What Zinus Korea does

Zinus Korea (지누스) is a vertically integrated mattress and bedroom furniture company headquartered in Seongnam, South Korea, operating as a consolidated subsidiary of Hyundai Department Store Group following a 2022 acquisition for approximately 879 billion won (소스:). The company designs, sources, and manufactures a portfolio of memory foam, spring, hybrid, and air mattresses; bed frames including Korea-specific storage collections (Lumi); toppers; and bedding accessories, employing what it describes as world-scale proprietary manufacturing and direct customer feedback collection as its core technology and operational backbone (소스:).

The company monetizes via unit pricing across entry-level (e.g., Green Tea Memory Foam Topper at 71,100 won) to premium tiers (Signature H1 Hybrid Mattress at 3,360,000 won), with free shipping and 5-year warranty embedded in the offer (소스:). Its go-to-market is hybrid: in Korea via Hyundai Department Store Group retail locations, Costco Korea, home shopping channels, and the zinus.co.kr direct e-commerce site; internationally historically anchored by Amazon, where Zinus has ranked No. 1 in mattress sales globally and accumulated 2.6 million-plus reviews at a 4.5/5 average (소스:). Korea domestic revenue grew from 38.4 billion won in 2023 to 59 billion won in 2024, with share rising from ~3% to 6.5% between 2022 and 2025 (소스:).

Zinus exhibits a bifurcated performance profile: aggressive Korean expansion is partially offset by a 44.2% US sales plunge tied to consumption slowdown and tariff-related price impacts, culminating in the May 2026 divestiture of its Georgia manufacturing plant to Highline Warren for 135.3 billion won (소스:). Hyundai Department Store subsequently wrote down 294.1 billion won of the 320.9 billion won goodwill recognized on the 2022 acquisition, signaling material post-acquisition impairment (소스:). The company operates localized websites across the USA, Australia, France, Germany, Indonesia, Japan, the UK, Italy, Spain, and New Zealand, and is led by CEO Jung Baek-jae (정백재).

Name

Zinus Korea

Legal name

주식회사지누스

Website

https://zinus.co.kr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zinus Korea is a vertically integrated South Korean mattress and bedroom furniture brand, selling memory foam, hybrid, and spring mattresses, bed frames, and bedding through Hyundai Department Store outlets, Costco Korea, home shopping, and its own e-commerce site, both domestically and across 10+ international markets anchored on Amazon.

Ownership category

akta.pro rank

Product category

Mattresses and Bedding

NAICS

Mattress Manufacturing (337910), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Bed Frames, Foundations & Headboards Retail (CRAIABAE), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL), Pillows & Pillow Systems Retail (CRAIABAC)

Keywords

• Mattress manufacturing
• Bed frame products
• Bedding accessories
• Sleep solutions
• Home furniture retail

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Mattress and Bedding Product Sales: Direct product sales of mattresses, bed frames, toppers, bedding, and living furniture through multiple retail channels including e-commerce, department stores, and wholesale partnerships

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Zinus Korea designs, manufactures, and sells mattresses, bed frames, toppers, and bedding products directly to consumers through its own e-commerce site, department stores (Hyundai Department Store Group), Costco, and home shopping channels in Korea. The company operates a vertically integrated model covering R&D, material sourcing, manufacturing, and direct delivery, with a portfolio spanning memory foam, spring, hybrid, and air mattresses under brands including Luxe S, ForestWalk, Lumi, and Green Tea lines.

Product overview

Zinus Korea operates as a vertically integrated mattress and furniture brand, offering a comprehensive portfolio of sleep and bedroom products. The core product lineup includes hybrid and memory foam mattresses (Luxe S Mattress Series, New Haven Hybrid, Keystone Spring, ForestWalkS, Green Tea variants, Signature H1, Cloud LuxeS, Ultima LuxeS), complemented by bed frames (Lumi Storage Collection, Cocone Guard, Smart Base Elite, Madden Low Profile) and add-on accessories (toppers and covers). The Flou Motion Bed represents an innovative motion-control bed. The company employs a vertical business model encompassing R&D, material sourcing, production, and direct customer delivery, positioning itself as an Amazon best-seller brand now expanding aggressively into the Korean domestic market under Hyundai Department Store Group ownership since 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Lumi (루미): Korean-specific bed frame product line including trolley storage bed frames, shelf-type storage bed frames, slim headboard storage bed frames, and headboard-less storage bed frames
• Luxe S Collection
• ForestWalk

Products and services

• Flou Motion Bed A bed frame with integrated motion technology allowing flexible and subtle movement for a quiet sleeping experience with smooth, responsive motion control. Includes mattress. Priced at 2,940,000 won.
• New Haven Hybrid Mattress A hybrid mattress combining multiple support technologies for a comfortable sleeping surface. Priced at 1,640,000 won.
• Keystone Spring Mattress A spring mattress designed to support daily activities, available in 25cm thickness at 399,000 won.
• Luxe S Mattress Series A premium mattress series combining high-quality sleep experience with reasonable pricing, featuring hybrid spring technology. Includes Cloud LuxeS and Ultima LuxeS variants ranging from 464,900 to 708,400 won.
• Smart Base Elite Bed Frame A smart bed frame with elite features, available in black and white colors. Discounted to 90,000 won from 138,600 won (35% off).
• ForestWalkS Hybrid Spring Mattress A hybrid spring mattress available in 30cm and 35cm thicknesses, priced at 1,060,000 won and 1,249,000 won respectively.
• Green Tea Hybrid Spring Mattress A hybrid spring mattress infused with green tea extracts for freshness, priced at 184,800 won.
• Green Tea Air Hybrid Spring Mattress An air-enhanced hybrid spring mattress with green tea infusion, priced at 237,300 won.
• Signature H1 Hybrid Mattress A premium hybrid mattress in the Signature series, priced at 3,360,000 won.
• Lumi Storage Bed Frame Collection A Korea-specific bed frame collection featuring storage functionality, available in trolley, shelf, slim headboard, and no-headboard styles, priced from 337,000 to 624,000 won.
• Cocone Guard Bed Frame A guard-type bed frame designed for family life with customizable features, priced at 930,000 won.
• Madden Low Profile Bed Frame A low-profile bed frame in light gray, priced at 253,000 won.
• Green Tea Memory Foam Topper A green tea-infused memory foam topper, a best-selling accessory priced at 99,000 won.
• Basic Memory Foam Topper A memory foam topper with 7.5cm thickness made from triple-woven jacquard fabric, available in 5cm, 7.5cm, and 10cm options, priced at 71,100 won.

Quantifiable outcome

• Korean market share doubled from ~3% to 6.5% between 2022-2025
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Hanssem (한샘): Major Korean home furniture and interior company with own showrooms and furniture/manufacturing capabilities. Comparable to Zinus Korea as a domestic home furnishings competitor pursuing Korean consumers across mattress and bedroom categories.
• Hyundai Livart (현대리바트): Korean furniture manufacturer/retailer operating within the broader Hyundai Department Store Group ecosystem. Comparable to Zinus Korea as a sibling-category home furnishings brand competing for Korean household spend and Hyundai group retail shelf space.
• Ace Bed (에이스침대): Leading South Korean premium mattress manufacturer with strong domestic brand heritage and own showroom network. Direct Korean-market peer competing for share against Zinus Korea in the same department store and DTC channels.

Direct peers

• Nectar Sleep: Value-positioned memory foam mattress brand heavily reliant on Amazon and direct e-commerce. Mirrors Zinus's review-volume-driven brand strategy and aggressive promotional pricing on Amazon.
• Tuft & Needle: DTC foam and hybrid mattress brand with strong Amazon presence in the US. Comparable to Zinus on online-first mattress positioning, customer review-driven marketing, and mid-market price tier.
• Casper Sleep: Pioneer of the bed-in-a-box DTC mattress model sold primarily through Amazon and own e-commerce. Closely comparable to Zinus in product format (foam/spring hybrid mattresses), channel mix, and price-segment positioning.
• Emma Mattress: Global bed-in-a-box brand selling memory foam and hybrid mattresses across Europe, Asia, and the Americas. Directly comparable to Zinus in compressed-mattress DTC format, multi-country presence, and value-premium pricing.

Broad incumbents

• Tempur Sealy International: Largest global mattress manufacturer and retailer (Tempur-Pedic, Sealy, Stearns & Foster). Comparable as a broad incumbent in the same mattress category with vertically integrated production and multi-brand portfolio.
• Serta Simmons Bedding: Major US traditional mattress manufacturer (Serta, Beautyrest, Simmons). Comparable as a large incumbent competing with Zinus in spring and hybrid mattress segments across department store and DTC channels.
• Sleep Number: Tech-enabled mattress brand with proprietary adjustable-firmness bed platform sold through own retail and online. Comparable as a broader incumbent operating in the premium mattress category overlapping with Zinus's Signature H1 tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zinus Korea