Helmstadt

What Helmstadt does

Helmstadt B.V. is a Dutch private limited company headquartered at Keienbergweg 54, 1101 GC Amsterdam, that supplies urban mobility solutions including vehicles and managed services for organisational transportation and logistics needs. The firm's product portfolio covers bicycles, scooters, motorcycles, and safety/protective clothing (including ballistic protection), with service offerings comprising managed Fleet Services, ROB continuity contracts, and APK trailer inspections conducted to BOVAG standards. The company positions itself as the 'silent force behind sound maintenance' for institutional fleet operators.

Helmstadt serves four primary customer segments: municipalities, corporate organisations, government bodies, and leasing companies. Its value proposition centres on providing a single address for comprehensive mobility asset management, handling logistics and administrative burden for clients who need to keep employees safely and reliably mobile. Regulatory credentials are central to the offering — the firm is certified by RDW (Dutch Vehicle Authority) for vehicle inspections, affiliated with BOVAG (Dutch automotive trade association), and holds the Hofleverancier (Royal Supplier) designation that signals longevity and trustworthiness in the Dutch market.

The business operates on a sales-led, direct-engagement model with no self-serve or online ordering. Customers initiate contact by phone (020 6737470) or email ([email protected]), with a dedicated service address ([email protected]) for breakdown requests. Revenue is generated through a mix of hardware sales (vehicles, safety clothing) and recurring service revenue streams (Fleet Services and ROB contracts as subscription-style arrangements), supplemented by professional services revenue from statutory APK inspections. Geographic operations are confined to a single country (Netherlands), specifically the Amsterdam region.

Name

Helmstadt

Legal name

Helmstadt BV

Website

https://helmstadt.nl

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Short description

Helmstadt B.V. is an Amsterdam-based Dutch mobility solutions provider selling bicycles, scooters, motorcycles, and safety clothing, alongside managed fleet services, continuity contracts, and APK trailer inspections. It serves municipalities, corporate organisations, government bodies, and leasing companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fleet Services: Managed fleet maintenance and management services for organisations with mobility assets, reducing administrative burden for customers.
2. ROB Contract (Continuity Contract): Long-term continuity and reliability contract for ongoing mobility support, implying recurring service revenue.
3. Vehicle Inspection Services: APK (vehicle inspection) for trailers conducted to Bovag standards.
4. Mobility Products: Sale of bicycles, scooters, motorcycles, and safety/protective clothing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Helmstadt B.V. supplies urban mobility solutions, including the sale of bicycles, scooters, motorcycles, and safety/protective clothing, alongside recurring services such as fleet management, ROB continuity contracts, and trailer inspections (APK) conducted to BOVAG standards. The company positions itself as a single point of contact for organisations needing reliable, continuously maintained mobility for municipal, governmental, business, and leasing operations.

Product overview

Helmstadt operates as a mobility solutions provider offering a portfolio of vehicles and related services. The core product lineup includes bicycles, scooters, and motorcycles, complemented by safety clothing. Services include fleet management, ROB continuity contracts, and trailer inspection (APK). The company serves municipalities, businesses, government agencies, and lease companies, positioning itself as a one-stop provider for organizational mobility needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Fietsen (Bicycles) Sale of bicycles for sustainable, low-emission mobility solutions, positioned for organisations seeking to reduce CO2 emissions through cycling-based transport.
• Scooters Sale of scooters suitable for quick, flexible transportation over larger distances within urban environments.
• Motorfietsen (Motorcycles) Sale of motorcycles providing flexible transportation over greater distances for organisational mobility needs.
• (Veiligheids)Kleding (Safety Clothing) Sale of safety and protective clothing that protects against weather conditions and offers ballistic protection, for employee safety on the road.
• Fleet Services Managed fleet maintenance and administration services for organisations with mobility assets, handling logistics and reducing administrative burden for customers.
• ROB Contract Long-term continuity and reliability contract ensuring uninterrupted mobility services for organisations, implying recurring service revenue.
• Keuring Aanhangwagens (Trailer Inspection / APK) Vehicle inspection (APK) services for trailers conducted according to BOVAG standards, providing regulatory compliance certification.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• RDW (Netherlands Vehicle Authority)coreTechnology or IntegrationRDW (Rijksdienst voor het Wegverkeer) is the Dutch vehicle authority responsible for vehicle registration, inspection standards, and roadworthiness certification. Helmstadt's logo is displayed alongside RDW's, indicating alignment with official vehicle inspection standards and regulatory compliance.
• Nextechnician Mobiliteitstechniek AmsterdamcoreTechnology or IntegrationNextechnician is a mobility technology specialist in Amsterdam. Their logo appears in Helmstadt's network section, indicating a technical partnership for mobility technology services and knowledge sharing within the Amsterdam region.
• BOVAGcoreChannel Partner/ Reseller/ DistributorBOVAG is the Dutch automotive trade and services association representing vehicle dealers, garage owners, and mobility service providers. Helmstadt is affiliated with BOVAG (linked to Louis en Michael Mica as BOVAG members), indicating membership in a recognised industry trade body that may include standards certification and business networking.
• SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven)minorStrategic or Co-development PartnerSBB is the Dutch collaboration organisation connecting vocational education and business. Helmstadt is recognised as an 'erkend leerbedrijf' (approved learning company) by SBB, enabling the organisation to host trainees and apprentices from vocational training programmes, supporting workforce development in the mobility sector.
• Biesheuvel en de Bruin Bouwbedrijf (via SBB)minorOthersBiesheuvel en de Bruin Bouwbedrijf appears as an approved learning company alongside Helmstadt on the SBB platform. This appears on the contact page but is not a direct partner of Helmstadt; rather both are recognised SBB learning companies.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Workcycles: Amsterdam-based bicycle manufacturer producing city, cargo, and utility bikes for businesses, governments, and institutions. Comparable Dutch B2B/organisational bicycle offering and Amsterdam-based urban-mobility positioning.
• Greenwheels: Dutch car-sharing subscription service operating station-based shared vehicles across the Netherlands. Comparable to Helmstadt on the Dutch shared/corporate mobility axis and the recurring-mobility contract model.
• Roetz: Dutch social enterprise refurbishing and manufacturing circular bicycles for corporate and government fleets. Directly comparable product offering (bicycles for organisational mobility) and customer base (Dutch corporates and municipalities).
• Swapfiets: Dutch bicycle subscription service offering monthly recurring mobility subscriptions to consumers and organisations. Highly comparable to Helmstadt's recurring fleet/bicycle offering and the Dutch urban-mobility subscription thesis, though at much larger scale.

Broad incumbents

• LeasePlan: Dutch-headquartered global fleet management and vehicle leasing giant. Comparable on the corporate/government fleet-management dimension Helmstadt serves, but at vastly larger scale and with a broader service portfolio (cars, vans, full operational leasing).
• Pon Holdings: Large Dutch family-owned mobility and equipment conglomerate active across bicycles, automotive, fleet, and mobility services. Overlaps with Helmstadt on bicycle/motorcycle distribution and corporate mobility services, with a much broader portfolio.
• Webfleet (TomTom): TomTom's commercial fleet-management software platform serving European fleets with telematics, vehicle tracking, and maintenance scheduling. Overlaps with Helmstadt's fleet-management and compliance positioning at a digital, software-driven layer.
• ALD Automotive: Global fleet management and mobility solutions provider, now merged with LeasePlan. Competes for the same corporate/government fleet-management wallet Helmstadt targets, with end-to-end digital fleet tooling and international scale.
• Athlon: Dutch-headquartered fleet management and vehicle leasing company (owned by Mercedes-Benz Mobility). Comparable on operational fleet leasing and corporate mobility services, including Dutch municipal and corporate accounts.

Regional players

• Kwik-Fit: European automotive service and maintenance chain with Dutch operations, focused on tyres, APK inspections, and fleet servicing. Directly comparable on vehicle inspection (APK-equivalent) and B2B fleet-maintenance services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/helmstadt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helmstadt