What Univerture does

Univerture is a French franchise network specializing in custom-made joinery (menuiseries) and fitted kitchens, operating 67+ retail stores across France under a coordinated dealer model. Founded in 2015 and headquartered in Perpignan as UNIVERTURE SAS, the company serves individual homeowners undertaking renovation or new construction projects who visit physical stores for expert consultation, 3D design studies, product selection, and professional installation services. The network has grown from 50+ points of sale in 2021 to 67+ currently, with 24 member dealers generating €157 million in collective network revenue in 2021 (28% growth at constant scope). Leadership rests with President Olivier Lopez, and the UNIVERTURE trademark is registered with INPI.

The product portfolio spans three divisions. The exterior joinery line includes entry doors in steel, aluminum, wood, and mixed alu/wood constructions; windows in aluminum, PVC, wood, and mixed materials (sliding and casement); shutters including swing, sliding, louvered, rolling, solar-powered, and brise-soleil variants; garage doors in sectional, rolling, tilt-up, side-sliding, and traditional configurations; and automated gates with motorization systems (Somfy, Nice). Exterior improvements comprise carports, guardrails, security grilles, mosquito nets, pergolas, bioclimatic pergolas, exterior blinds, and shade sails. Interior improvements cover bookshelves, wardrobes, interior doors, room dividers, interior blinds, and glass partitions. In 2024 the network added four kitchen collections — Elégance (Made in Germany), Intemporelle (Made in France), Nuance (Made in France), and Trendy — entering the fitted kitchen category with custom design, 3D planning, and installation.

The business model is a franchise-like dealer network generating revenue through product sales bundled with professional installation, marketed as "le meilleur prix, tout compris" (best all-inclusive price). Univerture SAS functions as the network coordinator and franchisor; member dealers operate as independent businesses under the unified brand. Customer-facing pricing is not publicly disclosed and requires store-by-store quotation, with financing available from €4,000 budgets over up to 48 monthly installments. Distribution is exclusively through the physical dealer network with last-mile delivery and installation handled by specialized teams. Marketing spans the "Parlons Maison" content blog, Facebook and Instagram, email newsletters, an annual downloadable catalog (Catalogue N°6), and seasonal campaigns such as Unidays. The brand has won Grand Prix des Réseaux "Best Store Design" consecutively in 2018 and 2019 and is celebrating its 10th anniversary in 2025.

Name

Univerture

Legal name

UNIVERTURE, SAS au capital variable de 4000 euros

Website

https://univerture.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Univerture is a French franchise network of 67+ retail stores selling and installing custom-made doors, windows, shutters, gates, pergolas, and fitted kitchens for individual residential renovation and new construction customers across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Perpignan

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales and Installation: Univerture generates revenue through the sale and professional installation of doors, windows, shutters, gates, garage doors, fencing, pergolas, and fitted kitchens. The business model combines product sales with installation services for a complete turnkey offering.
2. Franchise Network Revenue: Network revenue from 62+ point of sale locations across France, with the network generating 157 million euros in revenue in 2021

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Univerture sells and installs custom-made joinery products including entrance doors, windows, shutters, garage doors, gates, fencing, pergolas, and fitted kitchens through a national network of 67+ independent professional dealer stores across France. The offering combines product sales with professional installation services, supported by free 3D design studies, personalized consultation, financing options, and after-sales support.

Product overview

Univerture is a French retail network specializing in custom-made joinery (menuiseries) and fitted kitchens, operating over 67 stores across France under a franchise model. The product portfolio spans three core divisions: exterior joinery (entry doors in steel, aluminum, wood, and mixed alu/wood; windows in aluminum, PVC, wood, and mixed materials; sliding and casement shutters; garage doors in multiple configurations including sectional, rolling, tilt-up, and traditional; and automated gates, fencing, and motorization systems), exterior improvements (carports, guardrails, security grilles, mosquito nets, pergolas, bioclimatic pergolas, exterior blinds, and shade sails), and interior improvements (bookshelves, wardrobes/dressings, interior doors, room dividers, interior blinds, and glass partitions). The company also offers four kitchen collections (Elégance Made in Germany, Intemporelle Made in France, Nuance Made in France, and Trendy) with 3D design planning and installation services. Services include free quotes, free 3D design studies, financing options, home delivery and installation, and after-sales support.

Differentiator

Problem solved

Functional benefit

Products and services

• Entry Doors (Steel, Aluminum, Wood, Mixed Alu/Wood) Custom-made exterior entry doors in steel, aluminum, wood, and mixed aluminum/wood construction from brands including Zilten, Bel'M, Kopen, Aluporta, and Euradif, with thermal insulation (Ud) values from 0.69 to 1.6 W/m².K, for individual homeowners.
• Windows (Aluminum, PVC, Wood, Steel, Mixed) Interior and exterior windows in aluminum, PVC, wood, steel, and mixed configurations, including sliding and casement styles from brands Wibaie, AluPreference, Fenetrea, Millet, Bouvet, NÉobaie, Bieber, Molenat, and Boulangeot, for residential renovation and new construction.
• Shutters (Swing, Sliding, Roller, Solar, Louvered, Sunshade) Exterior shutters in multiple configurations including swing (battants), sliding (coulissants), roller (roulants), solar-powered (solaires), louvered (persiennes), and adjustable sunshade (brise-soleil), for individual homeowners.
• Garage Doors (Sectional, Rolling, Tilt-Up, Side-Sliding, Traditional) Garage doors in sectional, rolling (enroulables), tilt-up (basculantes), side-sliding (latérales), traditional, glazed, and service/utility configurations, from brands La Toulousaine, France Fermetures, Futurol, Tubauto, and Sothoferm, for residential garages.
• Gates, Fencing, and Motorization Systems Exterior gates (swing and sliding), fencing (clôtures), and motorization systems from brands Kostum, Cloheac, Maine Clôture, Préfalu, Somfy, and Nice, for residential properties.
• Exterior Improvements (Pergolas, Carports, Railings, Grilles, Blinds, Shade Sails) Outdoor living improvements including carports, guardrails, security grilles, mosquito nets, pergolas (including bioclimatic with adjustable slats), exterior blinds, and shade sails for residential exteriors.
• Interior Improvements (Doors, Wardrobes, Bookshelves, Partitions, Blinds, Glass Partitions) Interior products including interior doors, wardrobes/walk-in closets, bookshelves, room dividers, interior blinds, and glass partitions (verrières) for residential interiors.
• Fitted Kitchens (Four Collections) Custom-designed fitted kitchens across four collections (Elégance Made in Germany, Intemporelle Made in France, Nuance Made in France, Trendy) with expert consultation, 3D design studies, professional installation, and warranty coverage for individual homeowners.
• Free 3D Design Study and Installation Services Turnkey service bundle including in-store consultation, free 3D design studies, custom quotation, home delivery, and professional installation of purchased joinery and kitchen products, with warranty coverage.

Quantifiable outcome

• Network revenue of 157 million euros in 2021 with 28% growth

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered major and minor.

• ZiltenmajorChannel Partner/ Reseller/ DistributorZilten is a major supplier of aluminum and wood doors featured in Univerture's catalog with extensive product ranges
• Bel'MmajorChannel Partner/ Reseller/ DistributorBel'M supplies aluminum, steel, and wood doors to Univerture network, offering diverse product lines including ALU 80, ALU 100, and mixed aluminum/wood options
• KopenminorChannel Partner/ Reseller/ DistributorItalian door manufacturer providing aluminum entry doors including Roma, Milano, Firenze, and Venezia models
• AluportaminorChannel Partner/ Reseller/ DistributorAluminum door supplier featuring models like Orion, Kappa, and Arlequin with wood-effect finishes and various color options
• EuradifminorChannel Partner/ Reseller/ DistributorPremium aluminum door brand featuring high-end models including Stamnos, Derceto, and Diopside with ceramic finishes
• BudendorffminorChannel Partner/ Reseller/ DistributorRoller shutter manufacturer providing solar-powered and traditional solutions including Bloc and Solaire ranges

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Point.P: Point.P is Saint-Gobain's distribution arm for building materials in France, serving both professionals and individuals with structural and finishing products. While more trade-oriented, it overlaps with Univerture on doors, windows, and exterior joinery categories.
• Castorama: Castorama is a major French home improvement chain selling doors, windows, kitchens, and related materials with installation services. As a Kingfisher-owned big-box retailer, it competes on assortment breadth and price against Univerture's specialist network.
• Lapeyre: Lapeyre is a long-established French retailer of windows, doors, kitchens, bathrooms, and home improvement products, with owned showrooms and installation services. It competes with Univerture in doors, windows, and fitted kitchens as a broader incumbent with greater scale.
• Leroy Merlin: Leroy Merlin is France's largest home improvement retailer, offering a broad assortment of building materials, doors, windows, and kitchens alongside installation services. It represents the dominant big-box competitive alternative for homeowners evaluating Univerture's product categories.

Direct peers

• KparK: KparK is a French franchise network specialized in windows, doors, pergolas, and home improvement with professional installation. It operates a comparable dealer-network model and competes directly with Univerture for both independent menuisiers and end-customers across France.
• Monsieur Store: Monsieur Store is a French franchise network offering home improvement solutions including windows, doors, awnings, and protection systems. Its multi-category, advisor-led showroom model makes it a close comparable to Univerture's positioning in the residential renovation market.
• Tryba: Tryba is one of France's largest franchise networks for windows, doors, and home enclosures, with a national dealer footprint and turnkey installation offering. It overlaps almost directly with Univerture's core product focus and franchise-style distribution model.

Others

• BigMat: BigMat is a European builders' merchant network distributing building materials, doors, windows, and hardware to tradespeople and consumers. It represents the broader building materials supplier ecosystem in which Univerture's network of independent dealers also participates.

Regional players

• Ixina: Ixina is a French/European kitchen franchise retailer offering designed kitchens with installation. It competes with Univerture specifically on the kitchen collection portion of its portfolio across the French market.
• Schmidt: Schmidt is a European fitted-kitchen and interior solutions franchise with strong French market presence through showrooms. It is comparable to Univerture's kitchen and interior fitting collections (Elégance, Intemporelle, Nuance, Trendy) on the kitchen sub-category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/univerture
• Instagraminstagram.com/univerture_menuiserie
• LinkedInlinkedin.com/company/univerture

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Univerture