Rooted Northwest
Rooted Northwest is a Seattle-area residential and commercial real estate team operating under Skyline Properties Inc, founded in 2021 by Carrie Watt and Brandon Hundley to serve buyers and sellers across King, Snohomish, and North Pierce Counties via commission-based representation and community-focused programs.
- Company typePrivate
- Founded2021
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rooted Northwest does
Rooted Northwest is a Seattle-based residential and commercial real estate team founded in 2021 by Carrie Watt and Brandon Hundley, operating as an affiliated entity under the Skyline Properties Inc brokerage in Washington State. The team consists of three people — co-founders Carrie Watt and Brandon Hundley, plus transaction coordinator Lijanne Stevens from Sound Transactions — and serves buyers and sellers across the greater Seattle metropolitan area, including West Seattle, South Seattle, North and Central Seattle, and King, Snohomish, and North Pierce Counties. Its service portfolio spans full-service buyer representation (search, offer negotiation, closing support) and seller representation (market analysis, marketing plan, pricing, negotiation, closing), supplemented by lead generation tools such as free home valuation, downloadable buyer/seller guides, and a down payment assistance finder.
The business generates revenue exclusively through transaction commissions on real estate deals closed in its service geography, with commission rates negotiated on a per-deal basis and not publicly disclosed. The team differentiates via two community-focused programs: the Music Moves Initiative, which offers up to 20% of commission toward closing costs for qualifying musicians and creative industry professionals in partnership with All Western Mortgage, and the Rooted in Community Program, which donates a portion of every sale to local nonprofits. Go-to-market is direct-to-consumer, relying on content marketing (neighborhood-specific blog posts), organic social media (Instagram, Facebook), email newsletters, community pop-up events, downloadable guides as lead magnets, and word-of-mouth referrals, with self-serve appointment scheduling via Google Calendar.
Operational scale is intentionally small and locally focused. The team's primary production assets are the individual networks and credentials of its co-founders — Carrie Watt's decade of Seattle real estate marketing leadership and Certified Negotiation Expert designation, and Brandon Hundley's executive experience at Zillow combined with commercial real estate licensure. The team has earned consecutive Skyline 5 Star Professional Awards (2024–2026) and Skyline Top Producer recognition (2024, 2025), plus a 2026 Seattle Times Best in the PNW nomination for Best Real Estate Team. There are no patents, technology platforms, or AI-driven products underlying the service; the offering is fundamentally a relationship-driven brokerage team rather than a scalable software or technology business.
Rooted Northwest firmographics
Firmographics- Name
- Rooted Northwest
- Legal name
- Skyline Properties Inc
- Website
- https://rootednorthwest.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rooted Northwest is a Seattle-area residential and commercial real estate team operating under Skyline Properties Inc, founded in 2021 by Carrie Watt and Brandon Hundley to serve buyers and sellers across King, Snohomish, and North Pierce Counties via commission-based representation and community-focused programs.
- Ownership category
- akta.pro rank
Rooted Northwest industry classification
Industry- Product category
- Residential Real Estate Brokerage Services
- NAICS
- Other Activities Related to Real Estate (53139)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industry
- Relocation & Corporate Housing Brokerage (BPAJAAAG)
Keywords
Where Rooted Northwest is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rooted Northwest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Buyer Representation Services: Commission-based buyer representation services where the agent represents buyers throughout the home purchasing process including property search, offer negotiation, and closing support.
- Seller Listing Services: Commission-based seller representation services including initial consultation, marketing plan development, strategic pricing, negotiation, and transaction management through closing.
- Music Moves Program Commission Contribution: Special initiative for musicians and creative industry professionals where the team contributes up to 20% of their commission toward buyer's closing costs as a financial incentive to support arts community homeownership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Real Estate Commission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Rooted Northwest product offering
Product offeringCore offering
Rooted Northwest is a Seattle-based real estate team that provides full-service buyer and seller representation for residential and commercial properties across the greater Seattle area, including King, Snohomish, and North Pierce Counties. The team also operates specialized programs such as the Music Moves Initiative, which offers up to 20% of commission toward closing costs for musicians and creative industry professionals, and the Rooted in Community Program, which donates a portion of every sale to local nonprofits. All services are delivered by co-founders Carrie Watt and Brandon Hundley, supported by a transaction coordinator, under the brokerage license of Skyline Properties Inc.
Product overview
Rooted Northwest is a Seattle-based real estate team operating under Skyline Properties Inc, offering a unified set of real estate services rather than a modular software product. The core offerings consist of buyer and seller representation services (Buyer Representation Services and Seller Representation Services), supplemented by lead generation and client engagement tools including Free Home Valuation, Free Home Buying & Selling Guides, and a Down Payment Assistance Finder. The company also operates specialized programs: the Music Moves Initiative (offering closing cost assistance for music/creative professionals) and a Community Events Program. All services are delivered through Carrie Watt and Brandon Hundley, with transaction coordination support from Lijanne Stevens at Sound Transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Buyer Representation Services Full-service buyer representation for residential and commercial property purchases in the greater Seattle area, including pre-approval guidance, property wishlist development, home search, offer submission, negotiation, and closing support. Targeted at individuals and households navigating the Seattle housing market.
- Seller Representation Services Property selling services including initial consultation, market analysis, customized marketing plans, strategic pricing, negotiation, and closing support for residential and commercial properties. Targeted at homeowners and commercial property owners preparing to sell in the Seattle metropolitan area.
- Music Moves Initiative A specialized homeownership assistance program for musicians, creatives, and music/arts industry professionals, offering up to 20% of the team's commission toward closing costs for qualifying buyers, in partnership with All Western Mortgage for additional closing cost credits. Targeted at underserved creative-industry buyers in the Seattle area.
- Free Home Valuation Free property valuation tool offered to potential sellers to estimate their home's market value based on local market data, functioning as a lead-generation entry point for seller representation services.
Quantifiable outcome
- Closed first-time buyer transaction in 3 weeks
Companies that use Rooted Northwest
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Rooted Northwest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rooted Northwest partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Skyline Properties InccoreRooted Northwest operates as a real estate team affiliated with and licensed through Skyline Properties Inc, a full-service real estate brokerage. The team uses the brokerage infrastructure while maintaining their brand identity and community-focused approach.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rooted Northwest competitors and assessment
Company assessmentDirect peers
- Redfin: Seattle-headquartered tech-enabled residential brokerage offering buyer and seller representation across the Seattle metro. Directly comparable to Rooted Northwest on geography, customer segment (residential buyers/sellers), and core service offering, though at vastly greater scale.
- John L. Scott Real Estate: PNW-rooted residential brokerage headquartered in Washington with strong Seattle-area coverage. Operates on a similar team-under-brokerage structure and competes head-to-head for residential listings and buyers in King and Snohomish Counties.
- Windermere Real Estate: Pacific Northwest-focused residential brokerage with deep Seattle, King, and Snohomish County presence. Competes for the same buyer and seller clients and uses a similar team-based model under a regional brand.
Broad incumbents
- eXp Realty: Cloud-based national brokerage with a rapidly growing agent base in Washington. Competes for Seattle residential agents and listings through a low-overhead, commission-driven model that pressures traditional team economics.
- Sotheby's International Realty: Luxury-leaning international real estate brand with Pacific Northwest affiliates. Competes with Rooted Northwest for higher-end Seattle residential listings, particularly in central and north Seattle.
- RE/MAX: Global residential real estate franchise with a sizable Seattle-area agent network. Competes for the same first-time and move-up buyer and seller segments across King and Snohomish Counties.
- Compass: National tech-enabled residential brokerage with an active Seattle office. Competes for premium residential listings in the same Seattle neighborhoods and offers similar buyer/seller representation at much larger scale.
- Berkshire Hathaway HomeServices: National brokerage network with established Seattle-area affiliates offering residential buyer and seller representation. Comparable in service mix but backed by significantly larger brand and agent infrastructure.
- Coldwell Banker: National residential real estate brand with a long-standing Seattle presence. Competes for the same residential buyer and seller pool with the benefit of a national marketing platform and large agent network.
Regional players
- Better Homes and Gardens Real Estate: Network-affiliated residential brokerage with Pacific Northwest affiliates offering buyer and seller services. Competes for similar residential clients in the broader Seattle metro, though with a less concentrated local footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rooted Northwest social profiles
Digital presenceRooted Northwest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rooted Northwest leadership team
Management profileNumber of profiles
Profiles3 records
Rooted Northwest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rooted Northwest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rooted Northwest
What does Rooted Northwest do?
Rooted Northwest is a Seattle-based real estate team that provides full-service buyer and seller representation for residential and commercial properties across the greater Seattle area, including King, Snohomish, and North Pierce Counties. The team also operates specialized programs such as the Music Moves Initiative, which offers up to 20% of commission toward closing costs for musicians and creative industry professionals, and the Rooted in Community Program, which donates a portion of every sale to local nonprofits. All services are delivered by co-founders Carrie Watt and Brandon Hundley, supported by a transaction coordinator, under the brokerage license of Skyline Properties Inc.
Is Rooted Northwest a public or private company?
Rooted Northwest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rooted Northwest founded?
Rooted Northwest was founded in 2021. It employs 1 to 10 people.
Where is Rooted Northwest based?
Rooted Northwest is headquartered in Seattle, United States, in the North America region.
How does Rooted Northwest make money?
Three revenue lines are on record. Buyer Representation Services are the primary driver. The others are seller Listing Services and music Moves Program Commission Contribution.
Who are Rooted Northwest's main competitors?
Direct peers on record are Redfin, John L. Scott Real Estate and Windermere Real Estate. Broad incumbents are eXp Realty, Sotheby's International Realty, RE/MAX, Compass, Berkshire Hathaway HomeServices and Coldwell Banker. Better Homes and Gardens Real Estate is listed as a regional player.
Does Rooted Northwest have an API?
No public API is recorded for Rooted Northwest.
What industry is Rooted Northwest in?
Rooted Northwest's product category is Residential Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAJAAAG, Relocation & Corporate Housing Brokerage. Its NAICS code is 53139 and its SIC code is 6531.