WNL Lighting

What WNL Lighting does

WNL Lighting Inc. is a privately-held, single-office commercial and residential lighting solutions reseller founded in 2006 and headquartered at 477 Madison Avenue in midtown Manhattan. The company aggregates a portfolio of 16 third-party lighting brands — including premium manufacturers such as BEGA, Tech Lighting, WAC Lighting, Focal Point, Lumenwerx, and Lucifer Lighting — and resells them to architects, designers, contractors, commercial and residential property owners, and walk-in general public customers in the New York City metropolitan area and surrounding regions. Its core technology is not proprietary; it is a distribution and specification support layer over external manufacturers' products, with no disclosed software, API, or digital product surface.

The company operates a direct-to-customer GTM motion centered on a 'Request a Free Quote' web form, a published business phone number, and email, with no channel intermediaries. Its revenue model is hardware sales of lighting fixtures, with pricing handled opportunistically per quote rather than via published tiers. WNL Lighting markets itself on 60+ years of combined staff experience and long-standing relationships with NY-area specifiers, but no funding, M&A, partnerships beyond brand distribution, certifications, awards, or digital infrastructure were disclosed. The company is owner-operated, with no disclosed external investors, parent entity, or management team identifications.

Name

WNL Lighting

Legal name

WNL Lighting Inc.

Website

https://wnllighting.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

WNL Lighting is a privately-held, midtown Manhattan-based multi-brand lighting solutions reseller founded in 2006, serving architects, designers, contractors, and homeowners across the New York City metropolitan area with products from 16 lighting manufacturers.

Ownership category

akta.pro rank

Product category

Commercial and Residential Lighting Distribution

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro industry

PRIMARYCRAIAHAG

Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse)

Consumer Products & Retail/Home & Furniture Retail/Lighting & Ceiling Fans Retail

SECONDARYCRAOAFAG

Lighting & Electrical Supplies for Home Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

Keywords

• Commercial lighting distribution
• Residential lighting fixtures
• Architectural lighting brands
• LED lighting products
• Lighting specification services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Lighting Product Sales: WNL Lighting generates revenue through the sale of commercial and residential lighting fixtures and solutions. They offer products from various manufacturers including Axis lighting, BEGA, Coronet LED, Element lighting, Edge lighting, Focal Point, Picasso Lighting, Lumenwerx, JESCO lighting, Lucifer lighting, NULUX, NORA Lighting, Optolum, USA Illumination, Tech Lighting, and WAC Lighting. The company emphasizes providing great value and outstanding service to customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

WNL Lighting is a regional lighting solutions reseller founded in 2006, distributing commercial and residential lighting fixtures from approximately 16 third-party manufacturers including BEGA, Coronet LED, Focal Point, Lumenwerx, Tech Lighting, and WAC Lighting. The company sells directly to architects, designers, contractors, and the general public from its midtown Manhattan office, providing expert consultation and project-based specification support for lighting installations and renovations.

Product overview

WNL Lighting is a lighting solutions company founded in 2006, serving the New York City metropolitan area and beyond. The company offers a diverse portfolio of 16 lighting brands including BEGA, Coronet LED, Focal Point, Lumenwerx, NORA Lighting, Tech Lighting, WAC Lighting, and others. Their offering consists of multiple third-party lighting brands rather than a proprietary unified product platform, providing commercial and residential lighting solutions to architects, designers, contractors, and the general public.

Differentiator

Problem solved

Functional benefit

Products and services

• Axis Lighting Lighting brand distributed by WNL Lighting for commercial and residential lighting applications.
• BEGA Premium architectural and outdoor lighting brand distributed by WNL Lighting for commercial and residential applications.
• Coronet LED LED lighting brand distributed by WNL Lighting specializing in energy-efficient illumination for commercial and residential applications.
• Element Lighting Lighting brand distributed by WNL Lighting for architectural and general illumination applications.
• Edge Lighting Lighting brand distributed by WNL Lighting specializing in edge-lit LED lighting applications.
• Focal Point Architectural lighting brand distributed by WNL Lighting for commercial spaces and interior applications.
• Picasso Lighting Lighting brand distributed by WNL Lighting for decorative and architectural lighting applications.
• Lumenwerx Lighting brand distributed by WNL Lighting specializing in linear and architectural lighting solutions.
• JESCO Lighting Lighting brand distributed by WNL Lighting for residential and commercial applications including decorative and task lighting.
• Lucifer Lighting Lighting brand distributed by WNL Lighting for architectural and specialty downlighting applications.
• NULUX Lighting brand distributed by WNL Lighting for various commercial and residential illumination needs.
• NORA Lighting Lighting brand distributed by WNL Lighting for commercial and residential applications including recessed and track lighting.
• Optolum Lighting brand distributed by WNL Lighting specializing in LED lighting solutions.
• USA Illumination American-made lighting brand distributed by WNL Lighting for commercial and residential applications.
• Tech Lighting Technical and architectural lighting brand distributed by WNL Lighting for specifier-driven commercial and residential projects.
• WAC Lighting Lighting brand distributed by WNL Lighting specializing in track, recessed, decorative, and architectural lighting products.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Emerging players

• WAC Lighting: WAC Lighting is a manufacturer of architectural and decorative lighting fixtures that also sells direct through its own channels. It overlaps with WNL both as a brand WNL distributes and as a competing direct-to-specifier and direct-to-consumer supplier.

Direct peers

• Lumens: Lumens is a leading online multi-brand lighting retailer offering premium and contemporary brands with national reach. It competes with WNL's curated multi-brand model, especially with NYC designers and homeowners comfortable purchasing lighting online.
• Lighting One: Lighting One is a member-owned lighting distributor cooperative serving residential and commercial customers across North America with multi-brand assortments. It is comparable to WNL as an independent lighting distributor serving specifier and contractor channels.
• YLighting: YLighting is an online specialty lighting retailer carrying many of the same contemporary and architectural brands WNL offers. It is comparable as a multi-brand modern lighting specialist competing for the same designer and homeowner customer.
• Visual Comfort & Co. Visual Comfort & Co. is a premium multi-brand lighting retailer and manufacturer serving architects, designers, and consumers across the U.S. It is directly comparable to WNL as a multi-brand specifier-focused lighting distributor with overlapping premium brand positioning and B2B/B2C sales motion.
• Circa Lighting: Circa Lighting is a high-end lighting retailer offering multiple premium brands to designers, architects, and homeowners. It mirrors WNL's business model of curating multiple premium lighting brands for specifier-driven residential and commercial projects.
• Schoolhouse (Schoolhouse Electric): Schoolhouse is a direct-to-consumer lighting and home furnishings retailer with both proprietary and partner lines, serving design-conscious residential and small commercial customers. It overlaps with WNL in design-led residential and small-project commercial lighting.

Broad incumbents

• Lamps Plus: Lamps Plus is one of the largest U.S. lighting retailers, offering residential and commercial fixtures across multiple price tiers through retail stores and online. It is comparable to WNL as a broad lighting retailer with multi-channel distribution serving overlapping customer segments.
• Rejuvenation: Rejuvenation, part of Williams-Sonoma, sells lighting (along with hardware and furnishings) online and through showrooms. It competes with WNL in the design-driven residential and commercial lighting segment with broader brand and category scope.
• RH (Restoration Hardware): RH is a luxury home furnishings retailer with a meaningful lighting category sold through galleries and online. It overlaps with WNL in the high-end residential lighting market where designers and affluent homeowners are the buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WNL Lighting