Total Produce

What Total Produce does

Total Produce plc was a Dublin-headquartered fresh produce provider founded in 2006 via the demerger from Fyffes plc and admitted to trading on Euronext Growth Dublin and AIM on January 2, 2007. The company sourced, grew, transported, processed, packaged, and marketed fresh produce including bananas, pineapples, value-added salads, fresh packed vegetables, berries, avocados, and organic produce, building a portfolio of over 300 products drawn from supply networks spanning more than 30 countries and distributed to more than 80 countries. It operated out of 26 countries across Europe, India, and North America through wholly-owned subsidiaries including Total Produce Ireland, Total Produce UK, Total Produce Netherlands, Oppy, Eco Farms, and The Fresh Connection. Effective July 30, 2021, Total Produce was combined with Dole Food Company, Inc. under newly created Dole plc (NYSE: DOLE) and now operates as a wholly-owned subsidiary of that entity.

Revenue was generated through a sales-led go-to-market targeting retail, wholesale, and foodservice channels. Products are physical goods sold to enterprise retail chains, mid-market wholesale distributors, and foodservice operators including restaurants, hotels, and catering companies. In FY2020, Total Produce reported revenue of €6.259 billion (+1.7% year-over-year) and adjusted EBITDA of €219.4 million (+8.2%), with adjusted EPS of 15.41 cents (+9.1%); net debt was €144.3 million at year-end 2020. Following the Dole combination, the combined Dole plc entity in 2020 had estimated revenue of approximately US$9.7 billion, adjusted EBITDA of approximately US$379 million, and total assets of approximately US$4.5 billion; Total Produce shareholders received 82.5% of Dole plc while Castle & Cooke affiliates received 17.5%. Underlying technology consists of fresh produce sourcing, growing, transporting, processing, packaging, and marketing operations; no software, AI, or digital platform components are disclosed.

Growth was historically driven by targeted acquisitions — Redbridge Holdings (UK, 2007), Wholefoods Wholesale (Ireland, 2007), Haluco (Netherlands, 2008), ASF Holland soft fruit (50%, 2009), and Utopia UK renamed Total Exotics (2009) — alongside a joint venture with Tata in India (2007) and an increased stake in Capespan (2011). The July 2021 Dole combination delivered vertical and geographic integration by joining Total Produce's European and Indian footprint with Dole's North American operations and 150+ year brand heritage. The combined entity has no disclosed pricing model beyond commodity-style bulk sales into commercial channels; its global distribution scale, scale-driven cost position, and Dole-brand intangible assets constitute the principal competitive differentiators.

Name

Total Produce

Legal name

Total Produce PLC

Website

https://totalproduce.com

Company type

Private

Founded year

2006

Operating status

Acquired

Headcount range

101–250 employees

Short description

Total Produce was a Dublin-headquartered fresh produce provider operating across retail, wholesale, and foodservice channels in 26 countries. It became wholly owned by Dole plc (NYSE: DOLE) in July 2021 following its combination with Dole Food Company, Inc.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Wholesale-Groceries & Related Products (5140), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)

Keywords

• Fresh produce distribution
• Fruit and vegetables
• Foodservice supply
• Bananas and pineapples
• Value-added salads

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Total Produce generates revenue through the sale of fresh produce including bananas, pineapples, value-added salads, fresh packed vegetables, berries, avocados, and organic produce. Revenue is generated across retail, wholesale, and foodservice channels with products sourced and grown locally and globally from over 30 countries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Total Produce grows, sources, processes, packages, and distributes more than 300 fresh produce products—including bananas, pineapples, value-added salads, fresh packed vegetables, berries, avocados, and organic produce—to retail chains, wholesale distributors, and foodservice operators. The company sells and markets its fresh produce in over 80 countries, with products grown and sourced from more than 30 countries through a network of wholly owned subsidiaries and joint-venture interests.

Product overview

Total Produce plc, which became Dole plc in July 2021, is a fresh produce company offering over 300 products including bananas, pineapples, value added salads, fresh packed vegetables, berries, avocados, and organic produce. The company operates as a unified fresh produce provider with products sourced from over 30 countries and distributed across more than 80 countries through retail, wholesale, and foodservice channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Bananas Fresh bananas are one of Total Produce's core product categories, where the company operates as one of the world's largest producers. Bananas are supplied to retail, wholesale, and foodservice customers globally.
• Fresh Pineapples Fresh pineapples are one of Total Produce's core product categories, where the company operates as one of the world's largest producers. Pineapples are supplied to retail, wholesale, and foodservice customers globally.
• Value-Added Salads Ready-to-eat and value-added salad products where Total Produce / Dole plc is a leader in the United States market. Distributed via retail and foodservice channels.
• Fresh Packed Vegetables Fresh packed vegetable products where Total Produce / Dole plc is a leader in the United States value-added salads and vegetables segment. Distributed via retail and foodservice channels.
• Berries Berry products are part of Total Produce's growing fresh produce portfolio, including soft fruit offerings derived in part through its ASF Holland B.V. joint-venture interest.
• Avocados Avocados are part of Total Produce's growing fresh produce portfolio, distributed to retail, wholesale, and foodservice customers.
• Organic Produce Organic fresh produce offerings expanded by Total Produce through the 2017 acquisition of Eco Farms, distributed to retail, wholesale, and foodservice customers seeking organic and integrated-farming produce.

Quantifiable outcome

• Revenue growth of 1.7% to €6.259 billion in 2020
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Dole Food Company, Inc.coreStrategic or Co-development Partner · 17 February 2021Total Produce plc combined with Dole Food Company, Inc. under a newly created U.S. listed company called Dole plc. The transaction unified Dole and Total Produce under common ownership, enabling full operational integration and realization of synergies. Total Produce shareholders received 82.5% of Dole plc shares and Castle & Cooke affiliates received 17.5%.
• Castle & Cooke, Inc.coreStrategic or Co-development Partner · 17 February 2021Castle & Cooke, Inc. affiliates owned a 55% interest in DFC Holdings, LLC, the parent company of Dole Food Company. Under the transaction, C&C shareholders received 17.5% of Dole plc shares in exchange for their stake.
• Frankort & Koning B.V.minorStrategic or Co-development Partner · 21 April 2009Total Produce acquired 50% of ASF Holland B.V. from Frankort & Koning B.V. ASF Holland is involved exclusively in the soft fruit business based in Venlo, Netherlands.
• TataminorStrategic or Co-development Partner · 2 February 2007Total Produce and Tata launched a fresh produce joint venture in India to expand operations in the Indian market.
• BlackrockminorStrategic or Co-development Partner · 12 January 2007Total Produce and Blackrock formed a joint venture to acquire Dublin lands for development purposes.

Scale indicators11 records

Recent moves10 records

Expansion highlights4 records

Emerging players

• Bonduelle Group: Bonduelle is a global leader in processed vegetables (canned, frozen, fresh ready-to-eat salads). It overlaps with Dole's value-added salads and fresh packed vegetable lines in foodservice and retail.
• Naturipe Farms: Naturipe Farms is a major US grower-marketer of berries and other fresh produce, comparable to Total Produce/Dole's soft fruit business (including the ASF Holland JV) in the berries growth category.

Direct peers

• Greenyard: Greenyard is a leading European fresh, frozen, and prepared fruit & vegetable supplier with deep retail and foodservice relationships, directly comparable to Total Produce's pre-combination European distribution business.
• Capespan: Capespan is a global fresh produce grower-exporter and distributor (citrus, grapes, stone fruit, pears) — Total Produce held a 25% stake. It is a direct peer in cross-border produce wholesale and import/export distribution.
• Calavo Growers: Calavo Growers is a leading US distributor of avocados and other fresh produce — a direct competitor in one of Dole plc's identified growth categories (avocados) using a similar wholesale distribution model.
• Fyffes: Fyffes is a long-established Irish-origin fresh produce distributor (bananas, pineapples, melons) that was the source of Total Produce's own 2006 demerger. It is a direct European competitor with overlapping retail and wholesale channels.
• Driscoll's: Driscoll's is the world's largest berry marketer, competing directly with Total Produce/Dole's berry segment and sharing the same global fresh-produce distribution model across retail and wholesale channels.
• Grimmway Farms: Grimmway Farms is a major US grower-packer-shipper of carrots, organic produce, and value-added vegetables — comparable to Total Produce/Dole's fresh packed vegetables and organic categories, especially in North American retail.
• Fresh Del Monte Produce: Fresh Del Monte Produce is one of the world's largest vertically integrated producers, distributors, and marketers of fresh produce (bananas, pineapples, melons, vegetables) globally — the closest direct competitor to Dole plc / Total Produce across the same core categories, channels, and geographies.
• Chiquita Brands International (Cutrale/Safra): Chiquita is one of the world's leading banana producers and a major distributor of fresh and value-added produce. It directly competes with Dole plc in bananas, pineapples, and fresh packed vegetables in retail and wholesale channels worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dole-plc
• Xx.com/totalproduceirl

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Produce