Teatergrad
Teatergrad is a Copenhagen-based private Danish theater company that creates site-specific 'byrumsteater' (urban space theater) productions on contemporary social themes, touring to schools, public spaces, and partner theaters nationwide via ticket sales, school bookings, and public grants.
- Company typePrivate
- Founded2014
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Teatergrad does
Teatergrad is a privately held Danish theater company headquartered in Copenhagen that operates as a dedicated urban space theater (byrumsteater), staging site-specific performances in non-traditional venues including public streets, parks, care homes, school classrooms, and museum settings. Its product is a portfolio of live touring productions addressing contemporary social themes such as war, loneliness, gender equality, and Danish cultural history — including the Danmarkskrønike portrait series (e.g., Bryld, KLØVEDAL, OH, JOSEPHINE), school-targeted workshop-performances (KRIG – I BØRNEHØJDE, DE USYNLIGE), and hybrid formats (HOTspot), with companion free teaching materials. The company's commercial engine is a hybrid of (i) ticket sales via Teaterbilletter and billetten.dk, (ii) direct school tour bookings (turnésalg) led by a dedicated sales contact, with some performances approved under the Danish Refusions- og Formidlingsordning state subsidy scheme and delivered free of charge via external funding such as Danida, and (iii) public grants including Statens Kunstfond.
The go-to-market is event-driven and sales-led: productions tour nationwide across 20+ Danish cities, booked through theater association channels (DT Seminar), direct school outreach, and co-productions with institutional theaters. Audience development is supported by organic social, a newsletter, PR via HAVE Kommunikation, and the TeatergradTALK podcast. Customer segments are diversified across Danish public schools (primary), general public ticketed audiences, and partner NGOs/government bodies (Røde Kors, Danner), with the Røde Kors co-development partnership being particularly deep across multiple productions.
The company operates with a small core team of roughly eight named staff plus collaborators, led by Teaterleder Christine Worre Kann and Kunstnerisk leder Pelle Nordhøj Kann, under a board chaired by Merethe Eckhardt. There is no external venture investment, no parent company, and no disclosed revenue or funding data, indicating a small, grant-and-ticket-funded arts operator rather than a scalable commercial enterprise.
Teatergrad firmographics
Firmographics- Name
- Teatergrad
- Legal name
- Teatergrad
- Website
- https://teatergrad.dk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Teatergrad is a Copenhagen-based private Danish theater company that creates site-specific 'byrumsteater' (urban space theater) productions on contemporary social themes, touring to schools, public spaces, and partner theaters nationwide via ticket sales, school bookings, and public grants.
- Ownership category
- akta.pro rank
Teatergrad industry classification
Industry- Product category
- Live Theater / Performing Arts
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Performing Arts, Music & Theatre Group Tours (THAKAGAH)
Keywords
Where Teatergrad is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Teatergrad business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Teatergrad sells tickets through Teaterbilletter and billetten.dk platforms. Ticket prices include a fee. No refund policy applies except for cancellations before performance begins.
- School Tour Bookings: Productions targeted at schools (e.g., KRIG – I BØRNEHØJDE) are booked via turnésalg, with some productions approved for Refusions- og Formidlingsordningen (state subsidy scheme). Some school performances are provided free of charge through external funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard theater tickets via Teaterbilletter |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Teatergrad product offering
Product offeringCore offering
Teatergrad creates and tours original theatrical productions performed in non-traditional urban public spaces (byrumsteater) across Denmark, including parks, streets, schools, parking lots, and care homes. The company develops social-issue-driven productions in collaboration with humanitarian and media partners (Røde Kors, Danner, Politiken) and sells tickets to general audiences through Teaterbilletter while delivering free productions to Danish schools via the Turnésalg booking program.
Product overview
Teatergrad is Denmark's urban theater company (byrumsteater) that creates site-specific theater experiences in public spaces throughout Denmark. The company operates as a unified portfolio of live theater productions rather than a software platform. Their offerings include touring performances for schools and general audiences, interactive productions developed in collaboration with organizations like Røde Kors, and the TeatergradTALK podcast series. Productions range from musical chronicles (Danmarkskrønike) featuring Danish cultural figures to workshop-performances for children addressing topics like war, loneliness, and community. The company emphasizes contemporary relevance, often creating works that explore social issues through theatrical storytelling combined with music, video, and audience participation.
Differentiator
Problem solved
Functional benefit
Brands
- Teatergrad TALK: A podcast series where Teatergrad discusses themes from their productions with expert guests
Products and services
- RICHARD III – Riget, Magten, Æren A site-specific theatrical production referencing Shakespeare's Richard III and the Danish power elite, performed in urban public spaces. Targeted at general public audiences attending touring performances.
- Bryld – En verden på TVÆRS A site-specific Danish-language theater production staged in urban public spaces, aimed at general public audiences.
- HYDRA – Venter på krisen A site-specific theatrical production about waiting for crisis, performed in urban public spaces for general public audiences.
- Krig – i børnehøjde A school-targeted theater production about war from a child's perspective, delivered to Danish schools through the Turnésalg booking program with accompanying teaching materials.
- DE USYNLIGE A school-focused theatrical production supported by a Danida grant, designed for delivery to Danish schools through the Turnésalg booking program.
- HOTspot – Rigsfællesskabet A hybrid theater-exhibition format developed in partnership with Røde Kors (Danish Red Cross), staged in a parking lot and themed around the Danish Commonwealth (Rigsfællesskabet). Targets general public audiences.
- KLØVEDAL – Det bedste man kan sige A site-specific touring theatrical production staged in urban public spaces for general public audiences.
- OH, JOSEPHINE A touring theatrical production presented in partnership with Sophienholm, performed for general public audiences.
- LUK JULEFREDEN IND A Christmas-themed touring theater production staged for general public audiences in Danish cities.
- NÅR MØRKET FALDER PÅ A touring theatrical production co-produced with Randers Teater, performed for general public audiences and touring partners.
- TeatergradTALK An ongoing podcast produced by Teatergrad, available to the general public as a companion to the company's theatrical productions.
- Turnésalg (school touring booking program) A direct booking program through which Danish schools reserve free Teatergrad performances, supported by the government Refusionsordningen subsidy that reimburses the company per school booking.
Quantifiable outcome
- 120 free school performances delivered in one season for KRIG – I BØRNEHØJDE
- +1 more outcomes
Companies that use Teatergrad
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Teatergrad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Teatergrad partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Eight Copenhagen Theaters (Blaagaard Teater, GLiMT, Husets Teater, Sort/Hvid, Sydhavn Teater, Teater V, Teatret ved Sorte Hest, Teatergrad)minorTeatergrad partnered with seven other Copenhagen theaters to host a joint after-work event for teachers, presenting the 2023-24 season repertoire. The collaboration was designed to promote theater as a teaching tool and reach the education sector.
- Randers TeatercoreCo-production partnership on NÅR MØRKET FALDER PÅ, a true crime theater production about real criminal cases. The collaboration brought together Teatergrad's urban space theater expertise with Randers Teater's institutional infrastructure.
- Sir Grand LearminorTeatergrad co-presented Sir Grand Lear's production SKAL VI GRILLE? at CPH STAGE. Sir Grand Lear is a Scandinavian company with bases in Norway and Denmark that creates audience-participatory theater.
- Danner (Foreningen Danner)coreCollaboration on the DANNER production about Grevinde Danner (Countess Danner), exploring the history of Dannerhuset and its legacy for women. Danner is a national organization working against gender-based violence. Teatergrad developed a sound walk in Danner's footsteps in Copenhagen and an audio production for primary school students.
- Røde Kors (Danish Red Cross)coreRøde Kors is a key co-development partner for Teatergrad. They have collaborated on multiple productions including HYDRA (Venter på krisen), KRIG – I BØRNEHØJDE, DE USYNLIGE, and LUK JULEFREDEN IND. Røde Kors contributes thematic expertise on social issues (loneliness, war, crisis) and helps develop educational content aligned with productions. The collaboration also supports Røde Kors' mission to combat loneliness and provide humanitarian education.
- Sophienholm (Bagsværd)minorSophienholm served as a performance venue for OH, JOSEPHINE, a production about Josephine Baker, in Bagsværd.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Teatergrad competitors and assessment
Company assessmentDirect peers
- Betty Nansen Teater: Independent Copenhagen theater with a contemporary repertoire. Directly comparable to Teatergrad in scale and segment, and connected through board member Marie Lundgaard (kommunikationschef at Betty Nansen).
- Husets Teater: Copenhagen independent theater producing contemporary and international works. Part of the same eight-theater teacher event as Teatergrad, with similar school-touring and contemporary-drama positioning.
- Sort/Hvid: Independent Copenhagen theater known for contemporary productions and Danish premieres. Listed alongside Teatergrad in the joint teacher outreach initiative, making it a comparable Copenhagen independent theater peer.
- Randers Teater: Regional Danish theater that co-produced NÅR MØRKET FALDER PÅ with Teatergrad. Operates in a comparable tier of institutional Danish theater with co-production and touring arrangements, making it the most directly comparable peer.
- Teatret ved Sorte Hest: Long-running Copenhagen independent theater presenting contemporary Danish drama and international works. Comparable size and audience to Teatergrad and co-participated in the teacher outreach coalition.
- Blaagaard Teater: Independent Copenhagen theater producing contemporary drama and touring work. Co-participated in the eight-theater teacher outreach event with Teatergrad, indicating comparable target audiences and channels.
- GLiMT: Independent Copenhagen theater producing original contemporary performances. Joint partner with Teatergrad in the teacher-marketing coalition, serving similar small-theater touring audiences in Denmark.
- Teater V: Independent Copenhagen theater with original Danish productions. Joint partner in the teacher outreach coalition and overlapping contemporary-repertoire audience.
- Sir Grand Lear: Scandinavian audience-participatory theater company with bases in Norway and Denmark. Co-presented SKAL VI GRILLE? at CPH STAGE with Teatergrad, making it a directly comparable peer in participatory/site-specific Scandinavian theater.
Broad incumbents
- Det Kongelige Teater (Royal Danish Theatre): Denmark's national theater, presenting drama, opera, and ballet across multiple Copenhagen venues. A broad incumbent in Danish performing arts that competes for audience share and public funding, though far larger and more institutionally diversified than Teatergrad.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Teatergrad social profiles
Digital presenceTeatergrad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teatergrad leadership team
Management profileNumber of profiles
Profiles6 records
Teatergrad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teatergrad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teatergrad
What does Teatergrad do?
Teatergrad creates and tours original theatrical productions performed in non-traditional urban public spaces (byrumsteater) across Denmark, including parks, streets, schools, parking lots, and care homes. The company develops social-issue-driven productions in collaboration with humanitarian and media partners (Røde Kors, Danner, Politiken) and sells tickets to general audiences through Teaterbilletter while delivering free productions to Danish schools via the Turnésalg booking program.
Is Teatergrad a public or private company?
Teatergrad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Teatergrad founded?
Teatergrad was founded in 2014. It employs 11 to 50 people.
Where is Teatergrad based?
Teatergrad is headquartered in Copenhagen, Denmark, in the Europe region.
How does Teatergrad make money?
Two revenue lines are on record. Ticket Sales are the primary driver. The others are school Tour Bookings.
Who are Teatergrad's main competitors?
Direct peers on record are Betty Nansen Teater, Husets Teater, Sort/Hvid, Randers Teater, Teatret ved Sorte Hest, Blaagaard Teater, GLiMT, Teater V and Sir Grand Lear. Det Kongelige Teater (Royal Danish Theatre) is listed as a broad incumbent.
Does Teatergrad have an API?
No public API is recorded for Teatergrad.
What industry is Teatergrad in?
Teatergrad's product category is Live Theater / Performing Arts. Its primary akta.pro industry code is THAKAGAH, Performing Arts, Music & Theatre Group Tours. Its SIC code is 7900.