Holy Yoga

What Holy Yoga does

Holy Yoga is a Christ-centered yoga organization operating through Holy Yoga Global, LLC, headquartered in Phoenix, Arizona, with a fully remote team of 11–50 employees. Founded in 2005 by Brooke Boon and trademarked as Holy Yoga®, the company delivers yoga instructor certification programs (100-hour, 200-hour, 300-hour, and specialty tracks such as Trauma Sensitive, Pre/Postnatal, Breathwork, Kids Yoga, Chair, and Yin), graduating more than 5,000 certified instructors across 126+ countries and six continents. Certifications carry dual accreditation from Yoga Alliance (RYS 200, RYS 300) and the American Yoga Council, giving graduates professional portability.

The underlying platform comprises a subscription-based streaming service (HYTV and HYTV+), a live webinar training infrastructure for online instructor cohorts, an on-demand continuing education library of 225+ hours, a global Find-an-Instructor registry, and a Holy Yoga Collective community layer. Distribution spans self-serve streaming subscriptions, direct online enrollment for scheduled training cohorts, licensed in-person training partners (Holy Yoga Geaux, Holy Yoga Shenandoah Valley, Holy Yoga Dayton), and premium immersive retreats (Fall Immersive, Welcome Home, Purposeful Pause). Marketing runs through content (blog, podcast, newsletter), community (book clubs, coffee hours), and instructor referrals.

The business model is multi-streamed: one-time training tuition ($1,295–$3,695), specialty continuing education courses ($175–$675), HYTV subscriptions ($19/month standard), HYTV+ premium subscriptions ($69/month), retreats ($1,995–$2,395), merchandise, and gift cards. Customer segments include individual practitioners, current and aspiring yoga instructors, military spouses funded through the Department of Defense MyCAA scholarship, retreat attendees, and church/ministry buyers. A 501(c)(3) affiliate, the Holy Yoga Foundation (established 2018), supports the ministry and community outreach mission. No external venture or private equity rounds are disclosed beyond a $100,000 raise in January 2022, suggesting organic growth funded by operating cash flow.

Name

Holy Yoga

Legal name

Holy Yoga Global, LLC

Website

https://holyyoga.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Holy Yoga is a Christ-centered yoga organization offering accredited instructor training, continuing education, streaming content (HYTV/HYTV+), retreats, and merchandise to Christian practitioners and aspiring yoga instructors across 126+ countries.

Ownership category

akta.pro rank

Product category

Yoga Instructor Training

NAICS

Business Schools and Computer and Management Training (6114), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Kids & Family Yoga (HSADACAK), Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga instructor training
• Christian yoga certification
• Online yoga streaming
• Continuing education yoga
• Yoga retreats

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others, Supply Chain

Revenue model

1. HYTV Subscription (Standard): Monthly and annual subscription plans for streaming yoga content. Base tier offers video library access with first 14 days free trial. Annual option offers two months free.
2. HYTV+ Premium Subscription: $69/month premium tier including all standard features plus on-demand trainings, studies, workshops, resource pack, core membership rights, quarterly industry updates, and specialty training access worth over $1,000.
3. Instructor Training Programs: Core yoga instructor certification programs ranging from 100-hour ($1,495) to 300-hour ($3,695), offered live online or in-person through licensed partners. Payment plans available with deposits required.
4. Continuing Education Programs: On-demand specialty training programs including Breathwork ($175), Disordered Eating ($300), Kids Yoga ($275), Nidra ($175), Wheel ($375), Pre/Postnatal ($375), Trauma Sensitive ($675), and others earning Yoga Alliance CECs.
5. Retreat Programs: Premium immersive retreat experiences including Fall Immersive (November 4-8, 2026) with accommodations ranging from $1,995-$2,395 including meals and lodging, limited to 20 attendees.
6. Merchandise and Products: Student favorites including yoga gear and supplies sold through the Holy Yoga Shop. Affiliate links to Amazon partner products for yoga equipment.
7. Gift Cards: Gift cards available in configurable amounts, redeemable for any Holy Yoga training, merchandise, subscriptions, or other purchases.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels11 records

Core offering

Holy Yoga delivers Christ-centered yoga instructor training and certification programs (100, 200, and 300-hour tracks) alongside a subscription-based streaming platform (HYTV/HYTV+), specialized continuing education courses, and immersive retreats. The company's curriculum integrates Scripture, prayer, and Christian worship into yoga instruction, supported by a global network of 5,000+ certified instructors across 126+ countries and dual Yoga Alliance / American Yoga Council accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• 200-Hour Instructor Training Comprehensive 13-week live online yoga instructor certification program delivered via webinars and life groups, priced at $2,695. Available online or in-person through licensed partners; qualifies graduates for Yoga Alliance RYS 200 recognition and American Yoga Council accreditation. September 14 - December 15, 2026 cohort offered.
• 100-Hour Advanced Instructor Training Six-week advanced training program for already-certified 200-hour instructors, priced at $1,495 ($1,295 for on-demand). Offered online live or on-demand, awarding continuing education hours to qualified instructors. September 14 - October 19, 2026 cohort scheduled.
• 300-Hour Advanced Training Advanced 300-hour yoga instructor certification program priced at $3,695 for experienced instructors pursuing Master-level credentials. Qualifies graduates for Yoga Alliance RYS 300 recognition.
• Holy Yoga TV (HYTV) Streaming Subscription Subscription-based streaming platform offering a library of Christ-centered yoga flows, anatomical teachings, Bible studies, live classes, and wellness resources. Available in monthly ($19/month) and annual plans with a 14-day free trial and 2 months free on annual billing.
• HYTV+ Premium Subscription Premium subscription tier priced at $69/month including all HYTV standard features plus on-demand access to 225+ continuing education hours, specialty trainings, workshops, resource pack, core membership rights, and quarterly industry updates. First 2 months free with annual subscription.
• Continuing Education Specialty Training Programs On-demand specialty training programs earning Yoga Alliance CECs, including Breathwork ($175), Disordered Eating ($300), Kids Yoga ($275), Yoga Nidra ($175), Yoga Wheel ($375), Pre/Postnatal ($375), Trauma Sensitive ($675), Yin 1/Yin 2 ($375 each), Yogalates ($375), Touch ($375), Weights ($375), Size-Inclusive ($450), and Holy Yoga Chair Training ($495, 5-week live). Targeted at certified instructors maintaining credentials through ongoing education.
• Therapeutics: Holy Yoga One to One Specialized therapeutic yoga training program priced at $3,695, training instructors in one-to-one therapeutic yoga methodology for client-based healing work.
• Ignite: Leadership Reimagined Leadership development program for certified yoga instructors; price not publicly listed and enrollment by inquiry.
• Fall Immersive Retreat Premium multi-day immersive retreat experience in Arizona (November 4-8, 2026) including accommodations, meals, and 25 CEUs ($2,000 value). Priced from $1,995 to $2,395 across accommodation tiers (shared queen double, full luxury casita, queen en suite, king en suite, king primary en suite). Limited to 20 attendees to create exclusivity and community depth.
• Welcome Home Retreat (Waco, TX) Multi-day immersive retreat in Waco, Texas (October 14-18, 2026) hosted by Brooke Boon, focused on yoga, faith, and community. Sold through the website as part of Holy Yoga's premium retreat lineup alongside Purposeful Pause, Flourish, and Nourish.
• Slow Girl Summer Program 30-day guided Christian yoga and soul care experience co-developed with 501(c)(3) nonprofit partner Holy Yoga Detroit, designed for individual practitioners seeking to slow down and reconnect. A portion of all sales supports Holy Yoga Detroit's ongoing nonprofit work.
• Holy Yoga Shop (Branded Merchandise) Online e-commerce storefront selling Holy Yoga branded merchandise, yoga gear, and props. The Student Favorites section also features affiliate links to Amazon partner products for yoga equipment.
• Holy Yoga Gift Cards Digital gift cards available in configurable amounts, redeemable for any Holy Yoga training program, merchandise, subscription, or other purchase on the platform.
• Find an Instructor Directory Public searchable database of 5,000+ certified Holy Yoga instructors enabling consumers to discover local classes by city, country, state, zip code, certifications held, and areas of expertise across 126+ countries. Free public directory supporting the global instructor network.

Quantifiable outcome

• Trained over 5,000 instructors globally
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and peripheral.

• Holy Yoga DetroitcoreStrategic or Co-development Partner · 1 January 2026Holy Yoga Detroit is a 501(c)(3) nonprofit organization that co-developed the Slow Girl Summer 30-day guided experience. Holy Yoga now shares this program with the entire Holy Yoga Collective community, with a portion of all sales supporting Holy Yoga Detroit's ongoing nonprofit work. The partnership extends the reach of both organizations' faith-based wellness mission.
• Holy Yoga Shenandoah ValleycoreChannel Partner/ Reseller/ Distributor · 1 January 2026Licensed instructor trainer hosting in-person 200-hour and 100-hour instructor training programs in Middletown, Virginia. Programs run January-May 2027 with weekend intensive format. Part of the Licensed Instructor Training network enabling geographic expansion through certified local partners.
• Holy Yoga GeauxcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Licensed instructor trainer hosting in-person 200-hour instructor training program in West Monroe, Louisiana. Offers discount for full payment and 10% off for Wellness Center members. Students receive access to Wellness Center facilities during training.
• Holy Yoga DaytonperipheralChannel Partner/ Reseller/ Distributor · 1 January 2026Licensed instructor trainer hosting in-person 100/200 Hour Teacher Training in Dayton, Ohio. Regional presence enabling Midwest access to in-person Holy Yoga instructor certification.
• MyCAA (Military Spouse Career Advancement Account)coreStrategic or Co-development Partner · 1 January 2025Department of Defense scholarship program providing up to $4,000 in education funding for eligible military spouses. Holy Yoga's 100, 200, and 300-hour programs qualify for full or partial funding, enabling military spouses to train as Holy Yoga instructors with financial support.
• American Yoga Council (AYC)coreStrategic or Co-development PartnerAccrediting organization providing competency-based accreditation for Holy Yoga training programs and instructors. Focuses on skill, effectiveness, and mentorship opportunities. Graduates receive added professional credibility through AYC recognition.
• Yoga AlliancecoreStrategic or Co-development PartnerWorld's most widely recognized yoga registry. Holy Yoga holds RYS 200 and RYS 300 recognition, enabling graduates to meet industry-standard expectations and access teaching positions globally through Yoga Alliance credentials.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alo Moves: Premium subscription yoga and mindfulness streaming platform from Alo Yoga. Comparable to HYTV in content-led subscription model, with similar library, instructor-led class format, and pricing tiers.
• BeYogi: Online platform offering yoga teacher training, continuing education, and instructor resources. Directly comparable to Holy Yoga's training and CE program catalog with similar audience of aspiring and certified instructors.
• Glo: Subscription-based online yoga and meditation streaming platform with live and on-demand classes. Directly comparable to Holy Yoga's HYTV streaming product in delivery model and pricing tier structure.
• YogaFit: Yoga teacher training organization offering multi-level certification (100/200/500-hour) and continuing education. Closely comparable to Holy Yoga in instructor training curriculum, pricing, and Yoga Alliance accreditation, though without Christ-centered specialization.
• YogiApproved: Online yoga community and content platform featuring classes, articles, and instructor directories. Comparable to Holy Yoga's community-led content marketing and instructor discovery approach.

Broad incumbents

• Peloton: Large-scale connected fitness and yoga subscription platform. Overlaps with HYTV in streaming yoga content but operates as a broad fitness incumbent with vastly greater scale and capital.
• CorePower Yoga: National yoga studio chain offering in-person classes and 200-hour teacher training programs. Comparable to Holy Yoga in training and community elements but with brick-and-mortar scale and secular positioning.

Others

• Mindbody: Wellness business management platform used by studios and instructors for scheduling, payments, and consumer discovery. Adjacent infrastructure provider that could enable Holy Yoga's distributed instructor network to monetize classes.
• Yoga Alliance: Industry-standard yoga registry and accrediting body that grants Holy Yoga its RYS 200/300 status. Not a competitor but a deeply intertwined ecosystem partner whose standards directly shape Holy Yoga's program design.

Emerging players

• Fightmaster Yoga: YouTube-native yoga teacher with millions of subscribers offering free and paid yoga content. Comparable as a content-driven yoga instructor brand competing for the same practitioner attention as HYTV at the low end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubesoundcloud.com/holyyogacollective
• Facebookfacebook.com/share/g/16eXfgKj5b
• Instagraminstagram.com/holyyogacollective
• Xx.com/holyyoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holy Yoga