Vegreville Ford

What Vegreville Ford does

Vegreville Ford is a privately held, family-owned authorized Ford dealership headquartered at 6106 50 Ave, Vegreville, Alberta, Canada. Founded in 2000 and operating under an AMVIC (Alberta Motor Vehicle Industry Council) license, it functions as a single-location retail auto franchise serving the rural Alberta market and Edmonton-metro customers via vehicle delivery. The dealership's product surface is a full Ford lineup — 101 new vehicles spanning trucks (F-150, F-150 Lightning, Super Duty F-250/F-350/F-450, Ranger, Maverick), SUVs (Bronco, Explorer, Expedition, Escape), and cars (Mustang, Mustang Mach-E) — alongside a 15-unit used inventory that includes Certified Pre-Owned vehicles backed by Ford's 172-point inspection program. Ancillary services include a service department with pickup-and-delivery, Ford Protect extended maintenance plans, a Commercial Service Plus program for fleet customers, OEM parts and accessories sales via FordAccess, vehicle consignment, and in-house financing.

The business operates a traditional dealership go-to-market: physical showroom sales in Vegreville combined with phone-based inside sales, online browsing, credit applications, and service scheduling through vegford.ca. Revenue is generated across four streams — new vehicle sales, used vehicle sales (including non-Ford brands such as Jeep and Chevrolet), service and maintenance, and parts/accessories — with financing producing transaction-fee income. Pricing follows MSRP plus Alberta's all-in pricing requirements; 2025 models range from roughly $35,244 (Escape) to $84,815 (Expedition), with 2026 models modestly higher. The underlying technology is wholly OEM-sourced from Ford (SYNC infotainment, FordPass connected services, Ford Smart Technology); the dealership itself provides no proprietary technology layer beyond standard website tools, reCAPTCHA, and Carfax Canada integration. Customer segments are split between retail consumers (primary) and commercial/fleet buyers (secondary), with no disclosed enterprise concentration and limited publicly disclosed financial data.

Name

Vegreville Ford

Legal name

Vegreville Ford

Website

https://www.vegford.ca

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Vegreville Ford is a family-owned authorized Ford dealership in Vegreville, Alberta, selling new and used Ford vehicles and offering service, parts, financing, and commercial fleet programs to retail consumers and local businesses across rural Alberta and the Edmonton metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Vegreville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including cars, trucks, SUVs, and electric vehicles. Revenue generated from MSRP transactions with occasional promotional discounts.
2. Used Vehicle Sales: Sale of pre-owned Ford vehicles and other brand vehicles (Jeep, Chevrolet). Includes Certified Pre-Owned vehicles with 172-point inspection and warranty coverage.
3. Service and Maintenance: Vehicle servicing including routine maintenance, repairs, Ford Protect maintenance plans, and Commercial Service Plus for business fleets.
4. Parts and Accessories: Sale of OEM parts, accessories, and Ford merchandise through the parts department.
5. Vehicle Financing: Arrangement of auto financing for vehicle purchases through lending partnerships, earning financing origination fees or interest income.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vegreville Ford is a family-owned franchised Ford dealership that sells new Ford vehicles (cars, trucks, SUVs, EVs, and commercial vans), used vehicles, certified pre-owned vehicles, and consignment vehicles. It also operates a manufacturer-trained Service Department, retails Ford OEM parts and accessories, provides Commercial Service Plus for fleet customers, and arranges vehicle financing through third-party lenders.

Product overview

Vegreville Ford operates as a family-owned Ford dealership offering a comprehensive vehicle sales and service operation. The core product is new and certified pre-owned Ford vehicles spanning trucks (F-150, F-150 Lightning, Super Duty series, Ranger, Maverick), SUVs (Bronco, Explorer, Expedition, Escape), and cars (Mustang, Mustang Mach-E). The dealership differentiates through ancillary services including a full-service department with pickup/delivery options, Commercial Service Plus for fleet customers, in-house financing, parts/accessories sales via FordAccess, vehicle consignment, and a demo vehicle program. The business model combines new vehicle sales as the primary revenue driver with used vehicle inventory, service operations, and financing as complementary income streams.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Sales of brand-new Ford passenger cars, trucks, SUVs, electric vehicles, and commercial vans from the current Ford lineup (including F-150, F-150 Lightning, Bronco, Bronco Sport, Edge, Escape, Expedition, Explorer, Maverick, Mustang, Mustang Mach-E, Ranger, Transit, Transit Connect, and E-Transit). Intended for individual consumers, families, and small-business buyers in Vegreville and surrounding Alberta communities.
• Used Vehicles Sales of pre-owned vehicles of various makes and model years carried by the dealership, targeted at value-oriented individual buyers in the Vegreville area.
• Certified Pre-Owned (CPO) Ford Vehicles Ford-backed certified pre-owned vehicles that meet manufacturer inspection and reconditioning standards and include additional warranty coverage, sold to buyers seeking near-new quality with used-vehicle pricing.
• Service Department Full-service automotive maintenance and repair department providing manufacturer-trained diagnostics, warranty work, and general repair for Ford vehicles and other makes, for individual vehicle owners in the Vegreville area.
• Commercial Service Plus Specialized commercial servicing program for light-duty Ford commercial vehicles and fleet accounts, with dedicated support tailored to small businesses and local fleet operators needing consistent uptime.
• Parts and Accessories Retail of Ford OEM parts and accessories, serving both the in-house service department and walk-in retail customers needing genuine replacement parts.
• Vehicle Financing Arrangement of auto loans and lease financing for vehicle purchases through third-party lending partners, generating commission revenue for the dealership and providing buyers with a one-stop purchasing experience.
• Pickup and Delivery Service Convenience service in which the dealership picks up a customer's vehicle for service and returns it upon completion, intended for local service customers in Vegreville and surrounding area.
• Vehicle Consignment Consignment program allowing private vehicle owners to sell their cars through the dealership, which markets and handles the transaction on the owner's behalf.
• Demo Vehicles Sale of demonstration models used by the dealership, typically offered at discounted prices compared to brand-new equivalents, for buyers seeking lightly used current-model-year Ford vehicles.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealership franchise agreement. Vegreville Ford operates as an authorized dealer for Ford Motor Company, selling new Ford vehicles, using Ford branding, accessing Ford inventory systems, participating in Ford marketing programs, and receiving manufacturer support for service and parts operations.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Sherwood Ford: Authorized Ford dealership located in the greater Edmonton/Alberta area, directly competing with Vegreville Ford for Edmonton-area buyers. Closely comparable as a regional Alberta Ford franchise retailer offering new, used, service, and parts.
• Southgate Ford: Edmonton-area Ford dealership offering new Ford vehicles, used inventory, and full service operations. Directly comparable franchise competitor for Alberta Ford buyers, including rural customers who travel to the city.
• Cam Clark Ford: Authorized Ford dealership in the Edmonton metro area. Comparable as an Alberta Ford franchise dealer with new/used inventory, service, and parts operations targeting similar consumer and commercial segments.
• AutoCanada: Canadian automotive dealership group operating numerous franchised new and used vehicle dealerships across Canada, including multiple Ford franchises. Highly comparable as a multi-store Ford franchise retailer operating in similar Canadian markets.

Broad incumbents

• AutoNation: Largest automotive retailer in the United States, operating hundreds of franchised dealerships across multiple OEM brands. Comparable as a franchised auto retail incumbent, though at vastly larger scale and US-focused.
• CarMax: Large used-vehicle retailer with a strong online and in-store sales platform. Comparable as a competitor for used vehicle buyers in Canada, though specializing exclusively in used vehicles rather than full franchised operations.
• Lithia Motors: One of the largest automotive retail groups in North America, operating franchised dealerships across many OEM brands. Comparable as a broad franchised auto retail incumbent, though at significantly larger scale.

Others

• AutoTrader Canada: Canada's leading online automotive marketplace connecting buyers and sellers of new and used vehicles. Comparable as an adjacent channel that influences Vegreville Ford's customer acquisition and competes for online vehicle shopper attention.
• CarGurus Canada: Online automotive marketplace with significant Canadian presence. Comparable as an ecosystem participant where Vegreville Ford's inventory is listed and competes for online used-vehicle shopper demand.

Regional players

• Derrick Dodge: Edmonton-area Chrysler/Dodge/Jeep/Ram dealership. Comparable as a regional Alberta franchise dealer with similar full-service sales, service, and parts operations, though operating a competing OEM brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vegford
• Facebookfacebook.com/vegford
• LinkedInlinkedin.com/company/vegreville-ford

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegreville Ford