitness subscription category Revelation Wellness competes in.
• Apple Fitness+: Apple Fitness+ is a major subscription fitness platform integrated across Apple devices, comparable as a broad incumbent competitor for digital fitness subscriptions and on-demand workout content.

Regional players

• She Reads Truth: She Reads Truth is a Christian women's content and community platform with devotionals and reading plans, comparable as a faith-based women's content/community brand overlapping with Revelation Wellness's devotional and ambassador community model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/revelationwell
• Facebookfacebook.com/revelationwell
• LinkedInlinkedin.com/company/revelation-wellness-foundation
• Instagraminstagram.com/revelationwellness
• Pinterestpinterest.com/RevWell
• Xx.com/officialrevwell

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revelation Wellness