Green Wheels
- Company typePrivate
- Founded1995
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Green Wheels firmographics
Firmographics- Name
- Green Wheels
- Legal name
- Collect Car B.V.
- Website
- https://greenwheels.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Green Wheels industry classification
Industry- Product category
- Car Sharing Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Round-Trip Carsharing (Station-Based) (TLAFAMAA)
- akta.pro secondary industries
- Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ), Swap / Multi-Vehicle Access Subscriptions (Vehicle Switching) (THADACAK)
Keywords
Where Green Wheels is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Green Wheels business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Usage-based car sharing (consumer): Consumers pay per 15-minute block plus per-kilometer rate. Tariffs include Soms (from €0/month, higher per-use rates), Regelmatig, and Vaak (from €0/month, lower rates). All tariffs include insurance, fuel/charging, maintenance, 24/7 service, and breakdown assistance. Customers can switch tariff monthly with no extra cost. Bills are issued twice monthly.
- Business subscription car sharing: Business accounts pay a €40/month base subscription plus per-hour and per-kilometer charges by vehicle category (Compact: €3.54/hr + €0.39/km; Medium: €4.07/hr + €0.40/km; Large: €4.60/hr + €0.35/km; Transport: €5.21/hr + €0.45/km; Budget: €3.19/hr + €0.35/km). Unlimited drivers per account. All costs included. Monthly cancellation.
- Ancillary fees and penalties: Additional revenue from administrative fees (€15 per traffic fine handling, €2 per staff-assisted reservation change), excess damage waiver (€4.99/reservation reducing deductible from €500 to €75), lost card/key fees (€5 to €500), and penalty charges for violations (€25–€1,000 per incident for smoking, late return, unauthorized driver, etc.).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Soms (Occasional) — €0/month, highest per-use rates, cancel free up to 24h before |
| Hybrid | Monthly | Regelmatig (Regular) and Vaak (Frequent) — from €0/month, lower per-use rates, cancel free until departure |
| Subscription | Monthly | Business (Zakelijk) — €40/month base + per-hour/km rates by vehicle category |
| Subscription | Monthly | Excess damage waiver — reduce deductible from €500 to €75 for €4.99 per reservation |
| Usage-based | Pay-as-you-go | Longer trip discount (Langer weg-voordeel): 24h from €27, weekend/week from €135 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Green Wheels product offering
Product offeringCore offering
Green Wheels operates a station-based car sharing service in the Netherlands, providing access to a fleet of more than 3,500 vehicles at fixed parking locations across 200+ cities and at 195+ NS railway stations. Customers reserve and unlock vehicles through the Green Wheels mobile app or website, paying per 15-minute block plus per-kilometer rate, with insurance, fuel/charging, maintenance, and 24/7 breakdown assistance included. The service is offered to individual consumers under multiple rate tiers and to businesses under a €40/month subscription with unlimited drivers and automated VAT invoicing.
Product overview
Green Wheels operates a station-based car sharing platform across the Netherlands with 3,500 vehicles in 200+ cities and at 195 NS stations. The portfolio comprises two core services: Particulier (personal car sharing) with multiple rate tiers (Soms, Regelmatig, Vaak) from €0/month, and Zakelijk (business car sharing) at €40/month with unlimited drivers. The Greenwheels App serves as the unified access point for all users. Vehicle categories span Compact/Budget (electric and petrol city cars), Medium (Volkswagen Polo), Large (ID.3, ID.4, Golf Variant), and Transport (Caddy vans including electric e-Caddy Maxi). Add-on features include deductible reduction, additional drivers, CO2 registration, after-hours alerts, and planner functionality for business accounts. The system supports partner platform integrations (NS Businesscard, Shuttel, Mobility Mixx, Reisbalans, Gaiyo) and identity verification via Onfido.
Differentiator
Problem solved
Functional benefit
Products and services
- Greenwheels Particulier (Personal) Car Sharing Station-based car sharing service for individual consumers allowing reservation of cars by the quarter-hour, hour, day, or week through the Green Wheels app. Users access vehicles at fixed parking locations and pay per use with fuel/charging, insurance, maintenance, and 24/7 service included under multiple rate tiers (Soms, Regelmatig, Vaak).
- Greenwheels Zakelijk (Business) Car Sharing Corporate car sharing subscription at €40/month enabling unlimited employees of an organization to access the 3,500-vehicle Green Wheels fleet across the Netherlands. Includes automated twice-monthly VAT invoicing, 24/7 trip insights, CO2 registration reporting, out-of-hours alerts, and fleet management features delivered via dedicated account managers.
- Green Wheels Mobile App Unified mobile application for iOS and Android that enables customers to locate vehicles, reserve, unlock and lock cars, retrieve key PINs from the in-dashboard boardcomputer, manage reservations and invoices, and add additional drivers. Supports fully digital onboarding including driver's license verification via Onfido, allowing users to drive within 30 minutes of registration.
- Municipality and Real Estate Mobility Service Tailored shared mobility service for Dutch municipalities and real estate developers, integrating Green Wheels vehicles into new housing developments and public-sector fleet plans. Reduces parking requirements, lowers urban car density, and supports sustainability and liveability targets through co-developed deployment partnerships.
- Volkswagen e-Caddy Maxi Electric Van Electric commercial van added to the Green Wheels fleet in 2024, providing larger load capacity with zero-emission powertrain. Features automatic transmission, 160 km summer range, CCS fast charging, and is intended for users needing transport capacity with sustainability focus.
Quantifiable outcome
- Each Green Wheels car replaces 14 private cars, totaling ~42,000 private vehicles off Dutch streets
- +6 more outcomes
Companies that use Green Wheels
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Green Wheels technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Green Wheels partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- NS (Nederlandse Spoorwegen)coreGreen Wheels vehicles are placed at 195+ NS railway stations across the Netherlands, enabling commuters to combine train travel with car sharing for first/last-mile mobility. This partnership is a core differentiator in Green Wheels' station-based distribution model.
- ShuttelcoreShuttel provides a unified mobility card integrated with Green Wheels, NS, OV-fiets, and lease services. Used by municipalities such as Den Bosch to consolidate all employee travel into a single mobility solution with one invoice and no administrative overhead.
- VWPFS (Volkswagen Financial Services)minorVWPFS provides leasing and fleet financing services as part of the 4-in-1 mobility solution for municipality clients of Green Wheels, enabling the integration of lease vehicles alongside Green Wheels car sharing.
- OnfidocoreOnfido provides digital identity verification and driver's license validation services, enabling Green Wheels to onboard new users entirely digitally without an in-person verification step.
- AdyencoreAdyen processes all payment transactions for Green Wheels, ensuring secure and seamless payment processing for ride charges, subscriptions, and fees.
- NS BusinesscardminorGreen Wheels is accessible via the NS Businesscard, allowing corporate clients to book and pay for Green Wheels trips through their NS Businesscard account with reimbursement/declaration capabilities.
- Mobility Mixx, Reisbalans, GaiyominorThese Dutch mobility aggregators integrate Green Wheels into their corporate mobility platforms, enabling their business clients to access Green Wheels cars alongside other transport modes through a single mobility account.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Green Wheels competitors and assessment
Company assessmentDirect peers
- MyWheels: Largest Dutch car sharing competitor after absorbing Hely's operations; operates both station-based and free-floating models across the Netherlands, directly overlapping Green Wheels' consumer and business segments with similar target customers.
- SnappCar: Dutch peer-to-peer car sharing platform serving the same Dutch consumer market; competes with Green Wheels by offering privately-owned vehicles for hourly rental without requiring Green Wheels' owned-fleet capital structure.
- Share Now (Free2Move): Major free-floating car sharing operator active in Dutch cities including Amsterdam; competes directly for urban consumer share with a one-way, no-return-station model that contrasts Green Wheels' station-based approach.
- Enterprise Car Club: UK station-based car sharing service operating the same fixed-parking-spot, app-access model as Green Wheels; closest international operational analog for benchmarking fleet management and B2B municipal accounts.
Broad incumbents
- Sixt Share: European car sharing arm of Sixt offering station-based and free-floating services; broader incumbent leveraging Sixt's rental fleet infrastructure to provide comparable hourly car sharing in multiple European markets.
- Zipcar: Long-established US station-based car sharing pioneer operating a comparable app-based, fixed-parking-spot model; benchmark for the consumer subscription-and-per-use pricing structure Green Wheels employs.
Emerging players
- Getaround: Peer-to-peer car sharing platform operating across Europe; competes for the same casual-use consumer base that Green Wheels addresses, but with a fundamentally different asset-light supply model.
Others
- Ayvens: European fleet leasing and mobility services giant (formed from ALD Automotive and LeasePlan); supplies corporate fleet solutions that compete with Green Wheels' B2B subscription offering for enterprise mobility budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Green Wheels social profiles
Digital presenceGreen Wheels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Wheels leadership team
Management profileNumber of profiles
Green Wheels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Wheels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Wheels
What does Green Wheels do?
Green Wheels operates a station-based car sharing service in the Netherlands, providing access to a fleet of more than 3,500 vehicles at fixed parking locations across 200+ cities and at 195+ NS railway stations. Customers reserve and unlock vehicles through the Green Wheels mobile app or website, paying per 15-minute block plus per-kilometer rate, with insurance, fuel/charging, maintenance, and 24/7 breakdown assistance included. The service is offered to individual consumers under multiple rate tiers and to businesses under a €40/month subscription with unlimited drivers and automated VAT invoicing.
Is Green Wheels a public or private company?
Green Wheels is a private company. It is classified as unknown and is currently operating.
When was Green Wheels founded?
Green Wheels was founded in 1995. It employs 1 to 10 people.
Where is Green Wheels based?
Green Wheels is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Green Wheels make money?
Three revenue lines are on record. Usage-based car sharing (consumer) is the primary driver. The others are business subscription car sharing and ancillary fees and penalties.
Who are Green Wheels's main competitors?
Direct peers on record are MyWheels, SnappCar, Share Now (Free2Move) and Enterprise Car Club. Broad incumbents are Sixt Share and Zipcar. Getaround is listed as an emerging player. Ayvens is listed as an others.
Does Green Wheels have an API?
No public API is recorded for Green Wheels.
What industry is Green Wheels in?
Green Wheels's product category is Car Sharing Services. Its primary akta.pro industry code is TLAFAMAA, Round-Trip Carsharing (Station-Based), with a secondary code of TLABALAA, Corporate Car Sharing (Round-Trip/Station-Based). Its NAICS code is 532111 and its SIC code is 7510.