Franchise Brands
Franchise Brands plc is a UK-listed multi-brand franchise operator that owns and develops seven market-leading essential service brands across 10 countries, supporting over 600 franchisees through a shared technology platform on a recurring fee revenue model.
- Company typePublic
- Founded2008
- HeadquartersKidderminster, United Kingdom
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Franchise Brands does
Franchise Brands plc (LON: FRAN, FTSE AIM UK 50) is a UK-headquartered multi-brand franchise operator that acquires, develops, and scales essential service businesses through a centralized shared-services platform. The Group owns seven market-leading franchise brands—Pirtek (on-site hydraulic hose replacement), Filta International (commercial kitchen services), Metro Rod, Metro Plumb, Willow Pumps, and Filta UK within the Water and Waste Services Division, plus a B2C Division comprising ChipsAway, Ovenclean, and Barking Mad—operating across 10 countries and supporting over 600 franchisees that run approximately 2,500 mobile service vehicles. Total franchise system activity reached £435 million across approximately 1.3 million jobs in 2025, serving over 65,000 commercial customers alongside diffuse consumer demand across B2C brands.
The company's central "One Franchise Brands" platform provides shared, bespoke technology systems across all brands, including a Group-wide CRM for cross-selling and upselling, a unified finance system, a standardized reporting platform, and a proprietary "Maximum Potential Model" analytical tool that maps franchisee performance by territory to estimate potential system sales and optimize growth. The Group also owns Azura Group, a franchise management software developer serving third-party franchise networks. These shared systems are intended to leverage operational data across the multi-brand portfolio, supporting management franchising expertise and a strategic growth-maximization methodology.
Franchise Brands operates exclusively through an asset-light franchise model and earns an average management service fee of 15% from each transaction undertaken by its franchise partners. Revenue scales with franchisee system sales rather than direct customer billing, providing a recurring transaction-fee revenue stream aligned with franchise partner growth. The Group was founded in 2008, listed on AIM in 2016, and became a constituent of the FTSE AIM UK 50 Index in June 2025 with a market capitalization of approximately £300 million. The leadership team was refreshed in 2024-2026 with the appointment of Peter Molloy as Group CEO (October 2024) and Neil Miller as CFO (May 2026).
Franchise Brands firmographics
Firmographics- Name
- Franchise Brands
- Legal name
- Franchise Brands plc
- Website
- https://franchisebrands.co.uk
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Franchise Brands plc is a UK-listed multi-brand franchise operator that owns and develops seven market-leading essential service brands across 10 countries, supporting over 600 franchisees through a shared technology platform on a recurring fee revenue model.
- Ownership category
- akta.pro rank
Where Franchise Brands is headquartered
LocationHeadquarters
- HQ city
- Kidderminster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Franchise Brands business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Franchise Management Fees: The company earns an average management service fee of 15% from each job undertaken by franchise partners. This is a percentage-based recurring revenue stream tied to franchisee transaction volume.
- System Sales Revenue: Revenue derived from system sales generated by the franchise network. System sales reached £435 million in 2025, up 2% year-over-year. The company reports this as the primary measure of group activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Franchise fee structure not publicly disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Franchise Brands product offering
Product offeringCore offering
Franchise Brands plc is a multi-brand international franchise operator that acquires, develops, and scales proven franchise businesses in essential services delivered through a mobile workforce. The Group supports over 600 franchisees operating under 7 brand names across 10 countries, providing them with shared technology systems, strategic growth methodology, and management franchising expertise under the One Franchise Brands platform, earning an average management service fee of 15% from each job undertaken.
Product overview
Franchise Brands is a multi-brand franchise operator offering a portfolio of B2B and B2C service brands through a franchise model. The B2B segment includes Pirtek (hydraulic hose replacement), Filta International (commercial kitchen services), and the Water & Waste Services Division (Metro Rod, Metro Plumb, Willow Pumps, Filta UK for drainage, plumbing, and pump services). The B2C segment includes ChipsAway (vehicle repair), OvenClean, and Barking Mad (pet care). The company operates the One Franchise Brands shared technology platform providing centralized systems, CRM, and operational support across all brands. Azura Group provides proprietary franchise management software. Franchisees pay an average 15% management service fee per job, with approximately 625 franchisees generating system sales across 10 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Pirtek: Market-leading European provider of on-site hydraulic hose replacement and associated services, operating in 8 countries with 217 service centres and 850 mobile service units
- Filta International
- Metro Rod
- Metro Plumb
- Willow Pumps
- Filta UK
- ChipsAway
- Ovenclean
- Barking Mad
- Azura Group
- Water & Waste Services Division
- B2C Division
Products and services
- Pirtek
- Filta International
- Metro Rod
- Metro Plumb
- Willow Pumps
- Filta UK
- ChipsAway
- OvenClean
- Barking Mad
- Azura Group
- One Franchise Brands Platform
Quantifiable outcome
- System sales growth of 2% to £435 million in 2025
- +5 more outcomes
Companies that use Franchise Brands
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
Franchise Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Franchise Brands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Capital Fleet SolutionsminorCharity sponsor of the One Metro: Miles for a Mission challenge organized by Metro Rod and Metro Plumb. Capital Fleet Solutions Head of Business Chris McCauley ran 120 miles to the conference venue to raise awareness and donations for the charity challenge benefiting FABB and Weldmar Hospicecare.
Scale indicators16 records
Recent moves8 records
Expansion highlights4 records
Franchise Brands competitors and assessment
Company assessmentDirect peers
- Belvoir Group: AIM-listed UK franchisor of residential lettings and property services. Directly comparable as a small-cap UK franchise consolidator with a multi-branch network, shared central services, and a similarly mixed B2B/B2C franchisee base, where Louise George (Franchise Brands NED) was previously CFO.
- Authority Brands: US multi-brand franchisor of home services (plumbing, electrical, HVAC, cleaning, restoration). Directly comparable as a home-services franchise roll-up with a shared services platform and similar customer franchisee structure, providing a clear US-listed peer for the One Franchise Brands model.
- Neighborly: US-based multi-brand franchise platform for home and commercial services (plumbing, HVAC, cleaning, etc.). Directly comparable as a multi-brand franchisor of van-based essential services, with overlapping end markets (drainage, plumbing, kitchen maintenance) and a similar buy-and-build strategy.
- Azzurri Group: UK-based multi-brand restaurant franchisor (Pizza Express, ASK Italian, Zizzi). Comparable as a UK multi-brand franchise operator with shared central services, brand-by-brand franchising economics, and a similar mid-cap roll-up profile.
Broad incumbents
- Driven Brands: Large US-listed multi-brand auto-services franchise platform. Comparable as a multi-brand franchise consolidator operating in van-based commercial/consumer services with a shared services backbone, though larger and focused on automotive verticals.
- Domino's Pizza Group: UK-listed multi-brand franchisor of branded QSR concepts. Comparable as a UK-listed franchise roll-up led by many of the same senior figures (Stephen Hemsley, Nigel Wray, Andrew Mallows, Robin Auld all came from Domino's), making it the closest governance and business-model analogue despite operating in a different vertical.
- Restaurant Brands International: Global multi-brand QSR franchisor (Burger King, Tim Hortons, Popeyes, Firehouse Subs). Comparable as a large multi-brand franchise platform generating royalty streams from a franchisee base, although much larger and operating in a different vertical.
Emerging players
- JETS Services Group: Smaller UK franchise platforms focused on home and commercial services. Comparable as emerging multi-brand or single-brand UK franchisors competing for franchisee recruitment in overlapping verticals like drainage, plumbing, and pest control.
- TrustATrader: UK-based directory/marketplace for vetted tradespeople covering plumbing, drainage, and similar services. Comparable as an emerging alternative channel for the same B2B commercial customers Franchise Brands serves, potentially competing for leads and customer mind-share in the van-based services category.
Others
- Pirtek (standalone competitor networks): Independent Pirtek master franchisees operating outside the Franchise Brands group (e.g., Pirtek USA). Comparable as franchise systems offering identical hydraulic hose replacement services under similar brand economics, providing a competitive benchmark and a potential strategic asset.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Franchise Brands social profiles
Digital presenceFranchise Brands compliance and trust
Trust signalCompliance1 record
Franchise Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Franchise Brands leadership team
Management profileNumber of profiles
Profiles19 records
Franchise Brands subsidiaries and ownership
Company hierarchySubsidiaries10 records
Franchise Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Franchise Brands M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Franchise Brands
What does Franchise Brands do?
Franchise Brands plc is a multi-brand international franchise operator that acquires, develops, and scales proven franchise businesses in essential services delivered through a mobile workforce. The Group supports over 600 franchisees operating under 7 brand names across 10 countries, providing them with shared technology systems, strategic growth methodology, and management franchising expertise under the One Franchise Brands platform, earning an average management service fee of 15% from each job undertaken.
Is Franchise Brands a public or private company?
Franchise Brands is a public company. It is classified as public and is currently operating.
When was Franchise Brands founded?
Franchise Brands was founded in 2008. It employs 501 to 1,000 people.
Where is Franchise Brands based?
Franchise Brands is headquartered in Kidderminster, United Kingdom, in the Europe region.
How does Franchise Brands make money?
Two revenue lines are on record. Franchise Management Fees are the primary driver. The others are system Sales Revenue.
Who are Franchise Brands's main competitors?
Direct peers on record are Belvoir Group, Authority Brands, Neighborly and Azzurri Group. Broad incumbents are Driven Brands, Domino's Pizza Group and Restaurant Brands International. Emerging players are JETS Services Group and TrustATrader. Pirtek (standalone competitor networks) is listed as an others.
Does Franchise Brands have an API?
No public API is recorded for Franchise Brands.